It is not "decently quiet" unless you're one of the many "enthusiasts" with blingbling lights and a wind tunnel for a case which means you probably don't care about the noise. 3DGuru compared to to the GTX295 which completely confuses me to how they can say "Seriously guys its not THAT loud". Not to mention that it'll get even louder and hotter as bearings in the cooling fan get worn out and dust gets sucked in.
No shit, it isn't going to be 70db since its in a case and you're not sitting next to it but the fact it even gets that high means that yes its the most noisy card on the block. All the open bench does it give a general perspective to how loud it is compared to all the other cards on the market so I don't know why you guys are talking about "accurate results" since none of the numbers are likely to be terribly accurate (3DGuru didn't even bother to specify the model of case which plays a MASSIVE part in sound dampening).