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Awesome stuff!
However, I have a few words regarding the ESports article. While I appreciate the effort that went into it, I personally believe it has the worng approach to the whole issue. As a marketer, I found myself disagreeing with quite a few statements in there, both regarding SC2 and "traditional" sports.
In a nutshell, the way I would have gone about it would have been by focusing on the cultural acceptance and the role played by Blizzard. Once again, I dont mean to diss it, unfotunately to me it just reads as something written without a proper knowledge of marketing practices.
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Entertaining, but definitely in need of an editor!
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Great episode..these are so professional and a great read in my mornings. Thanks again TL!
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awesome stuff, some suggestion for improvements though, u guys should think about adding a column about the history of Team Liquid and its members and fun history fact about SC:BW in the past, and maybe in the form of small tid-bits of information here and there over a couple of pages.
impressive stuff keep it up!
wow at the TL banning report thread, like almost every offenders joined 2009 onwards lol...
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very very nice! im gonna be expecting this every month! :D
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I'm not gonna read this here. I'm gonna print it out nicely.
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Haha I felt cool reading about the TL mafia forum.
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On December 26 2010 23:49 Hatsu wrote:
Awesome stuff!
However, I have a few words regarding the ESports article. While I appreciate the effort that went into it, I personally believe it has the worng approach to the whole issue. As a marketer, I found myself disagreeing with quite a few statements in there, both regarding SC2 and "traditional" sports.
In a nutshell, the way I would have gone about it would have been by focusing on the cultural acceptance and the role played by Blizzard. Once again, I dont mean to diss it, unfotunately to me it just reads as something written without a proper knowledge of marketing practices.
Could you expand on what it is you actually mean?
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On December 30 2010 09:17 gk_ender wrote:Show nested quote +On December 26 2010 23:49 Hatsu wrote:
Awesome stuff!
However, I have a few words regarding the ESports article. While I appreciate the effort that went into it, I personally believe it has the worng approach to the whole issue. As a marketer, I found myself disagreeing with quite a few statements in there, both regarding SC2 and "traditional" sports.
In a nutshell, the way I would have gone about it would have been by focusing on the cultural acceptance and the role played by Blizzard. Once again, I dont mean to diss it, unfotunately to me it just reads as something written without a proper knowledge of marketing practices. Could you expand on what it is you actually mean?
It would take an essay to do that and i really dont have the time to write exetensively right now (and for at least a couple of weeks unfortunately) but the article feels written from a community perspective ("We failed to achieve sufficient success for BW to be financially interesting") rather then from a sponsor PoV, so you get a skewed perspective where you think that we need to "grow" SC2 to make it more interesting for sponsors. In reality, in marketing terms what needs to happen is a change in culture and attitude towards SC2 and gaming, which cannot possibly be achieved by the community but rather by someone with actual marketing power such as Blizzard. Which you can see they re already trying to do (the SC2 ads on Korean Air planes being a prime example).
To make it clearer: you want people in the street to look at SC2 and think of it as they think of, say, football or Madonna or Levi's, as something perfectly normal and acceptable. That way you remove the biggest obstacles to it becoming mainstream and therefore you attract, for example, non-hardware sponsors.
I also disagree that SC2 needs teams. It does not, all it needs is iconic figures that people can get attached to. You can see that in a myriad of sports (tennis, golf, even formula1 or MotoGP to a certain extent for some people).
Summing up, the "We need to show Starcraft to people and let them know ANYONE can play and enjoy it. I don’t want Starcraft to be a game for the elite ; I want it to be a sport, for the people." is basically not relevant imho. I think it should be a rather less exciting and more pragmatic "We need to hope Blizzard is successfull in making SC2 acceptable enough to make it part of mainstream culture more than it already is".
I do realize this explanation is not comprehensive and, trust me, I could write thousands on words on this subject but I cannot right now. Maybe some time next year I actually will though, but it would be a marketing paper so I am not sure how intelligible it would be to the average TL user.
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Nice read, was expecting more from the eSports article.
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EPT
