Esports contributor: Azuwho? - Page 8

On April 05 2013 02:40 Loxley wrote:

• Some things guys; I never claimed it to be scientific, just merely an afternoon where I indulged my curioustiy and wrote it in a topic.
  
• I've haven't used the words shady or money laundering, fraude etc in the topic. I was just wondering Who Azubu is and what they do.
  
• As I stated in the OP; if anyone could say what they are and how they earn money; the topic would have served its function.
  

Apparently no one can point me to their business model, their revenue, or what company exactly is backing them up. Enough stuff for question marks, but nowhere is it claimed that it automatically is shady.

I don't want to defend making a topic that just started by curiousity: there are enough posts questioning what Azubu is on TL and reddit. I merely wanted to expand on it. Its a topic on a forum, where users can give insight, facts, burn the OP down, or save it. All that matters in the end, is that the topic at hand is being discussed.

People replying to the OP reign over its duration, and the mods if they think it has run its course. Only one other thing can end this topic in a heartbeat; a reply from an Azubu spokesperson giving us all some insight in their goals and how to they expect to get there without losing their investors in the process.

Just treat it as your future son. If he claims he wants to be the biggest real-estate broker in the country, and suddenly started buying landpieces all around in this market.. Why not be curious as how he got his startup money and when he expects to break even. It would be logical to worry, even though you wish him the best.

On April 05 2013 02:46 imperator-xy wrote:

ive read several times in this thread that it seems like they are creating browser games and all that stuff for big german tv channels (for example Sevengames.de for ProSieben)

On April 05 2013 03:19 stew_ wrote:
very good write-up. thing smells like money-laundering if you ask me

On April 05 2013 03:22 docvoc wrote:
The company seems mysterious. They aren't exactly shady, though some of the business men associated with these people are; that doesn't make it shady immediately, but it doesn't bode well for the company. I don't know if I like that companies like these are the ones that are spending money on E-Sports. That makes E-Sports harder to show as a legitimate business for other companies.

On April 05 2013 04:29 red_hq wrote:
You guys here is some speculation on what Azubu is.

Early 1990's in Isreal bus ad space couldn't get sold so someone paid a marketing firm to make up a fictional drink called limonana and market it to prove the ad space was worth it, it got so popular that people started demanding it in restaurants and the like. So much so that it became a real and successful product:

http://en.wikipedia.org/wiki/Limonana

Azubu is no different, they want to show investors that marketing via esports is super effective. They want to create so much hype and speculation that no one can take it any more and they could sell sandals marketed as Azubu sandals and they would make money just because everyone wants Azubu and it is such a well known name. Many other companies will look at this and say "hey, look that esports marketing is pretty good" and want to buy some ad space. And Azubu will have ALL (most of) of the marketing deals in esports allowing them to sell them at ridiculous margins.

On April 05 2013 04:29 red_hq wrote:
You guys here is some speculation on what Azubu is.

Early 1990's in Isreal bus ad space couldn't get sold so someone paid a marketing firm to make up a fictional drink called limonana and market it to prove the ad space was worth it, it got so popular that people started demanding it in restaurants and the like. So much so that it became a real and successful product:

http://en.wikipedia.org/wiki/Limonana

Azubu is no different, they want to show investors that marketing via esports is super effective. They want to create so much hype and speculation that no one can take it any more and they could sell sandals marketed as Azubu sandals and they would make money just because everyone wants Azubu and it is such a well known name. Many other companies will look at this and say "hey, look that esports marketing is pretty good" and want to buy some ad space. And Azubu will have ALL (most of) of the marketing deals in esports allowing them to sell them at ridiculous margins.

On April 05 2013 06:31 jinorazi wrote:
i'm offended. (but dont take it too seriously)

never heard of them until recently and it is the "biggest contributor to e-sports"?

thats like a rookie saying he is the greatest player of all time.

or did i miss the sarcasm...? or did i miss some information, like azubu was behind the success of esports, pushing it forward in the shadows.

On April 05 2013 08:30 tree.hugger wrote:
I feel bad; you heroically went through so much stuff to come to such a disappointing and predictable conclusion: nobody has a clue what AZUBU does, is, or where the money comes from. Personally, I'd want nothing to do with it, but I guess if the players and managers are getting paid actual money, then they're doing alright for themselves right now...