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So, I was just reading up on NVidia's recent announcement on DX11 GPUs, and they said some interesting things about the future of graphics card sales.
To put it shortly, NVidia basically said that DX11 will not be driving GPU sales. NVidia said that the software accompanying the new graphics engine will, but not the engine directly.
But I also think that the hardware itself will be driving graphics card sales too, along with consumer myths and bad rumors.
Poll: Which factor will drive DX11 graphics card sales the most?
(Vote): DX11, the graphics engine itself
(Vote): The software(games, programs, etc.)
(Vote): The Hardware(consumer myths, aesthetics, etc.)
(Vote): Other
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I voted software, but realized I should have voted hardware.
whether developers choose to create DX11 games or not, the performance improvements in the hardware will still entice people to purchase the cards for DX9/10 games.
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Driving sales at what stage? At this point, it is practically impossible for a good amount of sales to be driven by the software, the engine and the hardware (why is consumer myth under that) is much more likely to be the driving force at a point like now. In the long run though, people have little incentive to change without the software to back it up. Following that reasoning, I see little cause for the engine itself to be a driving force either.
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Ecael: Sorry if I was unclear about the question.
I meant driving graphics sales after the DX11 graphics cards come out, the period of a few months after the DX11 cards debut.
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In which case I must say the mystique about the hardware will promote the early adapters more than anything else.
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I think NVidia is just saying that to downplay the rumors (which are probably true) that they've been struggling to get out there DX11 cards. Their CEO has been known in the past to talk really big about things, like how their chip failures/recalls (last year's may stock 22$ -> 12$ in one day anyone?) would not set them back, and then following up with losing market share to ati because of poor gpu price/performance. Imo, this is just a move to reassure stockholders.
I think DX11 will be bigger, or at least has so far been really hyped up to be big, from all the Windows 7/DX11 stuff that I hear about. This is pretty important becausean average consumer just follows the technology names, and doesn't really consider what it really means. Also, consider that at this point, these graphics engines are WAY overkill for anything that the average consumer would want to run today. Just like in the CPU market, I don't think consumers really care about the detailed performance listings - they'll think it's fast even if it's the slowest of the fastest (ie: AMD P2 X4 965 BE vs. Core i5/7/9)
That being said, whenever I make a gpu purchase, I always consider what is in the hardware architecture. So far, I have liked ati's architecture a lot more (a more serial architecture that relies on high clock speeds), because I feel it is more scalable in the technology world, and that what makes me an ATI customer. Because I would like to think that all buyers be very well informed/knowledgable of their purchase before they actualy purchase it I voted hardware, even though it might not be representative of the average consumer.
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Agreed with Phase about nVidia's motives. I know I'm not even considering buying a new card until dx11 cards are out. In that sense, one could say dx11 itself is driving a sale for me since the obverse is true: lack of dx11 is preventing a sale for me.
I liked my 7900gt a lot. Great card. But dx10 came out soon after and I had no way to use it. I'm not riding that bus again, and nVidia has no sale until they can bring out the hardware. If ATI beat them to it..
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Phase: what you said about reassuring stockholders and current consumers, I definitely see what you're saying.
I've been an NVidia fan for a while, I have an 8500GT and 780i SLI motherboard in my desktop right now(wow, SLI motherboard gone to such a waste... I'm ashamed). However, as soon as I saw AMD/ATi making huge moves on price-per-performance for their newer cards, I started to get disenchanted by NVidia's prices and if they really are worth the cost.
MamiyaOtaru: ATi IS going to beat NVidia to DX11 cards. ATi's RV870 series is supposed to come out sometime soon(last week of September/first week of October probably), and NVidia hasn't even come out with a GT300 demo yet.
NVidia planned a demo display of the GT300 on the same day AMD/ATi is releasing the new DX11 cards... I think that was a dumb move personally...
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Kyrgyz Republic1462 Posts
Admins should really ban you for your using this blog to generate traffic for your own stupid megalomaniac site.
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Wth... I'd stop if people wanted me to stop posting here... do you think I'm just marketing?
I'm certainly not trying to. But I'll stop if you'd like because all I want to really do is talk...
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Nvidia has been working with adobe for over half a year now to bring GPU accelerated flash to all nvidia gpus. (I feel if it doesn't work well with ATI this will make another Nvidia the way it's mean to be played bullshit rage from ATI fanboys, if you didn't know nvidia who works very close with game developers to make PC games look better and run better on Nvidia cards got raged at because they make Batman Arkham Asylum for PC run physx and AA and the AA for batman wont work on ATI cards i guess no one checks and we know people from nvidia didn't care and ATI fanboyi's blamed nvidia instead of ATI for not having the man power to do what nvidia does)
Anyways there has already demonstrated a build that worked just fine playing harry potter in full 720p on a ion notebook (which can only run the worlds most efficient/crappiest cpus atom cpu's) an announcement is suppose to be out on October 5th but i have a feeling it wont be public till 2010 fuck if it only works well on nvidia gpu's that will make me buy only nvidia for htpc's and laptops, that's a pretty dam good indicator of sales to me. Fuck if i can play hulu without my laptop hot enough to pop corn i'm a happy man.
Don't believe me look it up gpu accelerated flash
Also Fermi cards are going to be fucking beasts
3billion transistors on a 40nm gpu to note the best of ATI is only like 2.2bil transistors also the new articulate will allow it to run things like c++ nativity no need for cuda it's a fucking like god send of a card. Hell if it was x86 compatible there would be a way to run a computer off just the gpu
Hell nvidia can say it because soon it will be another RV600 G80/G92 situation where nvidia is a clear winner.
fermi hasn't been fully tested or released to public on how it will do for games, has been said by nvidia to out perform the best of ATI cards and even the GTX295 (which is 2 gpu's on 1 card) consistently, but in specs it's just so much of a beasts it's nearly impossible for it to not totally beat out the Cypress from ATI. Really they haven't shown anything to prove it will beat them in games but only we can hope.
now to wait for someone to tell me they can't read my post.
Nvidia fanboy rant over!
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Nvidia is getting raped hard and that explains this kind of announcement. Maybe the Fermi will be awesome but it will be 3-6 months late and probably too expensive.
Jesus there are so many good opportunities now with ATI like the 5850 or the 4870 ( so cheap lol), 4870x2 etc .. . Those two cards are really destroying their rivals. ( GT250 is 25% more expensive than the 4870 -.- ).
And if you want a monster you can always get a 5870 or 5870x2...
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I see you have just as much speculation as i do as there has been no word from ati about a 5870x2 unless you mean 2x5870 but i mean why would you do 5870X2 when that's how nvidia names shit for their dual gpu on one card set ups that's just confusing..Also why waste my money on a shitty crossfire set up or sli when they microstudder and shit also why crossfire that shitty thing that doesn't scale well so it's only good at high resolutions where raw power is needed. SLI is far more supported. I hate dual card set up's like filling up all the slots for RAM on a mobo.
Anyways way pay 400 bucks on a 5870 when the GT300 could crush it in a few months it's like the bitches who bought a 2900HD from ATI then got their ass rolled and handed to them from the G80 and G92 i'm a skeptic of nvidia due to it fucks up PR so many times so i'm not stupid i don't buy cards until it's worth it in this case when DX11 has enough of a hold to actually mean anything and when windows 7 is actually out, and also until i have a card to compete with it.
4870 is cheap
GTS250 and GTX260 is expensive because nvidia didn't fill out more orders or something from TSMC so they can't drop the price i guess they said fuck it to the old higher end cards and are dedicating it all to a fermi Christmas release. I hope nvidia can do it by Christmas if they do and if it's good they have a winner. But i wouldn't be surprised if it takes till march of next year.
In raw power and design it be a fools decision not to consider waiting to see how it turns out if you are only buying one card.
If you are getting both i mean why wait but if it's about money i rather wait.
5850 and 5870 don't have rivals it's like saying the N64 rival is a ps2 they are different generations.
GT300 is a compete redesign ATI's RV870 is just a tweak
ATI's performance could have been guessed from the start but nvidia may be a huge success or pure shit because of the new design.
Also 300 or 400 bucks to throw down to get a 5850 or 5870 is not too expensive to get?
Hell if I'm going beyond the point of reason to buy a graphics card the 250 dollar mark i might as well get the best of the season then wait it out a few years.
rant rant rant FOAM1231d;hja
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Lol an Nvidia fan saying that 300 bucks is expensive for the best mono GPU card atm.
Are you kidding ? Do you remember the prices of Nvidia cards when they were the best ?
Actually it is cheap for this kind of high end GPU.
I should have said 2 x instead of x 2 you have got this one 
See you at Christmas :p
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Oh and btw i'm not an Nvidia hater. I think i'm speaking the truth honestly. Ati has a HUGE edge atm.
Of course i hope the Fermi will be good because prices will get better for people. But i think it will be late :/
The main issue isn't to know if the Fermi will be better than the 5870 ( i hope for Nvidia it will be lol ).
The real issue is when it will be realeased and will it be profitable for Nvidia ( cost to produce / selling price ).
If the Fermi is released in 6 months :/
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Just bumping this for the lulz.
27/03/2010 The new Nvidia cards have been released !
Performances seem to be decent but price isn't.
Also being 6+ months late doesn't help.
On October 04 2009 18:58 Saddened Izzy wrote:
Anyways way pay 400 bucks on a 5870 when the GT300 could crush it in a few months it's like the bitches who bought a 2900HD from ATI then got their ass rolled and handed to them from the G80 and G92 i'm a skeptic of nvidia due to it fucks up PR so many times so i'm not stupid i don't buy cards until it's worth it in this case when DX11 has enough of a hold to actually mean anything and when windows 7 is actually out, and also until i have a card to compete with it.
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Also 300 or 400 bucks to throw down to get a 5850 or 5870 is not too expensive to get?
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Hell if I'm going beyond the point of reason to buy a graphics card the 250 dollar mark i might as well get the best of the season then wait it out a few years.
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rant rant rant FOAM1231d;hja
loool
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Yeah, ATI is still giving the beatdown. Shame, because the ATI cards are fucking overpriced right now.
Though I really expected it. The benchmarks from a lot of the reviews basically told me what most of the rumours said: a card that runs really, really hot, needs a massive PSU to power, is pretty expensive and only really slaughters the HD5870 when tessellation is on (Metro 2033 in particular). When it isn't, its only better in the "Oh I guess that's a little bit smoother" sort of way.
I mean they're good performers, no shit because they're the newest cards on the block, but holy fuck do they get hot and consume a ton of power when on full load. Praying nVidia learns from this and doesn't end up doing a Voodoo/3dfx.
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United States22883 Posts
What's really sad is that you have to buy 2 GTX480s to "justify" the price, or else you're losing out on price and performance. Instead, you just get to lose out on price!
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The GTX 470 at $350 seems like a decent buy though. At $350 it out performs the 5850 by quite a bit most of the time, and can occasionally reach the level of the 5870. Though Nvidia really needs to fix those fucking power consumption and heat issues. I'm not sure why Nvidia couldn't pack in the transistors and shaders AND get good heat levels and power consumption levels, because ATi did...
The GTX 480 looks like a really good buy for people who want to use heavy tessellation, but other than that naaaaah.
Let's hope for a good GTX 485/475  !
And seriously, fuck paper launches.
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These cards would have been decent if they launched approximately at the same time, like gtx 280 and 4870, but since Nvidia is so late, they were expected to show more serious performance gains, and not 5-10% over 5870, while consuming flat out 50% more power.
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On March 27 2010 20:13 Boblion wrote:Just bumping this for the lulz. 27/03/2010 The new Nvidia cards have been released ! Performances seem to be decent but price isn't. Also being 6+ months late doesn't help. Show nested quote +On October 04 2009 18:58 Saddened Izzy wrote:
Anyways way pay 400 bucks on a 5870 when the GT300 could crush it in a few months it's like the bitches who bought a 2900HD from ATI then got their ass rolled and handed to them from the G80 and G92 i'm a skeptic of nvidia due to it fucks up PR so many times so i'm not stupid i don't buy cards until it's worth it in this case when DX11 has enough of a hold to actually mean anything and when windows 7 is actually out, and also until i have a card to compete with it.
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Also 300 or 400 bucks to throw down to get a 5850 or 5870 is not too expensive to get?
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Hell if I'm going beyond the point of reason to buy a graphics card the 250 dollar mark i might as well get the best of the season then wait it out a few years.
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rant rant rant FOAM1231d;hja loool
If you do alot of photoshop at a professional level and do alot of compiling of machine code type things that can take awhile to run and folding at home it's actually still pretty good. I mean it's not as bad as ATI's 2600's that ran hot and underperformed so ATI had to sell the cards cheap, these cards run hot but perform on bar and a bit better so the cost a bit more.
I'm looking forward to the refresh that would be a better yeilding chip with better gate control in about a year. A true fermi not all these crippled chips, even the 480 isn't a complete chip has 1 sm disabled telling us they made a chip that is too hard to make currently.
It's a good gaming chip and one hell of a gpgpu chip in terms of raw gaming not so much worth it, the 470 but dual 480's would still be a best buy nvidia's sli is far greater in performance gains then ATI's crossfire making it probably a better choice for the 3 monitor 3d x32 CSAA glory you just blew all your money down.
super high end they still have the market but for the lot of us the card just looks bad for the price.
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On March 28 2010 03:18 Sadistx wrote:
These cards would have been decent if they launched approximately at the same time, like gtx 280 and 4870, but since Nvidia is so late, they were expected to show more serious performance gains, and not 5-10% over 5870, while consuming flat out 50% more power.
Lol you can afford throwing down 500 bucks for a gpu but you can't afford the 50-100 dollars extra a year depending where you live. The idle power is still very low for the card it's just the max draw is surprisingly high.
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enjoy burning everything in your case with the exposed heatsink that reaches 80C LOL!
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Closer to 90 C actually not mention space shuttle launch fan loudness under load.
The cards are under-performing horribly due to the time of the launch. People are guessing that the delays and shit were due to nVidia trying do "stealth" OCs on these cards when it became obvious it wasn't standing up toe to toe with ATI's tops.
The good news for nVidia fanboys is that it doesn't seem like this card is the defining card of this generation unlike the previous launch cards, it's not completely using all of its abilities yet.
The problem is that ATI is stretching into multicores already with better results of this nVidia release so nVidia once again is playing catch up.
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On March 28 2010 05:18 mahnini wrote:
enjoy burning everything in your case with the exposed heatsink that reaches 80C LOL!
That doesn't even matter... the 5870 and 5850 and 5970 and the new 5770 are not exclusive to venting out of the case, all those cards vent in case and all reach high temps. Just get a decent case
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On March 28 2010 07:13 Judicator wrote:
Closer to 90 C actually not mention space shuttle launch fan loudness under load.
The cards are under-performing horribly due to the time of the launch. People are guessing that the delays and shit were due to nVidia trying do "stealth" OCs on these cards when it became obvious it wasn't standing up toe to toe with ATI's tops.
The good news for nVidia fanboys is that it doesn't seem like this card is the defining card of this generation unlike the previous launch cards, it's not completely using all of its abilities yet.
The problem is that ATI is stretching into multicores already with better results of this nVidia release so nVidia once again is playing catch up.
On avg it's closer to 80c under load only under futuremark a power vampire that task a card 100% does the high draw power comes into play and the high heat.
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On March 28 2010 07:30 semantics wrote:Show nested quote +On March 28 2010 05:18 mahnini wrote:
enjoy burning everything in your case with the exposed heatsink that reaches 80C LOL! That doesn't even matter... the 5870 and 5850 and 5970 and the new 5770 are not exclusive to venting out of the case, all those cards vent in case and all reach high temps. Just get a decent case
that's not true, the reference cooler for 5850 / 5870 all vent outside of the case the 5770 might not but it runs a lot cooler than these higher end cards. the gtx 480 on the other hand has part of its heatsink exposed outside of the shroud and probably takes up half the surface of the card. it's not that big of a deal since people buying high end cards need huge cases to fit them anyway but it's still funny.
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On March 28 2010 07:47 mahnini wrote:Show nested quote +On March 28 2010 07:30 semantics wrote:On March 28 2010 05:18 mahnini wrote:
enjoy burning everything in your case with the exposed heatsink that reaches 80C LOL! That doesn't even matter... the 5870 and 5850 and 5970 and the new 5770 are not exclusive to venting out of the case, all those cards vent in case and all reach high temps. Just get a decent case that's not true, the reference cooler for 5850 / 5870 all vent outside of the case the 5770 might not but it runs a lot cooler than these higher end cards. the gtx 480 on the other hand has part of its heatsink exposed outside of the shroud and probably takes up half the surface of the card. it's not that big of a deal since people buying high end cards need huge cases to fit them anyway but it's still funny.
No the 5870 vents into the case i'm not to sure on the 5850 but i know the 5870 vents into the case.
Imma have to dig up a review
http://www.tomshardware.com/reviews/radeon-hd-5870,2422-21.html
"throttle, dip back to 99, and then hop back up to 100. What you really need to be careful with in a closed case, though, is a rising ambient. The Radeon HD 5870’s decked-out bracket doesn’t have a full slot’s worth of ventilation anymore, so half of the card’s air actually blows out the top back into your chassis."
http://www.bit-tech.net/hardware/graphics/2009/09/30/ati-radeon-hd-5870-architecture-analysis/3
Not all of the warm air is blown directly out of the chassis though, as there are some vents along the top of the heatsink shroud (in the red plastic portions, for example). Again, there's channeling on the underside of the shroud to ensure that air is ushered in the right direction.
Judging by the size of the vents on the top edge of the shroud and feeling around the area for airflow, we believe that no more than a third of the exhausted air goes back into the chassis
Overall it is not that much of a deal as most people who throw down 500 for a card can throw down 100 for a case that doesn't suck and some cable management.
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The big difference about the HD5800 series and what we've seen of Fermi is that unlike Fermi, how the HD5800 blows heat out doesn't really matter since they're really quiet and cool cards anyway unless you're trying to kill them in Furmark. The 5870 in particular gets quite noisy at temperatures it probably won't ever reach except in stress tests but it doesn't even get close to how fucking loud the current Fermi cards are.
On March 28 2010 08:51 Pakje wrote:this is basically fermi
http://www.hardocp.com/article/2010/03/26/nvidia_fermi_gtx_470_480_sli_review/7
Its a fucking leafblower.
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God some of the reviewer sites have the sound as 40dB others have it fairly silent -_-
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The only site that has pretty much said that these cards are quiet is Guru3D. Everyone else has been disappointed with its PSU demands, heat, and noise.
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yeah, but Guru3D also has one of the best series of benchmarks :/
Admittedly I have only checked Guru3D, Tom's, and Anandtech.
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I checked several sites the one saying the card is like a leafblower don't really seem to have valid test.
HardOPC for example is using a dB rating not a dBA rating to take into account how we hear. They also did their test 6 inches away from the card... do you play with your ears 6 inches away from the card
3d guru used a certified dBA tester at 30 inches away from the pc and at a closed set up. Like most of us, and even take into consideration that most people are closer to 36-48 inches away from the card when the PC is on the ground instead of a set up with it on your desk.
Most of us run a closed case not an open benchmarking rack.
And 3d guru is one of the premier sites in terms of journalism while reviewing.
http://www.guru3d.com/article/geforce-gtx-470-480-review/13
"Ever since the release today of the GeForce GTX 400 series there has been much discussion regarding the noise levels the cards make under load. Especially the GTX 480 is topic of much discussion. Some sites show numbers up in the 60 to 70 DBa, which honestly just isn't right.
What happens is that people measure differently and often subjectively. If you place a DBa gun a CM away from the graphics card ventilator then sure, you record really high noise levels. But if you play games, do you place your ear directly on the air exhaust ? Of course not, that just does not make sense to us.
We measure real-life conditions. That means we take a distance of 75cm from the PC and place a DBa gun pointed at the PC. We assume your PC chassis is closed and not open, so is ours. Now to proof to you that the GTX 480 is noisy, but definitely not what some media make it claim to be I made two video's of the GTX 480 in idle and under heavy stress with Furmark.
The end result is A PC creating roughly as much noise as say a GeForce GTX 295. And again, we are not disputing that this isn't noisy, contrary .. it is noisy alright. But to say it's at a the level of 60~70 DBa makes no sense
Have a look and listen to the videos.
Above video shows the GeForce GTX 480 in IDLE = ~ 37 DBa.
Above video shows the GeForce GTX 480 heavily stressed with Furmark = ~ 45 DBa
And that my friends is how we measure. We are not saying that other websites are wrong in their measurements, no Sir. We measure in a real-life situation, and that's roughly the distance where your ears are positioned.
There is one more note I like to make, some sites made videos of the noise levels as well, and it is banging noisy. Just like our video, a video camera will always compensate and increase microphone levels when needed. Making that recording sound out of proportion.
Add to that this, if the only sound recorded is the noise of the PC, at what volume should you play it back to be able to have that volume level representative of what the noise levels really are ?."
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On March 28 2010 11:50 FragKrag wrote:
yeah, but Guru3D also has one of the best series of benchmarks :/
Admittedly I have only checked Guru3D, Tom's, and Anandtech.
3d guru said that it was loud compared to the other cards but nothing to complain about. Tom's I do not remember them taking noise levels or anything but they did comment about it being louder then the rest but not a big difference.
I have yet to read anandtech for some reason I have read hexus but not anandtech lol. But maybe that because i think anandtech writers like AMD too much.
It's not that i do not want to read all the reviews it's just that each review is so freakin extensive usually 20 pages worth of material that's I've only been doing like 1 article every once and awhile when i have free time.
If i read them all back to back i'd be skimming becuase i'm like "yeah yeah yeah i've been over how the arch is and it's features 100 times already"
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Yeah, I like the way Guru3D does their benchmarks. They easily have the most complete and probably accurate benchmarks out there. Usually trust what they say without much after thought.
Usually the first place I check because their benches are always so thorough. <3 Guru3D
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lol, I laughed at those quite a bit
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On March 28 2010 12:12 semantics wrote:I checked several sites the one saying the card is like a leafblower don't really seem to have valid test. HardOPC for example is using a dB rating not a dBA rating to take into account how we hear. They also did their test 6 inches away from the card... do you play with your ears 6 inches away from the card 3d guru used a certified dBA tester at 30 inches away from the pc and at a closed set up. Like most of us, and even take into consideration that most people are closer to 36-48 inches away from the card when the PC is on the ground instead of a set up with it on your desk. Most of us run a closed case not an open benchmarking rack. And 3d guru is one of the premier sites in terms of journalism while reviewing. http://www.guru3d.com/article/geforce-gtx-470-480-review/13Show nested quote +
"Ever since the release today of the GeForce GTX 400 series there has been much discussion regarding the noise levels the cards make under load. Especially the GTX 480 is topic of much discussion. Some sites show numbers up in the 60 to 70 DBa, which honestly just isn't right.
What happens is that people measure differently and often subjectively. If you place a DBa gun a CM away from the graphics card ventilator then sure, you record really high noise levels. But if you play games, do you place your ear directly on the air exhaust ? Of course not, that just does not make sense to us.
We measure real-life conditions. That means we take a distance of 75cm from the PC and place a DBa gun pointed at the PC. We assume your PC chassis is closed and not open, so is ours. Now to proof to you that the GTX 480 is noisy, but definitely not what some media make it claim to be I made two video's of the GTX 480 in idle and under heavy stress with Furmark.
The end result is A PC creating roughly as much noise as say a GeForce GTX 295. And again, we are not disputing that this isn't noisy, contrary .. it is noisy alright. But to say it's at a the level of 60~70 DBa makes no sense
Have a look and listen to the videos.
Above video shows the GeForce GTX 480 in IDLE = ~ 37 DBa.
Above video shows the GeForce GTX 480 heavily stressed with Furmark = ~ 45 DBa
And that my friends is how we measure. We are not saying that other websites are wrong in their measurements, no Sir. We measure in a real-life situation, and that's roughly the distance where your ears are positioned.
There is one more note I like to make, some sites made videos of the noise levels as well, and it is banging noisy. Just like our video, a video camera will always compensate and increase microphone levels when needed. Making that recording sound out of proportion.
Add to that this, if the only sound recorded is the noise of the PC, at what volume should you play it back to be able to have that volume level representative of what the noise levels really are ?."
It doesn't matter how they justify the noise...when its roughly as loud as a GTX295, it noise is just unacceptable. Not to mention the heat its producing is going to make everything else in the case scream in pain in the process.
The open bench is simply a method of comparing how noisy this card is compared to all other cards. I don't really care about the numbers because its such a sensitive thing to test and the numbers can be shifted around thanks to ad money. If 3DGuru didn't attempt to defend the GTX480 and simply fill their review with every synonym for "amazing" they could find, I'd be more inclined to trust their review over everyone else.
Of course every website has a different set of criteria for testing hardware and thus you get different opinions. 3DGuru seem to generally care about raw performance (stuff like putting aside the NZXT Whisper's horrid build quality and the horrible efficiency of the GTX295 suggests this to me) which is fine but that's generally not what other websites are looking at hence the difference in opinion. I don't think anyone can deny that the Fermi cards are the current cards to buy if you want to run the most graphically intensive games but I think its a bit shallow to only care about graphical power in a video card.
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Whether or not you look at the numbers, recording in an open environment a couple inches away from the card is not going to give you accurate results.
Anyways, I look forward to what the partners can do with nonreference coolers because the reference one is disappointing.
Aside from the power consumption, the most disappoint part of fermi (imo) was the limited display options. Only HDMI and DVI while ATi offers display port 
Edit: As for sound, Overclockersclub and Guru3D seem to agree that 70% fan speed is decently quiet.
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3DGuru suggested that its roughly produces the same amount of noise at the GTX295 and if you've ever run Just Cause 2 on it, you'll know that the noise it produces is stupid.
It is not "decently quiet" unless you're one of the many "enthusiasts" with blingbling lights and a wind tunnel for a case which means you probably don't care about the noise. 3DGuru compared to to the GTX295 which completely confuses me to how they can say "Seriously guys its not THAT loud". Not to mention that it'll get even louder and hotter as bearings in the cooling fan get worn out and dust gets sucked in.
No shit, it isn't going to be 70db since its in a case and you're not sitting next to it but the fact it even gets that high means that yes its the most noisy card on the block. All the open bench does it give a general perspective to how loud it is compared to all the other cards on the market so I don't know why you guys are talking about "accurate results" since none of the numbers are likely to be terribly accurate (3DGuru didn't even bother to specify the model of case which plays a MASSIVE part in sound dampening).
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I am 99% sure they used the Corsair 800D from what I saw in their video. Yeah, I didn't see them compare it to the GTX 295 (I actually hadn't seen those videos either).
That said, I trust those decibel ratings more than I trust my ear + computer volume level + their video camera. 36dB is appreciably loud.
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On March 30 2010 14:02 FragKrag wrote:
I am 99% sure they used the Corsair 800D from what I saw in their video. Yeah, I didn't see them compare it to the GTX 295 (I actually hadn't seen those videos either).
3DGuru:
The end result is A PC creating roughly as much noise as say a GeForce GTX 295. And again, we are not disputing that this isn't noisy, contrary .. it is noisy alright. But to say it's at a the level of 60~70 DBa makes no sense.
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If they used a Corsair 800D (you're right because of the window matches up), then its hardly a good example since its a case pretty much designed for watercooling to be used and hence is pretty much closed. There's too many variables when it comes to cases since not all cases are the same. When they said everyone uses a closed case, that's a flat out lie since some extremely popular cases such as the Coolermaster HAF922/932, the Antec 902 and the Lian Li Dragonlord K60/K62 are pretty open cases.
I'm not saying anyone's opinions are wrong or calling bias or whatever because only an idiot wouldn't see the insane performance of these cards. But what irritates me and causes me to NERDRAGE about 3DGuru in this review in particular is his attempts to whiteknight the GTX480 and try and downplay the negative qualities of the card, which pretty much every other review has touched and taken into consideration.
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Yeah I recognized it through the cable management slots and the window confirmed it.
I can see where you're coming from. It does seem unreasonably loud inside a closed case at idle. 36dB at idle that far away from the case is unreasonable :/ I assumed they tested it in an open environment dBA, or at least some decently open case.
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