EPT![[image loading]](http://cdn.shopify.com/s/files/1/0359/3361/t/18/assets/home-hero-product-image.png?502875136625392146)
I wanted to make a follow up post to my startup / little company story northbound notebooks.
As before, I'm adding links in the spoilers below.
+ Show Spoiler +
www.northboundnotebooks.com promo code: liquiddota to save 11%
Way back in November, we were sitting pretty. We had just cruised past our modest goal of 1.5K, but things were starting to slow down. No big deal, I figured, and I began contemplating the things I could do with 2,000 Canadian dollars.
It wasn't all that much, really.
I'd just been in to the bank, looking to secure a line of credit, adding more risk to the already risky jump in to the deep end. I went to bed that night, my mind swimming with thoughts. Drowning, really.
Then I woke up to my phone exploding with donations.
In one day we raised nearly 3,000 USD. We almost tripled our sales from complete strangers. Most of our contributions were trickling in from the states, and I just thought I'd finally made something click.
I was sort of right.
Turns out, indiegogo featured us on their newsletter. And along with that came a boatload of traffic. One of their staff hand picked us, and her faith in our idea resonated with people. It was a really overwhelming experience.
Using that extra cushion, we were able to secure a larger paper order, add custom clips and bindings, and buy better tools and equipment.
About half of our original orders have shipped, with the remaining half to ship within two to three weeks.
Again, I mean these blogs to highlight the cool things you can do with an idea and a venue. Indiegogo has been such an incredible tool for us, and it has kept me financially stable instead of having to risk my personal well-being to pursue something I believe in.
Not to rehash what I said last time, but it's truly a great way to try something new and bold. It's the best time ever to be an entrepreneur.
Good luck, and thanks for reading!
Edit:
And for those who are curious, indiegogo is shifting their platform to become more of a marketplace now. They are looking to keep us in inDemand, basically a perpetual storefront where they take their 4% cut. It's kind of a cool idea, and makes a ton of sense for startups without a ton of reach. I look forward to working with them in the future.
