• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 06:35
CEST 12:35
KST 19:35
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Serral wins HomeStory Cup 2914Serral wins Maestros of the Game 243ByuL, and the Limitations of Standard Play3Team Liquid Map Contest #22: Results and Winners7Code S Season 2 (2026): RO4 and Finals Preview12
Community News
ZeroSpace Early Access is Now Live!5Weekly Cups (July 13-19): Terran & Protoss rise; Zerg falters1Balance hotfix patch 5.0.16b (July 16)69Reynor: GSL Loss Wasn't About Preparation Format16[IPSL] Spring 2026 Grand Finals - This Weekend!18
StarCraft 2
General
Balance hotfix patch 5.0.16b (July 16) How would you feel about frequent/monthly balance patches for SC2? Weekly Cups (July 13-19): Terran & Protoss rise; Zerg falters Clem: "I don't have that much hope in Blizzard" [D] Wireframe Casting Removed
Tourneys
RSL Revival: Season 6 - Qualifiers and Main Event Master Swan Open (Global Bronze-Master 2) WardiTV Summer Cup 2026 GSL CK #5 Race War HomeStory Cup 29
Strategy
[G] Having the right mentality to improve
Custom Maps
New Map Maker - Looking for Advice - Love or Hate Work In Progress Melee Maps [D]RTS in all its shapes and glory <3
External Content
Mutation # 535 Assembly of Vengeance The PondCast: SC2 News & Results Mutation # 534 Burning Evacuation Mutation # 533 Die Together
Brood War
General
BW General Discussion BGH Auto Balance -> http://bghmmr.eu/ screpdb: new Starcraft reporting tool HORROR STARCRAFT MOVIE How Famous was FlaSh before his Debut?
Tourneys
[Megathread] Daily Proleagues [IPSL] Spring 2026 Grand Finals - This Weekend! Escore Tournament - Season 3 Small VOD Thread 2.0
Strategy
Simple Questions, Simple Answers PvT advise for noobs Fighting Spirit mining rates Creating a full chart of Zerg builds
Other Games
General Games
ZeroSpace Early Access is Now Live! ZeroSpace at Steam NextFest - Last free demo Path of Exile Nintendo Switch Thread Stormgate/Frost Giant Megathread
Dota 2
Looking for a Dota Mentor Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Power Rank NeO.D_StephenKing vs This Guy From 1 Million Dance TL Mafia Community Thread Vanilla Mini Mafia
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread How to buy a book - shipping from Korea to Europe The Games Industry And ATVI UK Politics Mega-thread
Fan Clubs
The IdrA Fan Club The HerO Fan Club!
Media & Entertainment
Movie Discussion! Anime Discussion Thread [Req][Books] Good Fantasy/SciFi books Series you have seen recently...
Sports
2024 - 2026 Football Thread TeamLiquid Health and Fitness Initiative For 2023 Formula 1 Discussion MLB/Baseball 2023 McBoner: A hockey love story
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread Simple Questions Simple Answers FPS when play League Of Legend on laptop
TL Community
Northern Ireland Global Starcraft The Automated Ban List
Blogs
Hello guys!
LIN1s
Role of Gaming on Mental Hea…
TrAiDoS
ASL S22 English Commentary…
namkraft
Poker (part 2)
Nebuchad
An Exploration of th…
waywardstrategy
ramps on octagon
StaticNine
Customize Sidebar...

Website Feedback

Closed Threads



Active: 4476 users

Azubu receives $34.5 Million from Sapinda (ESGN) - Page 8

Forum Index > SC2 General
158 CommentsPost a Reply
Prev 1 6 7 8 All
Pangpootata
Profile Blog Joined January 2011
1838 Posts
March 27 2014 14:40 GMT
#141
On March 26 2014 09:03 bo1b wrote:
http://www.abuzu.com/

Welcome to Azubucom
This is Azubucom
Welcome
This is Azubucom
Welcome to Azubucom
You can do anything at Azubucom
Anything at all
The only limited is yourself
Welcome to Azubucom
Welcome to Azubucom
This is Azubucom
Welcome to Azubucom
This is Azubucom
Welcome
Yes, this is Azubucom
This is Azubucom
And welcome to, you have come to Azubucom
Anything is possible at Azubucom
You can do anything at Azubucom
This infinite is possible at Azubucom
The unattainable is unknown at Azubucom
Welcome to Azubucom
This is Azubucom

This is so fucking hilarious!
Green_25
Profile Joined June 2013
Great Britain696 Posts
Last Edited: 2014-03-27 15:19:01
March 27 2014 15:18 GMT
#142
Why do people even care if its a money laundering scam? Just be grateful for the free esports money.
imre
Profile Blog Joined November 2011
France9263 Posts
March 27 2014 15:23 GMT
#143
On March 28 2014 00:18 Green_25 wrote:
Why do people even care if its a money laundering scam? Just be grateful for the free esports money.


let's make esports a big whitewashing machine it'll be good for the scene

some ppl jeez
Zest fanboy.
Titio
Profile Joined August 2010
France237 Posts
Last Edited: 2014-03-27 16:27:16
March 27 2014 16:24 GMT
#144
On March 27 2014 05:32 R1CH wrote:

I don't really buy this since Azubu outsource their streaming infrastructure. They aren't really creating anything, they are paying Brightcove for their white label streaming service so this money that is "going into esports" goes right back out as soon as they get their bandwidth bill. A bunch of people at Clauf / Azubu / etc will get rich, the investor funds will eventually dry out after being wasted on outsourced technology and ridiculously expensive studios and then the whole thing is written off as a failed investment because "consumers aren't ready for esports" or something. In the long run this will only end up hurting esports by scaring off future investors.

Maybe I'm wrong and this Azubu "relaunch" is a completely new in-house streaming platform that will actually be sustainable in the long run, but I have a feeling it's going to be another website re-skin along with a big marketing budget (ie paying popular people to stream on Azubu).



Actually, when you hit a certain transfer volume, bandwidth is not that costly any more. I mean, it used to be the case a few years ago, but now, if you're big enough, you can even get Akamaï BW ofr less than 0,01$ / GB tranferred.

In the streaming business, costs can mostly be broken down as:
  • Staff that (developers/sysadmins/project managers) creates, maintains and updates a decent enough platform & infrastructure (server clusters), etc.
  • Staff that sells ad position to mainstream customers, all over the world at the highest CPM possible and manage the RTB networks to fill the remnant
  • Content acquisition. Deals you have to strike to steal major streamers/competitions, etc. away from competition.


Combine all of this and you get some pretty expensive operation (much more than just BW costs) :-)

I read a lot of comments on "wow, why invest that in esports?" - well just take a look at Twitch 2013 figures (12 Bn minutes watched/months), and the state of video/mobile advertising (highest CPMs ever), and you have your answer!

When you do it right, it's a pretty juicy market :-)

(Also, don't forget Twitch also raised roughly that much money - for a reason)
R1CH
Profile Blog Joined May 2007
Netherlands10342 Posts
Last Edited: 2014-03-27 17:27:25
March 27 2014 17:26 GMT
#145
Azubu doesn't appear to have ads (they have some house banner ads but I've never seen a pre-roll on their video) and uses Brightcove (their bandwidth costs are some of the highest in the business). Even Twitch with their years of experience, cheap in-house bandwidth and expansive ad coverage doesn't appear to be doing that well or they would be able to pay their way out of all the QoS issues that still plague their system.
AdministratorTwitter: @R1CH_TL
TL+ Member
j4vz
Profile Joined March 2010
Canada976 Posts
March 27 2014 17:42 GMT
#146
nice april fool
someone_elses_lies@live.fr
atteo
Profile Joined July 2011
20 Posts
Last Edited: 2014-03-27 18:10:42
March 27 2014 18:07 GMT
#147
Lars Windhorst, the founder of Sapinda is also one of the men behind Azubu so no, there is no outside investment to speak of. Quite literally nothing to see here. Besides, even the Sapinda is most likely just some kind of a cover up for money laundering and scamming.

http://www.teamliquid.net/forum/starcraft-2/406145-esports-contributor-azuwho#6.0
http://www.24-7pressrelease.com/press-release/new-advisory-board-to-advise-management-at-sapinda-holding-bv-268177.php
http://www.telegraph.co.uk/news/politics/conservative/7784393/Conservative-Party-took-10000-from-convicted-criminal-Lars-Windhorst.html
DonKey_
Profile Joined May 2010
Liechtenstein1356 Posts
March 29 2014 00:57 GMT
#148
Guys! I found some of the money!

I don't know how much it cost though. In seriousness though looks like they are about to populate their youtube page with content again. "Azubu 2.0" D: rofl
`Oh, you can't help that,' said the Cat: `we're all mad here. I'm mad. You're mad.'
AlternativeEgo
Profile Joined August 2011
Sweden17309 Posts
May 14 2014 00:14 GMT
#149


gib more monies pls
Mark Munoz looks like Gretorp
Stress
Profile Joined February 2011
United States980 Posts
May 14 2014 00:28 GMT
#150
On May 14 2014 09:14 AlternativeEgo wrote:
https://twitter.com/SirScoots/status/466333924239876096

gib more monies pls


More drama incoming.
"Touch my gosu hands." - Tastosis | | fOrGG // MC // Jaedong
dye464
Profile Joined September 2010
Germany11 Posts
May 15 2014 22:04 GMT
#151
On March 28 2014 03:07 atteo wrote:
Lars Windhorst, the founder of Sapinda is also one of the men behind Azubu so no, there is no outside investment to speak of. Quite literally nothing to see here. Besides, even the Sapinda is most likely just some kind of a cover up for money laundering and scamming.

http://www.teamliquid.net/forum/starcraft-2/406145-esports-contributor-azuwho#6.0
http://www.24-7pressrelease.com/press-release/new-advisory-board-to-advise-management-at-sapinda-holding-bv-268177.php
http://www.telegraph.co.uk/news/politics/conservative/7784393/Conservative-Party-took-10000-from-convicted-criminal-Lars-Windhorst.html


In that teamliquid azuwho thread, the thread opener claims, that Lars Windhorst is the CEO of Azubu. His source is a reddit post. (LOL)

onGamers had an interview with the CEO of azubu, funnily enough it is not Lars Windhorst.
http://www.ongamers.com/articles/ongamers-interview-ian-sharpe-ceo-of-azubu/1100-1199/

Lars Windhorst is not the founder, but the co-founder of Sapinda, you can look this up on wikipedia yourself.

Sapinda and Azubu are not the same coorperation.


This whole "azubu is criminal" bandwagon is based on a witch-hunt post from Richard Lewis.

His argument is, that Lars Windhorst was convicted for defalcation in 2010, this means that Sapinda must be criminal, because he is the co-founder. He mentions three other azubu staff members, which were accused and/or investigated, but none of them was convicted, but he seems to know that they are criminals, too. (maybe he sould have helped with the investigations)
Sapinda has funded Azubu. Azubu is obviously criminal, too.

It seems like in the world of TLDR, it is easy to create lots of siteviews, with a story based only on speculations.
There is no proof, that Azubu nor Sapinda have done anything criminal or shady, besides Richard Lewis fantasy.
Waxangel
Profile Blog Joined September 2002
United States33662 Posts
Last Edited: 2014-05-15 22:09:26
May 15 2014 22:08 GMT
#152
http://www.teamliquid.net/forum/starcraft-2/406145-esports-contributor-azuwho

better thread!

let's consolidate!
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
Holdenintherye
Profile Joined December 2012
Canada1441 Posts
May 15 2014 22:14 GMT
#153
Lol I don't think I'm even surprised to hear stuff like this anymore.
Seems legit.
ACrow
Profile Joined October 2011
Germany6583 Posts
Last Edited: 2014-05-16 00:33:18
May 15 2014 22:17 GMT
#154
On May 16 2014 07:04 dye464 wrote:
Show nested quote +
On March 28 2014 03:07 atteo wrote:
Lars Windhorst, the founder of Sapinda is also one of the men behind Azubu so no, there is no outside investment to speak of. Quite literally nothing to see here. Besides, even the Sapinda is most likely just some kind of a cover up for money laundering and scamming.

http://www.teamliquid.net/forum/starcraft-2/406145-esports-contributor-azuwho#6.0
http://www.24-7pressrelease.com/press-release/new-advisory-board-to-advise-management-at-sapinda-holding-bv-268177.php
http://www.telegraph.co.uk/news/politics/conservative/7784393/Conservative-Party-took-10000-from-convicted-criminal-Lars-Windhorst.html


In that teamliquid azuwho thread, the thread opener claims, that Lars Windhorst is the CEO of Azubu. His source is a reddit post. (LOL)

onGamers had an interview with the CEO of azubu, funnily enough it is not Lars Windhorst.
http://www.ongamers.com/articles/ongamers-interview-ian-sharpe-ceo-of-azubu/1100-1199/

Lars Windhorst is not the founder, but the co-founder of Sapinda, you can look this up on wikipedia yourself.

Sapinda and Azubu are not the same coorperation.


This whole "azubu is criminal" bandwagon is based on a witch-hunt post from Richard Lewis.

His argument is, that Lars Windhorst was convicted for defalcation in 2010, this means that Sapinda must be criminal, because he is the co-founder. He mentions three other azubu staff members, which were accused and/or investigated, but none of them was convicted, but he seems to know that they are criminals, too. (maybe he sould have helped with the investigations)
Sapinda has funded Azubu. Azubu is obviously criminal, too.

It seems like in the world of TLDR, it is easy to create lots of siteviews, with a story based only on speculations.
There is no proof, that Azubu nor Sapinda have done anything criminal or shady, besides Richard Lewis fantasy.

I think most of the claims of shadiness rather come from the fact that they have tons and tons of money without any perspective of ever earning it back. It's just life experience that something that is too good to be true won't actually be true. You are right of course in that nobody has any facts or proof for this, but some suspicion is justified I'd say (though no reason to be witch hunting).
Then again, unlike many other teams, the players on Azubu were all paid and never reported any misbehavior or unfulfilled promises by the team, so at least there is that.
Get off my lawn, young punks
AlternativeEgo
Profile Joined August 2011
Sweden17309 Posts
May 15 2014 22:26 GMT
#155
On May 16 2014 07:04 dye464 wrote:
This whole "azubu is criminal" bandwagon is based on a witch-hunt post from Richard Lewis.


It started with "Esports contributor: Azuwho?" that was posted one year before said article. A thread which I question that you have actually read. Just look at this one on page 12 for example. Beautiful.
Mark Munoz looks like Gretorp
Canucklehead
Profile Joined March 2011
Canada5074 Posts
Last Edited: 2014-05-17 00:24:23
May 17 2014 00:22 GMT
#156
You can probably find shady people and business practices at most large corporations if you dig far enough. Like take samsung for example. Let's boycott samsung's sc2/lol teams!

http://www.vanityfair.com/business/2014/06/apple-samsung-smartphone-patent-war

In 2007, its former top legal officer, Kim Yong-chul, who made his name as a star prosecutor in South Korea before joining Samsung, blew the whistle on what he said was massive corruption at the company. He accused senior executives of engaging in bribery, money-laundering, evidence tampering, stealing as much as $9 billion, and other crimes. In essence, Kim, who later wrote a book about his allegations, contended that Samsung was one of the most corrupt companies in the world.


http://www.businessweek.com/printer/articles/194637-samsungs-war-at-home
Top 10 favourite pros: MKP, MVP, MC, Nestea, DRG, Jaedong, Flash, Life, Creator, Leenock
Boonbag
Profile Blog Joined March 2008
France3318 Posts
June 01 2014 21:39 GMT
#157
you guys are saying theres some ppl with 34 millions to give to starcraft pro gamers ?

^__________^;
nickbalev
Profile Joined March 2011
Bulgaria241 Posts
June 01 2014 21:54 GMT
#158
Its money for the streaming platform why would anyone think they will be giving them to starcraft, lol, tetris or whatever pro gamer i cant understand.The Aspinda dudes are financing their new bushiness with venture capital that is all, hopefully they dont forget to pay the salaries of the clauf people before shutting it down.
noipe
Loomies
Profile Joined July 2010
United States645 Posts
Last Edited: 2014-06-03 17:47:13
June 03 2014 17:43 GMT
#159
I found it strange that Artosis is involved deeply with all 3 of these companies (ESGN, Azubu, and GEM). Kripp got invited to ESGN event from artosis

Prev 1 6 7 8 All
Please log in or register to reply.
Live Events Refresh
Next event in 13h 25m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
SortOf 140
ProTech69
StarCraft: Brood War
Calm 2752
Shuttle 1739
Zeus 1008
Bisu 958
firebathero 521
Soulkey 389
Larva 345
Jaedong 344
Hyuk 239
Mini 238
[ Show more ]
Rush 238
Soma 224
actioN 132
Mong 124
Dewaltoss 117
Light 106
Killer 98
hero 96
Pusan 74
ToSsGirL 58
ggaemo 52
Hyun 51
ZerO 49
HiyA 41
Sharp 28
Hm[arnc] 27
soO 25
sorry 23
Bale 13
IntoTheRainbow 11
Sacsri 10
Noble 7
JYJ 6
Dota 2
Fuzer 157
XcaliburYe51
febbydoto19
League of Legends
JimRising 407
Counter-Strike
fl0m1218
shoxiejesuss894
byalli0
Other Games
FrodaN3047
singsing1115
WinterStarcraft744
Sick204
uThermal177
crisheroes83
CosmosSc2 23
Trikslyr18
ZerO(Twitch)5
Organizations
Other Games
gamesdonequick1104
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
[ Show 12 non-featured ]
StarCraft 2
• LUISG 20
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Stunt528
Upcoming Events
PiGosaur Cup
13h 25m
The PondCast
23h 25m
Kung Fu Cup
1d
OSC
1d 13h
CrankTV Team League
2 days
Replay Cast
2 days
CrankTV Team League
3 days
Korean StarCraft League
3 days
Afreeca Starleague
3 days
RSL Revival
3 days
Clem vs ByuN
Serral vs SHIN
[ Show More ]
Online Event
4 days
Replay Cast
4 days
RSL Revival
4 days
herO vs Solar
Rogue vs Lambo
WardiTV Weekly
6 days
Sparkling Tuna Cup
6 days
Liquipedia Results

Completed

Acropolis #4
HSC XXIX
Eternal Conflict S2 E3

Ongoing

CSL 2026 Summer (S21)
KCM Race Survival 2026 Season 3
RSL Revival: Season 6
CranK Gathers Season 4: BW vs SC2 Team League
SCTL 2026 Spring
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026
Stake Ranked Episode 2
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026

Upcoming

Escore Tournament S3: W4
ASL S22 SEASON OPEN Day 2
Escore Tournament S3: W5
CSLAN 4
Blizzard Classic Cup 2026
HSC XXX
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
Light Tournament 2026
Eternal Conflict S2 Finale
ESL Pro League Season 24
Stake Ranked Episode 4
Logitech G Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #5
BLAST Open Fall 2026
Esports World Cup 2026
BLAST Bounty Summer 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.