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Face the Void: Whys

Blogs > Primadog
Post a Reply
Primadog
Profile Blog Joined April 2010
United States4411 Posts
Last Edited: 2014-05-27 10:00:37
May 27 2014 09:46 GMT
#1
  1. The Call
  2. The Plan
  3. Questions


Aim: 200 BarCraft for LOTV Launch

Q. Why?
A.
I lost interest in StarCraft, so I left.
There's a million of us just like me.
We never came back.
For SC2 to thrive, we are the low hanging fruit.

So I asked myself, what could bring me back. "Maybe, if Blizzard launches LOTV nearby" was my answer. Make us an offer we can't refuse. No fan, even those long gone, can turn down down a Blizzard invite to a LOTV launch party at their doorstep. Get us through the doors, and we might like what we see. If we like what we see, then we might stick around again.


Q. Why now?
A. Wait for Blizzard to announce an launch date, and it'll already be too late. By then, Blizzard's launch strategy will be set in stone, and their budgets and plans fixed. Blizzard will have no appetite to even entertain the idea.

Even with Blizzard on board, the Project can only cost "practically nothing" if Community and Industry are too. Getting on the same page, learning to work together, leveraging the manpower and volunteerism from entire Scene takes time. The less time we have, the more expensive the Project becomes. The earlier we get the ball rolling, the more likely it'll happen.


Q. Why Blizzard?
A. The Blizzard brand is a siren's song. "A Blizzard event in every city" can be a chorus that echos the world! Some Barcrafts for the LOTV launch will happen regardless, but "a BarCraft in every city" is a much taller order.

Unless we leverage the Blizzard brand.

Rebranding Barcrafts for LOTV into "Official LOTV Launch Party" will open all kind of doors. Recruiting organizers, booking venues, promoting the event all becomes infinitely easier when a potential organizer can say, "Blizzard wants to launch their next game in [This City], and I can bring that here."

That's how we get 200 Barcrafts.


Q. Why BarCraft?
A. All gaming companies want a successful launch, and they spend millions to make that happen. Imagine, if I Blizzard decides to make "a launch party in every city" on their own: hiring staff, booking venues, buying promote spots to fill seats. How much would that cost in one location? How much would that cost in 200? Even Blizzard doesn't have the budget for that.

BarCraft is a proven concept - it gets nerds out the door, socialize, spend money, and watch StarCraft. It's also incredibly cheap. Which is great, because no budget is the only budget this scene can afford right now. By spending manpower, abundant and freely available in this Community, all the costs associated with BarCraft becomes internalized.

Leveraging BarCraft, and one of Gaming's biggest launch ever can be Blizzard's, all for practically nothing.


Q. Why 200?
A. I actually thought it's too low. It happened before. While I'd prefer a LOTV launch party in every city, that is less tangible than just throwing up a number. Ultimately, 200 is as good as any.

It also have practical merits too. If we average 50 attendees per location, that's 10,000 people in attendance!


Q. Why "me"?
A. For the Project to work, it has to be cheap. For it to be cheap, it needs manpower. You obviously still cares about SC2, if you're still reading the TL blogs in '14. Time to step up and figure out what you can do. Make a difference.


**
Thank God and gunrun.
lamprey1
Profile Joined June 2012
Canada919 Posts
Last Edited: 2014-05-27 12:08:46
May 27 2014 11:56 GMT
#2
"I love your gumption , son; but, you're in way over your head"

Blizzard won't put their brand on a city event they do not have complete control over.
They'll always brand it a "community event".

Blizzard is going to put really hard limits on how you can "leverage their brand". And, if i were a share holder in ATVI i'd want Blizzard to do exactly that.
FFW_Rude
Profile Blog Joined November 2010
France10201 Posts
May 27 2014 15:30 GMT
#3
Then they do not release LOTV but Skynet and we're all screwd
#1 KT Rolster fanboy. KT BEST KT ! Hail to KT playoffs Zergs ! Unofficial french translator for SlayerS_`Boxer` biography "Crazy as me".
HoZBlooddrop
Profile Blog Joined December 2013
Italy324 Posts
May 27 2014 19:13 GMT
#4
we will definietely try to organise something in italy. maybe rome and/or milan
[MD]Frostbite
Profile Blog Joined May 2012
Canada292 Posts
May 27 2014 23:36 GMT
#5
If something pops up in Montreal Canada, I will try to help.
White-Ra, the godfather Protoss
Primadog
Profile Blog Joined April 2010
United States4411 Posts
May 27 2014 23:41 GMT
#6
On May 27 2014 20:56 lamprey1 wrote:
"I love your gumption , son; but, you're in way over your head"

Blizzard won't put their brand on a city event they do not have complete control over.
They'll always brand it a "community event".

Blizzard is going to put really hard limits on how you can "leverage their brand". And, if i were a share holder in ATVI i'd want Blizzard to do exactly that.


You raise a valid concern. thank you for paying attention. I'll try to address this problem on the next issue. The gist of it is that create a in-between layer between Blizzard and rest of the Project, in order to mediate problems of control, quality assurances, and guarantees.
Thank God and gunrun.
Connor987
Profile Joined September 2011
United Kingdom103 Posts
May 28 2014 11:37 GMT
#7
Great idea, I think Blizzard need to focus on fixing the game for LoTV rather than anything else though.
ProxyKite
Profile Joined July 2011
United States40 Posts
May 28 2014 22:33 GMT
#8
I asked myself the same question: "What would bring me back"? More easy to learn, but [very] difficult to master mechanics like in BW (not necessarily BW itself). But looking back at the release of WoL and HotS, I don't think that will happen. Blizzard has their own agenda for SC2 and I don't want to be a part of it any longer.

I do not think having barcraft launch parties will necessarily bring people back. Sure, I'm down to go to this and meet with like-minded nerds, but I doubt I will ever buy LotV after the first two iterations. Blizzard has shown me that they don't have what it takes to make rts games anymore (imo). Sure, you'll bring some people back, but the damage has already been done by Blizzard. The more we hesitate to buy LotV and wait for the reviews, the more likely the launch itself will flop, even though BarCrafts would be a success.

Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
May 29 2014 09:37 GMT
#9
On May 28 2014 08:36 [MD]Frostbite wrote:
If something pops up in Montreal Canada, I will try to help.


MONTREAL REPRESENT
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
tili
Profile Joined July 2012
United States1332 Posts
May 30 2014 16:31 GMT
#10
This is an absolutely amazing idea! I think people are having difficulty getting excited bc LotV is so far off, but we(as a community) should find some way to give the idea more exposure.
Mistakes
Profile Joined February 2011
United States1102 Posts
June 04 2014 17:47 GMT
#11
Expansions are whatever. I could've played WoL for another 15 years. Now that HotS is out and I'm used to it, I could play HotS for another 15 years. I don't really see the OMG HYPE for an expansion. But it's cool I guess. And if it'll bring people back into the scene, awesome.

One of the previous posts was right though, Blizzard won't allow 200 barcrafts to be "Blizzard Official Barcrafts" unless they organize all of them, which you know they won't do. Also I don't really think a barcraft will get people who don't play it, back into it. It'll just help the people who already love SC2 to get more excited for it.
StarCraft | www.psistorm.com | www.twitter.com/MistakesSC | www.twitch.tv/MistakesSC | Seattle
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