EPThas all the info u asked for
MLG Anaheim breaks viewership records - Page 9
| Forum Index > SC2 General |
|
Lexxes
Sweden144 Posts
has all the info u asked for | ||
|
TheSilverfox
Sweden1928 Posts
On August 05 2011 07:13 DoomsVille wrote: Not sure what you expect Hellspawn. MLG didn't lie about any numbers. They didn't intentionally mislead. They reported a statistic that is most likely to entice sponsors. Usually that is the goal with this sort of press release. They would be absolutely retarded to do otherwise. Maybe evo should follow suit. No one is stopping them. I do not fully agree. The part about "to entice the sponsors" is actually not totally correct. When a potential sponsor looking for things to invest their money in the most important thing is not the amount of views. What you want to know is - how many people are watching, and that's unique viewers. When you do plan to advertise the number of views are important because many ads are payed in CPM (Cost per Mille) - the views number here are really important. I think it would be much better if MLG waited a couple of days with this Press Release and provided data for Unique Viewers. Hey, I even think they would get more mainstream press if they waited and provided some more correct numbers - now some reporters will look at this and be sceptical. | ||
|
aksfjh
United States4853 Posts
On August 05 2011 16:08 TheSilverfox wrote: I do not fully agree. The part about "to entice the sponsors" is actually not totally correct. When a potential sponsor looking for things to invest their money in the most important thing is not the amount of views. What you want to know is - how many people are watching, and that's unique viewers. When you do plan to advertise the number of views are important because many ads are payed in CPM (Cost per Mille) - the views number here are really important. I think it would be much better if MLG waited a couple of days with this Press Release and provided data for Unique Viewers. Hey, I even think they would get more mainstream press if they waited and provided some more correct numbers - now some reporters will look at this and be sceptical. At the very least, we can assume 860k+ watched. With 2.6 million hours and 3+ hours on average, that gives around 866,667+ viewers. Even if EVERYBODY had 2 streams up at once and did one of these: ![[image loading]](http://i.imgur.com/qRcwx.jpg) We'd still have over 430k unique IPs (and therefor viewers) registered. | ||
|
KimJongChill
United States6429 Posts
| ||
|
bonedriven
258 Posts
http://www.majorleaguegaming.com/news/watch-all-anaheim-vod-in-tournament-order/ Free and high quality! You are welcome! | ||
|
NeWeNiyaLord
Norway2474 Posts
| ||
|
FlamingTurd
United States1059 Posts
| ||
SundanceMLG
33 Posts
Not really worth a battle here nor on twitter. Fact is you have a window to grab mainstream press attention following an event and the easiest stat to produce on short turn around is streams (along with hours and average viewer time (which connect back to streams). 3.1 hours average length of viewer stay on stream 26 million hours. 35+ million streams You can start to see the bigger picture. However - this only accounts for our player. Not any of the distribution partners. Those numbers are still coming in and being made sense of. Anyway - not worth the fight. Numbers are up. Partners are happy. New partners are coming in. win win scenario in my book. -sd | ||
|
jmbthirteen
United States10734 Posts
On August 06 2011 07:28 SundanceMLG wrote: For the record - I don't have an issue with Hellspawn for his comments. Not really worth a battle here nor on twitter. Fact is you have a window to grab mainstream press attention following an event and the easiest stat to produce on short turn around is streams (along with hours and average viewer time (which connect back to streams). 3.1 hours average length of viewer stay on stream 26 million hours. 35+ million streams You can start to see the bigger picture. However - this only accounts for our player. Not any of the distribution partners. Those numbers are still coming in and being made sense of. Anyway - not worth the fight. Numbers are up. Partners are happy. New partners are coming in. win win scenario in my book. -sd And thats all that matters with these numbers. | ||
|
JiPrime
Canada688 Posts
On August 06 2011 07:34 jmbthirteen wrote: And thats all that matters with these numbers. And what's wrong with that? Isn't that the whole purpose of doing this? To brag about how successful the event was and to entice more sponsors? | ||
|
Eleaven
772 Posts
On August 06 2011 07:37 JiPrime wrote: And what's wrong with that? Isn't that the whole purpose of doing this? To brag about how successful the event was and to entice more sponsors? he never said anything was wrong with that. | ||
|
Necro)Phagist(
Canada6660 Posts
On August 06 2011 07:50 Eleaven wrote: he never said anything was wrong with that. This! Also either way great news for sc2 and E sports in general! I'd love to eventually hear the actually unique viewers numbers at some point in time if possible though! lots of speculation of 860k+ that would be amazing if its right(Which sounds about right according to the math!). | ||
|
ReseT
United States273 Posts
| ||
|
Muffinman53
571 Posts
| ||
|
Zocat
Germany2229 Posts
On August 06 2011 07:28 SundanceMLG wrote: For the record - I don't have an issue with Hellspawn for his comments. Not really worth a battle here nor on twitter. Fact is you have a window to grab mainstream press attention following an event and the easiest stat to produce on short turn around is streams (along with hours and average viewer time (which connect back to streams). 3.1 hours average length of viewer stay on stream 26 million hours. 35+ million streams You can start to see the bigger picture. However - this only accounts for our player. Not any of the distribution partners. Those numbers are still coming in and being made sense of. Anyway - not worth the fight. Numbers are up. Partners are happy. New partners are coming in. win win scenario in my book. -sd A lot of people assume that the high unique views number has something to do with the constant necessity to refresh the stream when an ad played (seemed to be only for free users - not premium members). Maybe it's also local to EU / Germany dont know (but all my 8 friends who watched it had the issue and it was mentioned multiple times in this thread). I have no idea how your partnerships work (and how you aquire new partners) but I assume the numbers will be lower, when you fix the refresh issue, for the next MLG. Doesnt that mean your partners wouldnt be happy? You're basically telling a scenario which you (probably) cannot achieve the next time. Or do you think you're able to grow enough to make up for those lost views when the issue has been fixed? | ||
|
Dexx
Germany175 Posts
| ||
|
Sandro
897 Posts
On August 06 2011 08:16 ReseT wrote: Thank the Starcraft 2 Community for those numbers Sundance. Do you expect him to grovel at our feet or something? That was kind of uncalled for. | ||
|
PhiliBiRD
United States2643 Posts
On August 05 2011 03:46 hmunkey wrote: How many people watched though? They said 35 million views at one point and said average view time was 3 hours, but there's no way 35m people watched for 3 hrs. I wish organizations would release relevant numbers sometimes. :\ well duh, they weren't implying that 35m people watched for 3 hours, it said THE AVERAGE. and remember, some people watched probably 10 to 20 hours over the weekend. | ||
|
taLbuk
Madagascar1879 Posts
| ||
|
zyzski
United States698 Posts
ie: superbowl > nba playoffs > random show > normal sports event > esports event > stream > etc | ||
| ||
