EPTNew Axiom Teamhouse Tour via TB - Page 3
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Emzeeshady
Canada4203 Posts
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EnumaAvalon
Philippines3613 Posts
Darn it! Maybe next time  ) | ||
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Irave
United States9965 Posts
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Fueled
United States1610 Posts
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ES.Genie
Germany1370 Posts
Still, I think they can only survive if they unite with Kespa/Pl. A Pl with 14(without Prime and NSHS) would be pretty awesome imo. | ||
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Holdenintherye
Canada1441 Posts
And another big announcement to come?! Axiom showing how its done! B) | ||
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Young Terran
United Kingdom265 Posts
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SHOOG
United States1639 Posts
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Weirdkid
Singapore2431 Posts
On January 14 2013 13:16 EnumaAvalon wrote: Also big announcement coming? What could it be??? Change of Axiom uniform to include top hats? | ||
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VirgilSC2
United States6151 Posts
On January 14 2013 13:16 EnumaAvalon wrote: Also big announcement coming? What could it be??? Confirmation of their GSTL spot. | ||
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LimeNade
United States2125 Posts
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Atrbyg
United States513 Posts
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ratty
New Zealand275 Posts
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leova
266 Posts
you really are a credit, and an asset, to the SC2 and eSports community as a whole - you actually CARE ABOUT THE PLAYERS, you are honest and good-natured, and everything you do reeks of Chivalry and Golden Rule awesomeness keep on keepin' on, I think Axiom might just be my new favorite team! | ||
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-Jacob-
358 Posts
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bduddy
United States1326 Posts
On January 14 2013 12:40 TommyP wrote: That's the difference between TB, who actually has some idea how to make money, and some of the eSF teams, which have a "business model" approximating the following:All this axiom stuff is amazing news with TSL disbanding and ST losing two of their top players to KeSPA teams. 1. Play SC2 2. ??? 3. Profit!  | ||
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TotalBiscuit
United Kingdom5437 Posts
On January 14 2013 13:43 bduddy wrote: That's the difference between TB, who actually has some idea how to make money, and some of the eSF teams, which have a "business model" approximating the following: 1. Play SC2 2. ??? 3. Profit! ESF business model is for the most part broken. It's not necessarily all their fault, sponsors don't grow on trees and many of these teams do not have a main source of income outside of that. Never gamble with money you can't afford to lose. Right now it seems like there are some teams (and some of those have now disbanded) who did just that, hoping to get sponsors later down the line. You can't build a team on hope alone. More to the point, you can't build one on sponsors alone. In the words of the wise and powerful Wu Tang Clan ![[image loading]](http://24.media.tumblr.com/tumblr_l0ddxhHSvN1qzdl6ho1_400.png) Where can you draw revenue streams from? Well the clue is in the name, streams. Not enough teams actively stream. When they do, not enough actively understand how to put on a show. Learn a little English so you can communicate with your fans in a really basic manner, do something entertaining, organize something out of the ordinary, do customs, do team-games. While you're doing that, consider what kind of media your house can produce without requiring any real monetary investment. Interviews are a given, all you need is a translator and a webcam. Turn the players into personalities, show them outside of merely playing SC2, if you do that then you can produce a wider variety of media which can be monetized by Twitch and/or Youtube because people will want to watch your players and learn more about them. Run in-house events and get someone to cast them. SHOUTcraft House of the Swarm made it's prizemoney back in ad revenue on Twitch ALONE. That's a $1000 tournament that just funded itself and promoted 3 teams and all their sponsors while doing it. You don't even have to provide a prizepool, they are your players, just have em play a few matches out of their schedule to promote the team and make you some ad revenue. Merchandise the shit out of your team. Make desirable items of clothing available via international retailers, there are plenty out there that can handle all that for you and you just take home your cut at the end of the day. Know what paid for this team-house? A t-shirt. 1 t-shirt. A 2 week run of that t-shirt made enough money to fund the house FOR A YEAR. I'm not just talking rent either, I'm talking utilities too. Obviously, no team actually has the media reach that I do so I have an advantage but fuck, where are the shirts? EG and TL know the score on that. Where is the merch? What about posters with players on them? Let fans have posters on their walls of their favourite players just like real sports. Hats, hoodies, trading cards. If you sign sponsor deals with peripheral manufacturers, work with them to create branded gear for your team which you can then sell to supporters. This is what teams need to understand and get into the business of doing. In-game success has never been the sole factor in keeping your team afloat. | ||
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Jarree
Finland1004 Posts
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Heyoka
Katowice25012 Posts
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Gorlin
United States2753 Posts
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