• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 06:01
CET 11:01
KST 19:01
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL20] Finals Preview: Arrival13TL.net Map Contest #21: Voting10[ASL20] Ro4 Preview: Descent11Team TLMC #5: Winners Announced!3[ASL20] Ro8 Preview Pt2: Holding On9
Community News
Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win02025 RSL Offline Finals Dates + Ticket Sales!9BSL21 Open Qualifiers Week & CONFIRM PARTICIPATION1Crank Gathers Season 2: SC II Pro Teams10Merivale 8 Open - LAN - Stellar Fest3
StarCraft 2
General
RotterdaM "Serral is the GOAT, and it's not close" Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win Could we add "Avoid Matchup" Feature for rankgame The New Patch Killed Mech! Chinese SC2 server to reopen; live all-star event in Hangzhou
Tourneys
Crank Gathers Season 2: SC II Pro Teams 2025 RSL Offline Finals Dates + Ticket Sales! Merivale 8 Open - LAN - Stellar Fest $5,000+ WardiTV 2025 Championship $3,500 WardiTV Korean Royale S4
Strategy
Custom Maps
Map Editor closed ?
External Content
Mutation # 497 Battle Haredened Mutation # 496 Endless Infection Mutation # 495 Rest In Peace Mutation # 494 Unstable Environment
Brood War
General
BGH Auto Balance -> http://bghmmr.eu/ [ASL20] Ask the mapmakers — Drop your questions BW General Discussion BSL Team A vs Koreans - Sat-Sun 16:00 CET [ASL20] Finals Preview: Arrival
Tourneys
[ASL20] Grand Finals The Casual Games of the Week Thread BSL21 Open Qualifiers Week & CONFIRM PARTICIPATION ASL final tickets help
Strategy
PvZ map balance How to stay on top of macro? Soma's 9 hatch build from ASL Game 2 Current Meta
Other Games
General Games
Stormgate/Frost Giant Megathread General RTS Discussion Thread Path of Exile Nintendo Switch Thread Dawn of War IV
Dota 2
Official 'what is Dota anymore' discussion LiquidDota to reintegrate into TL.net
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread SPIRED by.ASL Mafia {211640}
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Things Aren’t Peaceful in Palestine YouTube Thread The Chess Thread
Fan Clubs
White-Ra Fan Club The herO Fan Club!
Media & Entertainment
Movie Discussion! Anime Discussion Thread [Manga] One Piece Korean Music Discussion Series you have seen recently...
Sports
MLB/Baseball 2023 2024 - 2026 Football Thread Formula 1 Discussion TeamLiquid Health and Fitness Initiative For 2023 NBA General Discussion
World Cup 2022
Tech Support
SC2 Client Relocalization [Change SC2 Language] Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
Reality "theory" prov…
perfectspheres
LMAO (controversial!!)
Peanutsc
The Benefits Of Limited Comm…
TrAiDoS
Our Last Hope in th…
KrillinFromwales
Certified Crazy
Hildegard
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1480 users

Team Liquid & EWC/Gamers8 – Money vs. Values

Blogs > TrAiDoS
Post a Reply
TrAiDoS
Profile Blog Joined July 2011
Germany190 Posts
July 27 2024 06:25 GMT
#1
Hello fellow SC2ers,

time for a new (old) episode of Gaming Science (the latest ones are out every Sunday on my website/newsletter).

Since it's this time of the year - EWC - I prepared an episode concerning the ever present conflict between money and values. It discusses Team Liquid's values (and hence image) and attending EWC.

[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website.

Enjoy the read. Have a great week.
Christian

🎮 Gaming & Esports Performance Researcher | ✖️ https://x.com/TrAiDoS | 🌍 https://www.christian-staedter.com/ | 🕹️ Esports Freelancer - Admin 👨‍🏫 University Lecturer
WombaT
Profile Blog Joined May 2010
Northern Ireland25946 Posts
Last Edited: 2024-07-27 22:31:40
July 27 2024 22:30 GMT
#2
On July 27 2024 15:25 TrAiDoS wrote:
Hello fellow SC2ers,

time for a new (old) episode of Gaming Science (the latest ones are out every Sunday on my website/newsletter).

Since it's this time of the year - EWC - I prepared an episode concerning the ever present conflict between money and values. It discusses Team Liquid's values (and hence image) and attending EWC.

[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website.

Enjoy the read. Have a great week.
Christian

What do you think? I’m interested as a frequent visitor of your blog, and have liked many.

I have my own opinions, as many do. One thing I’ll say is that Liquid were pretty rare among orgs (I mean as I only follow SC games perhaps others did I just didn’t see) in even addressing concerns publicly. Which is definitely a plus in their column!

I think aside from moral conundrums this also raises a sustainability question in a business sense too, depending on how this goes.

If this expands and most orgs become used to Saudi money, are they not vulnerable to an occasion where this isn’t available? Or does it stop scenes from having incentives to being self-sustainable?
'You'll always be the cuddly marsupial of my heart, despite the inherent flaws of your ancestry' - Squat
TrAiDoS
Profile Blog Joined July 2011
Germany190 Posts
July 28 2024 09:06 GMT
#3
First of all: thanks for being a frequent reader! That warms my heart to hear. <3

From a moral standpoint (that would take a lot of time to explain in detail why) I have no problem with them competing at EWC. From a business perspective it definitely makes sense. They didn't really have a chance other than to come out and say something themselves before the community does. If there would not have been a statement (offensive mode), the community would have asked questions and highlighted the discrepancy between their values and competing at EWC (Gamers8).

I personally think that not enough people really care about this conundrum to really affect Liquid. In the end, they're multi-million Dollar company that makes business decisions as every other company does. At the same time, they want to sustain their image. Not joining EWC would have been in peoples' minds a few days and then forgotten. Competing at EWC brings in big Dollar bills and the moral aspect was forgotten days later as well. So they basically had to choose between a few days of negative/positive comments and no money or money. Ez choice!

- The dangerous party, imo, and as you have already mentioned, is getting too dependent on Saudi money. I don't think it's productive in general to have too much under one umbrella.
- Going into esports is just a business decision for them as taking the money is for the companies.
- The scene is going to rely on it for sure; why wouldn't they? Humans are humans; if you take away uncertainty (a BIG motivator) and they know money is coming in anyway, people get "lazy" as there is no incentive anymore to compete, be productive etc. I assume this will make the scene less "productive/innovative" over the next years. There might even be excessive spending up to certain point.
🎮 Gaming & Esports Performance Researcher | ✖️ https://x.com/TrAiDoS | 🌍 https://www.christian-staedter.com/ | 🕹️ Esports Freelancer - Admin 👨‍🏫 University Lecturer
WombaT
Profile Blog Joined May 2010
Northern Ireland25946 Posts
Last Edited: 2024-07-28 16:37:43
July 28 2024 16:37 GMT
#4
On July 28 2024 18:06 TrAiDoS wrote:
First of all: thanks for being a frequent reader! That warms my heart to hear. <3

From a moral standpoint (that would take a lot of time to explain in detail why) I have no problem with them competing at EWC. From a business perspective it definitely makes sense. They didn't really have a chance other than to come out and say something themselves before the community does. If there would not have been a statement (offensive mode), the community would have asked questions and highlighted the discrepancy between their values and competing at EWC (Gamers8).

I personally think that not enough people really care about this conundrum to really affect Liquid. In the end, they're multi-million Dollar company that makes business decisions as every other company does. At the same time, they want to sustain their image. Not joining EWC would have been in peoples' minds a few days and then forgotten. Competing at EWC brings in big Dollar bills and the moral aspect was forgotten days later as well. So they basically had to choose between a few days of negative/positive comments and no money or money. Ez choice!

- The dangerous party, imo, and as you have already mentioned, is getting too dependent on Saudi money. I don't think it's productive in general to have too much under one umbrella.
- Going into esports is just a business decision for them as taking the money is for the companies.
- The scene is going to rely on it for sure; why wouldn't they? Humans are humans; if you take away uncertainty (a BIG motivator) and they know money is coming in anyway, people get "lazy" as there is no incentive anymore to compete, be productive etc. I assume this will make the scene less "productive/innovative" over the next years.
No problem, keep ‘em coming!

There might even be excessive spending up to certain point.

Money does talk, but one has to wonder why there was such a giant backlash in the Blitzchung controversy and almost nothing here.

In this sense at least TL has acknowledged the issues, almost nobody else had across the board. For them to even do this puts them basically alone, never mind actually taking some moral stance on it.

I think you’re broadly correct that most don’t care, which is why things are shaping up as they are.

I just somewhat question the moral framework where Blizz banning a singular player for a political statement actually does mobilise people, but Saudi Arabia, a country that executes LGBT people does not.

Money talks, or it doesn’t, as do morals. It seems people are picking one from each column and applying them very differently to these two scenarios.
'You'll always be the cuddly marsupial of my heart, despite the inherent flaws of your ancestry' - Squat
TrAiDoS
Profile Blog Joined July 2011
Germany190 Posts
July 29 2024 08:47 GMT
#5
I think Liquid is different (from a business/corporate perspective) than other organizations because it is part of their image; that's not the case for the other companies in the space. As a consequence, they had to address it.

Blizzard was/is special too. Their main goal was/is to never ever let anything bad stick to them. Also, they had a made a huuuuuge investment into mobile games years ago and China being their new targeted market (that's why western players felt like they have been let down - they were, from a business standpoint because Blizzard focused on other gamers/countries). Not taking action in such cases would have made them look bad in the eyes of the Chinese government and probably caused them big bucks there. It absolutely made sense what they did.

On thing I'll never get tired of saying is that we (and ofc other cultures/countries etc. but especially westerners) think we have the moral superiority and think our morals are "the right" ones and everyone else's is "wrong". You can argue about consequences etc. but one should accept that other countries/cultures deal with things differently.
🎮 Gaming & Esports Performance Researcher | ✖️ https://x.com/TrAiDoS | 🌍 https://www.christian-staedter.com/ | 🕹️ Esports Freelancer - Admin 👨‍🏫 University Lecturer
JimmyJRaynor
Profile Blog Joined April 2010
Canada16884 Posts
July 29 2024 17:22 GMT
#6
Saudis believe adultery is a criminal activity warranting extremely harsh punishments. They view the West as immersed in sin. Saudis view gambling and game playing through this same moral lens. They fund these sinful games to orchestrate the downfall of the west.

Considering the birth rate in South Korea is 0.81 and the family unit is disintegrating in the USA and Canada... I'd say "the west" is ripe for the picking. This is a solid strategic move by Saudi Arabia. Oh so Meta.

I view video game playing as a mild vice similar to drinking a can of coca cola. Many in the west view video game playing as some kind of noble pursuit. At best, video games offer a short burst of escapism from a difficult full time grind of real life. At worst, welp, South Korea is going blind. The myopia rate in South Korea is over 50% and still climbing. The high myopia rate amongst young south koreans is frightening. high myopia leads to macular degeneration. Sit down game playing increases the probability of DVT.

Several devout muslims and devout christians I've met over the years view video game playing as degenerate or sinful as well as having addictive unhealthy patterns. I see their point... and get their perspective completely.

As far as South Korea's, 0.81 birth rate goes. North Korea is coming. There is no morality to discuss. If South Korea have too few young men willing to die defending the border then South Korea ceases to exist.

An entire great civilization can be built upon the foundations of a well fleshed out religion such as Islam or Christianity. One can not build a civilization based upon atheism. As atheism rises in the west... western civilization declines.

From the jewish perspective: it is fascinating watching the West decline while a bunch of screaming, self-absorbed weirdos practising the religion of atheism point fingers of blame in every direction.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
WombaT
Profile Blog Joined May 2010
Northern Ireland25946 Posts
July 29 2024 17:43 GMT
#7
On July 29 2024 17:47 TrAiDoS wrote:
I think Liquid is different (from a business/corporate perspective) than other organizations because it is part of their image; that's not the case for the other companies in the space. As a consequence, they had to address it.

Blizzard was/is special too. Their main goal was/is to never ever let anything bad stick to them. Also, they had a made a huuuuuge investment into mobile games years ago and China being their new targeted market (that's why western players felt like they have been let down - they were, from a business standpoint because Blizzard focused on other gamers/countries). Not taking action in such cases would have made them look bad in the eyes of the Chinese government and probably caused them big bucks there. It absolutely made sense what they did.

On thing I'll never get tired of saying is that we (and ofc other cultures/countries etc. but especially westerners) think we have the moral superiority and think our morals are "the right" ones and everyone else's is "wrong". You can argue about consequences etc. but one should accept that other countries/cultures deal with things differently.

This is somewhat my point. Either placing your morals above other considerations, or taking a pragmatic ‘money talks’ kind of line are legitimate paths, albeit I favour one.

Whereas I feel Blizzard got absolutely slammed for a pragmatic, money-oriented call, incidentally not one I personally agreed with, whereas people just shrug and go ‘money talks’ if it’s Saudi Arabia dandering in. It’s that disconnect I find strange and frankly inconsistent.

On the bolded, perhaps, but are we talking about largely Westernised institutions to begin with, or something else?

Something like football is as globally supported an activity as we have in a similar sphere. So perhaps, even if us Westerners don’t like it it’s only fair to give prominent tournaments to various locales who maybe deviate from any kind of Western standard.

It’s difficult to make the same kind of argument for many eSports, you’re just taking an activity that’s got biggest traction in the West + Korea + China and moving events to an area with not much tradition there.
'You'll always be the cuddly marsupial of my heart, despite the inherent flaws of your ancestry' - Squat
TrAiDoS
Profile Blog Joined July 2011
Germany190 Posts
July 31 2024 06:49 GMT
#8
Blizzard's behavior is inconsistent because our reference points is "the good old times" when they "cared" about NA and EU customers (they were their priority/focus group). Once they announced going hard on mobile and China being their new market, they had to change their behavior as well. It's just that 95% or so of the players don't/didn't know that when calling out Blizzard.

I agree, they don't have a tradition. However, no one will really care about it too much in a few years. Once people get used to EWC being in Saudi Arabia and it being "the biggest tournament" it'll not make a (as much of a) difference anymore. Especially for the younger generations. They'll grow up with it being the norm. "Older" people will just be like: "You know, back in my days...". :D

Yes, mostly Westernised institutions and people living in the west (EU + NA). There is a great book by Prof. Jonathan Hayd I can recommend called "The Righteous Mind". He explains the science behind morality and who it is shaped in different countries. In this particular case, we (Westerners) are very much focused on the individual whereas other cultures (e.g., China, Saudi Arabia) care more about the community/group. Hence, from their perspective "sacrificing" an individual for the greater good is seen as good, whereas we in the west would see this as a very much bad thing.
🎮 Gaming & Esports Performance Researcher | ✖️ https://x.com/TrAiDoS | 🌍 https://www.christian-staedter.com/ | 🕹️ Esports Freelancer - Admin 👨‍🏫 University Lecturer
WombaT
Profile Blog Joined May 2010
Northern Ireland25946 Posts
July 31 2024 08:16 GMT
#9
On July 31 2024 15:49 TrAiDoS wrote:
Blizzard's behavior is inconsistent because our reference points is "the good old times" when they "cared" about NA and EU customers (they were their priority/focus group). Once they announced going hard on mobile and China being their new market, they had to change their behavior as well. It's just that 95% or so of the players don't/didn't know that when calling out Blizzard.

I agree, they don't have a tradition. However, no one will really care about it too much in a few years. Once people get used to EWC being in Saudi Arabia and it being "the biggest tournament" it'll not make a (as much of a) difference anymore. Especially for the younger generations. They'll grow up with it being the norm. "Older" people will just be like: "You know, back in my days...". :D

Yes, mostly Westernised institutions and people living in the west (EU + NA). There is a great book by Prof. Jonathan Hayd I can recommend called "The Righteous Mind". He explains the science behind morality and who it is shaped in different countries. In this particular case, we (Westerners) are very much focused on the individual whereas other cultures (e.g., China, Saudi Arabia) care more about the community/group. Hence, from their perspective "sacrificing" an individual for the greater good is seen as good, whereas we in the west would see this as a very much bad thing.

I’d argue people largely did know that, but were nonetheless outraged Blizz put money ahead of other considerations. My issue is why such completely different reactions, by and large?

They’re not building any kind of tradition really, that’s kind of my other issue. It’s a have your cake and eat it too scenario. I’m not against the former

By want of a comparison, a sport close to my heart, rather niche on these forums is snooker, whose historic heartland is in ye olde UK. You’ve the occasional world-class player from a Canada, Australia, Ireland or even Belgium, but the depth is certainly in the UK.

However, in the last few decades there’s been a lot of inroads made in China, we’ve got big events out in China. The thing is, alongside that is that Chinese folks also actually like snooker. They’ve developed lots of talented players and Ding Junhui has won some of the biggest titles in the game and been world number 1.

It’s kind of hard for all but the most jingoistic traditionalists to really oppose courting that market.

There’s really nothing particularly equivalent with Saudi just buying various events and sticking them out there, be it eSports or high profile boxing matches or various other sports.

Point taken re Western chauvinism, but I think that distinction is important. They’re taking established events with a large amount of that audience being in the West, elsewhere and then crying cultural relativism when people have an issue. As opposed to ‘we have a huge and vibrant eSports scene too, let us have a go too’, which I really would have no particular issue with.

I mean Katowice was the pinnacle, it was easy for SC2’s largest audience in Europe to get to if they wanted. Now it isn’t, the EWC is and hey, now you gotta travel to Saudi for it.

Never mind other ethical issues, which are pretty legion

That said I don’t wanna turn your blog into my personal soapbox, just giving some counter-points, and I do enjoy your takes on most things although perhaps slightly disagree on this one :p
'You'll always be the cuddly marsupial of my heart, despite the inherent flaws of your ancestry' - Squat
TrAiDoS
Profile Blog Joined July 2011
Germany190 Posts
August 01 2024 06:16 GMT
#10
No worries. I appreciate the conversation!

What we see happening is just money talking. For them, esports is not about passion or what ever, but to diversify and spend their money for something that has value and will likely produce value in the future. At the same time, they're making their country a hub so that they can impact the country on multiple levels (tourism, media etc.); they don't have much (right now!) besides oil, and they have to change that. I think they're doing a way better job (if you wanna see it that way) than Russia who was/is in a similar situation but has not (yet?) managed to spend their oil money well.
🎮 Gaming & Esports Performance Researcher | ✖️ https://x.com/TrAiDoS | 🌍 https://www.christian-staedter.com/ | 🕹️ Esports Freelancer - Admin 👨‍🏫 University Lecturer
Please log in or register to reply.
Live Events Refresh
Replay Cast
10:00
Crank Gathers S2: Playoffs D1
BASILISK vs Shopify Rebellion
Team Liquid vs Team Falcon
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft: Brood War
Horang2 29370
Bisu 1560
actioN 632
BeSt 481
Pusan 347
Mini 329
sSak 196
EffOrt 141
PianO 118
ToSsGirL 65
[ Show more ]
sorry 57
Light 50
Aegong 47
Movie 31
Sharp 24
soO 23
yabsab 18
Sacsri 16
Terrorterran 7
HiyA 6
Bale 5
Sea 0
Dota 2
XcaliburYe179
ODPixel75
League of Legends
JimRising 540
Counter-Strike
oskar73
Other Games
summit1g17999
olofmeister950
Pyrionflax135
Sick125
singsing100
Mew2King84
NeuroSwarm32
Dewaltoss17
Organizations
Counter-Strike
PGL14287
Other Games
gamesdonequick631
StarCraft: Brood War
lovetv 10
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 15 non-featured ]
StarCraft 2
• Berry_CruncH166
• LUISG 39
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• iopq 3
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• WagamamaTV366
League of Legends
• Jankos2324
Upcoming Events
OSC
1h 59m
CrankTV Team League
2h 59m
Shopify Rebellion vs Team Falcon
BASILISK vs Team Liquid
Replay Cast
12h 59m
The PondCast
22h 59m
CrankTV Team League
1d 2h
Replay Cast
1d 23h
WardiTV Invitational
2 days
MaNa vs Gerald
Rogue vs GuMiho
ByuN vs Spirit
herO vs Solar
CrankTV Team League
2 days
Replay Cast
2 days
BSL Team A[vengers]
3 days
Dewalt vs Shine
UltrA vs ZeLoT
[ Show More ]
BSL 21
3 days
Sparkling Tuna Cup
3 days
BSL Team A[vengers]
4 days
Cross vs Motive
Sziky vs HiyA
BSL 21
4 days
Wardi Open
5 days
Monday Night Weeklies
5 days
Liquipedia Results

Completed

CSL 2025 AUTUMN (S18)
WardiTV TLMC #15
Eternal Conflict S1

Ongoing

BSL 21 Points
BSL 21 Team A
C-Race Season 1
IPSL Winter 2025-26
KCM Race Survival 2025 Season 4
SOOP Univ League 2025
CranK Gathers Season 2: SC II Pro Teams
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025

Upcoming

SC4ALL: Brood War
YSL S2
BSL Season 21
SLON Tour Season 2
BSL 21 Non-Korean Championship
RSL Offline Finals
WardiTV 2025
RSL Revival: Season 3
Stellar Fest
SC4ALL: StarCraft II
META Madness #9
eXTREMESLAND 2025
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
IEM Chengdu 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.