• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 02:49
CET 08:49
KST 16:49
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
ByuL: The Forgotten Master of ZvT29Behind the Blue - Team Liquid History Book19Clem wins HomeStory Cup 289HomeStory Cup 28 - Info & Preview13Rongyi Cup S3 - Preview & Info8
Community News
Team Liquid Map Contest - Preparation Notice6Weekly Cups (Feb 23-Mar 1): herO doubles, 2v2 bonanza1Weekly Cups (Feb 16-22): MaxPax doubles0Weekly Cups (Feb 9-15): herO doubles up2ACS replaced by "ASL Season Open" - Starts 21/0258
StarCraft 2
General
How do you think the 5.0.15 balance patch (Oct 2025) for StarCraft II has affected the game? Team Liquid Map Contest - Preparation Notice ByuL: The Forgotten Master of ZvT Nexon's StarCraft game could be FPS, led by UMS maker Weekly Cups (Feb 23-Mar 1): herO doubles, 2v2 bonanza
Tourneys
Sparkling Tuna Cup - Weekly Open Tournament $5,000 WardiTV Winter Championship 2026 RSL Season 4 announced for March-April Sea Duckling Open (Global, Bronze-Diamond) PIG STY FESTIVAL 7.0! (19 Feb - 1 Mar)
Strategy
Custom Maps
Publishing has been re-enabled! [Feb 24th 2026] Map Editor closed ?
External Content
The PondCast: SC2 News & Results Mutation # 515 Together Forever Mutation # 514 Ulnar New Year Mutation # 513 Attrition Warfare
Brood War
General
Effort misses out on ASL S21 BGH Auto Balance -> http://bghmmr.eu/ BW General Discussion Gypsy to Korea BSL 22 Map Contest — Submissions OPEN to March 10
Tourneys
[BSL22] Open Qualifier #1 - Sunday 21:00 CET [Megathread] Daily Proleagues Small VOD Thread 2.0 BWCL Season 64 Announcement
Strategy
Soma's 9 hatch build from ASL Game 2 Fighting Spirit mining rates Simple Questions, Simple Answers Zealot bombing is no longer popular?
Other Games
General Games
Nintendo Switch Thread Stormgate/Frost Giant Megathread Battle Aces/David Kim RTS Megathread Diablo 2 thread Path of Exile
Dota 2
Official 'what is Dota anymore' discussion The Story of Wings Gaming
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Mafia Game Mode Feedback/Ideas Vanilla Mini Mafia TL Mafia Community Thread
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Things Aren’t Peaceful in Palestine YouTube Thread UK Politics Mega-thread
Fan Clubs
The IdrA Fan Club
Media & Entertainment
[Req][Books] Good Fantasy/SciFi books [Manga] One Piece Anime Discussion Thread
Sports
2024 - 2026 Football Thread Formula 1 Discussion TL MMA Pick'em Pool 2013
World Cup 2022
Tech Support
Laptop capable of using Photoshop Lightroom?
TL Community
The Automated Ban List
Blogs
Shocked by a laser…
Spydermine0240
Gaming-Related Deaths
TrAiDoS
ONE GREAT AMERICAN MARINE…
XenOsky
Unintentional protectionism…
Uldridge
ASL S21 English Commentary…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1647 users

A short history of Activision Blizzard or how... - Page 38

Forum Index > SC2 General
Post a Reply
Prev 1 36 37 38 39 40 49 Next All
psion
Profile Joined May 2010
106 Posts
Last Edited: 2010-07-02 17:26:32
July 02 2010 17:24 GMT
#741
If you were a business exec you'd realize that content control and planned obsolescence is more profitable in the lifespan of an IP. Making the perfect game won't make nearly as much money as milking a decent game.
divinesage
Profile Joined April 2010
Singapore649 Posts
July 02 2010 18:13 GMT
#742
On July 03 2010 02:24 psion wrote:
If you were a business exec you'd realize that content control and planned obsolescence is more profitable in the lifespan of an IP. Making the perfect game won't make nearly as much money as milking a decent game.


I think it's time capitalism starts to think about how to give back to the community, and the world at large. Otherwise I don't see a future for the global economy anyway.
Rabiator
Profile Joined March 2010
Germany3948 Posts
July 02 2010 18:18 GMT
#743
On July 03 2010 03:13 divinesage wrote:
Show nested quote +
On July 03 2010 02:24 psion wrote:
If you were a business exec you'd realize that content control and planned obsolescence is more profitable in the lifespan of an IP. Making the perfect game won't make nearly as much money as milking a decent game.


I think it's time capitalism starts to think about how to give back to the community, and the world at large. Otherwise I don't see a future for the global economy anyway.

Well that is in the hands of the consumers. Do YOU intend to NOT buy Starcraft II if you are dissatisfied with their policy?

Personally I have a "black list" of several major companies (several oil companies, one electronics innovation giant, one soft drink company, ...) whose products I dont buy. Are you willing to make the same sacrifice?
If you cant say what you're meaning, you can never mean what you're saying.
TOloseGT
Profile Blog Joined April 2007
United States1145 Posts
July 02 2010 18:20 GMT
#744
On July 03 2010 03:18 Rabiator wrote:
Show nested quote +
On July 03 2010 03:13 divinesage wrote:
On July 03 2010 02:24 psion wrote:
If you were a business exec you'd realize that content control and planned obsolescence is more profitable in the lifespan of an IP. Making the perfect game won't make nearly as much money as milking a decent game.


I think it's time capitalism starts to think about how to give back to the community, and the world at large. Otherwise I don't see a future for the global economy anyway.

Well that is in the hands of the consumers. Do YOU intend to NOT buy Starcraft II if you are dissatisfied with their policy?

Personally I have a "black list" of several major companies (several oil companies, one electronics innovation giant, one soft drink company, ...) whose products I dont buy. Are you willing to make the same sacrifice?


Not much of a sacrifice when there are close substitutes for all of those.
pRo9aMeR
Profile Blog Joined September 2008
595 Posts
July 02 2010 20:53 GMT
#745
wow, i didn't expect myself to actually read the whole thing but every part of it was such an eye-opener for me. I mean, I knew a little bit, but I didn't know all this.

Phenomenal OP
In training...let's play, gg! d^..^b
Chewie
Profile Joined May 2010
Denmark708 Posts
July 02 2010 20:59 GMT
#746
On May 31 2010 06:58 Murdoink wrote:
Blizzard is the girl you liked in school
Activision is the typical asshole with money
And now they're married

Videogames

well said...

Damn this thread was a brick of reality right in my face :/
shawster
Profile Blog Joined May 2010
Canada2485 Posts
July 02 2010 21:02 GMT
#747
what bugged me the most was the 1 wish thing.

online subscription for call of duty. REALLY? not making all your games bot/hacker free, not making something a better experience but subscription?

i think he's trolling us, im 50% convinced he's trolling.
Undisputed-
Profile Blog Joined September 2008
United States379 Posts
July 02 2010 22:04 GMT
#748
after MW2 I'm probably never going to buy another activision game
Underlying most arguments against the free market is a lack of belief in freedom itself.
heishe
Profile Blog Joined June 2009
Germany2284 Posts
July 02 2010 22:13 GMT
#749
the problem for us PC gamers is that it won't be of any use to us if we simply don't buy games. The CEOs are mostly complete morons who have no idea about the dynamics of the industry (the same thing is the case for music record labels) and they're simply not going to produce PC games anymore instead of trying to make something better ~~
If you value your soul, never look into the eye of a horse. Your soul will forever be lost in the void of the horse.
Piski
Profile Blog Joined April 2010
Finland3461 Posts
July 02 2010 22:31 GMT
#750
On July 03 2010 06:02 shawster wrote:
what bugged me the most was the 1 wish thing.

online subscription for call of duty. REALLY? not making all your games bot/hacker free, not making something a better experience but subscription?

i think he's trolling us, im 50% convinced he's trolling.


I would say he is honest. He is there to make money, that's it.
I'm not defending him, Kotick is an ass but at least he isn't hiding it.
uremog
Profile Joined May 2010
United States6 Posts
Last Edited: 2010-07-02 22:35:45
July 02 2010 22:33 GMT
#751
I used to think things like "It'd be awesome to work for Blizzard". Now I just think "I'd never want my name mentioned in the same foul breath as Activision".

I feel so sorry for Blizzard.

Honestly, they're not enough to keep me from buying the game. But I'm sure many people would rather not buy (oh you know what i mean) because of Activision's decisions.
Gdarkness
Profile Joined November 2009
United States40 Posts
July 03 2010 00:27 GMT
#752
It's a bummer that Blizzard/Activision is moving in a direction that seems to focus more on milking money than providing a fun experience, since the history of Blizzard has been incredible games without constantly emptying your wallet to "have fun".

But I'm not worried, if another company realizes and "capitalizes" on what made Blizzard such a good developer, it won't be long before good games make a comeback.

I wouldn't blame "greed" towards Activision/Blizzards direction because all video games have a price tag (or an item shop, mechanism for revenue, etc.). All companies will be greedy, but when they lose track of the customer/community, then their downfall will follow.
be internet.
zoLo
Profile Blog Joined June 2007
United States5896 Posts
July 03 2010 00:33 GMT
#753
On July 03 2010 07:04 Undisputed- wrote:
after MW2 I'm probably never going to buy another activision game


You mean InfinityWard because Activision only published it.
Chriamon
Profile Joined April 2010
United States886 Posts
July 03 2010 00:51 GMT
#754
I finally figured out whats been bothering me about kotick... Is it just me or is he the cockmongler?
http://us.battle.net/sc2/en/profile/274906/1/Blaze/
Rabiator
Profile Joined March 2010
Germany3948 Posts
Last Edited: 2010-07-03 04:26:12
July 03 2010 04:23 GMT
#755
On July 03 2010 03:20 TOloseGT wrote:
Show nested quote +
On July 03 2010 03:18 Rabiator wrote:
On July 03 2010 03:13 divinesage wrote:
On July 03 2010 02:24 psion wrote:
If you were a business exec you'd realize that content control and planned obsolescence is more profitable in the lifespan of an IP. Making the perfect game won't make nearly as much money as milking a decent game.


I think it's time capitalism starts to think about how to give back to the community, and the world at large. Otherwise I don't see a future for the global economy anyway.

Well that is in the hands of the consumers. Do YOU intend to NOT buy Starcraft II if you are dissatisfied with their policy?

Personally I have a "black list" of several major companies (several oil companies, one electronics innovation giant, one soft drink company, ...) whose products I dont buy. Are you willing to make the same sacrifice?


Not much of a sacrifice when there are close substitutes for all of those.

Sure it is, when the closest gas station isnt one of that you "allow yourself to use" and when you have been an addict for "their Cola" for years and cant stand "the other brand". With the number of screw-ups of oil companies there is almost none left to use, but I am using my bike for as many trips as I can.

I doubt there is a "close substitute" for Starcraft, so that would be a big sacrifice. Personally I have waited for SC 2 for years as the one game I want to play. I will now "play it later", when there is a compilation of all three campaigns for 10€ or so. That minimizes the profit which they will make from me.

On July 03 2010 07:31 Piski wrote:
Show nested quote +
On July 03 2010 06:02 shawster wrote:
what bugged me the most was the 1 wish thing.

online subscription for call of duty. REALLY? not making all your games bot/hacker free, not making something a better experience but subscription?

i think he's trolling us, im 50% convinced he's trolling.


I would say he is honest. He is there to make money, that's it.
I'm not defending him, Kotick is an ass but at least he isn't hiding it.

That is the "beaty" of it from their perspective ... they can be as greedy and as bad as they want and still it will make millions due to Blizzards reputation and the addiction level and spinelessness of their customers.
If you cant say what you're meaning, you can never mean what you're saying.
Ownos
Profile Joined July 2010
United States2147 Posts
July 03 2010 05:48 GMT
#756
Eh... some of these things aren't really legit concerns and some fueled by misinformation. Like the map marketplace... something like that is mostly there to allow somebody to put some money into making good mods. And you don't have to buy any of it if you don't want to. The way you wrote it out sounded like ALL maps will have to be payed for and there is some sort of fear of being nickeled and dimed for maps which is just silly since we have access to the map editor and there is little demand for more melee maps outside of the ladder pool.

And the WoW services like name changes. Before ANY of that was available there were many, many, many, many threads concerning things like race change, name change, and that people were willing to pay for it. I can see why some hate these features, because they feel these things should be free. Can't seem to find a word for that. What's a good word for someone expecting things to be free? Anyway, those features cost money to develop and part of the reason for the fee is that they don't want you using them (as one of the concerns for opening these features up, like realm transfers is people can abuse them if they were free, people jumping ship when their reputation sucks because they couldn't behave themselves). And before you say, why wouldn't Blizzard want money for using these features? Well some of these features have lengthy cooldowns so yeah.

And as far as the three expansions go... what's not to like about more expansions? The campaign still has the same number of missions as with SC1, so it's not like they split 1 product into 3 like MANY people continue to make it out to be. If you look at their single player, they didn't just throw together 30 missions and called it a day. They have all this RPG bullshit in there too. So from a design standpoint you can see why they did it.

Then the LAN issue... OK, LAN is cool, but your reason for it basically is so you can pirate it or "try it out" is the exact reason why there is no LAN. You just prove Blizzard right for taking it out. Tournament concerns for LAN is more legit.

As for EVERYTHING else, it disturbs me greatly and I fear for the future of Blizzard. Whoever said that Activizard is like a junky who wants to make a quick buck got it right. Wow... Kotick makes EA look like a good company. I haven't bought a game with "EA" slapped on the packaging in years. If they can treat Infinity Ward that way what can we say about Blizzard?
...deeper and deeper into the bowels of El Diablo
Chewie
Profile Joined May 2010
Denmark708 Posts
July 03 2010 06:11 GMT
#757
On July 03 2010 07:31 Piski wrote:
Show nested quote +
On July 03 2010 06:02 shawster wrote:
what bugged me the most was the 1 wish thing.

online subscription for call of duty. REALLY? not making all your games bot/hacker free, not making something a better experience but subscription?

i think he's trolling us, im 50% convinced he's trolling.


I would say he is honest. He is there to make money, that's it.
I'm not defending him, Kotick is an ass but at least he isn't hiding it.

I'd like to cut your balls off. But I'm totally open about that.
zergporn
Profile Joined April 2010
Estonia156 Posts
July 03 2010 19:55 GMT
#758
noticed this today, tho its somewhat relevant to the thread lol
+ Show Spoiler +
[image loading]
source: link
the game changes as you get higher
Excalibur_Z
Profile Joined October 2002
United States12240 Posts
Last Edited: 2010-07-03 20:05:03
July 03 2010 20:03 GMT
#759
On July 03 2010 14:48 Ownos wrote:
And the WoW services like name changes. Before ANY of that was available there were many, many, many, many threads concerning things like race change, name change, and that people were willing to pay for it. I can see why some hate these features, because they feel these things should be free. Can't seem to find a word for that. What's a good word for someone expecting things to be free?


Entitled. And you're exactly right. There's far too much of that mentality permeating the community.
Moderator
driftme
Profile Joined June 2010
United States360 Posts
July 03 2010 22:10 GMT
#760
I especially enjoyed a quote from that youtube video... he was talking about production values in games and how theyre on the rise and this will "allow us to unfold stories, develop characters.."

GOOD LORD MAN! You obviously know absolutely jack-shit-nothing about the history of your industry. There are SO many incredible stories from games dating all the way back to the 80s, and some tiny production values too! I'd start naming games but there are so many examples I just don't know where to start... This man is a complete idiot.
Prev 1 36 37 38 39 40 49 Next All
Please log in or register to reply.
Live Events Refresh
Replay Cast
00:00
LiuLi Cup Grand Finals Playoff
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
WinterStarcraft452
StarCraft: Brood War
Sea 26612
EffOrt 150
BeSt 112
sSak 111
ToSsGirL 41
Shinee 37
Mind 26
Sharp 20
Bale 15
ZergMaN 12
League of Legends
JimRising 550
Counter-Strike
Stewie2K959
m0e_tv440
Heroes of the Storm
Khaldor114
Other Games
summit1g3281
C9.Mang0297
Tasteless157
NeuroSwarm59
Mew2King26
Moletrap5
Organizations
Other Games
BasetradeTV177
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 14 non-featured ]
StarCraft 2
• StrangeGG 64
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• iopq 5
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Stunt512
• HappyZerGling130
Upcoming Events
Ultimate Battle
4h 11m
Light vs ZerO
WardiTV Winter Champion…
4h 11m
MaxPax vs Spirit
Rogue vs Bunny
Cure vs SHIN
Solar vs Zoun
OSC
10h 11m
Replay Cast
16h 11m
CranKy Ducklings
1d 2h
WardiTV Winter Champion…
1d 4h
AI Arena Tournament
1d 12h
Replay Cast
1d 16h
Sparkling Tuna Cup
2 days
WardiTV Winter Champion…
2 days
[ Show More ]
OSC
2 days
Replay Cast
2 days
Replay Cast
3 days
Monday Night Weeklies
3 days
OSC
3 days
Replay Cast
5 days
The PondCast
6 days
Replay Cast
6 days
Liquipedia Results

Completed

Proleague 2026-03-04
PiG Sty Festival 7.0
Underdog Cup #3

Ongoing

KCM Race Survival 2026 Season 1
Jeongseon Sooper Cup
Spring Cup 2026
WardiTV Winter 2026
Nations Cup 2026
ESL Pro League S23 Stage 1&2
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual

Upcoming

ASL Season 21: Qualifier #1
ASL Season 21: Qualifier #2
ASL Season 21
Acropolis #4 - TS6
Acropolis #4
IPSL Spring 2026
CSLAN 4
HSC XXIX
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
RSL Revival: Season 4
NationLESS Cup
CS Asia Championships 2026
IEM Atlanta 2026
Asian Champions League 2026
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.