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New Look, Same Soul

Forum Index > News
750 CommentsPost a Reply
1 2 3 4 5 36 37 38 Next All

New Look, Same Soul

Text byLiquid`Nazgul
August 22nd, 2010 09:00 GMT
[image loading]


When we started Teamliquid eight years ago, we had a vision of being the best StarCraft site in the world. Back then, this wasn't a very difficult accomplishment. What we didn't realize is what being the best SC site in the world could lead to. Teamliquid is an amazing place and it's a joy to be a part of TL's community. We have 150 staff members and nearly two million unique visitors per month -- it's all pretty surreal. For eight long years we ran this site as volunteers simply because we had a shared passion. I guess you could say we shared two passions, one being SC and one being TL. The first passion was at the base of our foundation, but the second one became more and more important over time.

After all these years of hard work and incredible dedication from our staff we find ourselves in an very interesting time. We have covered professional Brood War, ran the forums, and developed many awesome features without anyone ever being paid a penny until we ran the TSL2. Finally, we had a budget that allowed us to pay our staff who dedicated their time to our website. It wasn't very much money at all, but it was a start.


[image loading]


I guess where I'm heading with this is that I feel today's layout change is a good moment to talk a little bit about TL's direction. We are still the same people that ran this site for the past 8 years. We did so because today's opportunities simply did not exist. Pure dedication has gotten us really far. Sometimes this is also a bit of a burden, because we have created this image of TL that nothing is about money and that everything we do is driven by passion. While this holds true to a certain extent even today, we are also not saints. We do the things we do because we love them, but if we could turn TL into a website with income without sacrificing its integrity or principles, then this is something that we would absolutely love to do.

With this in mind you have seen certain minor changes such as the store and advertising buttons. Today's change is not a minor one. I have always loved our layout for it's nice-on-the-eye colors, for the horses that are connected to myself and Liquid in so many indirect ways and that have become part of my daily life for the past 8 years, and for the forums on the side that allowed TL to become the great community that it is today. Some have said our site looks ugly, but maybe it is just that you need to get used to it a little to appreciate how amazing the design was.


[image loading]


However, no matter how awesome we believe the design to be, it has also hurt us in a way. If we pitch a big proposal for something such as the TSL to a company, the first thing they will do is check out our site. The first thing they will see is blue horses, and the last thing they will see is any association with StarCraft. We may argue that these companies just have to realize how awesome TL is but unfortunately it doesn't work like that. The design though great and functional, was truthfully a bit outdated and needed a good makeover.

So why am I writing all this? What I want to tell you guys is that we will never change. We are the same exact group of people that we were before and we will continue to be that way in whatever we do. Today's design change I believe is a perfect example. It's new and pretty but it is TL all the way. Not only are the horses still there but we also added a horse logo! This may be somewhat extraordinary for a Starcraft website, but then again we have never settled for ordinary. We have always been different. Unique. We don't behave like most companies in this business or any business really. And it will always be that way.


[image loading]


Finally, I'd like to thank the people who made this all possible. Hundreds of hours have gone into design and discussion. Many thanks to disciple and Daigomi who were always there to help out, major props to Kennigit who came up with the brilliant idea of the horses in the background, and an unbelievable amount of respect for suffeli the creator of the logo and general theme of the layout. And last but not least thanks to R1CH for always being there to wizard things up.

With this somewhat emotional message behind us, I would like to ask for understanding. Understanding of where we want TL to be. We want this site to be the biggest and the best. We want to generate financial returns so that we can run more events and start rewarding our staff better, but not at the expense of our users, principles, or style. We need you guys to support us -- not financially, but simply by understanding our ambitions and dreams and the effects these will have on Teamliquid. We need you to know that beyond these superficial things, we will never change. The horses have returned, and they're here to stay.
Facebook Twitter Reddit
Administrator
BroOd
Profile Blog Joined April 2003
Austin10833 Posts
August 22 2010 09:06 GMT
#2
Looks absolutely beautiful.
ModeratorSIRL and JLIG.
Hot_Bid
Profile Blog Joined October 2003
Braavos36389 Posts
August 22 2010 09:06 GMT
#3
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
dyodyo
Profile Blog Joined December 2005
Philippines578 Posts
August 22 2010 09:06 GMT
#4
oooohhhh.... pretty
TeamLiquid CJ Entusman #26
mdb
Profile Blog Joined February 2003
Bulgaria4059 Posts
August 22 2010 09:07 GMT
#5
super
prosatan
Profile Joined September 2009
Romania8514 Posts
August 22 2010 09:07 GMT
#6
SUPERB!
Lee JaeDong Fighting! The only church that illuminates is the one that burns.
Lennon
Profile Joined February 2010
United Kingdom2275 Posts
August 22 2010 09:07 GMT
#7
First thing that came to my mind: "That's beautiful".
Eiii
Profile Blog Joined April 2009
United States2566 Posts
August 22 2010 09:07 GMT
#8
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...
:3
DeLoAdEr
Profile Blog Joined July 2003
Japan527 Posts
August 22 2010 09:07 GMT
#9
nice
boesthius
Profile Blog Joined February 2008
United States11637 Posts
August 22 2010 09:07 GMT
#10
--- Nuked ---
Gatsbi
Profile Joined April 2010
United States1134 Posts
August 22 2010 09:07 GMT
#11
Really really nice job guys
"IF WHAT YOU DO NOT KNOW IS MORE THAN WHAT YOU HAVE KNOWN. THEN YOU HAVE NOT KNOWN ANYTHINIG YET." - Rev Kojo Smith
smileyyy
Profile Joined March 2010
Germany1816 Posts
August 22 2010 09:08 GMT
#12
oh noeeee the horses are gone !!! new design looks ok.. but the horses Ill miss them
Fruitseller: I feel like it's a good strategy[6Pool]. I had a lot of strategies, but I thought about it a lot and decided to 6 pool. Other people told me to 6 pool too
DoctorHelvetica
Profile Blog Joined July 2008
United States15034 Posts
August 22 2010 09:08 GMT
#13
The horses are still there in the background! Even still, they live on in our hearts.
RIP Aaliyah
skindzer
Profile Blog Joined May 2005
Chile5114 Posts
August 22 2010 09:08 GMT
#14
Love the new design but i gotta be honest, the "new" logo make it seem like some kind of chess club.
Its not only the rain that brings the thunder
Pholon
Profile Blog Joined March 2008
Netherlands6142 Posts
Last Edited: 2010-08-22 09:14:07
August 22 2010 09:08 GMT
#15
I AM SO GIDDY OMG

reading now and will edit this post later to be less shit lol

Yeah this is fucking amazing. I love the logo to bits and... well... you'll see

O SHIT I JUST NOTICED THE ROLL OVER MENU THINGS.

Yeah I feel so very good about this, I love you TeamLiquid
Moderator@TLPholon // "I need a third hand to facepalm right now"
Chriamon
Profile Joined April 2010
United States886 Posts
August 22 2010 09:08 GMT
#16
On August 22 2010 18:07 Eiii wrote:
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...

look closer, they are still there
http://us.battle.net/sc2/en/profile/274906/1/Blaze/
alffla
Profile Blog Joined November 2005
Hong Kong20321 Posts
August 22 2010 09:09 GMT
#17


long live TL!!
Graphicssavior[gm] : What is a “yawn” rape ;; Masumune - It was the year of the pig for those fucking defilers. Chill - A clinic you say? okum: SC without Korean yelling is like porn without sex. konamix: HAPPY BIRTHDAY MOMMY!
MuShu
Profile Joined March 2005
United States3223 Posts
August 22 2010 09:09 GMT
#18
Looks awesome!
rkarhu
Profile Blog Joined December 2007
Finland570 Posts
August 22 2010 09:09 GMT
#19
It's gorgeous.
Illusion.
Profile Blog Joined August 2009
United States348 Posts
August 22 2010 09:09 GMT
#20
love the new look sooooo awesome!
STORK FOR LIFE.
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