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So, I was just reading up on NVidia's recent announcement on DX11 GPUs, and they said some interesting things about the future of graphics card sales.
To put it shortly, NVidia basically said that DX11 will not be driving GPU sales. NVidia said that the software accompanying the new graphics engine will, but not the engine directly.
But I also think that the hardware itself will be driving graphics card sales too, along with consumer myths and bad rumors.
Poll: Which factor will drive DX11 graphics card sales the most?
(Vote): DX11, the graphics engine itself
(Vote): The software(games, programs, etc.)
(Vote): The Hardware(consumer myths, aesthetics, etc.)
(Vote): Other
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I voted software, but realized I should have voted hardware.
whether developers choose to create DX11 games or not, the performance improvements in the hardware will still entice people to purchase the cards for DX9/10 games.
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Driving sales at what stage? At this point, it is practically impossible for a good amount of sales to be driven by the software, the engine and the hardware (why is consumer myth under that) is much more likely to be the driving force at a point like now. In the long run though, people have little incentive to change without the software to back it up. Following that reasoning, I see little cause for the engine itself to be a driving force either.
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Ecael: Sorry if I was unclear about the question.
I meant driving graphics sales after the DX11 graphics cards come out, the period of a few months after the DX11 cards debut.
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In which case I must say the mystique about the hardware will promote the early adapters more than anything else.
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I think NVidia is just saying that to downplay the rumors (which are probably true) that they've been struggling to get out there DX11 cards. Their CEO has been known in the past to talk really big about things, like how their chip failures/recalls (last year's may stock 22$ -> 12$ in one day anyone?) would not set them back, and then following up with losing market share to ati because of poor gpu price/performance. Imo, this is just a move to reassure stockholders.
I think DX11 will be bigger, or at least has so far been really hyped up to be big, from all the Windows 7/DX11 stuff that I hear about. This is pretty important becausean average consumer just follows the technology names, and doesn't really consider what it really means. Also, consider that at this point, these graphics engines are WAY overkill for anything that the average consumer would want to run today. Just like in the CPU market, I don't think consumers really care about the detailed performance listings - they'll think it's fast even if it's the slowest of the fastest (ie: AMD P2 X4 965 BE vs. Core i5/7/9)
That being said, whenever I make a gpu purchase, I always consider what is in the hardware architecture. So far, I have liked ati's architecture a lot more (a more serial architecture that relies on high clock speeds), because I feel it is more scalable in the technology world, and that what makes me an ATI customer. Because I would like to think that all buyers be very well informed/knowledgable of their purchase before they actualy purchase it I voted hardware, even though it might not be representative of the average consumer.
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Agreed with Phase about nVidia's motives. I know I'm not even considering buying a new card until dx11 cards are out. In that sense, one could say dx11 itself is driving a sale for me since the obverse is true: lack of dx11 is preventing a sale for me.
I liked my 7900gt a lot. Great card. But dx10 came out soon after and I had no way to use it. I'm not riding that bus again, and nVidia has no sale until they can bring out the hardware. If ATI beat them to it..
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Phase: what you said about reassuring stockholders and current consumers, I definitely see what you're saying.
I've been an NVidia fan for a while, I have an 8500GT and 780i SLI motherboard in my desktop right now(wow, SLI motherboard gone to such a waste... I'm ashamed). However, as soon as I saw AMD/ATi making huge moves on price-per-performance for their newer cards, I started to get disenchanted by NVidia's prices and if they really are worth the cost.
MamiyaOtaru: ATi IS going to beat NVidia to DX11 cards. ATi's RV870 series is supposed to come out sometime soon(last week of September/first week of October probably), and NVidia hasn't even come out with a GT300 demo yet.
NVidia planned a demo display of the GT300 on the same day AMD/ATi is releasing the new DX11 cards... I think that was a dumb move personally...
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Kyrgyz Republic1462 Posts
Admins should really ban you for your using this blog to generate traffic for your own stupid megalomaniac site.
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Wth... I'd stop if people wanted me to stop posting here... do you think I'm just marketing?
I'm certainly not trying to. But I'll stop if you'd like because all I want to really do is talk...
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Nvidia has been working with adobe for over half a year now to bring GPU accelerated flash to all nvidia gpus. (I feel if it doesn't work well with ATI this will make another Nvidia the way it's mean to be played bullshit rage from ATI fanboys, if you didn't know nvidia who works very close with game developers to make PC games look better and run better on Nvidia cards got raged at because they make Batman Arkham Asylum for PC run physx and AA and the AA for batman wont work on ATI cards i guess no one checks and we know people from nvidia didn't care and ATI fanboyi's blamed nvidia instead of ATI for not having the man power to do what nvidia does)
Anyways there has already demonstrated a build that worked just fine playing harry potter in full 720p on a ion notebook (which can only run the worlds most efficient/crappiest cpus atom cpu's) an announcement is suppose to be out on October 5th but i have a feeling it wont be public till 2010 fuck if it only works well on nvidia gpu's that will make me buy only nvidia for htpc's and laptops, that's a pretty dam good indicator of sales to me. Fuck if i can play hulu without my laptop hot enough to pop corn i'm a happy man.
Don't believe me look it up gpu accelerated flash
Also Fermi cards are going to be fucking beasts
3billion transistors on a 40nm gpu to note the best of ATI is only like 2.2bil transistors also the new articulate will allow it to run things like c++ nativity no need for cuda it's a fucking like god send of a card. Hell if it was x86 compatible there would be a way to run a computer off just the gpu
Hell nvidia can say it because soon it will be another RV600 G80/G92 situation where nvidia is a clear winner.
fermi hasn't been fully tested or released to public on how it will do for games, has been said by nvidia to out perform the best of ATI cards and even the GTX295 (which is 2 gpu's on 1 card) consistently, but in specs it's just so much of a beasts it's nearly impossible for it to not totally beat out the Cypress from ATI. Really they haven't shown anything to prove it will beat them in games but only we can hope.
now to wait for someone to tell me they can't read my post.
Nvidia fanboy rant over!
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Nvidia is getting raped hard and that explains this kind of announcement. Maybe the Fermi will be awesome but it will be 3-6 months late and probably too expensive.
Jesus there are so many good opportunities now with ATI like the 5850 or the 4870 ( so cheap lol), 4870x2 etc .. . Those two cards are really destroying their rivals. ( GT250 is 25% more expensive than the 4870 -.- ).
And if you want a monster you can always get a 5870 or 5870x2...
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I see you have just as much speculation as i do as there has been no word from ati about a 5870x2 unless you mean 2x5870 but i mean why would you do 5870X2 when that's how nvidia names shit for their dual gpu on one card set ups that's just confusing..Also why waste my money on a shitty crossfire set up or sli when they microstudder and shit also why crossfire that shitty thing that doesn't scale well so it's only good at high resolutions where raw power is needed. SLI is far more supported. I hate dual card set up's like filling up all the slots for RAM on a mobo.
Anyways way pay 400 bucks on a 5870 when the GT300 could crush it in a few months it's like the bitches who bought a 2900HD from ATI then got their ass rolled and handed to them from the G80 and G92 i'm a skeptic of nvidia due to it fucks up PR so many times so i'm not stupid i don't buy cards until it's worth it in this case when DX11 has enough of a hold to actually mean anything and when windows 7 is actually out, and also until i have a card to compete with it.
4870 is cheap
GTS250 and GTX260 is expensive because nvidia didn't fill out more orders or something from TSMC so they can't drop the price i guess they said fuck it to the old higher end cards and are dedicating it all to a fermi Christmas release. I hope nvidia can do it by Christmas if they do and if it's good they have a winner. But i wouldn't be surprised if it takes till march of next year.
In raw power and design it be a fools decision not to consider waiting to see how it turns out if you are only buying one card.
If you are getting both i mean why wait but if it's about money i rather wait.
5850 and 5870 don't have rivals it's like saying the N64 rival is a ps2 they are different generations.
GT300 is a compete redesign ATI's RV870 is just a tweak
ATI's performance could have been guessed from the start but nvidia may be a huge success or pure shit because of the new design.
Also 300 or 400 bucks to throw down to get a 5850 or 5870 is not too expensive to get?
Hell if I'm going beyond the point of reason to buy a graphics card the 250 dollar mark i might as well get the best of the season then wait it out a few years.
rant rant rant FOAM1231d;hja
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Lol an Nvidia fan saying that 300 bucks is expensive for the best mono GPU card atm.
Are you kidding ? Do you remember the prices of Nvidia cards when they were the best ?
Actually it is cheap for this kind of high end GPU.
I should have said 2 x instead of x 2 you have got this one 
See you at Christmas :p
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Oh and btw i'm not an Nvidia hater. I think i'm speaking the truth honestly. Ati has a HUGE edge atm.
Of course i hope the Fermi will be good because prices will get better for people. But i think it will be late :/
The main issue isn't to know if the Fermi will be better than the 5870 ( i hope for Nvidia it will be lol ).
The real issue is when it will be realeased and will it be profitable for Nvidia ( cost to produce / selling price ).
If the Fermi is released in 6 months :/
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Just bumping this for the lulz.
27/03/2010 The new Nvidia cards have been released !
Performances seem to be decent but price isn't.
Also being 6+ months late doesn't help.
On October 04 2009 18:58 Saddened Izzy wrote:
Anyways way pay 400 bucks on a 5870 when the GT300 could crush it in a few months it's like the bitches who bought a 2900HD from ATI then got their ass rolled and handed to them from the G80 and G92 i'm a skeptic of nvidia due to it fucks up PR so many times so i'm not stupid i don't buy cards until it's worth it in this case when DX11 has enough of a hold to actually mean anything and when windows 7 is actually out, and also until i have a card to compete with it.
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Also 300 or 400 bucks to throw down to get a 5850 or 5870 is not too expensive to get?
....
Hell if I'm going beyond the point of reason to buy a graphics card the 250 dollar mark i might as well get the best of the season then wait it out a few years.
....
rant rant rant FOAM1231d;hja
loool
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Yeah, ATI is still giving the beatdown. Shame, because the ATI cards are fucking overpriced right now.
Though I really expected it. The benchmarks from a lot of the reviews basically told me what most of the rumours said: a card that runs really, really hot, needs a massive PSU to power, is pretty expensive and only really slaughters the HD5870 when tessellation is on (Metro 2033 in particular). When it isn't, its only better in the "Oh I guess that's a little bit smoother" sort of way.
I mean they're good performers, no shit because they're the newest cards on the block, but holy fuck do they get hot and consume a ton of power when on full load. Praying nVidia learns from this and doesn't end up doing a Voodoo/3dfx.
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United States22883 Posts
What's really sad is that you have to buy 2 GTX480s to "justify" the price, or else you're losing out on price and performance. Instead, you just get to lose out on price!
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The GTX 470 at $350 seems like a decent buy though. At $350 it out performs the 5850 by quite a bit most of the time, and can occasionally reach the level of the 5870. Though Nvidia really needs to fix those fucking power consumption and heat issues. I'm not sure why Nvidia couldn't pack in the transistors and shaders AND get good heat levels and power consumption levels, because ATi did...
The GTX 480 looks like a really good buy for people who want to use heavy tessellation, but other than that naaaaah.
Let's hope for a good GTX 485/475  !
And seriously, fuck paper launches.
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These cards would have been decent if they launched approximately at the same time, like gtx 280 and 4870, but since Nvidia is so late, they were expected to show more serious performance gains, and not 5-10% over 5870, while consuming flat out 50% more power.
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