As promised albeit delayed. Below you will find the full analysis of the FXOpen Invitational series of the last month.
I do apologise for the delay there has been a lot going on lately.
Over the course of event, FXOpen e-sports broke its own records for viewership, hours played and monthly income. We are very impressed by the communities support towards our event and thankful to everyone who watched the awesome games.
Our viewership stats are as follows:
Video Plays: 720993
Unique visitors: 434895
Hours watched: 393577
Max Concurrent Viewers: 10875
Average Concurrent during live: 7615
During the entire event we ran 956 commercials.
We had 95 subscribers.
Total income from advertising: 2412.88
Total income from subscribers: 332.50
Total income: 2745.38
Cost to run the event: $8000
As you can see we did not come close to the running cost of the event, even with viewership records and high numbers of advertisements.
If you wish to google the way to calculate CPM eCPM etc feel free to do so. But I will not be doing that in this thread.
My personal analysis of this event is that it was successful for what we are trying to achieve. This was a strong viewer growth. Although breaking even financially would have been great, we managed to grow our product to an all time high for our events. Which adds to the exposure of the brand name.
There is nothing overly interesting about these figures other than the fact that even with 7-10k viewers it is very difficult for an organisation to break even without multiple streams of income. I guess it reinforces the whole facebook/google vs e-sports argument I have run into recently. Without huge viewership, ad revenue from its current sources is not a viable business model for e-sports.
Without re-starting the who PPV debate a sponsorship model is also a non viable model as it becomes a 'reliant' source of income. Basically, if you run a sponsorship model and sponsors go away then you will die.
So my thoughts are a bit mixed on how to go about profitability in the e-Sports market.
A pay per view model is essential but at the same time its a desperate measure.
From our subscription testing in this event I don't even think with a subscription cost of $1 would it help the bottom line. So holding the event with an option subscription is probably going to be as far as we go with a paid model.
Although our production quality has been raised, we will look to raise it again in the next invitational. We have changed the format a little bit to include qualifiers and invites mixed together.
The purpose of the format change is to allow for more up time at no extra cost. That way we have more time to run ads and more time to increase our viewership. Of course, this isn't what the community likes to see, you would rather see an increase in prize pool but that won't happen until the economics become viable to host such an event.
If there is anything you'd like me to answer, feel free to post the question here.