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Sunset of MBC Game,the SC2 bubble and gaming

Blogs > TheKefka
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TheKefka
Profile Blog Joined March 2011
Croatia11752 Posts
July 27 2011 14:38 GMT
#1
First off all I will admit the title is a tad bit sensationalist and at this point there is no certainty yet as to weather MBC game will be shut down or not.Judging from the information on TL it seems as the management is discussing the possibility to remove gaming content from MBC and turn it into a music TV channel.

This blog post will be directed primarily towards people that are new in the SC or the gaming scene all together.I am quite new too stacraft myself,a SC2 fan from the beta and through SC2 i got introduced to TL and the BW scene and one of the events I have grown to love-the BW prolegue,so I will try to explain how I see the current events regarding MBC game and its effect on SC2 and gaming in general.My views may be completely wrong,all information i base my knowledge on is from what i have gathered on TL,TL wiki,etc.

Warning:
Incoming wall of text.
This blog represents my own opinion and my own views and may have nothing to do with the reality as it is, but just how I interpreted it.



So what is MBC game?

MBC game is one of two Korean cable television channels that specialize in broadcasting video game-related information and matches.
The most notable game broadcasted,of course,being SC:Brood War,MBC game hosts one of the 2 biggest player tournaments in Korea,the MSL(MBCgame Starleague) and broadcasts half of the majority of the porelegue matches.
This means that by shutting down MBC Game the BW tournament scene would be literally cut in half.
MBC Game also directly sponsors a BW team MBCGame HERO.By shutting down MBCGame it would mean that Hero would loose its sponsor and vanish as we know it.
This would have carry on to effect the proleague,as loosing a team in a well organized and planed system is not a small thing.

The First Blow

Here I would like you to watch this video if you haven't watched it yet.


The match fixing scandal was the first huge blow to the BW scene in Korea.How is that related to this subject?
In that video one huge point is brought up.The company's that sponsor BW teams in Korea(MBC game,Hwaseung,Air force,SKT Telecom,etc.) are all company's inside Korea which have no direct co-relation to gaming(unlike Steelseries,Razor,Kingston HyperX,etc. which sponsor teams in the west)
They are mainstream company's that got involved in gaming because they saw a good opportunity for marketing and improving their image amongst the population.
These company's do not make huge amounts of profit out of gaming.

The fear after the match fixing was that,now that the image of the league has been tainted,company's would want to maybe back out of gaming because image and good marketing was the things they look for in the first place.
For a big company or corporation to invest money into something they need some form of profit going back to them naturally.Also,they need a safe environment where they would be almost guaranteed to make profit in one form or the other.


The Bubble

Historically in the west,the efforts to put a single game into the main stream and to have it thrive in a safe sustained market has failed,every single time.Quake,CS,PK,BW,WC 3,etc.
All of these games have or had their steady scenes which worshiped them.But none of them were able to sustain the money put into them and the scenes imploded one after another.
I still have the copy of my local gaming magazine about Fatal1tys success,thinking that he would be the one that brings games into the mainstream where everyone could see how many cool things you could do with these boxes of plastic and metal. When Grubby was standing like a rock for the west in golden era of WC 3,I hopped that we finally found our hero,that will lead the way for others to go the same path and become,at least a challenge for the ever so dominant players from Asia.When player's have been given insane contracts that only a teenage boy could believe that they were justified.
And here I am now.11 years after the that RazerCPL Tournament Fatal1ty won and his article in the magazine i hold in my hands right now.
The same hopes i had in all of these games are now directed towards Starcraft 2.As much as i wish for it to be THE game,you can't fault me for being slightly sceptical about us creating a bubble AGAIN,and not being able to sustain it.
Right now,SC2 has no major corporation or company backing up the teams with major funds(which have nothing to do with gaming,hardware or the things alike).

Why a Flood Wouldn't Help the Plant Grow


Every time on TL when a article about BW pops up,you can not avoid the occasional post about how cool it would be if Flash,Bisu,Jaedon,Stork,Sea,etc., would switch over to Starcraft 2.
Lets assume the BW scene would suddenly die tomorrow and every BW pro would switch over to Starcraft 2.The competition would skyrocket,the games would be better and the masses would be pleased.
But lets look at the negative sides,and these that i will mention are only the biggest ones i feel and there are lot of other problems beside these.

The company's that invested a decade into BW and now find the scene completely abandoned,do you really expect them to naturally move on to the next game?
Don't you think they would have a meeting and say:"Well we put our money and faith into this gaming thing,but it doesn't really seem sustainable.Do we want our company's image to be put into hands of the ever changing gaming industry and hope that it won't fall apart.Yes these kids train hard,but so do the kids in football camps.Lets start our own little kids football team and league and finance them.The sport has a long time line of success and we wont have to worry about it becoming outdated".
This is all hypothetical but you seriously have to sit and wonder which of these company's doesn't think in a similar way when they consider about investing into E-sports.
The west is not blind and uninformed about Korea and someone that goes to invest into Esports,I would imagine takes a look at how it was done there and what is going on now with the market.
In a world where i need to update my PC every 2 years to be able to play new games and new games constantly emerging its almost impossible to expect a major company to invest long term in something like that.

Out of all this goes my next question.Where do you get the money to pay Flash?Or Bisu?Or Jaedong?All of the together?
I understand that these players earn the most of their salary off tournaments and marketing but how would you finance the enormous swell of new players in a new market that isn't even established yet.Remember,the company's that used to finance the teams have decided to go somewhere where the market is more stable.And what happens with the old player's we had,what happens to the new players that did not even play yet and can't get exposure?And most importantly,what happens to the old fans of these players.Do they just accept the new game of their favorite player,or loose interest because the scene that they loved broke down,leaving them with a sense of powerlessness.
Starcraft 2 needs its own Heroes.

The Vulture

Starcraft 2 cannot become a vulture.It cannot feed off the carcass of BW and expect for it to become what BW was in terms of success in Korea.BW has to survive in order for Starcraft 2 to have a shot to become big in Korea and mainstream in the world.
It needs to build a infrastructure where it will feel safe for the investors and where a non-awkward transition from BW to SC2 is possible in Korea.For myself i believe that SC2 will be the next game that BW players can go to,transition to rather.Where the same people that invested in BW would feel safe and natural to start investing in a SC2 team.
Any BW fan and player that thinks that BW will always be there as it is now is kidding himself,and I for myself do not believe that SC2 will be able to live forever.
SC2 needs BW and not the other way around.If BW was to die,and SC2 would be the prime reason,it would do irreparable long term damage to the gaming scene.
The BW to Sc2 transition may never happen at all,but that's not the point.

A Utopia for Gamers

We will never,ever,EVER see a single game becoming a long term,and by long term i mean over a decade,or more,long time span success in the west.The environment in which games are created in the west does not allow for such a thing.The best thing in my opinion to do would be to have a market of competitive gaming,with teams that are involved,to have a organization(not exactly like KESPA) in which the transition from an older fading to a newer game would happen slowly and not violently.We can't have a environment where for BW,sc2 is the boogie man,or the FPS or fighting games.A world where new investors would get attracted into gaming not based on which game is in place right now as the main thing,but rather by the diversity of games and where there wouldn't be fear of a new game taking its place,but rather anticipation of the next best thing where we would see a new breed of pro gamers and old ones mastering it.
In order for company's to stay with gaming there needs to be state of mind where they would not invest in a particular game,but with the organization and infrastructure in place,rather they would invest into gaming in general and based on the major consensus and state in gaming,there would be a game that currently is the dominant flagship of E-sports,alongside other smaller ones.Personally,I believe this is the only path to mainstream gaming.


I am a gamer for the majority of my life now and I have no illusions anymore that a game will live forever.I loved Quake.I was really excited about Warcraft 3.When i think about them i feel a sense of nostalgia.It would be awesome to still be able to watch Grubby vs Moon matches.But things move on.As sad as I am to see negative things happen to BW,I think we should all respect it for the greatness it is in Korea still to this day and hopefully will still continue to be.We should try to understand how it came to be and what we can do to learn and create a similar place where not only our game can thrive but also the ones that follow.When I'm 50 years old I hope to see a system in place and I hope i will still be enthusiastic about gaming as I am today.
Until then good luck BW and Starcraft 2 as well.I hope the community's will find mutual understanding and enthusiasm for each others(very different) game,as I have.

Its never the end,just a new beginning.



***
Cackle™
Essbee
Profile Blog Joined August 2008
Canada2371 Posts
July 27 2011 14:52 GMT
#2
I can't watch the video right now but that was definitely an interesting article. Thank you.
BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES50585 Posts
July 27 2011 15:12 GMT
#3
I kinda read the whole post instead of the first 2 paragraphs and was about to say that nothing is set in stone regarding the situation,but you seem to understand that quite well yourself.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
TheKefka
Profile Blog Joined March 2011
Croatia11752 Posts
July 27 2011 15:16 GMT
#4
On July 28 2011 00:12 BLinD-RawR wrote:
I kinda read the whole post instead of the first 2 paragraphs and was about to say that nothing is set in stone regarding the situation,but you seem to understand that quite well yourself.


Yea sure,the purpose of the blog wasn't to say in any way that MBC is dead.
Cackle™
Skilledblob
Profile Joined April 2011
Germany3392 Posts
Last Edited: 2011-07-27 15:27:11
July 27 2011 15:18 GMT
#5
I see no connection between BW surviving and SC2s long term success. BW is limited to Korea and thus only interesting for korean companies who want to advertise themself to the 14-35 year age group.

You will never get a sponsor with sentences like " in Korea BW is big so please give us money for SC2 "

every reasonable company would ask you how big SC2 is, they will not care about BW if they did not have prior sponsoring contracts with BW teams. Which leads me the conclusion that if BW died it would have no effect on non korean sponsors which are allready rare outside of the computer industry anyway. But this has other reasons.

And I think you might overrate the sponsors intentions a bit. They dont sponsor you because they think gaming is cool or anything like that. You get sponsors because you fit into their target age group and the advertisement reaches enough people.

I have to agree with your other points though. There is not enough infrastructure yet to be able to just take over BW with SC2 and I dont think it is needed. BW fans should enjoy their game as long as they can and same with SC2 forcing a transition to SC2 wont work.
Disquiet
Profile Joined January 2011
Australia628 Posts
Last Edited: 2011-07-27 15:45:14
July 27 2011 15:43 GMT
#6
I don't think sc2 is a bubble. I think that there are a few poorly managed tournaments which probably won't break even, giving a bad impression. However as competition between tournaments for viewers increases over time, these will die out or improve. I'm sure there will be a few implosions, its inevitable, but I think the scene overall is going very strongly. Events like MLG and dreamhack are experiencing their greatest popularity ever, and this is with relatively small prize pools. These tournaments are definaitely sustainable, I don't see either stopping anytime soon.

Its not like the past where the people relied on huge prize pools and hype to bring new people in because the existing fanbase was not large enough to support the actual tournaments. People are coming for the games, not out of hype or curiosity, they genuinely enjoy watching sc2, and this is a good sign, because in all the past failures it has been a small hardcore core of fans trying to bring in the generally disinterested public. This does not appear to be the case for sc2, I think the fan base is strong enough on its own right now and its growing organically as well, people spread sc2 by word of mouth more than any amount of hype or prizepool ever could.
Chronald
Profile Joined December 2009
United States619 Posts
July 27 2011 15:46 GMT
#7
Very good post. And I agree with your sentiments about the culture of games in the west. However I think that the one thing the West has always been missing is a group to rally behind with gaming. Never before has the west really had top level contenders at the top level eSports.

Exposure also comes into play. Think about the differences in networks and networking (two different things) between Korea and the West. Korea has had VERY VERY fast Interwebs and Nets for a looooong time. Much longer than the general public in the west. T1 and Fiber Optic is still a pipe-dream for most people in USA/Europe/etc.

The lack of fast and reliable internet is what has made eSports in the west hard for a long time. But now there are definitely more streams than ever before, and more very popular streams than ever before.

I think that BW isn't failing. MBCGame may have been doing this as a stunt to get people to think about a world without pro-level BW. It is a very scary prospect, and I think that MBCGame will find renewed vigor for the MSL and associated MBCGame programs. On the other hand, this could be a very serious consideration. However I feel that another company would swoop in and start raking in cash like MBCGame has been for a long time.

BW, like the American Banks (LOL), is too big to fail imo.
Got that.
DyEnasTy
Profile Blog Joined October 2009
United States3714 Posts
July 27 2011 16:02 GMT
#8
Very good blog. Thank you.
Much better to die an awesome Terran than to live as a magic wielding fairy or a mindless sac of biological goop. -Manifesto7
Sawamura
Profile Blog Joined August 2010
Malaysia7602 Posts
July 27 2011 16:08 GMT
#9
my hats off to you sir you explain clearly what has happen to us from the match fixing incident and the tragedy that is happening to us . Those sc2 vultures feeding on us T_T .
BW/KT Forever R.I.P KT.Violet dearly missed ..
white_horse
Profile Joined July 2010
1019 Posts
July 27 2011 16:09 GMT
#10
This is a much more articulate and public writeup compared to a post with similar topics that I wrote in the "MBCGame to shut down" thread.

And nothing is final yet so we should all hope that things will turn out for the better.
Translator
TheKefka
Profile Blog Joined March 2011
Croatia11752 Posts
July 27 2011 16:22 GMT
#11
On July 28 2011 01:08 Sawamura wrote:
my hats off to you sir you explain clearly what has happen to us from the match fixing incident and the tragedy that is happening to us . Those sc2 vultures feeding on us T_T .


I really tried to be careful about the vulture analogy in the blog post.
I didn't want it to sound like everyone in the Sc2 community is flying circles around a exhausted BW cattle,waiting for it to collapse.

I wanted to say that,even tho there are people that are just like those vultures,the majority is really naive about the wish of BW players switching to SC2 and they should know how there are major downsides as well to it.They don't mean anything bad by it and often don't realize that it disrespects the other side of the starcraft community.
Cackle™
a176
Profile Blog Joined August 2009
Canada6688 Posts
July 27 2011 16:23 GMT
#12
Well written man. My only argument with you is regarding the team sponsors; I would tend to believe they are in a much better monetary position than meets the eye. Bubble or not, sponsorship is first and foremost a marketing venture - attaching your name to an event will gain you general exposure, and further, enlighten your brand in the eyes of those who attend and watch. On that point, by watching any recent proleague VODs, you can see to this day, they still attract so many attendees that they run of seating space (indeed, a common occurance). The proleague finals attracts so much people they can fill an entire section of a beach with it.

BW is still so alive and kicking that the powers-that-be are favoring a huge push for expansion and inclusion with China, beginning with marketing the proleague finals in china by holding it there.

BW still has a long way to go, and really, only a massive collapse of the media (broadcasts, etc) surrounding it can be detrimental to its community.

Any BW fan and player that thinks that BW will always be there as it is now is kidding himself
starleague forever
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