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jimbob615
Uruguay455 Posts
What i am wondering is, how does this work economically? Why does it make sense for a team dignitas to send their best players to the USA for these tournaments? Because it seems like the prize money is not nearly enough to justify the 1-2k it might cost to send someone. And i also don't understand what the big incentive is for the owners of the clans to do this. If anyone can enlighten me i'd really appreciate it. Thanks!   | ||
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Beforrrr
Belgium94 Posts
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merz
Sweden2760 Posts
These teams are getting funded by tons of sponsors, in return, the sponsors want exposure. In order to secure exposure, these players needs to attend events where they'll be filmed/streamed/interviewed. So, let's take Naniwa for an example. Naniwa goes to MLG, wearing the dignitas shirt & playing with hardware from various sponsors. He proceeds to win the entire thing, and while doing so, he's sporting a shirt displaying all the sponsors backing dignitas up (Razer, Alienware, Intel, to mention a few) also he's using some of their hardware (Razer mouse, razer keyboard, creative headset etc.) All in all, in the end, Dignitas players gets to attend events while the sponsors paying it gets tons of exposure, ensuring that more people are likely to buy their products. | ||
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Beforrrr
Belgium94 Posts
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Beforrrr
Belgium94 Posts
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sVnteen
Germany2238 Posts
i consider that hidden advertisement for the dignitas sponsors (at least if its the real merz) xDD | ||
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Beforrrr
Belgium94 Posts
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jimbob615
Uruguay455 Posts
but i guess MLG and similar events will have thousands of people tuning in world wide and so maybe it makes sense as marketing dollars if they invest in a pro team as part of their marketing budget. thanks ^^ and no i dont know about any hidden advertisement, i only know about dignitas because of select and naniwa, i just said them as an example cos i know naniwa won the last one. | ||
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Atlare
Australia893 Posts
On April 27 2011 21:16 jimbob615 wrote: ok thanks... hmm yea i guess that makes a lot of sense. i thought of that idea, but then thought that there wouldn't be that much exposure at these events because not many people will be there. but i guess MLG and similar events will have thousands of people tuning in world wide and so maybe it makes sense as marketing dollars if they invest in a pro team as part of their marketing budget. thanks ^^ and no i dont know about any hidden advertisement, i only know about dignitas because of select and naniwa, i just said them as an example cos i know naniwa won the last one. Advertising is a funny thing, and marketing flys over our heads alot but you'd be pretty suprised how profitable it is for alot of companies that want expsosure. For example: Steel series sponsers alot of tournaments/LAN's/teams, What would be more profitable for SS: -Spending their budget on many, many events/teams that have constant exposure to their most reliable market (gamers, 16 - 30 I would say) while also increasing PR showing they have faith in their community -Buying some other sort of advertising with things such as TV advertisements/other endorsements. Its actually really smart by the companies and its why Pro-teams are doing okay at the moment even if the prize pool makes little difference (most english clans that I know of let their players keep their prizes as incentive/a bonus for their effort) | ||
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Flaccid
8843 Posts
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Ipp
United States456 Posts
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rkffhk
474 Posts
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Bippzy
United States1466 Posts
On April 28 2011 03:02 rkffhk wrote: ... but surely that can't be the whole story? Why not? | ||
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