• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 12:52
CET 18:52
KST 02:52
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Rongyi Cup S3 - Preview & Info3herO wins SC2 All-Star Invitational14SC2 All-Star Invitational: Tournament Preview5RSL Revival - 2025 Season Finals Preview8RSL Season 3 - Playoffs Preview0
Community News
Weekly Cups (Jan 19-25): Bunny, Trigger, MaxPax win1Weekly Cups (Jan 12-18): herO, MaxPax, Solar win0BSL Season 2025 - Full Overview and Conclusion8Weekly Cups (Jan 5-11): Clem wins big offline, Trigger upsets4$21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7)32
StarCraft 2
General
StarCraft 2 not at the Esports World Cup 2026 Oliveira Would Have Returned If EWC Continued Weekly Cups (Jan 19-25): Bunny, Trigger, MaxPax win herO wins SC2 All-Star Invitational PhD study /w SC2 - help with a survey!
Tourneys
$21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7) OSC Season 13 World Championship $70 Prize Pool Ladder Legends Academy Weekly Open! SC2 All-Star Invitational: Jan 17-18 Sparkling Tuna Cup - Weekly Open Tournament
Strategy
Simple Questions Simple Answers
Custom Maps
[A] Starcraft Sound Mod
External Content
Mutation # 510 Safety Violation Mutation # 509 Doomsday Report Mutation # 508 Violent Night Mutation # 507 Well Trained
Brood War
General
[ASL21] Potential Map Candidates BGH Auto Balance -> http://bghmmr.eu/ Which foreign pros are considered the best? Gypsy to Korea Fantasy's Q&A video
Tourneys
Small VOD Thread 2.0 [Megathread] Daily Proleagues Azhi's Colosseum - Season 2 [BSL21] Non-Korean Championship - Starts Jan 10
Strategy
Current Meta Simple Questions, Simple Answers Soma's 9 hatch build from ASL Game 2 Game Theory for Starcraft
Other Games
General Games
Mobile Legends: Bang Bang Nintendo Switch Thread Beyond All Reason Battle Aces/David Kim RTS Megathread Stormgate/Frost Giant Megathread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread YouTube Thread Canadian Politics Mega-thread European Politico-economics QA Mega-thread
Fan Clubs
The herO Fan Club! The IdrA Fan Club
Media & Entertainment
Anime Discussion Thread [Manga] One Piece
Sports
2024 - 2026 Football Thread
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List
Blogs
Understand The Significa…
leoparker22
How Esports Advertising Shap…
TrAiDoS
My 2025 Magic: The Gathering…
DARKING
Life Update and thoughts.
FuDDx
How do archons sleep?
8882
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1835 users

New Look, Same Soul

Forum Index > News
750 CommentsPost a Reply
1 2 3 4 5 36 37 38 Next All

New Look, Same Soul

Text byLiquid`Nazgul
August 22nd, 2010 09:00 GMT
[image loading]


When we started Teamliquid eight years ago, we had a vision of being the best StarCraft site in the world. Back then, this wasn't a very difficult accomplishment. What we didn't realize is what being the best SC site in the world could lead to. Teamliquid is an amazing place and it's a joy to be a part of TL's community. We have 150 staff members and nearly two million unique visitors per month -- it's all pretty surreal. For eight long years we ran this site as volunteers simply because we had a shared passion. I guess you could say we shared two passions, one being SC and one being TL. The first passion was at the base of our foundation, but the second one became more and more important over time.

After all these years of hard work and incredible dedication from our staff we find ourselves in an very interesting time. We have covered professional Brood War, ran the forums, and developed many awesome features without anyone ever being paid a penny until we ran the TSL2. Finally, we had a budget that allowed us to pay our staff who dedicated their time to our website. It wasn't very much money at all, but it was a start.


[image loading]


I guess where I'm heading with this is that I feel today's layout change is a good moment to talk a little bit about TL's direction. We are still the same people that ran this site for the past 8 years. We did so because today's opportunities simply did not exist. Pure dedication has gotten us really far. Sometimes this is also a bit of a burden, because we have created this image of TL that nothing is about money and that everything we do is driven by passion. While this holds true to a certain extent even today, we are also not saints. We do the things we do because we love them, but if we could turn TL into a website with income without sacrificing its integrity or principles, then this is something that we would absolutely love to do.

With this in mind you have seen certain minor changes such as the store and advertising buttons. Today's change is not a minor one. I have always loved our layout for it's nice-on-the-eye colors, for the horses that are connected to myself and Liquid in so many indirect ways and that have become part of my daily life for the past 8 years, and for the forums on the side that allowed TL to become the great community that it is today. Some have said our site looks ugly, but maybe it is just that you need to get used to it a little to appreciate how amazing the design was.


[image loading]


However, no matter how awesome we believe the design to be, it has also hurt us in a way. If we pitch a big proposal for something such as the TSL to a company, the first thing they will do is check out our site. The first thing they will see is blue horses, and the last thing they will see is any association with StarCraft. We may argue that these companies just have to realize how awesome TL is but unfortunately it doesn't work like that. The design though great and functional, was truthfully a bit outdated and needed a good makeover.

So why am I writing all this? What I want to tell you guys is that we will never change. We are the same exact group of people that we were before and we will continue to be that way in whatever we do. Today's design change I believe is a perfect example. It's new and pretty but it is TL all the way. Not only are the horses still there but we also added a horse logo! This may be somewhat extraordinary for a Starcraft website, but then again we have never settled for ordinary. We have always been different. Unique. We don't behave like most companies in this business or any business really. And it will always be that way.


[image loading]


Finally, I'd like to thank the people who made this all possible. Hundreds of hours have gone into design and discussion. Many thanks to disciple and Daigomi who were always there to help out, major props to Kennigit who came up with the brilliant idea of the horses in the background, and an unbelievable amount of respect for suffeli the creator of the logo and general theme of the layout. And last but not least thanks to R1CH for always being there to wizard things up.

With this somewhat emotional message behind us, I would like to ask for understanding. Understanding of where we want TL to be. We want this site to be the biggest and the best. We want to generate financial returns so that we can run more events and start rewarding our staff better, but not at the expense of our users, principles, or style. We need you guys to support us -- not financially, but simply by understanding our ambitions and dreams and the effects these will have on Teamliquid. We need you to know that beyond these superficial things, we will never change. The horses have returned, and they're here to stay.
Facebook Twitter Reddit
Administrator
BroOd
Profile Blog Joined April 2003
Austin10833 Posts
August 22 2010 09:06 GMT
#2
Looks absolutely beautiful.
ModeratorSIRL and JLIG.
Hot_Bid
Profile Blog Joined October 2003
Braavos36389 Posts
August 22 2010 09:06 GMT
#3
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
dyodyo
Profile Blog Joined December 2005
Philippines578 Posts
August 22 2010 09:06 GMT
#4
oooohhhh.... pretty
TeamLiquid CJ Entusman #26
mdb
Profile Blog Joined February 2003
Bulgaria4059 Posts
August 22 2010 09:07 GMT
#5
super
prosatan
Profile Joined September 2009
Romania8516 Posts
August 22 2010 09:07 GMT
#6
SUPERB!
Lee JaeDong Fighting! The only church that illuminates is the one that burns.
Lennon
Profile Joined February 2010
United Kingdom2275 Posts
August 22 2010 09:07 GMT
#7
First thing that came to my mind: "That's beautiful".
Eiii
Profile Blog Joined April 2009
United States2566 Posts
August 22 2010 09:07 GMT
#8
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...
:3
DeLoAdEr
Profile Blog Joined July 2003
Japan527 Posts
August 22 2010 09:07 GMT
#9
nice
boesthius
Profile Blog Joined February 2008
United States11637 Posts
August 22 2010 09:07 GMT
#10
--- Nuked ---
Gatsbi
Profile Joined April 2010
United States1134 Posts
August 22 2010 09:07 GMT
#11
Really really nice job guys
"IF WHAT YOU DO NOT KNOW IS MORE THAN WHAT YOU HAVE KNOWN. THEN YOU HAVE NOT KNOWN ANYTHINIG YET." - Rev Kojo Smith
smileyyy
Profile Joined March 2010
Germany1816 Posts
August 22 2010 09:08 GMT
#12
oh noeeee the horses are gone !!! new design looks ok.. but the horses Ill miss them
Fruitseller: I feel like it's a good strategy[6Pool]. I had a lot of strategies, but I thought about it a lot and decided to 6 pool. Other people told me to 6 pool too
DoctorHelvetica
Profile Blog Joined July 2008
United States15034 Posts
August 22 2010 09:08 GMT
#13
The horses are still there in the background! Even still, they live on in our hearts.
RIP Aaliyah
skindzer
Profile Blog Joined May 2005
Chile5114 Posts
August 22 2010 09:08 GMT
#14
Love the new design but i gotta be honest, the "new" logo make it seem like some kind of chess club.
Its not only the rain that brings the thunder
Pholon
Profile Blog Joined March 2008
Netherlands6142 Posts
Last Edited: 2010-08-22 09:14:07
August 22 2010 09:08 GMT
#15
I AM SO GIDDY OMG

reading now and will edit this post later to be less shit lol

Yeah this is fucking amazing. I love the logo to bits and... well... you'll see

O SHIT I JUST NOTICED THE ROLL OVER MENU THINGS.

Yeah I feel so very good about this, I love you TeamLiquid
Moderator@TLPholon // "I need a third hand to facepalm right now"
Chriamon
Profile Joined April 2010
United States886 Posts
August 22 2010 09:08 GMT
#16
On August 22 2010 18:07 Eiii wrote:
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...

look closer, they are still there
http://us.battle.net/sc2/en/profile/274906/1/Blaze/
alffla
Profile Blog Joined November 2005
Hong Kong20321 Posts
August 22 2010 09:09 GMT
#17


long live TL!!
Graphicssavior[gm] : What is a “yawn” rape ;; Masumune - It was the year of the pig for those fucking defilers. Chill - A clinic you say? okum: SC without Korean yelling is like porn without sex. konamix: HAPPY BIRTHDAY MOMMY!
MuShu
Profile Joined March 2005
United States3223 Posts
August 22 2010 09:09 GMT
#18
Looks awesome!
rkarhu
Profile Blog Joined December 2007
Finland570 Posts
August 22 2010 09:09 GMT
#19
It's gorgeous.
Illusion.
Profile Blog Joined August 2009
United States348 Posts
August 22 2010 09:09 GMT
#20
love the new look sooooo awesome!
STORK FOR LIFE.
1 2 3 4 5 36 37 38 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 7h 8m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
mouzHeroMarine 463
ProTech169
MindelVK 96
UpATreeSC 96
StarCraft: Brood War
Calm 3041
Shuttle 1447
GuemChi 1414
Larva 831
Mini 525
EffOrt 484
Soma 305
Light 285
Snow 225
firebathero 185
[ Show more ]
Dewaltoss 152
hero 134
Rush 85
[sc1f]eonzerg 55
sorry 43
Rock 20
Terrorterran 20
soO 15
NaDa 7
Dota 2
qojqva2762
singsing2330
Dendi712
syndereN477
Fuzer 242
League of Legends
C9.Mang086
Counter-Strike
fl0m1967
byalli1035
edward217
allub120
ptr_tv70
adren_tv53
Heroes of the Storm
Khaldor101
Other Games
gofns10354
Grubby2613
FrodaN1426
hiko870
DeMusliM467
ceh9417
crisheroes280
Harstem122
QueenE107
ArmadaUGS105
Mew2King70
Organizations
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 15 non-featured ]
StarCraft 2
• poizon28 46
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• blackmanpl 14
• FirePhoenix2
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• TFBlade1397
• Shiphtur506
Upcoming Events
PiGosaur Cup
7h 8m
Replay Cast
15h 8m
RongYI Cup
17h 8m
herO vs Solar
TriGGeR vs Maru
WardiTV Invitational
20h 8m
The PondCast
1d 15h
HomeStory Cup
2 days
Korean StarCraft League
3 days
HomeStory Cup
3 days
Replay Cast
4 days
HomeStory Cup
4 days
[ Show More ]
Replay Cast
5 days
Replay Cast
6 days
Wardi Open
6 days
Liquipedia Results

Completed

Proleague 2026-01-26
OSC Championship Season 13
Underdog Cup #3

Ongoing

CSL 2025 WINTER (S19)
KCM Race Survival 2026 Season 1
Acropolis #4 - TS4
Rongyi Cup S3
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual
eXTREMESLAND 2025
SL Budapest Major 2025
ESL Impact League Season 8
BLAST Rivals Fall 2025

Upcoming

Escore Tournament S1: W6
Escore Tournament S1: W7
Acropolis #4
IPSL Spring 2026
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
LiuLi Cup: 2025 Grand Finals
HSC XXVIII
Nations Cup 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League Season 23
ESL Pro League Season 23
PGL Cluj-Napoca 2026
IEM Kraków 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.