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HonestTea
5007 Posts
This will have to be a quick news post:
eNature Top Team has picked up a sponsor. International E-sports Group (IEG) is a consulting company that specializes in the field of e-sports. IEG has been active in running Korean and international e-sports tournaments, such as the ESWC, CPL, and KODE5.
The team name will be "Estro" (pronounced EE-stro, like "astro" with an 'e')
IEG is unique among companies involved with e-sports, because its main objective is not advertising. Rather, in keeping with the company's line of business, IEG wants to create a "progaming club team." What that exactly means is unclear right now, but IEG will hold a press conference on the 13th.
It's hard to believe, but now 10 of the 11 progaming teams are properly owned by stable, long-term companies. (The 11th, STX Soul, is currently in a one-year, no-individual-salary, 'trial' sponsorship. And STX is no small company.)
We've come a long way from Boxer and his four teammates eating milk and cookies for breakfast, in a small office space back in the 4U days.
[update]
So e-stro are planning to expand to around 20 players, and they will get a big house/living quarters, van, the whole shebang.
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Korea (South)17174 Posts
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The Estro Generation.... What an awful awful team name. eNature becomes Estrogen team.... weak.
I remember all the sponsorship switchin then.. Orion, Jung, Whatever, ETC ETC... Oh man, Pro gaming has come such a long way.
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Lol, I thought the title said "Enature is no more"
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Korea (South)17174 Posts
On October 10 2006 17:46 SuperJongMan wrote:
The Estro Generation.... What an awful awful team name. eNature becomes Estrogen team.... weak.
I remember all the sponsorship switchin then.. Orion, Jung, Whatever, ETC ETC... Oh man, Pro gaming has come such a long way.
ROFL i dont think koreans know that word?
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On October 10 2006 17:47 Drowsy wrote:
Lol, I thought the title said "Enature is no more"
wow... now sponsored reads as no more? :o
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HonestTea
5007 Posts
On October 10 2006 17:53 Rekrul wrote:
[removed quote within quote]
ROFL i dont think koreans know that word?
Haha, I propose that, for the purposes of TLnet, we spell their name e-stro or eestro?
of course once they start losing we can call them whatever we want.
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LOL the Estro Gen, classic
good to hear enature is finally caught a sponsor.
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Osaka27149 Posts
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On October 10 2006 17:47 Drowsy wrote:
Lol, I thought the title said "Enature is no more" yeah I held my breath
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Good 
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Good ol days. I remember boxer AND yellow being at IS, then boxer left, the team sinked, themarine being at BOX, the silver and gold lightning spacesuites they had to wear...
I think NOW we are really talking progamming, and in some months every team will be backed by a big sponsor and even the suckiest in the team will get some salary maybe.
If this continues to happen i guess lots of kids will want to go progaming, so at the end there might appear new pro teams since there will be plenty players to choose between.
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On October 10 2006 17:53 Rekrul wrote:
[removed quote within quote]
ROFL i dont think koreans know that word?
You live in Korea dawg, you don't think the guys know what Estrogen is? It's in the air... sleeveless pink top wearing manli men.. -_-;;
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I think this is the height of SC progaming in Korea.
and according to the law of diminishing returns...
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I believe this is the ONLY time in history where every proleague team has a sponsorship, if you include STX's 1 year contract. They are bound to be sponsored soon permanently anyway.
Great news.
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Why not just Astros, like Houston Astros
Lame team name. I'm just gonna ignore this whole thing and call them eNature no matter what.
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fw
Korea (South)1201 Posts
On October 10 2006 18:31 SuperJongMan wrote:
[removed quote within quote]
You live in Korea dawg, you don't think the guys know what Estrogen is? It's in the air... sleeveless pink top wearing manli men.. -_-;;
i only know estrogen is a kind of hormon but couldn't think of it out of "Estro".
as a non-english speaker, i myself couldn''t get the feeling at first that it could be used
in a somehow derogatory way.  or are you saying it means such a men just literally?
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Sweden33719 Posts
On October 10 2006 17:55 NonY wrote:
[removed quote within quote]
wow... now sponsored reads as no more? :o
The title cuts off at n if you see it in the list to the left.
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United States5262 Posts
Good to hear the another progaming team won't have starving kids anymore. ;D. Is anyone good on ENature though?
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HonestTea
5007 Posts
On October 10 2006 19:04 Wasabi wrote:
I think the STX sponsorship won't continue... I've known what STX is for a while now, and it's not a company that can benefit from the progaming scene. Teens/Young adults won't buy ships/construction materials for any reason... Let's see KTF/SKT/Pantech/Samsung, their target consumers is right there, always looking for some good electronics to use with everyday life. Then there's CJ/OGN/MBC focusing on Korean air media
KDS/LG/NHN Corporation/and even Shinhan (I heard they were interested at offering salaries for Xellos and Coach Cho when G.O. team was unsponsored) will be better sponsors as they are pretty similar companies to Samsung/the cellphone making companies.
True, this was also a matter of debate in the Korean fan community.
I think the idea is, STX isn't in it for the advertising of any product. Rather, it's a corporate image move. The company wants exposure to young people, to enforce the idea that they are an open company. I don't know how company image can be evaluated in hard cash, but then again, if I did, I would be swimming in money (which I'm most certainly not).
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nice to see that they got a sponsor
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Corinthos
Canada1842 Posts
On October 10 2006 19:24 Wasabi wrote:
[removed quote within quote]
Much[gm] and maybe cool[fou]
well this is the perfect time for them to get new players, so we'll see
much[gm] is on CJ ...
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Sweden33719 Posts
On October 10 2006 19:39 Wasabi wrote:
my mistake... Is it Free[gm] i'm thinking about? I need to catch up on some gm members, there's so many of them in proteams
Tester[gm] aka saul[gm]
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On October 10 2006 19:17 fw wrote: [removed quote within quote]i only know estrogen is a kind of hormon but couldn't think of it out of "Estro". as a non-english speaker, i myself couldn''t get the feeling at first that it could be used in a somehow derogatory way. or are you saying it means such a men just literally?
It's what makes girls girls.
So if applied to men (eNature, for example), it makes them girls too
haha, what a bad idea for a name~
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Estro sounds strained and unnatural which is funny because the team name is also eNature. its like you try to say "astro" but you get kicked at the same time and it comes out "eestro"
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Sounds like a very weak sponsor compared to the other teams. But enature is kind of sucky anyway.. 
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niceeeeeeeeeee more
competition!
:DD
better fights over PL
Next season of PL is going to be soo pwnage!.
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Well, korean males aren't that masculine to begin with, so I guess they don't have a problem with having a name like that.
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Come on, progaming already has Miss Rainbow and a Flower Toss. They'll survive, especially since non-fluent English speakers wouldn't think of the connection.
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On October 10 2006 19:26 HonestTea wrote:
[removed quote within quote]
True, this was also a matter of debate in the Korean fan community.
I think the idea is, STX isn't in it for the advertising of any product. Rather, it's a corporate image move. The company wants exposure to young people, to enforce the idea that they are an open company. I don't know how company image can be evaluated in hard cash, but then again, if I did, I would be swimming in money (which I'm most certainly not).
To me STX sounds more like a investing company since they aren't advertising anything in speicific like products services ect.. they are probably one big corp that has heaps of money to invest whatever grabs their attention that worth investing. So they are acutally advertising their name to make people familiar with that name and it will count when it comes to dealin bunsiness.
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On October 10 2006 20:17 Myrmidon wrote:
Come on, progaming already has Miss Rainbow and a Flower Toss. They'll survive, especially since non-fluent English speakers wouldn't think of the connection.
Oh yea they will survive for sure. The majority of them enjoy being feminine, obssessed with having soft/snow-white skin and such.
Not me though -_-
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On October 10 2006 19:04 Wasabi wrote:
I think the STX sponsorship won't continue... I've known what STX is for a while now, and it's not a company that can benefit from the progaming scene. Teens/Young adults won't buy ships/construction materials for any reason... Let's see KTF/SKT/Pantech/Samsung, their target consumers is right there, always looking for some good electronics to use with everyday life. Then there's CJ/OGN/MBC focusing on Korean air media
KDS/LG/NHN Corporation/and even Shinhan (I heard they were interested at offering salaries for Xellos and Coach Cho when G.O. team was unsponsored) will be better sponsors as they are pretty similar companies to Samsung/the cellphone making companies.
You know i don't believe anyone of the sponsores out there are acutally getting benifit outta progaming, maybe there are some who is but ssoponsor progamings is defintly not the part where they hang themselves on. Take at look at the already-well-known brand samsung ect.. u think they care about puting money in progaming? i think they are trying sorta consolidating their homeowned bunsiness. They do whatever is hot at the time, so progaming is hawt right now so they dont wanan get behind.
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Eliza seems to be doing pretty nicely on Proleague
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HonestTea
5007 Posts
Responding to a number of points.
I don't think that "masculine" has to be defined in a certain (ahem, western) way. I in fact perfer the way fashionable Koreans youths dress - to a point (death to man-purses!). I know Savior's earrings are a running joke here, but masculine doesn't always mean Arnold Swartzeneggar and John Belushi.
STX is definitely NOT an investment firm. They build stuff. Specifically, they build ships and heavy marine infrastructure.
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Osaka27149 Posts
On October 10 2006 20:25 TLKiD wrote:
[removed quote within quote]
You know i don't believe anyone of the sponsores out there are acutally getting benifit outta progaming, maybe there are some who is but ssoponsor progamings is defintly not the part where they hang themselves on. Take at look at the already-well-known brand samsung ect.. u think they care about puting money in progaming? i think they are trying sorta consolidating their homeowned bunsiness. They do whatever is hot at the time, so progaming is hawt right now so they dont wanan get behind.
I disagree. If you had read the statements by the ShinHan CEO after hosting the first OSL, they were very happy with the exposure and advertising they got. That is why they signed on to sponsor three more. I think it is a great move by them, because all of their target audience is within a couple years of getting an account. How do you choose your first bank account? You either go to your parents branch or know of one. Genius advertising.
The other sponsors like Pringles, and the team sponsors, fans of pro-gaming appreciate their sport being kept alove by these sponsors, and are more likely to buy the products that support their hobbies. It is hard to understate the investement in my opinion.
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These companies are making a lot of money from progaming. If they weren't, they wouldn't be sponsoring the teams.
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On October 10 2006 20:40 HonestTea wrote:
I don't think that "masculine" has to be defined in a certain (ahem, western) way. I in fact perfer the way fashionable Koreans youths dress - to a point (death to man-purses!). I know Savior's earrings are a running joke here, but masculine doesn't always mean Arnold Swartzeneggar and John Belushi.
Oh man.. when you start lifting weights hardcore and regularly, and participate in school wrestling, I gaurantee you that your hormone level will just sky rocket and your personality will change. (and will start thinking like Arnie)
Not that I hate feminine guys or anything, it's just it is hard for me to get along with people who are like that. Sorry if I offended you, it was meant to be a joke.
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the name can't be that bad of a thing... people have pretty much forgotten how stupid the "Wii" first sounded when it was announced. (i think?)
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On October 10 2006 20:40 HonestTea wrote:
Responding to a number of points.
I don't think that "masculine" has to be defined in a certain (ahem, western) way. I in fact perfer the way fashionable Koreans youths dress - to a point (death to man-purses!). I know Savior's earrings are a running joke here, but masculine doesn't always mean Arnold Swartzeneggar and John Belushi.
STX is definitely NOT an investment firm. They build stuff. Specifically, they build ships and heavy marine infrastructure.
there we go, then they are advertising their ships and marine and medics opps no medic ><.Then to explain why they arent advertising their marine and medics its porlly because their stuffs are well-known, like you prolly dont need an a bottle of coke on a pepsi ad do u?
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On October 10 2006 20:43 Dknight wrote:
These companies are making a lot of money from progaming. If they weren't, they wouldn't be sponsoring the teams.
that's a good question, i think you need to review your year 12 bunsiness 
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nice to see Starcraft growing strong <3
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is awesome32274 Posts
Great news for progaming!
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Korea (South)1740 Posts
cool[fOu] is an awesome awesome zerg
if he was on any other team he'd be getting so much more publicity
hopefully it changes now
you heard it here first: cool[fOu] is the next big zerg
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On October 10 2006 20:40 HonestTea wrote:
Responding to a number of points.
I don't think that "masculine" has to be defined in a certain (ahem, western) way. I in fact perfer the way fashionable Koreans youths dress - to a point (death to man-purses!). I know Savior's earrings are a running joke here, but masculine doesn't always mean Arnold Swartzeneggar and John Belushi.
STX is definitely NOT an investment firm. They build stuff. Specifically, they build ships and heavy marine infrastructure.
And you wonder why they chose to sponsor a Starcraft progaming team ?pPpPpp
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estrogen team FTW! O_O!
maybe they should pay tossgirl to join their team?
or is she in testosteron team?
On October 10 2006 19:17 fw wrote: [removed quote within quote]i only know estrogen is a kind of hormon but couldn't think of it out of "Estro". as a non-english speaker, i myself couldn''t get the feeling at first that it could be used in a somehow derogatory way. or are you saying it means such a men just literally?
lol, it is always so funny that koreans spend 10 hours at school and then it occurs that they dont know what estrogen is
On October 10 2006 21:00 Noun wrote: [removed quote within quote]Oh man.. when you start lifting weights hardcore and regularly, and participate in school wrestling, I gaurantee you that your hormone level will just sky rocket and your personality will change. (and will start thinking like Arnie).
ROTFL?
maybe if you will start taking steroids
or maybe your pushover friends got some self confidence or something..
are you a competent doctor? would you put money to back up your words?
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man, eNature was the coolest name for a pro gaming team imo TT anyway gl with the estrogen shit
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On October 11 2006 02:27 8882 wrote:
are you a competent doctor? would you put money to back up your words?
Hell yea. Deadlift and Squat ftw.
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rofl team estrogen and team testosteron
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cool, progamming still alive i see
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On October 10 2006 22:38 uhjoo wrote:
you heard it here first: cool[fOu] is the next big zerg
mensrea said the exact same thing about terato a year or two ago
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Baltimore, USA22254 Posts
On October 11 2006 07:06 SoMuchBetter wrote: [removed quote within quote]mensrea said the exact same thing about terato a year or two ago
And the same thing about Oversky like 3 years ago.
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Braavos36375 Posts
wasnt there an article saying a big team like KTF or SKT had made something like over 10x the amount in advertising than they put into the team
i mean the costs of running progaming team are so dirt cheap relative to how big these companies are
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On October 10 2006 20:17 Myrmidon wrote:
Come on, progaming already has Miss Rainbow and a Flower Toss. They'll survive, especially since non-fluent English speakers wouldn't think of the connection.
aww come on~ All I was saying was a weak name for a weak team.. people take me a lil too seriously here. I say stupid shit all the time, just let it go.
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Dude, there is no way in HELL sponsors would pay their big stars the kind of money they do if it wasn't profitable
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Sweden33719 Posts
On October 11 2006 07:18 EvilTeletubby wrote: [removed quote within quote]And the same thing about Oversky like 3 years ago.
And Nal_rA 4 years ago or more
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Some of you guys totally missed Rek's point. He said koreans probably doesn't know the word Estrogen in ENGLISH, Not that they don't know what estrogen in korean means.
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On October 11 2006 09:49 FrozenArbiter wrote: [removed quote within quote]And Nal_rA 4 years ago or more
Pfft, EVERYONE knew Ra was special the moment he emerged. It wasnt a rea special only.
Come on, who's the first pro-toss to win a PvZ using no Zealots/Goons? yeah... thinking Ra is special is SOO surgeon thinking - -;;
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i thought enature sucked too much to get sponsered
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Korea (South)11582 Posts
They've had so many names since day one.
Thid times the charm
AMD Hexatron -> eNature -> Estro
1 2 3
Let's see how they do with players from [AlivE] team.
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Belgium6771 Posts
On October 11 2006 12:23 lawl mart wrote:
shut yo mouf
but im talkin bout shaft!
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On October 11 2006 07:50 Hot_Bid wrote:
i mean the costs of running progaming team are so dirt cheap relative to how big these companies are agree, watching how boxer and all SKTs lived their life i think they deserve a bit more luxurious place.
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On October 11 2006 13:13 CaucasianAsian wrote:
They've had so many names since day one.
Thid times the charm
AMD Hexatron -> eNature -> Estro
1 2 3
Let's see how they do with players from [AlivE] team.
Hexatron was a PC baang franchise in Korea that sponsored the AMD team after their sponsorship with AMD fell through. So, this is more like the 4th version of the team. Or the 5th, if you count the time when the team consisted only of Grrr and he was sponsored by HanGame
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EPT
