• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 15:56
CET 21:56
KST 05:56
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Behind the Blue - Team Liquid History Book16Clem wins HomeStory Cup 289HomeStory Cup 28 - Info & Preview13Rongyi Cup S3 - Preview & Info8herO wins SC2 All-Star Invitational14
Community News
ACS replaced by "ASL Season Open" - Starts 21/0224LiuLi Cup: 2025 Grand Finals (Feb 10-16)43Weekly Cups (Feb 2-8): Classic, Solar, MaxPax win2Nexon's StarCraft game could be FPS, led by UMS maker13PIG STY FESTIVAL 7.0! (19 Feb - 1 Mar)17
StarCraft 2
General
Nexon's StarCraft game could be FPS, led by UMS maker How do you think the 5.0.15 balance patch (Oct 2025) for StarCraft II has affected the game? StarCraft 1 & 2 Added to Xbox Game Pass Behind the Blue - Team Liquid History Book Terran Scanner Sweep
Tourneys
LiuLi Cup: 2025 Grand Finals (Feb 10-16) WardiTV Team League Season 10 PIG STY FESTIVAL 7.0! (19 Feb - 1 Mar) $5,000 WardiTV Winter Championship 2026 StarCraft Evolution League (SC Evo Biweekly)
Strategy
Custom Maps
Map Editor closed ? [A] Starcraft Sound Mod
External Content
Mutation # 513 Attrition Warfare The PondCast: SC2 News & Results Mutation # 512 Overclocked Mutation # 511 Temple of Rebirth
Brood War
General
TvZ is the most complete match up Which units you wish saw more use in the game? Ladder maps - how we can make blizz update them? BW General Discussion ACS replaced by "ASL Season Open" - Starts 21/02
Tourneys
[Megathread] Daily Proleagues Escore Tournament StarCraft Season 1 Small VOD Thread 2.0 KCM Race Survival 2026 Season 1
Strategy
Fighting Spirit mining rates Zealot bombing is no longer popular? Simple Questions, Simple Answers Current Meta
Other Games
General Games
ZeroSpace Megathread Diablo 2 thread Path of Exile Nintendo Switch Thread Battle Aces/David Kim RTS Megathread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread Mafia Game Mode Feedback/Ideas Vanilla Mini Mafia
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Ask and answer stupid questions here! Things Aren’t Peaceful in Palestine European Politico-economics QA Mega-thread
Fan Clubs
The IdrA Fan Club The herO Fan Club!
Media & Entertainment
[Req][Books] Good Fantasy/SciFi books [Manga] One Piece Anime Discussion Thread
Sports
2024 - 2026 Football Thread
World Cup 2022
Tech Support
TL Community
The Automated Ban List
Blogs
The Search For Meaning in Vi…
TrAiDoS
My 2025 Magic: The Gathering…
DARKING
Life Update and thoughts.
FuDDx
How do archons sleep?
8882
StarCraft improvement
iopq
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2396 users

New Look, Same Soul

Forum Index > News
750 CommentsPost a Reply
1 2 3 4 5 36 37 38 Next All

New Look, Same Soul

Text byLiquid`Nazgul
August 22nd, 2010 09:00 GMT
[image loading]


When we started Teamliquid eight years ago, we had a vision of being the best StarCraft site in the world. Back then, this wasn't a very difficult accomplishment. What we didn't realize is what being the best SC site in the world could lead to. Teamliquid is an amazing place and it's a joy to be a part of TL's community. We have 150 staff members and nearly two million unique visitors per month -- it's all pretty surreal. For eight long years we ran this site as volunteers simply because we had a shared passion. I guess you could say we shared two passions, one being SC and one being TL. The first passion was at the base of our foundation, but the second one became more and more important over time.

After all these years of hard work and incredible dedication from our staff we find ourselves in an very interesting time. We have covered professional Brood War, ran the forums, and developed many awesome features without anyone ever being paid a penny until we ran the TSL2. Finally, we had a budget that allowed us to pay our staff who dedicated their time to our website. It wasn't very much money at all, but it was a start.


[image loading]


I guess where I'm heading with this is that I feel today's layout change is a good moment to talk a little bit about TL's direction. We are still the same people that ran this site for the past 8 years. We did so because today's opportunities simply did not exist. Pure dedication has gotten us really far. Sometimes this is also a bit of a burden, because we have created this image of TL that nothing is about money and that everything we do is driven by passion. While this holds true to a certain extent even today, we are also not saints. We do the things we do because we love them, but if we could turn TL into a website with income without sacrificing its integrity or principles, then this is something that we would absolutely love to do.

With this in mind you have seen certain minor changes such as the store and advertising buttons. Today's change is not a minor one. I have always loved our layout for it's nice-on-the-eye colors, for the horses that are connected to myself and Liquid in so many indirect ways and that have become part of my daily life for the past 8 years, and for the forums on the side that allowed TL to become the great community that it is today. Some have said our site looks ugly, but maybe it is just that you need to get used to it a little to appreciate how amazing the design was.


[image loading]


However, no matter how awesome we believe the design to be, it has also hurt us in a way. If we pitch a big proposal for something such as the TSL to a company, the first thing they will do is check out our site. The first thing they will see is blue horses, and the last thing they will see is any association with StarCraft. We may argue that these companies just have to realize how awesome TL is but unfortunately it doesn't work like that. The design though great and functional, was truthfully a bit outdated and needed a good makeover.

So why am I writing all this? What I want to tell you guys is that we will never change. We are the same exact group of people that we were before and we will continue to be that way in whatever we do. Today's design change I believe is a perfect example. It's new and pretty but it is TL all the way. Not only are the horses still there but we also added a horse logo! This may be somewhat extraordinary for a Starcraft website, but then again we have never settled for ordinary. We have always been different. Unique. We don't behave like most companies in this business or any business really. And it will always be that way.


[image loading]


Finally, I'd like to thank the people who made this all possible. Hundreds of hours have gone into design and discussion. Many thanks to disciple and Daigomi who were always there to help out, major props to Kennigit who came up with the brilliant idea of the horses in the background, and an unbelievable amount of respect for suffeli the creator of the logo and general theme of the layout. And last but not least thanks to R1CH for always being there to wizard things up.

With this somewhat emotional message behind us, I would like to ask for understanding. Understanding of where we want TL to be. We want this site to be the biggest and the best. We want to generate financial returns so that we can run more events and start rewarding our staff better, but not at the expense of our users, principles, or style. We need you guys to support us -- not financially, but simply by understanding our ambitions and dreams and the effects these will have on Teamliquid. We need you to know that beyond these superficial things, we will never change. The horses have returned, and they're here to stay.
Facebook Twitter Reddit
Administrator
BroOd
Profile Blog Joined April 2003
Austin10833 Posts
August 22 2010 09:06 GMT
#2
Looks absolutely beautiful.
ModeratorSIRL and JLIG.
Hot_Bid
Profile Blog Joined October 2003
Braavos36390 Posts
August 22 2010 09:06 GMT
#3
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
dyodyo
Profile Blog Joined December 2005
Philippines578 Posts
August 22 2010 09:06 GMT
#4
oooohhhh.... pretty
TeamLiquid CJ Entusman #26
mdb
Profile Blog Joined February 2003
Bulgaria4059 Posts
August 22 2010 09:07 GMT
#5
super
prosatan
Profile Joined September 2009
Romania8520 Posts
August 22 2010 09:07 GMT
#6
SUPERB!
Lee JaeDong Fighting! The only church that illuminates is the one that burns.
Lennon
Profile Joined February 2010
United Kingdom2275 Posts
August 22 2010 09:07 GMT
#7
First thing that came to my mind: "That's beautiful".
Eiii
Profile Blog Joined April 2009
United States2566 Posts
August 22 2010 09:07 GMT
#8
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...
:3
DeLoAdEr
Profile Blog Joined July 2003
Japan527 Posts
August 22 2010 09:07 GMT
#9
nice
boesthius
Profile Blog Joined February 2008
United States11637 Posts
August 22 2010 09:07 GMT
#10
--- Nuked ---
Gatsbi
Profile Joined April 2010
United States1134 Posts
August 22 2010 09:07 GMT
#11
Really really nice job guys
"IF WHAT YOU DO NOT KNOW IS MORE THAN WHAT YOU HAVE KNOWN. THEN YOU HAVE NOT KNOWN ANYTHINIG YET." - Rev Kojo Smith
smileyyy
Profile Joined March 2010
Germany1816 Posts
August 22 2010 09:08 GMT
#12
oh noeeee the horses are gone !!! new design looks ok.. but the horses Ill miss them
Fruitseller: I feel like it's a good strategy[6Pool]. I had a lot of strategies, but I thought about it a lot and decided to 6 pool. Other people told me to 6 pool too
DoctorHelvetica
Profile Blog Joined July 2008
United States15034 Posts
August 22 2010 09:08 GMT
#13
The horses are still there in the background! Even still, they live on in our hearts.
RIP Aaliyah
skindzer
Profile Blog Joined May 2005
Chile5114 Posts
August 22 2010 09:08 GMT
#14
Love the new design but i gotta be honest, the "new" logo make it seem like some kind of chess club.
Its not only the rain that brings the thunder
Pholon
Profile Blog Joined March 2008
Netherlands6142 Posts
Last Edited: 2010-08-22 09:14:07
August 22 2010 09:08 GMT
#15
I AM SO GIDDY OMG

reading now and will edit this post later to be less shit lol

Yeah this is fucking amazing. I love the logo to bits and... well... you'll see

O SHIT I JUST NOTICED THE ROLL OVER MENU THINGS.

Yeah I feel so very good about this, I love you TeamLiquid
Moderator@TLPholon // "I need a third hand to facepalm right now"
Chriamon
Profile Joined April 2010
United States886 Posts
August 22 2010 09:08 GMT
#16
On August 22 2010 18:07 Eiii wrote:
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...

look closer, they are still there
http://us.battle.net/sc2/en/profile/274906/1/Blaze/
alffla
Profile Blog Joined November 2005
Hong Kong20321 Posts
August 22 2010 09:09 GMT
#17


long live TL!!
Graphicssavior[gm] : What is a “yawn” rape ;; Masumune - It was the year of the pig for those fucking defilers. Chill - A clinic you say? okum: SC without Korean yelling is like porn without sex. konamix: HAPPY BIRTHDAY MOMMY!
MuShu
Profile Joined March 2005
United States3223 Posts
August 22 2010 09:09 GMT
#18
Looks awesome!
rkarhu
Profile Blog Joined December 2007
Finland570 Posts
August 22 2010 09:09 GMT
#19
It's gorgeous.
Illusion.
Profile Blog Joined August 2009
United States348 Posts
August 22 2010 09:09 GMT
#20
love the new look sooooo awesome!
STORK FOR LIFE.
1 2 3 4 5 36 37 38 Next All
Please log in or register to reply.
Live Events Refresh
Monday Night Weeklies
17:30
#40
RotterdaM1325
TKL 371
IndyStarCraft 285
SteadfastSC165
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
RotterdaM 1325
TKL 371
IndyStarCraft 285
SteadfastSC 165
BRAT_OK 152
elazer 144
UpATreeSC 113
Ketroc 54
Temp0 35
Vindicta 22
StarCraft: Brood War
nyoken 72
Rock 22
Counter-Strike
Foxcn934
Other Games
Grubby3788
Beastyqt782
shahzam467
ToD259
C9.Mang0214
ArmadaUGS160
KnowMe151
Liquid`Hasu149
Trikslyr100
Mew2King60
Livibee52
ZombieGrub27
JuggernautJason20
OptimusSC210
PiLiPiLi3
Organizations
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 20 non-featured ]
StarCraft 2
• kabyraGe 233
• Reevou 5
• Kozan
• sooper7s
• Migwel
• LaughNgamezSOOP
• AfreecaTV YouTube
• intothetv
• IndyKCrew
StarCraft: Brood War
• Eskiya23 2
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• masondota2820
• WagamamaTV337
• lizZardDota250
League of Legends
• TFBlade1130
• Scarra15
Other Games
• imaqtpie1706
• Shiphtur577
Upcoming Events
OSC
3h 4m
WardiTV Winter Champion…
15h 4m
PiGosaur Cup
1d 4h
Replay Cast
1d 12h
WardiTV Winter Champion…
1d 15h
Replay Cast
2 days
PiG Sty Festival
2 days
Maru vs Bunny
Classic vs SHIN
The PondCast
2 days
KCM Race Survival
2 days
WardiTV Winter Champion…
2 days
[ Show More ]
Replay Cast
3 days
PiG Sty Festival
3 days
Clem vs Percival
Zoun vs Solar
Epic.LAN
3 days
Replay Cast
4 days
PiG Sty Festival
4 days
herO vs NightMare
Reynor vs Cure
CranKy Ducklings
4 days
Epic.LAN
4 days
Replay Cast
5 days
PiG Sty Festival
5 days
Serral vs YoungYakov
ByuN vs ShoWTimE
Sparkling Tuna Cup
5 days
Replay Cast
6 days
Replay Cast
6 days
Wardi Open
6 days
Liquipedia Results

Completed

Proleague 2026-02-14
LiuLi Cup: 2025 Grand Finals
Underdog Cup #3

Ongoing

KCM Race Survival 2026 Season 1
Nations Cup 2026
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual
eXTREMESLAND 2025
SL Budapest Major 2025

Upcoming

Escore Tournament S1: King of Kings
[S:21] ASL SEASON OPEN 1st Round
[S:21] ASL SEASON OPEN 1st Round Qualifier
[S:21] ASL SEASON OPEN 2nd Round
[S:21] ASL SEASON OPEN 2nd Round Qualifier
Acropolis #4
IPSL Spring 2026
HSC XXIX
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
RSL Revival: Season 4
WardiTV Winter 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
FISSURE Playground #3
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League Season 23
ESL Pro League Season 23
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.