EPT
On April 21 2015 03:58 Karis Vas Ryaar wrote:
Is there anything you don't know?
Show nested quote +
On April 21 2015 03:54 Carnivorous Sheep wrote:
Combination of history, marketing, and taste.
History - China was exposed first to the pale German beers (paler lagers, pilsners, etc.), and that kinda became the de facto assumption of what beer "should" be like. Qingdao (or Tsingdao) is very much representative of this, and currently it is XueHa (Snow) Beer. Heineken, as one of the first pale lagers with a large international presence, coincided happily with this.
Marketing - Heineken is perceived as the more premium version of domestic beers like Tsingtao, since it's imported and international and Asians love stuff from the West.
Taste - ties in with the history. In general, Asians prefer light, crisp beers. Whereas in America for example, beer is something you just drink in the afternoon while you watch a game, in Asia it is much more frequently taken during meals. The preference for strong, spicy flavors and steaming hot food means darker and heavier beers are much less desirable.
Of course, these are all simply contributing factors and there are probably other factors at play, and much of it might just be boiled down to "I drink it cause that's what I was exposed to growing up."
On April 21 2015 03:20 sung_moon wrote:
I wish I knew more about beer, I just keep drinking Heineken or Allagesh White. Sometimes Duvall if they have it.
Anybody kno why all Chinese /Vietnamese /Cambodian weddings have an absurd amount of Heineken without fail?
I wish I knew more about beer, I just keep drinking Heineken or Allagesh White. Sometimes Duvall if they have it.
Anybody kno why all Chinese /Vietnamese /Cambodian weddings have an absurd amount of Heineken without fail?
Combination of history, marketing, and taste.
History - China was exposed first to the pale German beers (paler lagers, pilsners, etc.), and that kinda became the de facto assumption of what beer "should" be like. Qingdao (or Tsingdao) is very much representative of this, and currently it is XueHa (Snow) Beer. Heineken, as one of the first pale lagers with a large international presence, coincided happily with this.
Marketing - Heineken is perceived as the more premium version of domestic beers like Tsingtao, since it's imported and international and Asians love stuff from the West.
Taste - ties in with the history. In general, Asians prefer light, crisp beers. Whereas in America for example, beer is something you just drink in the afternoon while you watch a game, in Asia it is much more frequently taken during meals. The preference for strong, spicy flavors and steaming hot food means darker and heavier beers are much less desirable.
Of course, these are all simply contributing factors and there are probably other factors at play, and much of it might just be boiled down to "I drink it cause that's what I was exposed to growing up."
Is there anything you don't know?
Way too many things, unfortunately.
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