• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 16:47
CEST 22:47
KST 05:47
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL21] Finals Preview: Two Legacies18Code S Season 2 (2026) - RO12 Preview2herO wins GSL Code S Season 1 (2026)5Code S Season 1 (2026) - RO4 & Finals Preview5[ASL21] Ro4 Preview: On Course12
Community News
Weekly Cups (May 11-17): Classic wins double0Code S Season 1 (2026) - RO8 Results2Weekly Cups (May 4-10): Clem, MaxPax, herO win1Maestros of The Game 2 announcement and schedule !18Weekly Cups (April 27-May 4): Clem takes triple0
StarCraft 2
General
herO wins GSL Code S Season 1 (2026) Code S Season 2 (2026) - RO12 Preview Weekly Cups (May 11-17): Classic wins double Code S Season 1 (2026) - RO4 & Finals Preview Team Liquid Map Contest #22 - The Finalists
Tourneys
Crank Gathers Season 4: BW vs SC2 Team League GSL Code S Season 2 (2026) GSL Code S Season 1 (2026) Sparkling Tuna Cup - Weekly Open Tournament Maestros of The Game 2 announcement and schedule !
Strategy
Custom Maps
[D]RTS in all its shapes and glory <3 [A] Nemrods 1/4 players
External Content
Mutation # 527 Hell Train The PondCast: SC2 News & Results Mutation # 526 Rubber and Glue Mutation # 525 Wheel of Misfortune
Brood War
General
25 Years Since Brood War Patch 1.08 (Spoiler) ASL21 Winner's Interview vespene.gg — BW replays in browser [ASL21] Finals Preview: Two Legacies UA StarCraft: Mawin (T) vs hanniGan (P) Showmatch
Tourneys
[ASL21] Grand Finals Escore Tournament StarCraft Season 2 [Megathread] Daily Proleagues Small VOD Thread 2.0
Strategy
Any training maps people recommend? Muta micro map competition [G] Hydra ZvZ: An Introduction Fighting Spirit mining rates
Other Games
General Games
Nintendo Switch Thread Stormgate/Frost Giant Megathread Dawn of War IV ZeroSpace Megathread Warcraft III: The Frozen Throne
Dota 2
The Story of Wings Gaming
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas TL Mafia Community Thread Five o'clock TL Mafia
Community
General
Russo-Ukrainian War Thread Trading/Investing Thread US Politics Mega-thread European Politico-economics QA Mega-thread YouTube Thread
Fan Clubs
The herO Fan Club!
Media & Entertainment
[Manga] One Piece Anime Discussion Thread [Req][Books] Good Fantasy/SciFi books
Sports
2024 - 2026 Football Thread McBoner: A hockey love story TeamLiquid Health and Fitness Initiative For 2023 Formula 1 Discussion
World Cup 2022
Tech Support
streaming software Strange computer issues (software)
TL Community
The Automated Ban List
Blogs
Esports Organizations: Raisi…
TrAiDoS
Why RTS gamers make better f…
gosubay
ramps on octagon
StaticNine
Funny Nicknames
LUCKY_NOOB
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1570 users

It's been awhile

Blogs > shiroiusagi
Post a Reply
1 2 Next All
shiroiusagi
Profile Blog Joined September 2011
SoCal, USA3955 Posts
Last Edited: 2020-01-31 15:46:43
January 30 2020 23:00 GMT
#1
I've been with Team Liquid for eight years, and over that time I had never initiated anything. I always did what I did best, supporting my fellow graphic designers and being clutch at last minute things. Presenting the idea of Blue to my bosses was the first thing I ever pitched and somehow I was entrusted in pursuing it.

In 2018 I was following this twitter account called Mondo Mascots, which is an account that posts photos of all the different Japanese (sometimes other countries) mascots out there. Seeing all those cute mascots everyday started to make me think Team Liquid should take a crack at it.

Sometime in October, I started to draw the first iterations of Blue. I showed my drawings to our graphics chat and the reception was instantly positive. From there, I started thinking that maybe this could be a pitch, and so I started to make a small presentation deck. At first, it was less than ten pages. But after showing it to some colleagues, I started to get suggestions. I added case studies, numbers, action plans, and such until the deck ended up expanding to thirty pages of cute.


After all that preparation, I was able to get an opportunity to finally present the deck to one of the CEOs in early 2019. To my surprise, it got approved instantly. It felt a little too easy, but I was reminded that I put in a lot of effort into it. Something that was just a passion project became so much bigger than I could have ever imagined.

Ever since then the journey has been a huge learning process. From working with the costume company to retrieving the shipment from the LAX with the help of a freight forwarder and getting it cleared through customs, to figuring out strategies, research, guidelines, and writing. There were so many things I never dealt with, so it was all new to me. I had great support from my colleagues who helped me with things they were stronger at than I was and they also kept me in check. I’m surrounded by the best team of people ever, this wouldn’t be possible without them.

After Blue’s reveal at LCS, a lot of anxiety about the initial reaction was gone. Even now I still don’t feel a sense of accomplishment, just relief. Not sure when or if I ever will feel accomplished. It’s all so surreal. Seeing people gasp at Blue the way I gasp at cute things, I saw myself in them. I know what I did, how much work I put into it and how big it was for Team Liquid. Debuting Blue isn’t even the hardest part. There are a lot of challenges and big things in the future that will continue to make me grow.

Thanks to everyone who helped me on this, without you guys it wouldn’t have gone nearly as well. You know who you are. I’m incredibly lucky to be a part of Team Liquid and be surrounded by the best, not sure where I would be if I wasn’t given that second chance eight years ago.


*****
Graphics@shiroiusagi_ | shiroiusagi.net
monk
Profile Blog Joined May 2009
United States8476 Posts
January 30 2020 23:22 GMT
#2
Blue's the best.
Moderator
FO-nTTaX
Profile Blog Joined January 2013
Johto4984 Posts
January 30 2020 23:36 GMT
#3
Yay Blue!
Administrator@FO_nTTaX | FO-nTTaX.de | 0xff0000.dev | Senior Lead Liquipedia Developer
"Nimm es. Es ist nicht viel, aber es kommt von Herzen. Vergiss mich nicht!"
HawaiianPig
Profile Blog Joined July 2008
Canada5155 Posts
January 31 2020 00:00 GMT
#4
What an amazing experience. There’s nothing quite like creating a piece of TeamLiquid history. You may say you don’t feel accomplished now, but I guarantee you will always look back fondly on this project.

For what it’s worth, the idea of a mascot has bubbled up and around here from as far back as the early 2010s. No one has ever made it reality until you. Be proud!
AdministratorNot actually Hawaiian.
itsjustatank
Profile Blog Joined November 2010
Hong Kong9176 Posts
Last Edited: 2020-01-31 00:16:20
January 31 2020 00:16 GMT
#5
blue is the best
(now make a snom)
Photographer"nosotros estamos backamos" - setsuko
BluemoonSC
Profile Blog Joined November 2010
SoCal8910 Posts
January 31 2020 01:01 GMT
#6
SO awesome to see this! As soon as I saw the design, I instantly knew who made it. You may not feel accomplished yet, but this is truly incredible and unique!
LiquidDota Staff@BluemoonGG_
nanook111
Profile Joined September 2010
United States32 Posts
January 31 2020 01:29 GMT
#7
Blue is great thanks for all your hard work.
Liquid`Nazgul
Profile Blog Joined September 2002
22427 Posts
January 31 2020 01:34 GMT
#8
Blue is best and so are you.

I'm so proud of your work on this and the journey we have been on these past eight years.
Administrator
MysteryMeat1
Profile Blog Joined June 2011
United States3292 Posts
January 31 2020 02:52 GMT
#9
Wow I had no clue Blue was your brainchild. Awesome work!!!
"Cause ya know, Style before victory." -The greatest mafia player alive
Qikz
Profile Blog Joined November 2009
United Kingdom12041 Posts
January 31 2020 08:17 GMT
#10
Blue is a cool mascot, reminds me of the old StarCraft 1 mascots :D
FanTaSy's #1 Fan | STPL Caster/Organiser | SKT BEST KT | https://twitch.tv/stpl
Aeromi
Profile Blog Joined August 2012
France14461 Posts
January 31 2020 08:51 GMT
#11
Blue is super cute!
https://twitter.com/DrAeromi | Updates on live tournaments: @StarCrafteSport
TheOneAboveU
Profile Blog Joined February 2011
Germany3367 Posts
January 31 2020 09:13 GMT
#12
Blue is adorable, truly well done!
Moderatoralias TripleM | @TL_TripleM | Big Dark Energy!
fusefuse
Profile Blog Joined February 2011
Estonia4644 Posts
January 31 2020 10:15 GMT
#13
You've come an incredibly long way Stace, and this is just the beginning! Onwards and upwards <3
Adorbs is what you do best!
Liquipedia@jkursk
Ziggy
Profile Blog Joined June 2013
South Korea2106 Posts
January 31 2020 10:26 GMT
#14
On January 31 2020 17:17 Qikz wrote:
Blue is a cool mascot, reminds me of the old StarCraft 1 mascots :D


sure does lol!
team Blue all the way
WriterDefeating a sandwich only makes it tastier. @imjustziggy
tree.hugger
Profile Blog Joined May 2009
Philadelphia, PA10406 Posts
January 31 2020 13:03 GMT
#15
Congrats Shiro, it looked fantastic. Incredible work.
ModeratorEffOrt, Snow, GuMiho, and Team Liquid
Shock710
Profile Blog Joined December 2009
Australia6097 Posts
January 31 2020 14:36 GMT
#16
Your cute style of things has always been adorable and blue is no exception.

You're amazing!
dAPhREAk gives Shock a * | [23:55] <Shock710> that was out of context -_- [16:26] <@motbob> Good question, Shock!
Danglars
Profile Blog Joined August 2010
United States12133 Posts
January 31 2020 17:58 GMT
#17
Very cute mascot. I'm still partial to Elly the esports (ESPORTS) elephant, but for obvious reasons, that could not be the mascot. Maybe someone can cosplay her, complete with headband, and hug Blue.
Great armies come from happy zealots, and happy zealots come from California!
TL+ Member
GreenHorizons
Profile Blog Joined April 2011
United States23982 Posts
January 31 2020 21:58 GMT
#18
I lowkey want a Blue funko pop figure thing and I don't even have any of those
"People like to look at history and think 'If that was me back then, I would have...' We're living through history, and the truth is, whatever you are doing now is probably what you would have done then" "Scratch a Liberal..."
FlaShFTW
Profile Blog Joined February 2010
United States10406 Posts
January 31 2020 23:50 GMT
#19
GO SHIRO!
Writer#1 KT and FlaSh Fanboy || Woo Jung Ho Never Forget || Teamliquid Political Decision Desk
TL+ Member
Trozz
Profile Blog Joined November 2008
Canada3456 Posts
February 01 2020 17:16 GMT
#20
Awesome work, Shiro.
I’ve always been a big fan.
Blue is a charmer.
A build is not a guess, an estimation or a hunch, a feeling, or a foolish intuition. A build is a dependable, unwavering, unarguably accurate, portrayer of your ambition.
1 2 Next All
Please log in or register to reply.
Live Events Refresh
Patches Events
19:30
Patches' Patch Clash #7
RotterdaM419
Liquipedia
BSL
19:00
RO8 - Day 4
DragOn vs Dewalt
TerrOr vs OyAji
ZZZero.O329
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
RotterdaM 419
JuggernautJason111
ProTech100
BRAT_OK 72
EmSc Tv 21
StarCraft: Brood War
Britney 29977
ZZZero.O 329
Dewaltoss 79
Zeus 54
NaDa 7
League of Legends
JimRising 392
Heroes of the Storm
Liquid`Hasu421
Other Games
summit1g5069
FrodaN4353
Grubby3661
tarik_tv2535
Liquid`RaSZi2386
singsing1865
shahzam476
KnowMe334
QueenE87
Organizations
Other Games
gamesdonequick1023
BasetradeTV66
StarCraft 2
angryscii 28
EmSc Tv 21
EmSc2Tv 21
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
[ Show 20 non-featured ]
StarCraft 2
• Hupsaiya 48
• Reevou 8
• IndyKCrew
• sooper7s
• AfreecaTV YouTube
• Migwel
• intothetv
• Kozan
• LaughNgamezSOOP
StarCraft: Brood War
• Michael_bg 4
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• C_a_k_e 1727
• masondota2550
• lizZardDota258
Other Games
• imaqtpie1089
• WagamamaTV382
• Shiphtur220
• tFFMrPink 16
Upcoming Events
OSC
3h 13m
Universe Titan Cup
14h 13m
Rogue vs Percival
Wardi Open
15h 13m
Monday Night Weeklies
19h 13m
Replay Cast
1d 3h
Kung Fu Cup
1d 14h
GSL
2 days
herO vs Classic
Cure vs Clem
uThermal 2v2 Circuit
2 days
Replay Cast
3 days
GSL
3 days
Maru vs SHIN
Zoun vs Rogue
[ Show More ]
WardiTV Spring Champion…
3 days
SKillous vs Strange
Lambo vs Strange
Ryung vs Strange
Lambo vs Ryung
Ryung vs SKillous
Lambo vs SKillous
Replay Cast
4 days
Maestros of the Game
4 days
Replay Cast
5 days
RSL Revival
5 days
TBD vs SHIN
TBD vs Rogue
IPSL
5 days
ZZZero vs WorsT
Julia vs eOnzErG
Replay Cast
6 days
RSL Revival
6 days
IPSL
6 days
Dragon vs Artosis
dxtr13 vs Hawk
BSL
6 days
Liquipedia Results

Completed

Escore Tournament S2: W8
2026 GSL S1
Heroes Pulsing #1

Ongoing

2026 KK StarCraft Pro League
BSL Season 22
IPSL Spring 2026
KCM Race Survival 2026 Season 2
KK 2v2 League Season 1
BSL 22 Non-Korean Championship
YSL S3
Acropolis #4
SCTL 2026 Spring
WardiTV Spring 2026
2026 GSL S2
RSL Revival: Season 5
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals

Upcoming

CSCL: Masked Kings S4
Escore Tournament S2: King of Kings
CSLAN 4
Blizzard Classic Cup 2026
Kung Fu Cup 2026 Grand Finals
HSC XXIX
uThermal 2v2 2026 Main Event
Maestros of the Game 2
Bounty Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026
Stake Ranked Episode 2
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.