So, I've had some things running through my mind that I think need to be said, and while I don't think anyone is actually going to listen (aside from the "nice try, 1 star" idiots) I would feel much better about them being written somewhere.

First and foremost, teams need to get on their advertising and content production. Teams like EG and TL are lucky in that they have huge numbers of followers in the first place able to get their advertising across using websites and name dropping in interviews, but smaller teams, and korean teams, simply don't. They need more content, and content that people will actually watch, to be produced and posted on a weekly basis at least.

Lets make an example here, TL's "The Liquid Advantage" series of game reviews. This is a great idea and explains tons of details on what was going on exactly in the games played. However, this was almost entirely text which is a huge problem. First of all the replays should have been commentated by the player who played the match(or if the replays were not available, they should have had the vod commentated), and secondly they should have been posted to a site like Youtube, which would be somewhere else to get their name across. Even if the player did not speak english, translated subtitles would have been fine, but the main thing is that you get the video somewhere out there where someone who maybe hasn't heard of TL might visit. Videos are considerably easier to watch than walls of text are to read, and by spreading the brand out a little bit you pull in more possible fans.

Content needs to come out in video form and it needs to be more common than it is. I wouldn't even say that EG/TL do a very good job at that at all and are really milking their popularity at this point. I think EG does a better job with their video content than TL does, but even that seems few and far between. Most of the content put out there is text based which is completely unacceptable imo. If you're doing an interview for instance, there's no reason it can't be done in real time and translated if necessary. In most cases that's 20-30 minutes out of the day for a gamer/translator, can be done on skype, and can be put to a background of gameplay if necessary. The masters cup series is great and all, but it doesn't really do anything new and exciting for the scene, neither does TSL. Give us videos of the players goofing around, maybe biographies or something. We have tons of casted games available, and if your casters can't hype the games up then even that's not really up to par.

Things like the Liquid'Snute video should be handled similarly to how EG handled the thorzain and stephano pickup videos (actual content if not funny), and EG really dropped the ball with an insanely awesome possible video for Jaedong's arrival. No, you don't need Geoff to do all of your videos. If he's on his honeymoon, I'm sure one of the other guys can at least attempt to act and be funny, or hire Day9 or DJWheat or someone for that video. It was absolutely unacceptable to let that slide through your fingers.

Players need more airtime, it should be in every contract for a player making more than $50,000 a year, or anyone who's team is paying their room and board. I understand they need to play, and play a lot, but I'd bet money that they've all got 30 minutes to an hour every day they can set aside to do an interview, or shoot a little something that can eventually go on a site. Have a "talking head" box a-la "The Real World" available for the player to do a video diary of what's going on in their lives or something.

If there is nobody on these teams dedicated to strictly putting out this content, there needs to be, and they need to be paid a fair salary. If you can't pay a media producer living wages, then you need to pay your players or managers a bit less, or fire your cook/maid to get that stuff done. It's not as important for the bigger teams, no, but the smaller teams looking to break into the scene in a big way need that stuff and need it hard. Clarity Gaming I'm looking at you, here's your chance to really shine.

We as a community take a lot of stock in players, and we argue over who should be paid more, players or casters, which is all fine, but when the teams/players aren't producing great results you should probably look to where else you can show yourself off.