• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 22:56
CEST 04:56
KST 11:56
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Ro16 Preview: Rough Waters9[ASL22] Ro24 Preview: Siren's Call8[ASL22] Ro24 Preview: Summer's End9Serral wins HomeStory Cup 2915Serral wins Maestros of the Game 244
Community News
Weekly Cups (Aug 30-Sep 7): herO thrives amid growing schism8Official StarCraft website teases new content ahead of BlizzCon?124Stellar Fest TWO the Moon (Dec 16-20)9Weekly Cups (August 24-30): Patches' balance mod takes over3New 3v3 BGH Ladder (and more) on ShieldBattery!46
StarCraft 2
General
Weekly Cups (Aug 30-Sep 7): herO thrives amid growing schism SC4ALL: II Winner will earn a spot at HSC 30! SC4ALL II: StarCraft 2 Player Announcement 7/8 Nexon wins bid to develop StarCraft IP content, distribute Overwatch mobile game Balance hotfix patch 5.0.16b (July 16)
Tourneys
2026 GSTL Announcement Sparkling Tuna Cup - Weekly Open Tournament Sea Duckling Open (Global, Bronze-Diamond) Stellar Fest TWO the Moon (Dec 16-20) IntoTheTV X SOOP SC2 League : Weekly & Monthly
Strategy
[G] Having the right mentality to improve
Custom Maps
Nexus Wars 2021 GUIDE [M] (2) Industrial Park
External Content
Mutation # 542 The Ascended Mutation # 541 Binary Choice The PondCast: SC2 News & Results Mutation # 540 Dodge This
Brood War
General
[D] Brainstorming a balance patch for Brood war Practice Partners (Official) BW General Discussion Terran or Protoss Official StarCraft website teases new content ahead of BlizzCon?
Tourneys
[Megathread] Daily Proleagues [ASL22] Ro16 Group A [ASL22] Ro16 Group B KCM Race Survival 2026 Season 3
Strategy
Replay Review Process - What do you do? Simple Questions, Simple Answers Odyssey Mineral Stack Saturation Game Theory for Starcraft
Other Games
General Games
Nintendo Switch Thread EVE Corporation Diablo IV [Maplestory Hardcore] Let's Play~!! General RTS Discussion Thread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
[TL LoL EUW IHs] Teemo shall perish TSM pausing esports and CLG Dead
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Power Rank TL Mafia Community Thread NeO.D_StephenKing vs This Guy From 1 Million Dance
Community
General
US Politics Mega-thread Things Aren’t Peaceful in Palestine Russo-Ukrainian War Thread European Politico-economics QA Mega-thread Trading/Investing Thread
Fan Clubs
MarineLorD Fan Club The Creator Fan Club The ShoWTimE Fan Club
Media & Entertainment
Movie Discussion! Anime Discussion Thread
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Northern Ireland Global Starcraft
Blogs
Virtual Romance, Real-Life C…
TrAiDoS
Regacy Esports:Our Goa…
regacyesports
Dreaming of BW patches (mod…
c3rberUs
LOCKPICKING NOOB
LUCKY_NOOB
Customize Sidebar...

Website Feedback

Closed Threads



Active: 5868 users

New Look, Same Soul

Forum Index > News
750 CommentsPost a Reply
1 2 3 4 5 36 37 38 Next All

New Look, Same Soul

Text byLiquid`Nazgul
August 22nd, 2010 09:00 GMT
[image loading]


When we started Teamliquid eight years ago, we had a vision of being the best StarCraft site in the world. Back then, this wasn't a very difficult accomplishment. What we didn't realize is what being the best SC site in the world could lead to. Teamliquid is an amazing place and it's a joy to be a part of TL's community. We have 150 staff members and nearly two million unique visitors per month -- it's all pretty surreal. For eight long years we ran this site as volunteers simply because we had a shared passion. I guess you could say we shared two passions, one being SC and one being TL. The first passion was at the base of our foundation, but the second one became more and more important over time.

After all these years of hard work and incredible dedication from our staff we find ourselves in an very interesting time. We have covered professional Brood War, ran the forums, and developed many awesome features without anyone ever being paid a penny until we ran the TSL2. Finally, we had a budget that allowed us to pay our staff who dedicated their time to our website. It wasn't very much money at all, but it was a start.


[image loading]


I guess where I'm heading with this is that I feel today's layout change is a good moment to talk a little bit about TL's direction. We are still the same people that ran this site for the past 8 years. We did so because today's opportunities simply did not exist. Pure dedication has gotten us really far. Sometimes this is also a bit of a burden, because we have created this image of TL that nothing is about money and that everything we do is driven by passion. While this holds true to a certain extent even today, we are also not saints. We do the things we do because we love them, but if we could turn TL into a website with income without sacrificing its integrity or principles, then this is something that we would absolutely love to do.

With this in mind you have seen certain minor changes such as the store and advertising buttons. Today's change is not a minor one. I have always loved our layout for it's nice-on-the-eye colors, for the horses that are connected to myself and Liquid in so many indirect ways and that have become part of my daily life for the past 8 years, and for the forums on the side that allowed TL to become the great community that it is today. Some have said our site looks ugly, but maybe it is just that you need to get used to it a little to appreciate how amazing the design was.


[image loading]


However, no matter how awesome we believe the design to be, it has also hurt us in a way. If we pitch a big proposal for something such as the TSL to a company, the first thing they will do is check out our site. The first thing they will see is blue horses, and the last thing they will see is any association with StarCraft. We may argue that these companies just have to realize how awesome TL is but unfortunately it doesn't work like that. The design though great and functional, was truthfully a bit outdated and needed a good makeover.

So why am I writing all this? What I want to tell you guys is that we will never change. We are the same exact group of people that we were before and we will continue to be that way in whatever we do. Today's design change I believe is a perfect example. It's new and pretty but it is TL all the way. Not only are the horses still there but we also added a horse logo! This may be somewhat extraordinary for a Starcraft website, but then again we have never settled for ordinary. We have always been different. Unique. We don't behave like most companies in this business or any business really. And it will always be that way.


[image loading]


Finally, I'd like to thank the people who made this all possible. Hundreds of hours have gone into design and discussion. Many thanks to disciple and Daigomi who were always there to help out, major props to Kennigit who came up with the brilliant idea of the horses in the background, and an unbelievable amount of respect for suffeli the creator of the logo and general theme of the layout. And last but not least thanks to R1CH for always being there to wizard things up.

With this somewhat emotional message behind us, I would like to ask for understanding. Understanding of where we want TL to be. We want this site to be the biggest and the best. We want to generate financial returns so that we can run more events and start rewarding our staff better, but not at the expense of our users, principles, or style. We need you guys to support us -- not financially, but simply by understanding our ambitions and dreams and the effects these will have on Teamliquid. We need you to know that beyond these superficial things, we will never change. The horses have returned, and they're here to stay.
Facebook Twitter Reddit
Administrator
BroOd
Profile Blog Joined April 2003
Austin10833 Posts
August 22 2010 09:06 GMT
#2
Looks absolutely beautiful.
ModeratorSIRL and JLIG.
Hot_Bid
Profile Blog Joined October 2003
Braavos36402 Posts
August 22 2010 09:06 GMT
#3
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
dyodyo
Profile Blog Joined December 2005
Philippines578 Posts
August 22 2010 09:06 GMT
#4
oooohhhh.... pretty
TeamLiquid CJ Entusman #26
mdb
Profile Blog Joined February 2003
Bulgaria4059 Posts
August 22 2010 09:07 GMT
#5
super
prosatan
Profile Joined September 2009
Romania9237 Posts
August 22 2010 09:07 GMT
#6
SUPERB!
Lee JaeDong Fighting! The only church that illuminates is the one that burns.
Lennon
Profile Joined February 2010
United Kingdom2275 Posts
August 22 2010 09:07 GMT
#7
First thing that came to my mind: "That's beautiful".
Eiii
Profile Blog Joined April 2009
United States2566 Posts
August 22 2010 09:07 GMT
#8
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...
:3
DeLoAdEr
Profile Blog Joined July 2003
Japan527 Posts
August 22 2010 09:07 GMT
#9
nice
boesthius
Profile Blog Joined February 2008
United States11637 Posts
August 22 2010 09:07 GMT
#10
--- Nuked ---
Gatsbi
Profile Joined April 2010
United States1134 Posts
August 22 2010 09:07 GMT
#11
Really really nice job guys
"IF WHAT YOU DO NOT KNOW IS MORE THAN WHAT YOU HAVE KNOWN. THEN YOU HAVE NOT KNOWN ANYTHINIG YET." - Rev Kojo Smith
smileyyy
Profile Joined March 2010
Germany1816 Posts
August 22 2010 09:08 GMT
#12
oh noeeee the horses are gone !!! new design looks ok.. but the horses Ill miss them
Fruitseller: I feel like it's a good strategy[6Pool]. I had a lot of strategies, but I thought about it a lot and decided to 6 pool. Other people told me to 6 pool too
DoctorHelvetica
Profile Blog Joined July 2008
United States15034 Posts
August 22 2010 09:08 GMT
#13
The horses are still there in the background! Even still, they live on in our hearts.
RIP Aaliyah
skindzer
Profile Blog Joined May 2005
Chile5114 Posts
August 22 2010 09:08 GMT
#14
Love the new design but i gotta be honest, the "new" logo make it seem like some kind of chess club.
Its not only the rain that brings the thunder
Pholon
Profile Blog Joined March 2008
Netherlands6142 Posts
Last Edited: 2010-08-22 09:14:07
August 22 2010 09:08 GMT
#15
I AM SO GIDDY OMG

reading now and will edit this post later to be less shit lol

Yeah this is fucking amazing. I love the logo to bits and... well... you'll see

O SHIT I JUST NOTICED THE ROLL OVER MENU THINGS.

Yeah I feel so very good about this, I love you TeamLiquid
Moderator@TLPholon // "I need a third hand to facepalm right now"
Chriamon
Profile Joined April 2010
United States886 Posts
August 22 2010 09:08 GMT
#16
On August 22 2010 18:07 Eiii wrote:
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...

look closer, they are still there
http://us.battle.net/sc2/en/profile/274906/1/Blaze/
alffla
Profile Blog Joined November 2005
Hong Kong20321 Posts
August 22 2010 09:09 GMT
#17


long live TL!!
Graphicssavior[gm] : What is a “yawn” rape ;; Masumune - It was the year of the pig for those fucking defilers. Chill - A clinic you say? okum: SC without Korean yelling is like porn without sex. konamix: HAPPY BIRTHDAY MOMMY!
MuShu
Profile Joined March 2005
United States3223 Posts
August 22 2010 09:09 GMT
#18
Looks awesome!
rkarhu
Profile Blog Joined December 2007
Finland570 Posts
August 22 2010 09:09 GMT
#19
It's gorgeous.
Illusion.
Profile Blog Joined August 2009
United States348 Posts
August 22 2010 09:09 GMT
#20
love the new look sooooo awesome!
STORK FOR LIFE.
1 2 3 4 5 36 37 38 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 7h 4m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
RuFF_SC2 171
SpeCial 68
CosmosSc2 19
StarCraft: Brood War
Rain 2066
GuemChi 1496
Noble 18
Dota 2
NeuroSwarm185
Counter-Strike
taco 465
m0e_tv330
minikerr37
Other Games
summit1g10846
Fnx 718
C9.Mang0332
PiGStarcraft293
ViBE140
Maynarde105
kaitlyn16
[ Show 10 non-featured ]
StarCraft 2
• Berry_CruncH300
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Other Games
• Scarra1165
Upcoming Events
Escore
7h 4m
IntoTheTV X SOOP
8h 4m
CranKy Ducklings
1d 7h
WardiTV Invitational
1d 8h
Cure vs Zoun
SHIN vs Classic
ByuN vs MaxPax
Percival vs YoungYakov
OSC
1d 17h
Sparkling Tuna Cup
2 days
WardiTV Invitational
2 days
Shopify Rebellion Sundays
2 days
Spirit vs Mixu
Clem vs TBD
RSL Revival
2 days
Serral vs Rogue
BlizzCon
2 days
IdrA vs MC
[ Show More ]
Replay Cast
2 days
Afreeca Starleague
3 days
WardiTV Weekly
3 days
Monday Night Weeklies
3 days
Afreeca Starleague
4 days
GSL
4 days
PiGosaur Cup
4 days
The PondCast
5 days
Kung Fu Cup
5 days
Replay Cast
5 days
IntoTheTV X SOOP
6 days
Replay Cast
6 days
Liquipedia Results

Completed

Proleague 2026-09-10
PiG Sty Festival 8.0
Big Dog Cup 2026 Div 1

Ongoing

KCM Race Survival 2026 Season 3
K-JUNGMAN
ASL Season 22
Super Anchor Qualifying S3
CSL 2026 AUTUMN (S22)
Acropolis #5
Acropolis #5 - TRS
Escore Tournament S3: King of Kings
RSL Revival: Season 6
Calamity Invitational
FISSURE Playground #3
BLAST Open Fall 2026
Esports World Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026

Upcoming

Acropolis #5 - GSA
Blizzard Classic Cup 2026
Acropolis #5 - GSB
Acropolis #5 - GSC
SC4ALL II: Brood War
HSC XXX
Stellar Fest 2: Lunar Cup
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Blizzard Classic Cup 2026
Stake Ranked Episode 6
BLAST Rivals Fall 2026
IEM Beijing 2026
Stake Ranked Episode 5
PGL Masters Bucharest 2026
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
Logitech G Play Connect 2026
SL StarSeries Fall 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.