EPT
Axiom fighting~
New Axiom Teamhouse Tour via TB - Page 4
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purakushi
United States3300 Posts
Axiom fighting~ | ||
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leova
266 Posts
This is what funded the Team House! ![[image loading]](http://cdn.shopify.com/s/files/1/0137/6352/products/totalbiscuit_front_large.jpg?866) | ||
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ktimekiller
United States690 Posts
On January 14 2013 13:05 bokchoi wrote: TB making Korea sound like some kind of 3rd world country "_______________ isn't common." All of those things are common in newer and nicer level places (apartments and villas). Now if you're trying to get a cheap place those may not be as common... It is more about how TB does not have a good cultural understanding as to why certain "western" house standards are not present. For example, foods are simply not cooked in an oven in Korea that often, thus have no need for one generally speaking. The existence of an isolated bath as well, given that most bathrooms, as TB described, function as the shower/bath in whole. | ||
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MisterTea
United Kingdom1047 Posts
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Ben...
Canada3485 Posts
On January 14 2013 14:01 TotalBiscuit wrote:+ Show Spoiler + And this is why it is great that you are the "sponsor" (I'm not sure what your title would be. Proprietor/Owner? Primary Sponsor?) of this team. The players will be happy because they know they are guaranteed to have a roof over their heads for at least a year and they know how big of a deal you are and that you have actual business sense so they won't have to care about the business side of things. It could not have been good for moral for the TSL, oGs, etc. players when they had the whole "We need sponsors so we have to post good results or the team is dead" thing looming over their heads. With this setup, the players can simply practice and not have to worry about the business side of things. That's not to say they won't worry about good results, but it will not be for such drastic reasons, but rather to improve themselves and contribute to the team.On January 14 2013 13:43 bduddy wrote: That's the difference between TB, who actually has some idea how to make money, and some of the eSF teams, which have a "business model" approximating the following: 1. Play SC2 2. ??? 3. Profit!  ESF business model is for the most part broken. It's not necessarily all their fault, sponsors don't grow on trees and many of these teams do not have a main source of income outside of that. Never gamble with money you can't afford to lose. Right now it seems like there are some teams (and some of those have now disbanded) who did just that, hoping to get sponsors later down the line. You can't build a team on hope alone. More to the point, you can't build one on sponsors alone. In the words of the wise and powerful Wu Tang Clan ![[image loading]](http://24.media.tumblr.com/tumblr_l0ddxhHSvN1qzdl6ho1_400.png) Where can you draw revenue streams from? Well the clue is in the name, streams. Not enough teams actively stream. When they do, not enough actively understand how to put on a show. Learn a little English so you can communicate with your fans in a really basic manner, do something entertaining, organize something out of the ordinary, do customs, do team-games. While you're doing that, consider what kind of media your house can produce without requiring any real monetary investment. Interviews are a given, all you need is a translator and a webcam. Turn the players into personalities, show them outside of merely playing SC2, if you do that then you can produce a wider variety of media which can be monetized by Twitch and/or Youtube because people will want to watch your players and learn more about them. Run in-house events and get someone to cast them. SHOUTcraft House of the Swarm made it's prizemoney back in ad revenue on Twitch ALONE. That's a $1000 tournament that just funded itself and promoted 3 teams and all their sponsors while doing it. You don't even have to provide a prizepool, they are your players, just have em play a few matches out of their schedule to promote the team and make you some ad revenue. Merchandise the shit out of your team. Make desirable items of clothing available via international retailers, there are plenty out there that can handle all that for you and you just take home your cut at the end of the day. Know what paid for this team-house? A t-shirt. 1 t-shirt. A 2 week run of that t-shirt made enough money to fund the house FOR A YEAR. I'm not just talking rent either, I'm talking utilities too. Obviously, no team actually has the media reach that I do so I have an advantage but fuck, where are the shirts? EG and TL know the score on that. Where is the merch? What about posters with players on them? Let fans have posters on their walls of their favourite players just like real sports. Hats, hoodies, trading cards. If you sign sponsor deals with peripheral manufacturers, work with them to create branded gear for your team which you can then sell to supporters. This is what teams need to understand and get into the business of doing. In-game success has never been the sole factor in keeping your team afloat. | ||
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Thomanson
United States215 Posts
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TotalBiscuit
United Kingdom5437 Posts
On January 14 2013 14:59 Ben... wrote: And this is why it is great that you are the "sponsor" (I'm not sure what your title would be. Proprietor/Owner? Primary Sponsor?) of this team. The players will be happy because they know they are guaranteed to have a roof over their heads for at least a year and they know how big of a deal you are and that you have actual business sense so they won't have to care about the business side of things. It could not have been good for moral for the TSL, oGs, etc. players when they had the whole "We need sponsors so we have to post good results or the team is dead" thing looming over their heads. With this setup, the players can simply practice and not have to worry about the business side of things. That's not to say they won't worry about good results, but it will not be for such drastic reasons, but rather to improve themselves and contribute to the team. Sponsor and marketing is probably the best description of my role within the company. The vast majority of team business is handled by Genna. You are absolutely right. At no point should players EVER worry about the finances. We were actually entirely open with all of our players about our financial situation. We explained their salary amounts and everyone on the team knows what the others get paid. We then provided them information about the total cost of the team every month relative to the company (Cynical Brits) total income every month. This transparency allows us to work closely with our players and make them a real and tangible part of the business and they frequently liase with Genna on decisions that affect the business. More importantly it also means that our players have complete peace of mind and can focus on their goals without any concerns as to the security of their immediate future. This doesn't mean they're any less humble about everything and isn't stopping them from claiming everything we get for them is too expensive, I guess there are some things we can't change | ||
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TotalBiscuit
United Kingdom5437 Posts
On January 14 2013 15:03 Thomanson wrote: Also, can we have an announcement, so we can have Axiom tags on our posts? I have no idea what you are referring to It is more about how TB does not have a good cultural understanding as to why certain "western" house standards are not present. For example, foods are simply not cooked in an oven in Korea that often, thus have no need for one generally speaking. The existence of an isolated bath as well, given that most bathrooms, as TB described, function as the shower/bath in whole. More a case of we are happy they are there because we intend to house foreign players during their stays in Korea and such things make them more comfortable. | ||
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obidud88
Germany3 Posts
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amazingxkcd
GRAND OLD AMERICA16375 Posts
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TotalBiscuit
United Kingdom5437 Posts
On January 14 2013 15:08 obidud88 wrote: Funny how they open every damn locker. Looking foward to the other announcements of Axiom :D There could be gremlins in there, gotta check | ||
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crbox
Canada1180 Posts
Props | ||
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zachMEISTER
United States625 Posts
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SecondHand
United States329 Posts
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tshi
United States2495 Posts
+ Show Spoiler + Not. It kinda seems that he's (and others) managing things is like the opposite of what other teams seem to be doing. However, I think it's also great that TB is posting so much info and answering so many questions on TL, because that's something a lot of teams also don't really do. They talk to the community about how transparent their business is being ran; which is pretty meta. It's really cool that you're stating to us how you're running the team and what not -- are you at all afraid that other teams might start stealing your business model and competing with you? I mean, it's not that bad of a thing if they do, but you know, I'd like to know your thoughts on the matter. Thank you for your disclosure and for what you're doing! <3 | ||
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Joedaddy
United States1948 Posts
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crbox
Canada1180 Posts
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movac
Canada494 Posts
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KanoCoke
Japan863 Posts
On January 14 2013 15:20 tshi wrote: TotalBiscuit is killing eSports. + Show Spoiler + Not. It kinda seems that he's (and others) managing things is like the opposite of what other teams seem to be doing. However, I think it's also great that TB is posting so much info and answering so many questions on TL, because that's something a lot of teams also don't really do. They talk to the community about how transparent their business is being ran; which is pretty meta. It's really cool that you're stating to us how you're running the team and what not -- are you at all afraid that other teams might start stealing your business model and competing with you? I mean, it's not that bad of a thing if they do, but you know, I'd like to know your thoughts on the matter. Thank you for your disclosure and for what you're doing! <3 He's not thinking about just his team by the looks of it. If other ESF teams followed a similar business model, then we wouldn't have teams disbanding and players trying to go to Kespa/other foreign teams. More stability for teams and players means more stability for the Korean SCII scene as a whole. | ||
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emythrel
United Kingdom2599 Posts
On January 14 2013 15:20 crbox wrote: TotalBiscuit, do you guys can reveal if you have any intentions on joining maybe a Proleague eventually with most of your roster staying in korean? Or maybe some GomTV league? Dunno if they officially said it, but rumor has it they are looking to join GSTL. Doubt they will get in to proleague unless another team disbands as proleague has always and will always be 8 teams. | ||
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