• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 05:53
CEST 11:53
KST 18:53
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Ro8 Preview: Within Reach5[ASL22] Ro8 Preview: In A Tizzy11[ASL22] Ro16 Preview: Holy Diver5[ASL22] Ro16 Preview: Rough Waters10[ASL22] Ro24 Preview: Siren's Call8
Community News
StarCraft II 5.0.17 PTR Patch Notes (Sept 30, 2026)55Weekly Cups (Sept 21-27): herO and ByuN double2Weekly Cups (Sep 13-20): herO scores triple3BSL Season 2313Weekly Cups (Sep 7-12): SHIN, ByuN, MaxPax double down1
StarCraft 2
General
StarCraft II 5.0.17 PTR Patch Notes (Sept 30, 2026) How do you feel about the mass reverts in the 5.0.17 PTR? SC4ALL: II SC2 Complete Invited Player Lineup StarCraft open world shooter announced at BlizzCon Weekly Cups (Sept 21-27): herO and ByuN double
Tourneys
Sea Duckling Open (Global, Bronze-Diamond) Stellar Fest TWO the Moon (Dec 16-20) 2026 GSTL Grand Finals SC2 INu's Battles#21 [ 3-Days tournament ] ScienceCraft (October 24-25) - Live Event
Strategy
[H] ZvP Mid-Late Game: Stalkers Collossi HT
Custom Maps
[M] (2) Sweltering Sands [M] (2) Frigid Storage
External Content
The PondCast: SC2 News & Results Mutation # 545 And Drops and Rifts Mutation # 544 Double Trouble Mutation # 543 Enhanced Defenses
Brood War
General
Fantasy returning? Bot on ladder BW General Discussion ASL22 General Discussion a Announcement on the JEDI Ringing
Tourneys
[ASL22] Ro8 Day 4 [Megathread] Daily Proleagues [ASL22] Ro8 Day 3 [ASL22] Ro8 Day 2
Strategy
Cliff Jump Revisited (1 in a 1000 strategy) Replay Review Process - What do you do? Simple Questions, Simple Answers Odyssey Mineral Stack Saturation
Other Games
General Games
General RTS Discussion Thread Nintendo Switch Thread Warcraft III: The Frozen Throne Stormgate/Frost Giant Megathread Total Annihilation Zero
Dota 2
Dota 2 Champions League Season 3 Begins April 25! Official 'what is Dota anymore' discussion
League of Legends
[TL LoL EUW IHs] Teemo shall perish
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Community Thread
Community
General
Things Aren’t Peaceful in Palestine Canadian Politics Mega-thread US Politics Mega-thread Russo-Ukrainian War Thread Artificial Intelligence Thread
Fan Clubs
Serral Fan Club
Media & Entertainment
Movie Discussion! [Manga] One Piece Diablo Animated Series on Netflix
Sports
Football (Soccer) Thread MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
Recent Gifted Posts
Blogs
[ASL22] Ro4 Day1 Ticket Giv…
bITt.mAN
Escaping Into Video Games: G…
TrAiDoS
38 yo Retired SWE loo…
PurE)Rabbit-SF
Can Bots Beat Pros?? Starcr…
namkraft
[meme] I finally understa…
LUCKY_NOOB
Regacy Esports:Our Goa…
regacyesports
Customize Sidebar...

Website Feedback

Closed Threads



Active: 8232 users

New Look, Same Soul

Forum Index > News
750 CommentsPost a Reply
1 2 3 4 5 36 37 38 Next All

New Look, Same Soul

Text byLiquid`Nazgul
August 22nd, 2010 09:00 GMT
[image loading]


When we started Teamliquid eight years ago, we had a vision of being the best StarCraft site in the world. Back then, this wasn't a very difficult accomplishment. What we didn't realize is what being the best SC site in the world could lead to. Teamliquid is an amazing place and it's a joy to be a part of TL's community. We have 150 staff members and nearly two million unique visitors per month -- it's all pretty surreal. For eight long years we ran this site as volunteers simply because we had a shared passion. I guess you could say we shared two passions, one being SC and one being TL. The first passion was at the base of our foundation, but the second one became more and more important over time.

After all these years of hard work and incredible dedication from our staff we find ourselves in an very interesting time. We have covered professional Brood War, ran the forums, and developed many awesome features without anyone ever being paid a penny until we ran the TSL2. Finally, we had a budget that allowed us to pay our staff who dedicated their time to our website. It wasn't very much money at all, but it was a start.


[image loading]


I guess where I'm heading with this is that I feel today's layout change is a good moment to talk a little bit about TL's direction. We are still the same people that ran this site for the past 8 years. We did so because today's opportunities simply did not exist. Pure dedication has gotten us really far. Sometimes this is also a bit of a burden, because we have created this image of TL that nothing is about money and that everything we do is driven by passion. While this holds true to a certain extent even today, we are also not saints. We do the things we do because we love them, but if we could turn TL into a website with income without sacrificing its integrity or principles, then this is something that we would absolutely love to do.

With this in mind you have seen certain minor changes such as the store and advertising buttons. Today's change is not a minor one. I have always loved our layout for it's nice-on-the-eye colors, for the horses that are connected to myself and Liquid in so many indirect ways and that have become part of my daily life for the past 8 years, and for the forums on the side that allowed TL to become the great community that it is today. Some have said our site looks ugly, but maybe it is just that you need to get used to it a little to appreciate how amazing the design was.


[image loading]


However, no matter how awesome we believe the design to be, it has also hurt us in a way. If we pitch a big proposal for something such as the TSL to a company, the first thing they will do is check out our site. The first thing they will see is blue horses, and the last thing they will see is any association with StarCraft. We may argue that these companies just have to realize how awesome TL is but unfortunately it doesn't work like that. The design though great and functional, was truthfully a bit outdated and needed a good makeover.

So why am I writing all this? What I want to tell you guys is that we will never change. We are the same exact group of people that we were before and we will continue to be that way in whatever we do. Today's design change I believe is a perfect example. It's new and pretty but it is TL all the way. Not only are the horses still there but we also added a horse logo! This may be somewhat extraordinary for a Starcraft website, but then again we have never settled for ordinary. We have always been different. Unique. We don't behave like most companies in this business or any business really. And it will always be that way.


[image loading]


Finally, I'd like to thank the people who made this all possible. Hundreds of hours have gone into design and discussion. Many thanks to disciple and Daigomi who were always there to help out, major props to Kennigit who came up with the brilliant idea of the horses in the background, and an unbelievable amount of respect for suffeli the creator of the logo and general theme of the layout. And last but not least thanks to R1CH for always being there to wizard things up.

With this somewhat emotional message behind us, I would like to ask for understanding. Understanding of where we want TL to be. We want this site to be the biggest and the best. We want to generate financial returns so that we can run more events and start rewarding our staff better, but not at the expense of our users, principles, or style. We need you guys to support us -- not financially, but simply by understanding our ambitions and dreams and the effects these will have on Teamliquid. We need you to know that beyond these superficial things, we will never change. The horses have returned, and they're here to stay.
Facebook Twitter Reddit
Administrator
BroOd
Profile Blog Joined April 2003
Austin10833 Posts
August 22 2010 09:06 GMT
#2
Looks absolutely beautiful.
ModeratorSIRL and JLIG.
Hot_Bid
Profile Blog Joined October 2003
Braavos36402 Posts
August 22 2010 09:06 GMT
#3
@Hot_Bid on Twitter - ESPORTS life since 2010 - http://i.imgur.com/U2psw.png
dyodyo
Profile Blog Joined December 2005
Philippines578 Posts
August 22 2010 09:06 GMT
#4
oooohhhh.... pretty
TeamLiquid CJ Entusman #26
mdb
Profile Blog Joined February 2003
Bulgaria4059 Posts
August 22 2010 09:07 GMT
#5
super
prosatan
Profile Joined September 2009
Romania9377 Posts
August 22 2010 09:07 GMT
#6
SUPERB!
Lee JaeDong Fighting! The only church that illuminates is the one that burns.
Lennon
Profile Joined February 2010
United Kingdom2275 Posts
August 22 2010 09:07 GMT
#7
First thing that came to my mind: "That's beautiful".
Eiii
Profile Blog Joined April 2009
United States2566 Posts
August 22 2010 09:07 GMT
#8
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...
:3
DeLoAdEr
Profile Blog Joined July 2003
Japan527 Posts
August 22 2010 09:07 GMT
#9
nice
boesthius
Profile Blog Joined February 2008
United States11637 Posts
August 22 2010 09:07 GMT
#10
--- Nuked ---
Gatsbi
Profile Joined April 2010
United States1134 Posts
August 22 2010 09:07 GMT
#11
Really really nice job guys
"IF WHAT YOU DO NOT KNOW IS MORE THAN WHAT YOU HAVE KNOWN. THEN YOU HAVE NOT KNOWN ANYTHINIG YET." - Rev Kojo Smith
smileyyy
Profile Joined March 2010
Germany1816 Posts
August 22 2010 09:08 GMT
#12
oh noeeee the horses are gone !!! new design looks ok.. but the horses Ill miss them
Fruitseller: I feel like it's a good strategy[6Pool]. I had a lot of strategies, but I thought about it a lot and decided to 6 pool. Other people told me to 6 pool too
DoctorHelvetica
Profile Blog Joined July 2008
United States15034 Posts
August 22 2010 09:08 GMT
#13
The horses are still there in the background! Even still, they live on in our hearts.
RIP Aaliyah
skindzer
Profile Blog Joined May 2005
Chile5114 Posts
August 22 2010 09:08 GMT
#14
Love the new design but i gotta be honest, the "new" logo make it seem like some kind of chess club.
Its not only the rain that brings the thunder
Pholon
Profile Blog Joined March 2008
Netherlands6142 Posts
Last Edited: 2010-08-22 09:14:07
August 22 2010 09:08 GMT
#15
I AM SO GIDDY OMG

reading now and will edit this post later to be less shit lol

Yeah this is fucking amazing. I love the logo to bits and... well... you'll see

O SHIT I JUST NOTICED THE ROLL OVER MENU THINGS.

Yeah I feel so very good about this, I love you TeamLiquid
Moderator@TLPholon // "I need a third hand to facepalm right now"
Chriamon
Profile Joined April 2010
United States886 Posts
August 22 2010 09:08 GMT
#16
On August 22 2010 18:07 Eiii wrote:
Oof! I have to say I'll miss the horses, but I guess this looks pretty nice...

look closer, they are still there
http://us.battle.net/sc2/en/profile/274906/1/Blaze/
alffla
Profile Blog Joined November 2005
Hong Kong20321 Posts
August 22 2010 09:09 GMT
#17


long live TL!!
Graphicssavior[gm] : What is a “yawn” rape ;; Masumune - It was the year of the pig for those fucking defilers. Chill - A clinic you say? okum: SC without Korean yelling is like porn without sex. konamix: HAPPY BIRTHDAY MOMMY!
MuShu
Profile Joined March 2005
United States3223 Posts
August 22 2010 09:09 GMT
#18
Looks awesome!
rkarhu
Profile Blog Joined December 2007
Finland570 Posts
August 22 2010 09:09 GMT
#19
It's gorgeous.
Illusion.
Profile Blog Joined August 2009
United States348 Posts
August 22 2010 09:09 GMT
#20
love the new look sooooo awesome!
STORK FOR LIFE.
1 2 3 4 5 36 37 38 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 3h 7m
[ Submit Event ]
Live Streams
Refresh
StarCraft: Brood War
Britney 10853
firebathero 2253
Bisu 615
Hyuk 418
BeSt 181
Larva 116
EffOrt 110
Leta 107
Sexy 101
Horang2 98
[ Show more ]
Soma 91
Dewaltoss 84
Killer 75
Light 70
ZerO 66
ToSsGirL 49
Sharp 44
soO 37
Yoon 36
Rush 28
Pusan 28
Aegong 26
Shinee 24
Sacsri 22
Bale 20
NaDa 19
sorry 15
Hm[arnc] 14
JulyZerg 10
Terrorterran 5
Dota 2
Fuzer 158
Counter-Strike
shoxiejesuss1745
byalli852
kRYSTAL_37
Heroes of the Storm
Khaldor1012
crisheroes587
Other Games
gofns36333
singsing1722
olofmeister1182
ceh9639
Mew2King101
ArmadaUGS47
ZerO(Twitch)16
Organizations
Dota 2
PGL Dota 2 - Main Stream165
[ Show 10 non-featured ]
StarCraft 2
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• FirePhoenix4
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• lizZardDota2377
Upcoming Events
Stellar Fest
3h 7m
OSC
12h 7m
CranKy Ducklings
1d
Online Event
1d 1h
FEL
1d 6h
AI Arena Tournament
1d 7h
BSL: Ladder Tournament
1d 9h
Sparkling Tuna Cup
2 days
INu's Battles
2 days
herO vs Classic
Percival vs Rogue
BSL Open Qualifier
2 days
[ Show More ]
BSL Open Qualifier
2 days
Replay Cast
2 days
Afreeca Starleague
3 days
Rush vs Light
WardiTV Weekly
3 days
Replay Cast
3 days
Afreeca Starleague
4 days
Soma vs Soulkey
INu's Battles
4 days
SHIN vs Cure
ByuN vs Zoun
PiGosaur Cup
4 days
The PondCast
6 days
INu's Battles
6 days
Liquipedia Results

Completed

Proleague 2026-09-30
Blizzard Classic Cup 2026
Calamity Invitational

Ongoing

ASL Season 22
Super Anchor Qualifying S3
CSL 2026 AUTUMN (S22)
Acropolis #5
Stake Ranked Episode 4
1win Private Club #1
Logitech G Play Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #3
BLAST Open Fall 2026
Esports World Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual

Upcoming

Acropolis #5 - GSB
Acropolis #5 - GSC
BSL Season 23
SC4ALL II: Brood War
BSL 23: Non-Korean Championship
HSC XXX
Stellar Fest 2: Lunar Cup
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Custodian Cup
Copium Cup
PGL Major Singapore 2026
Stake Ranked Episode 6
BLAST Rivals Fall 2026
IEM Beijing 2026
Stake Ranked Episode 5
PGL Masters Bucharest 2026
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.