"Madeleine "MaddeLisk" Leander, a Swedish SC2 gamer and PhD-student in mathematics at Stockholm University invites the famous commentator Shaun "Apollo" Clark to Share a Coke. The video is part of our Share a Coke campaign in Sweden where we are replacing the logo on our bottles with 150 of Sweden's favorite names, so you can Share a Coke with your friends, family and loved ones. Who do you want to Share a Coke with? #shareacoke #delaencoke"
Translation:
"I thought I would speak a bit of swedish now since you've moved to Sweden, and I understand that you would move just to Sweden considering us swedish players always beat you on the ladder all the time. So there's much to learn here. Nah, that was a bit of BM, it's not like you're a noob. Besides you are a fantastic commentator, somewhat of a rolemodel. But perhaps you should lookover about your clothing, but I do actually like pink jumpsuits. As a welcoming gift, I've customly ordered this for you. So maybe you'd like to share a coke with me, GL HF."
Coke currently has a campaign going in Sweden where they have the most popular names printed on all the 0.5l bottles.
Translation from youtube comments:
I'm going to talk a bit of Swedish now since you have moved to Sweden. And I can really understand why you chose to move to Sweden, since we keep beating you on the ladder all the time. So, there's a lot to learn here. Nah, that was a bit BM - it's not like you're a noob or anything. Besides, you are an excellent commentator - somewhat of a role model actually - but perhaps you need to work on your clothing style a bit (well, I also like pink one-pieces but...). Anyhow! As a delayed welcoming present I've had this custom made for you, so I thought you might want to share a coke with me? GLHF!
On June 14 2013 20:23 KingFool wrote: So shes advertising for a Product named after apollo? I don't really understand nor do I speak the language. Could you give any context?
Madeleine "MaddeLisk" Leander, a Swedish SC2 gamer and PhD-student in mathematics at Stockholm University invites the famous commentator Shaun "Apollo" Clark to Share a Coke. The video is part of our Share a Coke campaign in Sweden where we are replacing the logo on our bottles with 150 of Sweden's favorite names, so you can Share a Coke with your friends, family and loved ones. Who do you want to Share a Coke with? #shareacoke #delaencoke
From the video description.
There's also a translation in one of the Youtube comments.
On June 14 2013 20:31 C[h]ili wrote: I actually fail to see why this is interesting!
Very uninteresting to me as well. Quite obvious what Coca Cola is doing: Many SC2 players drink a lot of Coca Cola, and many of those gamers are in Sweden.
I am not a big fan of drinking [super chemical bio-hazardous waste slime - as far from a natural product of nature as possible] however.
In Poland name-cokes have been present for at least a month, I guess they are slowly trying to push it all over Europe. Here it didn't catch on that well. But hey it's Sweden, for them esports it's a normal thing, so I'm not surprised that global brand is using it to advertise.
It's their new campaign "Share a coke". All the coke bottles have common swedish first names on them now. This is a Coca Cola commercial, with Maddelisk wanting to "share a coke" with apollo.