• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 08:27
CEST 14:27
KST 21:27
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL21] Ro24 Preview Pt2: News Flash10[ASL21] Ro24 Preview Pt1: New Chaos0Team Liquid Map Contest #22 - Presented by Monster Energy18ByuL: The Forgotten Master of ZvT30Behind the Blue - Team Liquid History Book20
Community News
$5,000 WardiTV TLMC tournament - Presented by Monster Energy2GSL CK: More events planned pending crowdfunding3Weekly Cups (May 30-Apr 5): herO, Clem, SHIN win0[BSL22] RO32 Group Stage4Weekly Cups (March 23-29): herO takes triple6
StarCraft 2
General
Quebec Clan still alive ? BGE Stara Zagora 2026 cancelled Blizzard Classic Cup @ BlizzCon 2026 - $100k prize pool Weekly Cups (May 30-Apr 5): herO, Clem, SHIN win Rongyi Cup S3 - Preview & Info
Tourneys
Sea Duckling Open (Global, Bronze-Diamond) Sparkling Tuna Cup - Weekly Open Tournament GSL CK: More events planned pending crowdfunding $5,000 WardiTV TLMC tournament - Presented by Monster Energy RSL Season 4 announced for March-April
Strategy
Custom Maps
[D]RTS in all its shapes and glory <3 [A] Nemrods 1/4 players [M] (2) Frigid Storage
External Content
The PondCast: SC2 News & Results Mutation # 520 Moving Fees Mutation # 519 Inner Power Mutation # 518 Radiation Zone
Brood War
General
BW General Discussion ASL21 General Discussion so ive been playing broodwar for a week straight. Gypsy to Korea Pros React To: JaeDong vs Queen
Tourneys
Escore Tournament StarCraft Season 2 [Megathread] Daily Proleagues [ASL21] Ro24 Group F [BSL22] RO32 Group B - Sunday 21:00 CEST
Strategy
Fighting Spirit mining rates Muta micro map competition What's the deal with APM & what's its true value Simple Questions, Simple Answers
Other Games
General Games
Stormgate/Frost Giant Megathread General RTS Discussion Thread Starcraft Tabletop Miniature Game Nintendo Switch Thread Darkest Dungeon
Dota 2
The Story of Wings Gaming Official 'what is Dota anymore' discussion
League of Legends
G2 just beat GenG in First stand
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas TL Mafia Community Thread Five o'clock TL Mafia
Community
General
Russo-Ukrainian War Thread US Politics Mega-thread The China Politics Thread European Politico-economics QA Mega-thread Trading/Investing Thread
Fan Clubs
The IdrA Fan Club
Media & Entertainment
[Manga] One Piece [Req][Books] Good Fantasy/SciFi books Movie Discussion!
Sports
2024 - 2026 Football Thread Formula 1 Discussion Cricket [SPORT] Tokyo Olympics 2021 Thread
World Cup 2022
Tech Support
[G] How to Block Livestream Ads
TL Community
The Automated Ban List
Blogs
How Streamers Inspire Gamers…
TrAiDoS
Broowar part 2
qwaykee
Funny Nicknames
LUCKY_NOOB
Iranian anarchists: organize…
XenOsky
ASL S21 English Commentary…
namkraft
StarCraft improvement
iopq
Electronics
mantequilla
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2095 users

It's been awhile

Blogs > shiroiusagi
Post a Reply
1 2 Next All
shiroiusagi
Profile Blog Joined September 2011
SoCal, USA3955 Posts
Last Edited: 2020-01-31 15:46:43
January 30 2020 23:00 GMT
#1
I've been with Team Liquid for eight years, and over that time I had never initiated anything. I always did what I did best, supporting my fellow graphic designers and being clutch at last minute things. Presenting the idea of Blue to my bosses was the first thing I ever pitched and somehow I was entrusted in pursuing it.

In 2018 I was following this twitter account called Mondo Mascots, which is an account that posts photos of all the different Japanese (sometimes other countries) mascots out there. Seeing all those cute mascots everyday started to make me think Team Liquid should take a crack at it.

Sometime in October, I started to draw the first iterations of Blue. I showed my drawings to our graphics chat and the reception was instantly positive. From there, I started thinking that maybe this could be a pitch, and so I started to make a small presentation deck. At first, it was less than ten pages. But after showing it to some colleagues, I started to get suggestions. I added case studies, numbers, action plans, and such until the deck ended up expanding to thirty pages of cute.


After all that preparation, I was able to get an opportunity to finally present the deck to one of the CEOs in early 2019. To my surprise, it got approved instantly. It felt a little too easy, but I was reminded that I put in a lot of effort into it. Something that was just a passion project became so much bigger than I could have ever imagined.

Ever since then the journey has been a huge learning process. From working with the costume company to retrieving the shipment from the LAX with the help of a freight forwarder and getting it cleared through customs, to figuring out strategies, research, guidelines, and writing. There were so many things I never dealt with, so it was all new to me. I had great support from my colleagues who helped me with things they were stronger at than I was and they also kept me in check. I’m surrounded by the best team of people ever, this wouldn’t be possible without them.

After Blue’s reveal at LCS, a lot of anxiety about the initial reaction was gone. Even now I still don’t feel a sense of accomplishment, just relief. Not sure when or if I ever will feel accomplished. It’s all so surreal. Seeing people gasp at Blue the way I gasp at cute things, I saw myself in them. I know what I did, how much work I put into it and how big it was for Team Liquid. Debuting Blue isn’t even the hardest part. There are a lot of challenges and big things in the future that will continue to make me grow.

Thanks to everyone who helped me on this, without you guys it wouldn’t have gone nearly as well. You know who you are. I’m incredibly lucky to be a part of Team Liquid and be surrounded by the best, not sure where I would be if I wasn’t given that second chance eight years ago.


*****
Graphics@shiroiusagi_ | shiroiusagi.net
monk
Profile Blog Joined May 2009
United States8476 Posts
January 30 2020 23:22 GMT
#2
Blue's the best.
Moderator
FO-nTTaX
Profile Blog Joined January 2013
Johto4979 Posts
January 30 2020 23:36 GMT
#3
Yay Blue!
Administrator@FO_nTTaX | FO-nTTaX.de | 0xff0000.dev | Senior Lead Liquipedia Developer
"Nimm es. Es ist nicht viel, aber es kommt von Herzen. Vergiss mich nicht!"
HawaiianPig
Profile Blog Joined July 2008
Canada5155 Posts
January 31 2020 00:00 GMT
#4
What an amazing experience. There’s nothing quite like creating a piece of TeamLiquid history. You may say you don’t feel accomplished now, but I guarantee you will always look back fondly on this project.

For what it’s worth, the idea of a mascot has bubbled up and around here from as far back as the early 2010s. No one has ever made it reality until you. Be proud!
AdministratorNot actually Hawaiian.
itsjustatank
Profile Blog Joined November 2010
Hong Kong9171 Posts
Last Edited: 2020-01-31 00:16:20
January 31 2020 00:16 GMT
#5
blue is the best
(now make a snom)
Photographer"nosotros estamos backamos" - setsuko
BluemoonSC
Profile Blog Joined November 2010
SoCal8910 Posts
January 31 2020 01:01 GMT
#6
SO awesome to see this! As soon as I saw the design, I instantly knew who made it. You may not feel accomplished yet, but this is truly incredible and unique!
LiquidDota Staff@BluemoonGG_
nanook111
Profile Joined September 2010
United States32 Posts
January 31 2020 01:29 GMT
#7
Blue is great thanks for all your hard work.
Liquid`Nazgul
Profile Blog Joined September 2002
22427 Posts
January 31 2020 01:34 GMT
#8
Blue is best and so are you.

I'm so proud of your work on this and the journey we have been on these past eight years.
Administrator
MysteryMeat1
Profile Blog Joined June 2011
United States3292 Posts
January 31 2020 02:52 GMT
#9
Wow I had no clue Blue was your brainchild. Awesome work!!!
"Cause ya know, Style before victory." -The greatest mafia player alive
Qikz
Profile Blog Joined November 2009
United Kingdom12027 Posts
January 31 2020 08:17 GMT
#10
Blue is a cool mascot, reminds me of the old StarCraft 1 mascots :D
FanTaSy's #1 Fan | STPL Caster/Organiser | SKT BEST KT | https://twitch.tv/stpl
Aeromi
Profile Blog Joined August 2012
France14461 Posts
January 31 2020 08:51 GMT
#11
Blue is super cute!
https://twitter.com/DrAeromi | Updates on live tournaments: @StarCrafteSport
TheOneAboveU
Profile Blog Joined February 2011
Germany3367 Posts
January 31 2020 09:13 GMT
#12
Blue is adorable, truly well done!
Moderatoralias TripleM | @TL_TripleM | Big Dark Energy!
fusefuse
Profile Blog Joined February 2011
Estonia4644 Posts
January 31 2020 10:15 GMT
#13
You've come an incredibly long way Stace, and this is just the beginning! Onwards and upwards <3
Adorbs is what you do best!
Liquipedia@jkursk
Ziggy
Profile Blog Joined June 2013
South Korea2106 Posts
January 31 2020 10:26 GMT
#14
On January 31 2020 17:17 Qikz wrote:
Blue is a cool mascot, reminds me of the old StarCraft 1 mascots :D


sure does lol!
team Blue all the way
WriterDefeating a sandwich only makes it tastier. @imjustziggy
tree.hugger
Profile Blog Joined May 2009
Philadelphia, PA10406 Posts
January 31 2020 13:03 GMT
#15
Congrats Shiro, it looked fantastic. Incredible work.
ModeratorEffOrt, Snow, GuMiho, and Team Liquid
Shock710
Profile Blog Joined December 2009
Australia6097 Posts
January 31 2020 14:36 GMT
#16
Your cute style of things has always been adorable and blue is no exception.

You're amazing!
dAPhREAk gives Shock a * | [23:55] <Shock710> that was out of context -_- [16:26] <@motbob> Good question, Shock!
Danglars
Profile Blog Joined August 2010
United States12133 Posts
January 31 2020 17:58 GMT
#17
Very cute mascot. I'm still partial to Elly the esports (ESPORTS) elephant, but for obvious reasons, that could not be the mascot. Maybe someone can cosplay her, complete with headband, and hug Blue.
Great armies come from happy zealots, and happy zealots come from California!
TL+ Member
GreenHorizons
Profile Blog Joined April 2011
United States23844 Posts
January 31 2020 21:58 GMT
#18
I lowkey want a Blue funko pop figure thing and I don't even have any of those
"People like to look at history and think 'If that was me back then, I would have...' We're living through history, and the truth is, whatever you are doing now is probably what you would have done then" "Scratch a Liberal..."
FlaShFTW
Profile Blog Joined February 2010
United States10360 Posts
January 31 2020 23:50 GMT
#19
GO SHIRO!
Writer#1 KT and FlaSh Fanboy || Woo Jung Ho Never Forget || Teamliquid Political Decision Desk
TL+ Member
Trozz
Profile Blog Joined November 2008
Canada3456 Posts
February 01 2020 17:16 GMT
#20
Awesome work, Shiro.
I’ve always been a big fan.
Blue is a charmer.
A build is not a guess, an estimation or a hunch, a feeling, or a foolish intuition. A build is a dependable, unwavering, unarguably accurate, portrayer of your ambition.
1 2 Next All
Please log in or register to reply.
Live Events Refresh
WardiTV Team League
11:00
Playoffs Day 2
WardiTV753
ComeBackTV 609
Rex91
3DClanTV 58
Liquipedia
CranKy Ducklings
10:00
Sea Duckling Open #144
CranKy Ducklings80
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Lowko363
Rex 91
StarCraft: Brood War
Britney 51379
Sea 2528
Jaedong 1422
Hyuk 421
EffOrt 401
Mini 362
Shuttle 349
firebathero 313
Light 267
Last 211
[ Show more ]
ggaemo 162
Zeus 153
hero 133
PianO 87
Pusan 67
Shine 57
Shinee 56
[sc1f]eonzerg 55
HiyA 39
Free 35
Barracks 31
Hm[arnc] 30
scan(afreeca) 30
Sacsri 19
Movie 18
yabsab 15
Sexy 13
Noble 11
GoRush 11
ajuk12(nOOB) 8
Rock 7
Icarus 2
Dota 2
Gorgc6570
XaKoH 846
XcaliburYe246
Counter-Strike
zeus408
Heroes of the Storm
Khaldor19
Other Games
singsing1938
B2W.Neo980
Hui .120
ArmadaUGS69
QueenE51
Organizations
Counter-Strike
PGL14807
Other Games
BasetradeTV978
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
CasterMuse 0
sctven
[ Show 13 non-featured ]
StarCraft 2
• CranKy Ducklings SOOP47
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Jankos1938
• TFBlade1305
Upcoming Events
uThermal 2v2 Circuit
2h 33m
IPSL
3h 33m
Hawk vs TBD
StRyKeR vs TBD
BSL
6h 33m
n0maD vs perroflaco
TerrOr vs ZZZero
MadiNho vs WolFix
DragOn vs LancerX
Sparkling Tuna Cup
21h 33m
WardiTV Team League
22h 33m
OSC
1d
BSL
1d 6h
Sterling vs Azhi_Dahaki
Napoleon vs Mazur
Jimin vs Nesh
spx vs Strudel
IPSL
1d 6h
Artosis vs TBD
Napoleon vs TBD
Replay Cast
1d 20h
Wardi Open
1d 21h
[ Show More ]
Afreeca Starleague
1d 21h
Soma vs YSC
Sharp vs sSak
Monday Night Weeklies
2 days
Afreeca Starleague
2 days
Snow vs PianO
hero vs Rain
GSL
2 days
Replay Cast
3 days
Kung Fu Cup
3 days
The PondCast
4 days
Escore
5 days
Korean StarCraft League
6 days
CranKy Ducklings
6 days
Liquipedia Results

Completed

Escore Tournament S2: W2
RSL Revival: Season 4
NationLESS Cup

Ongoing

BSL Season 22
ASL Season 21
CSL 2026 SPRING (S20)
IPSL Spring 2026
StarCraft2 Community Team League 2026 Spring
Nations Cup 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
ESL Pro League S23 Stage 1&2
PGL Cluj-Napoca 2026
IEM Kraków 2026

Upcoming

Escore Tournament S2: W3
Acropolis #4
BSL 22 Non-Korean Championship
CSLAN 4
Kung Fu Cup 2026 Grand Finals
HSC XXIX
uThermal 2v2 2026 Main Event
RSL Revival: Season 5
WardiTV TLMC #16
IEM Cologne Major 2026
Stake Ranked Episode 2
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
IEM Rio 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.