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[D] Blizzard’s pro-gaming intentions in SE Asia

Forum Index > SC2 General
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wwiv
Profile Joined April 2010
Singapore182 Posts
June 02 2010 06:02 GMT
#1
This is for the SC2 global community.
A week ago I posted this thread “Summary of SC 2 prices” on the discussion forums. To summarize, the region's prices are high.

Yesterday Blizzard (Blizzard Entertainment) invited a couple of regular posters on a popular Singaporean gaming forum for a dinner talk on the issue of high prices on the region. Their intentions: to get some community feedback on the SG (Singapore) community with regards to SC2 and wanted feedback on the directions in which they could help develop the gaming community in the region. Attendees included Kevin Yu, Blizzard RTS communtiy manager, Ryan, PR, Blizzard and the head of advertising + Chief Operations Officer of IAH, the regional distributor of SC2 in SE Asia. (Who's names I think no one in TL cares about yes?)

One of the attendees posted a summary of the discussion which quantifies the high price to 3 main points.

- Game longevity

+ Show Spoiler +
1. You're paying for a Blizzard Game that's bound to last for a long, long time.

That's right. People can look at Starcraft, or Diablo II, or Warcraft 3 and realize just how freakishly long Blizzard has been supporting this game. This is where Cost vs Value comes in. As opposed to the typical 'latest' RTS like let's say.. Company of Heroes or Dawn of War II which are remarkable RTS in their own right, the 'good times' in these games when the community was at its critical mass for the game to be really fun didn't last very long. But the main point is this: Blizzard's games have a stupendously crazy habit for possessing freakishly long life cycles spanning ten years or so.

I don't really care for the marketing slogans like 'Best Single Player experience' or 'Best Multiplayer experience' or whatever. They don't work for me when the RTS genre has spread out so diversely, having a RTS experience that's declared the 'best ever' isn't going to sit well with me. After all these years of the RTS genre evolving with cover systems and 'realistic' kinds of gameplay where typical infantry rifles can do nothing vs heavily armored vehicles, there're certainly going to have people who will think that SC2 is taking a huge evolutionary step backwards. Nothing wrong with that opinion.

But let's put things into perspective here: I've been playing WoW on and off since '06, and I've bound to have spent at least...

Vanilla WoW + BC + WoTLK = 80 + 60 + 60 = 200
Subscription = Total two years subscription = 24 months x 25 = 600.

I've spent about S$800 on WoW through the years. Now, think about a game that's going to last as long, or possibly longer than WoW and has the potential to serve as a future platform of long-term gaming that's slated to replace Warcraft III. If you have seen the level of features and functionality Blizzard has thrown at the typical user with the Map Editor, that potential is exponentially expanded.

Think about it. The S$109 you're paying for is going to last just that long instead of a Company of Heroes that remains hot for 2-3 years at most. Believe me, I'm thoroughly in love with CoH and still think that DoW2 falls short of that game, but the community for that game is somewhat dead.

Game longevity. That's the Value that you're going to pay for your S$109.


- Local competitive / non-competitive event support

+ Show Spoiler +
2. Local competitive/non-competitive event support.

For the past 7-8 years, many gamers including myself have been observing places like Korea, Europe or USA with unbridled envy that they could have such awesome competitive/eSports support in their countries and have gaming as a widespread mainstream thing as a result. Here in Singapore we still have our parents who mock gaming, etc, you all know it. For years, people like my clan, [Bf.Nut] have been trying so hard to foster this competitive eSports thing, but without a big name to aid us in this country it hasn't always taken off completely without getting really big like in Korea.

But Blizzard is in town now, and if anything, they seem serious to place a foothold in Southeast Asia. I don't know how else they could've expressed it better by having their global community manager to hang around in Singapore for at least a week, and plopping down that investment to open an office here. These people mean business, and if we can take things into perspective, if we can help Blizzard to succeed in this endeavor, I don't reckon there's anything to stop Singapore from turning into something like Korea. Wouldn't we want to have something like that? I know for sure that as a gamer I've been hungering after this opportunity for the past 7 years. No longer do we need to always adhere to the Korean/US tournaments, and fly for 8/18 hours to those respective countries, play for 20 minutes get our asses kicked and come back. Competitively I don't think we'd learn anything that way. Perhaps this time we could take a train to KL, kick ass/get asses kicked and come back knowing that we've learnt something. And that can be made possible with Blizzard SEA in town and given the business incentive to remain in town.

That's the Value that you might be getting out of your S$109.


- Better latency

+ Show Spoiler +
3. Better latency. But NEWater! The US beta is already good enough! Why do we need to be localized?

I asked the same thing. I remarked that the region-locking proposal was probably a victim of the US beta's success. Players of the US beta will concur with me in saying that the experience with the US beta is indeed, excellent. I could kick arse comfortably even if I have 250ms latency. But the response I received was because the playerbase on US beta is already, very small. Thinking about it, my typical login screen will inform me of just how many players there are on Battle.net now, and there'd be an average of 9000+ games played at any one time. That's probably 27,000 players on average and it's unlikely we'd be sharing the US Battle.net server with just 27,000 players when the game launches and the collective lag generated by that much more traffic will kill us.

That's the explanation I was given. So, maybe region locking is somewhat reasonable, after all. That's possibly the Value you might be getting out of your S$109


Firstly, I have to bring up the whole absurdity of the situation. A developing market is being taxed by a firm specifically for its own long term development. I am a little flabbergasted by the whole point because anyone who has been playing computer games would know theres a reason why its illegal to re-sell games bought SE-Asian countries in America / Europe. They are priced lower precisely to entice the lower income population in the region and have lower production costs that compromise on manuals / box art etc. And yet you are telling me this region is ripe for competitive gaming all of a sudden?

I will not discuss the first point because it fails to address why the region is paying extra but I guess it tries to make the case why the game is more expensive then other games.

We have been given the impression that Blizzard wishes to be involved in the long term development of SC 2 competitive gaming in the region yet there has been no concrete announcements of any major partnerships except promise of a tech support office in Singapore. There has been no official announcement by the company itself or any semblance of a framework. In fact, it feels like the rabbit was randomly pulled from the hat. In essence, the region is paying Blizzard to commit to something it has failed to do everywhere in the world except Korea. (And even Blizzard support for competitive gaming in Korea is dubious at best)

I would really like some alternative view points on this, as an Economics student, I cant help but feel that this is all a smokescreen to distract from the truth that Blizzard and the regional distributor are simply out to recoup their initial investment costs (specifically the investments in servers / offices) in the region asap rather then having a true long term framework for the development of pro-gaming in SE Asia.

I argue that if they truly have an agenda for SC 2 as a competitive e-sport, why would they specifically admit to having higher costs for a region? instead of quantifying the price of SC 2 globally?.

Sources
IAHGames, regional distributor
Tech support
Topic started by attendee
Aerox
Profile Blog Joined September 2004
Malaysia1213 Posts
June 02 2010 10:29 GMT
#2
Ugh, obvious ass-kissing by NEWater. Poorly thought out points.

1. Forgotten and ignorant about expansion packs.

2. US USD60. US still have tournaments. Korea do Kespa. So, SEA use Blizz/IAH? After poorly handling Hellgate?

3. Wrong. Gateways.

Arrrrrr....... who's up for some swashbuckling?
"Eyes in the sky."
Kennigit *
Profile Blog Joined October 2006
Canada19447 Posts
Last Edited: 2010-06-02 10:57:09
June 02 2010 10:33 GMT
#3
Great, more localized gateways to strangle global competition. Basically this guy just posted the PR points as an article - great journalism. To suggest the price jack is anything more than means to recuperate infrastructure costs is pretty lol - i hope someone raged in that meeting at these talking points.....Just be straight PR team. Its costs.
Perfect Balance
Profile Joined April 2010
Norway131 Posts
June 02 2010 10:38 GMT
#4
There's one direction Blizzard is moving in - towards more money.

That's the only common denominator of all their recent decisions, and users suffer.
"Do you REALLY want chat rooms?" - You're good Blizzard! I was just fakin' it!
Kennigit *
Profile Blog Joined October 2006
Canada19447 Posts
June 02 2010 11:04 GMT
#5
"so maybe region locking is reasonable after all" - yeah, stay in Singapore and never compete against the rest of the world...that sounds like a good plan.

I do agree with "exhaustive bureaucracy" though
PressureTested
Profile Joined June 2003
Australia83 Posts
June 02 2010 11:23 GMT
#6
This is gonna suck hard for me as australia is also grouped in this. I have played broodwar for years with US friends, as well as some sc2 beta, and now blizzard is telling us we can't play together anymore
You can't teach that
Boonbag
Profile Blog Joined March 2008
France3318 Posts
June 02 2010 11:30 GMT
#7
What the hell do they think their new game is ? Some kind of masterpiece of Da vinci ? The longeviety argument... so we have to pay you more so that you can keep making good games ? Wait isn't that your job on the first place ?
LordWeird
Profile Blog Joined November 2007
United States3411 Posts
June 02 2010 11:50 GMT
#8
On June 02 2010 20:30 Boonbag wrote:
What the hell do they think their new game is ? Some kind of masterpiece of Da vinci ? The longeviety argument... so we have to pay you more so that you can keep making good games ? Wait isn't that your job on the first place ?


Couldn't agree more. People have been making great and successful games for a long time and it's never had to require this much cash dumping. Maybe Blizz has let the success of their other games and the current hype of SC2 go to their heads?
Chains none
routine
Profile Joined January 2010
United States40 Posts
June 02 2010 11:55 GMT
#9
Playing devils advocate here but..I think everyone on the blizz PR team would admit that they have absolutely no idea what they are doing. How could they possible know exactly how to handle selling a VIDEO GAME as if it was some precious resource like gold or silver. I pretty much agree with everything that the "well informed" haters have to say. But guys remember that nobody has ever had this kind of opportunity before. Blizz is just taking baby steps, would you rather have them f*cking up everything by saying that we're going to only deal with people that we want, on our time, and making up their own rules along the way? Blizz is just trying to make sure that this game makes money. Don't hate on blizz for their marketing or politics, if you really cared about what is happening (me included) you would go on blizz forums and post about b.net and lan etc...
There's a fine line between looking good and looking gay
HubertFelix
Profile Joined April 2010
France631 Posts
June 02 2010 11:56 GMT
#10
On June 02 2010 20:30 Boonbag wrote:
What the hell do they think their new game is ? Some kind of masterpiece of Da vinci ? The longeviety argument... so we have to pay you more so that you can keep making good games ? Wait isn't that your job on the first place ?


I agree... Blizzard's recent communication if so aggressive and arrogant.
NEWater
Profile Joined June 2010
Singapore178 Posts
Last Edited: 2010-06-02 12:14:01
June 02 2010 12:12 GMT
#11
As the poster of that abovementioned thread who's getting attacked here, my explanation is that what I typed out was what they discussed with the gamers present and I passed it on to the forum in the spirit of that very same discussion.

In my personal POV, I don't give a toss and I will most likely purchase the US edition because I'm headed stateside for college by 1Q next year and to have my game trapped in the SEA region will do me no favors. The only reason I decided to go for the meeting when invited is because the community in Singapore was breathing fire, there were idiots chasing their own tails generating more and more ridiculous assumptions and thinking that our gamers deserve some manner of transparency I took the time out for the meet 'n write.

But still, there're always going to be idiots in any community. There're people still making their own silly little assumptions despite of what I wrote on that very thread, because they probably didn't read in the first place. Unfortunately, the people who possessed the raging opinions were also invited to go for the meeting but declined to go, because despite of their opinions of righteous fury they could suddenly indicate that they felt 'uncomfortable' about a RL meetup. So there you have it - the keyboard warrior mentality.

I'm someone who's better known as a competitive FPS gamer who's moved on to MMOs. Even if I do enjoy all genres and have a particular liking for RTS, I'm not someone who's utterly devoted to RTS and spend most of my time looking at the game-related fansites. But I'm still a concerned gamer and that's what motivated me to do what I did: because I hate ignorance, I hate the keyboard warrior culture and the keyboard warriors are still crying despite of my efforts.
Takkara
Profile Blog Joined April 2010
United States2503 Posts
June 02 2010 12:13 GMT
#12
Just curious, are there any tariff or taxes that might be artificially raising the price?
Gee gee gee gee baby baby baby
Boonbag
Profile Blog Joined March 2008
France3318 Posts
June 02 2010 12:15 GMT
#13
On June 02 2010 21:12 NEWater wrote:
As the poster of that abovementioned thread who's getting attacked here, my explanation is that what I typed out was what they discussed with the gamers present and I passed it on to the forum in the spirit of that very same discussion.

In my personal POV, I don't give a toss and I will most likely purchase the US edition because I'm headed stateside for college by 1Q next year and to have my game trapped in the SEA region will do me no favors. The only reason I decided to go for the meeting when invited is because the community in Singapore was breathing fire, there were idiots chasing their own tails generating more and more ridiculous assumptions and thinking that our gamers deserve some manner of transparency I took the time out for the meet 'n write.

But still, there're always going to be idiots in any community. There're people still making their own silly little assumptions despite of what I wrote on that very thread, because they probably didn't read in the first place. Unfortunately, the people who possessed the raging opinions were also invited to go for the meeting but declined to go, because despite of their opinions of righteous fury they could suddenly indicate that they felt 'uncomfortable' about a RL meetup. So there you have it - the keyboard warrior mentality.

I'm someone who's better known as a competitive FPS gamer who's moved on to MMOs. Even if I do enjoy all genres and have a particular liking for RTS, I'm not someone who's utterly devoted to RTS and spend most of my time looking at the game-related fansites. But I'm still a concerned gamer and that's what motivated me to do what I did: because I hate ignorance, I hate the keyboard warrior culture and the keyboard warriors are still crying despite of my efforts.



Don't worry, the iview sounds just like you.
NEWater
Profile Joined June 2010
Singapore178 Posts
June 02 2010 12:16 GMT
#14
On June 02 2010 21:13 Takkara wrote:
Just curious, are there any tariff or taxes that might be artificially raising the price?


To my knowledge, no. Maybe just the additional $2 or something for the M-rating sticker.
NEWater
Profile Joined June 2010
Singapore178 Posts
Last Edited: 2010-06-02 12:21:47
June 02 2010 12:17 GMT
#15
On June 02 2010 21:15 Boonbag wrote:
Show nested quote +
On June 02 2010 21:12 NEWater wrote:
As the poster of that abovementioned thread who's getting attacked here, my explanation is that what I typed out was what they discussed with the gamers present and I passed it on to the forum in the spirit of that very same discussion.

In my personal POV, I don't give a toss and I will most likely purchase the US edition because I'm headed stateside for college by 1Q next year and to have my game trapped in the SEA region will do me no favors. The only reason I decided to go for the meeting when invited is because the community in Singapore was breathing fire, there were idiots chasing their own tails generating more and more ridiculous assumptions and thinking that our gamers deserve some manner of transparency I took the time out for the meet 'n write.

But still, there're always going to be idiots in any community. There're people still making their own silly little assumptions despite of what I wrote on that very thread, because they probably didn't read in the first place. Unfortunately, the people who possessed the raging opinions were also invited to go for the meeting but declined to go, because despite of their opinions of righteous fury they could suddenly indicate that they felt 'uncomfortable' about a RL meetup. So there you have it - the keyboard warrior mentality.

I'm someone who's better known as a competitive FPS gamer who's moved on to MMOs. Even if I do enjoy all genres and have a particular liking for RTS, I'm not someone who's utterly devoted to RTS and spend most of my time looking at the game-related fansites. But I'm still a concerned gamer and that's what motivated me to do what I did: because I hate ignorance, I hate the keyboard warrior culture and the keyboard warriors are still crying despite of my efforts.



Don't worry, the iview sounds just like you.


Iview?

I'm unsure of what you mean with that sole sentence.
zoltanium
Profile Joined April 2010
Australia171 Posts
June 02 2010 12:29 GMT
#16

I'm someone who's better known as a competitive FPS gamer who's moved on to MMOs. Even if I do enjoy all genres and have a particular liking for RTS, I'm not someone who's utterly devoted to RTS and spend most of my time looking at the game-related fansites. But I'm still a concerned gamer and that's what motivated me to do what I did: because I hate ignorance, I hate the keyboard warrior culture and the keyboard warriors are still crying despite of my efforts.

Did you play competitive battlefield 2142/2?
You're name is awfully familiar. I probably scrimmed/played against you for some tournament.
mate
Count9
Profile Blog Joined May 2009
China10928 Posts
June 02 2010 12:35 GMT
#17
I heard from some SE friends I used to play SC:BW with that distributors there are corrupt and they always get shafted in online games, but I dunno personally. I just don't like the fact that even now we have to wait for WCG and global events for the best players in the world to play against each other or else force them to buy multiple copies of the same game just for multi-player.
deL
Profile Blog Joined March 2009
Australia5540 Posts
June 02 2010 12:58 GMT
#18
Yep exactly, esports will never be big in Aus or NZ and I really doubt it will take off in SG as we all share the low populations, though being much closer to large gaming populations might help SG. It still sucks for all of us but I'm hoping Aus can bail out of this trainwreck T_T
Gaming videos for fun ~ http://www.youtube.com/user/WijLopenLos
NEWater
Profile Joined June 2010
Singapore178 Posts
June 02 2010 13:09 GMT
#19
On June 02 2010 21:29 zoltanium wrote:
Show nested quote +

I'm someone who's better known as a competitive FPS gamer who's moved on to MMOs. Even if I do enjoy all genres and have a particular liking for RTS, I'm not someone who's utterly devoted to RTS and spend most of my time looking at the game-related fansites. But I'm still a concerned gamer and that's what motivated me to do what I did: because I hate ignorance, I hate the keyboard warrior culture and the keyboard warriors are still crying despite of my efforts.

Did you play competitive battlefield 2142/2?
You're name is awfully familiar. I probably scrimmed/played against you for some tournament.


I have. [Bf.Nut] NEWater. We've probably met on the Battlefield 2 World Tournament.
danbel1005
Profile Joined February 2008
United States1319 Posts
June 02 2010 13:21 GMT
#20
On June 02 2010 19:38 Perfect Balance wrote:
There's one direction Blizzard is moving in - towards more money.

That's the only common denominator of all their recent decisions, and users suffer.


OMG really? You sir are a genious
Dude, who doesn't. Do Restaurants give food for free, Does a Hospital operate for free, don't you have to pay for clothes, or gas, Will Your Girlfriend marry you if your a Cheap-ass?
Don't know what world you might be living in, one thing is for sure tho, on Mother Earth MONEY TALKS, get over it, its pretty obvious Blizzard will set a price to any of its products, complaining about it its pointless, once the product is out if you consider its worth the money you'll buy the damn thing. Buying SC2 is not an Obligation.

On the other hand. a little sarcasm plz?
+ Show Spoiler +

There's one direction Automotive is moving in - towards money.
Wish I could talk to Ettore Bugatti or Jean Bugatti so they could set a lower price to its products.
"EE HAN TIMING" Jaedong vs Stork [22 December, 2007] 2set @ Finals EVER OSL.
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