On July 14 2010 08:00 dukethegold wrote:On July 13 2010 22:36 Not_A_Notion wrote:SKT probably cutting costs, apparently marketing costs have gone up a great deal and their Q1 performance was poor, this article is about 2 months old but decisions like this often take that long to filter through
South Korean carrier SK Telecom has reported lackluster financial performance for the first quarter of the year, with net profits rising only 1.6 percent from a year earlier, according to a Wall Street Journal report. Despite the modest gain in net profit, operating profit showed a 15 percent decline in the same period.
The profit disparity has been blamed on a dramatic increase in marketing costs, paired with deep discounts necessitated by fierce competition in the mobile market. The iPhone, offered by rival KT Corp, is considered a driving force behind smartphone adoption.
SOURCE: electronistaEDIT* Sorry missed dukethegold's post
That seems to contribute more than my speculation post.
Guess what, SKT T1 falls directly in the "marketing cost" category.

If SKT is really that worried about cash...I am kinda worried about Boxer's contract with SKT.
According to Hyuk, Boxer is still being paid something like $150,000 a year due to the contract he signed after leaving ACE. His contract expires this year...and he has not exactly contributed to SKT's win rate other than coaching.