• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 13:56
CET 19:56
KST 03:56
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
ByuL: The Forgotten Master of ZvT29Behind the Blue - Team Liquid History Book19Clem wins HomeStory Cup 289HomeStory Cup 28 - Info & Preview13Rongyi Cup S3 - Preview & Info8
Community News
Team Liquid Map Contest - Preparation Notice6Weekly Cups (Feb 23-Mar 1): herO doubles, 2v2 bonanza1Weekly Cups (Feb 16-22): MaxPax doubles0Weekly Cups (Feb 9-15): herO doubles up2ACS replaced by "ASL Season Open" - Starts 21/0258
StarCraft 2
General
Vitality disbanding their sc2-team How do you think the 5.0.15 balance patch (Oct 2025) for StarCraft II has affected the game? Team Liquid Map Contest - Preparation Notice ByuL: The Forgotten Master of ZvT Nexon's StarCraft game could be FPS, led by UMS maker
Tourneys
RSL Season 4 announced for March-April Sparkling Tuna Cup - Weekly Open Tournament $5,000 WardiTV Winter Championship 2026 Sea Duckling Open (Global, Bronze-Diamond) PIG STY FESTIVAL 7.0! (19 Feb - 1 Mar)
Strategy
Custom Maps
Publishing has been re-enabled! [Feb 24th 2026] Map Editor closed ?
External Content
The PondCast: SC2 News & Results Mutation # 515 Together Forever Mutation # 514 Ulnar New Year Mutation # 513 Attrition Warfare
Brood War
General
battle.net problems BSL 22 Map Contest — Submissions OPEN to March 10 BGH Auto Balance -> http://bghmmr.eu/ Flash's ASL S21 & Future Plans Announcement Gypsy to Korea
Tourneys
ASL Season 21 Qualifiers March 7-8 BWCL Season 64 Announcement [Megathread] Daily Proleagues [BSL22] Open Qualifier #1 - Sunday 21:00 CET
Strategy
Soma's 9 hatch build from ASL Game 2 Fighting Spirit mining rates Simple Questions, Simple Answers Zealot bombing is no longer popular?
Other Games
General Games
Path of Exile PC Games Sales Thread Nintendo Switch Thread Stormgate/Frost Giant Megathread Battle Aces/David Kim RTS Megathread
Dota 2
Official 'what is Dota anymore' discussion The Story of Wings Gaming
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Mafia Game Mode Feedback/Ideas Vanilla Mini Mafia TL Mafia Community Thread
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Mexico's Drug War Things Aren’t Peaceful in Palestine YouTube Thread
Fan Clubs
The IdrA Fan Club
Media & Entertainment
[Manga] One Piece [Req][Books] Good Fantasy/SciFi books Anime Discussion Thread
Sports
2024 - 2026 Football Thread Formula 1 Discussion TL MMA Pick'em Pool 2013
World Cup 2022
Tech Support
Laptop capable of using Photoshop Lightroom?
TL Community
The Automated Ban List
Blogs
FS++
Kraekkling
Shocked by a laser…
Spydermine0240
Gaming-Related Deaths
TrAiDoS
ONE GREAT AMERICAN MARINE…
XenOsky
Unintentional protectionism…
Uldridge
ASL S21 English Commentary…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1605 users

Kotick wants to move away from XBL/PSN and to PC

Blogs > Merikh
Post a Reply
Normal
Merikh
Profile Blog Joined June 2010
United States918 Posts
Last Edited: 2010-07-05 18:14:46
July 05 2010 18:04 GMT
#1
Activision is "very aggressively" backing connectivity between gaming PCs and TVs - in a bid to drastically reduce the market share of Xbox Live and PSN.

Kotick claimed that "60 per cent" of Xbox Live subscribers "primarily" use the service for Call Of Duty, but that Activision "don't really participate financially in that income stream".

His aim is to encourage gamers to move away from PSN and Xbox Live and play online via gaming PCs - open platforms on which Activision could more easily manipulate payment models.

"We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network," Kotick told the FT.

He said that Activision wants to break Sony and Microsoft's "walled gardens" - XBL and PSN - "with new gamer-friendly PCs, designed to be plugged into the television".


Source: http://www.computerandvideogames.com/article.php?id=254426

Rate and Discuss!

*
G4MR | I mod day9, djwheat and GLHF's stream
udgnim
Profile Blog Joined April 2009
United States8024 Posts
July 05 2010 18:06 GMT
#2
only reason is because he wants to create a subscription service which is most viable on the PC platforum
E-Sports is competitive video gaming with a spectator fan base. Do not take the word "Sports" literally.
Merikh
Profile Blog Joined June 2010
United States918 Posts
Last Edited: 2010-07-05 18:11:06
July 05 2010 18:10 GMT
#3
On July 06 2010 03:06 udgnim wrote:
only reason is because he wants to create a subscription service which is most viable on the PC platforum


Naw, doubt it (As said in the article something along the lines of not liking subscription based blah blah). Micro Transactions is in right now.
G4MR | I mod day9, djwheat and GLHF's stream
spinesheath
Profile Blog Joined June 2009
Germany8679 Posts
Last Edited: 2010-07-05 18:11:29
July 05 2010 18:11 GMT
#4
"We would really like to be able to provide gather much more value to money from those millions of players playing on Live, but it's not our network," Kotick told the FT.

Fixed.

Well, whatever, I don't care about XBox and PS. But Kotick sure is greedy.
If you have a good reason to disagree with the above, please tell me. Thank you.
Phayze
Profile Blog Joined June 2009
Canada2029 Posts
July 05 2010 18:12 GMT
#5
Wait, what's the difference between a "Gamer-friendly PC, designed to be plugged into the television" and a "Console". It seems activision just wants to make their own console. Although use mainstream hardware and save hundreds of millions in custom hardware.
Proud member of the LGA-1366 Core-i7 4Ghz Club
NuKedUFirst
Profile Blog Joined March 2010
Canada3139 Posts
Last Edited: 2010-07-05 18:14:08
July 05 2010 18:13 GMT
#6
On July 06 2010 03:11 spinesheath wrote:
Show nested quote +
"We would really like to be able to provide gather much more value to money from those millions of players playing on Live, but it's not our network," Kotick told the FT.

Fixed.

Well, whatever, I don't care about XBox and PS. But Kotick sure is greedy.

Yep $$$
I recall an earlier quote saying "COD players are just begging for a subscription based game" I nearly shit myself..

Edit: Thedeadpixel on the show inside gaming quoted it.
FrostedMiniWeet wrote: I like winning because it validates all the bloody time I waste playing SC2.
Merikh
Profile Blog Joined June 2010
United States918 Posts
July 05 2010 18:13 GMT
#7
On July 06 2010 03:12 Phayze wrote:
Wait, what's the difference between a "Gamer-friendly PC, designed to be plugged into the television" and a "Console". It seems activision just wants to make their own console. Although use mainstream hardware and save hundreds of millions in custom hardware.


Basically, pc's that allow you to easily connect to a big screen with all the proper cables most likely. Sounds like it though.
G4MR | I mod day9, djwheat and GLHF's stream
Ndugu
Profile Blog Joined May 2010
United States1078 Posts
July 05 2010 18:14 GMT
#8
This actually makes a lot of sense. I've never really thought about it.

Microsoft is basically charging a subscription, MMO-style, to play other people's games. Particularly games in the Call of Duty series.
Mortality
Profile Blog Joined December 2005
United States4790 Posts
July 05 2010 18:17 GMT
#9
On July 06 2010 03:12 Phayze wrote:
Wait, what's the difference between a "Gamer-friendly PC, designed to be plugged into the television" and a "Console". It seems activision just wants to make their own console. Although use mainstream hardware and save hundreds of millions in custom hardware.


They don't want to make their own console. What they want to do is find a cheap way to get people off of consoles (probably by encouraging people to buy console-type controllers that plug into a USB port on your computer, hooked in with some TV-out or something) and onto the computer.
Even though this Proleague bullshit has been completely bogus, I really, really, really do not see how Khan can lose this. I swear I will kill myself if they do. - nesix before KHAN lost to eNature
mucker
Profile Blog Joined May 2009
United States1120 Posts
July 05 2010 18:35 GMT
#10
On July 06 2010 03:17 Mortality wrote:
Show nested quote +
On July 06 2010 03:12 Phayze wrote:
Wait, what's the difference between a "Gamer-friendly PC, designed to be plugged into the television" and a "Console". It seems activision just wants to make their own console. Although use mainstream hardware and save hundreds of millions in custom hardware.


They don't want to make their own console. What they want to do is find a cheap way to get people off of consoles (probably by encouraging people to buy console-type controllers that plug into a USB port on your computer, hooked in with some TV-out or something) and onto the computer.


Or just force Microsoft into an revenue sharing agreement.
It's supposed to be automatic but actually you have to press this button.
GreEny K
Profile Joined February 2008
Germany7312 Posts
July 05 2010 18:36 GMT
#11
I feel that this is just a way for them to get more money. Leave it the way it is!
Why would you ever choose failure, when success is an option.
Mindcrime
Profile Joined July 2004
United States6899 Posts
July 05 2010 18:57 GMT
#12

He said that Activision wants to break Sony and Microsoft's "walled gardens" - XBL and PSN - "with new gamer-friendly PCs, designed to be plugged into the television".


"gamer-friendly PCs"?

wtf is this nonsense
That wasn't any act of God. That was an act of pure human fuckery.
n.DieJokes
Profile Blog Joined November 2008
United States3443 Posts
July 05 2010 19:08 GMT
#13
On July 06 2010 03:57 Mindcrime wrote:
Show nested quote +

He said that Activision wants to break Sony and Microsoft's "walled gardens" - XBL and PSN - "with new gamer-friendly PCs, designed to be plugged into the television".


"gamer-friendly PCs"?

wtf is this nonsense

Not Apples? Oh hehe haha hooo... Jokes aside it makes me sick to think this company is partnered with Blizzard. It makes me feel dirty for buying sc2
MyLove + Your Love= Supa Love
MetalMarine
Profile Joined June 2007
United States1559 Posts
July 05 2010 19:13 GMT
#14
LOL Kotick is funny. He really thinks he can manipulate gamers to switch to pc if they're already happy with their xbox live and PSN? hahahah PFFFT
hoborg
Profile Blog Joined December 2009
United States430 Posts
July 05 2010 19:44 GMT
#15
On July 06 2010 03:57 Mindcrime wrote:
Show nested quote +

He said that Activision wants to break Sony and Microsoft's "walled gardens" - XBL and PSN - "with new gamer-friendly PCs, designed to be plugged into the television".


"gamer-friendly PCs"?

wtf is this nonsense


Gamer-friendly PCs can be plugged directly into the television - the place where real gamers do their gaming. They also won't confuse gamers with free access to things like "the internet" and all that techno mumbo jumbo, instead they will provide exclusive targeted content through a flexible subscription-based format.
blbl | CJ and ACE fighting!
Skee
Profile Joined March 2010
Canada702 Posts
Last Edited: 2010-07-05 19:46:42
July 05 2010 19:46 GMT
#16
WTF is a console? Are those the terrible paper weights that are way overpriced I see at the game retailers where I go to buy my PC games?
Mickey
Profile Blog Joined July 2005
United States2606 Posts
Last Edited: 2010-07-19 20:27:02
July 05 2010 19:49 GMT
#17
I now know what true evil is.

[Mod Edit - death threat removed]

User was warned for this post.

Mickey edit: I was being sarcastic but warning was justified I guess.
r33k
Profile Blog Joined March 2009
Italy3402 Posts
July 05 2010 20:41 GMT
#18
On July 06 2010 04:13 MetalMarine wrote:
LOL Kotick is funny. He really thinks he can manipulate gamers to switch to pc if they're already happy with their xbox live and PSN? hahahah PFFFT

This gets even funnier if you picture a console gamer stepping in front of a PC and start playing... It's like dropping a bunny in a lion pit rofl
ViRo
Profile Joined May 2010
United States137 Posts
July 05 2010 21:03 GMT
#19
Lol. Bobby is at it again, though no one didn't see this coming. Making their own content delivery system for the PC would make sense, if they could get players on to it in the first place. Generally when I think of "content delivery on PC" my mind drifts over to steam first. Activision good luck with this one.
The back door was open.....so.....
ghermination
Profile Blog Joined April 2008
United States2851 Posts
Last Edited: 2010-07-05 21:37:54
July 05 2010 21:35 GMT
#20
I see a lot of problems with this.
1. Not all computers have HDMI ports. Normally these are only found on expensive video cards, which most gamers won't be able to afford (If they have to mow lawns all summer to get an xbox, or beg mommy and daddy, then how can they get a $700 gaming rig?)

2. There is going to be a lot of competition between Activision trying to get people into decent computer and then rip them off on software, and OEM computer manufacturers which will be doing the same old bullshit and continuing to rip off customers who know nothing about computer hardware.

3. Activision will lose this because the OEM's already have a large established base of customers, and also people are resistant to change. They probably don't have the technical know-how/ will refuse to learn WHY they should buy a better computer, and instead will see it in terms of "Xbox is $199, Gaming PC is $699"
U Gotta Skate.
d(O.o)a
Profile Blog Joined June 2008
Canada5066 Posts
July 05 2010 21:50 GMT
#21
I wasn't aware charging people more for the same game if not an even worse version of the game was giving them more value...
Hi.
eLiE
Profile Blog Joined April 2010
Canada1039 Posts
July 05 2010 22:01 GMT
#22
god, pc games are not supposed to have subscriptions to play, and he's definitely saying he wants to get off live so he can make subscription plans that make him the dough. that's fine for wow, due to the nature of the game, but i don't care if they give me some crappy map pack or achievement skins or pictures for my shooter. and i know starcraft is safe from subscriptions, but i'm afraid the same will not be true for diablo.
How's the weather down there?
7mk
Profile Blog Joined January 2009
Germany10157 Posts
July 05 2010 22:54 GMT
#23
what a greedy fuck...

besides, PSN is already free anyways
beep boop
JohannesH
Profile Joined September 2009
Finland1364 Posts
July 05 2010 23:53 GMT
#24
Well as a CEO of any company you're kinda expected to be greedy... So what if he promotes computer over console. He might be a prick but so far I see no wrong here.
If you have to ask, you don't know.
LaSt)ChAnCe
Profile Blog Joined June 2005
United States2179 Posts
July 07 2010 20:59 GMT
#25
On July 06 2010 07:01 eLiE wrote:
god, pc games are not supposed to have subscriptions to play


sorry, i didn't see that specified in the eula for any of my hardware or games when i purchased them, it's also not part of my AT&T contract, or in the bill of rights

companies can put subscriptions on almost anything, and if the game is worth it - we will pay for it
zZygote
Profile Blog Joined January 2007
Canada898 Posts
July 07 2010 22:45 GMT
#26
My thoughts:

F*** OFF KOTICK, GO BACK TO YOUR 12 YEAR OLD MONOPOLY, THE INTERNETZ ARE BELONG TO US.

That cash grabbing goof just wants more $$$, AND our personal information. As if removing 'anonymity' will forge a more 'secure and constructive' community on Blizzard forums. BULLS***!

I was a sucker for buying the stupid map pack on MW2, what makes him think were gonna fall for his other antics on the PC? Sorry, but I'll keep my wallet zipped up until they Blizzard has a better direction other than heading straight to Hell.
Snausages
Profile Blog Joined June 2009
United States529 Posts
Last Edited: 2010-07-16 22:28:58
July 16 2010 22:26 GMT
#27
bumping this thread cuz I found this article

http://xbox360.ign.com/articles/110/1106732p1.html

Analyst - Activision Must Begin Multiplayer Fees
Publishers must find a way to profit off online multiplayer, says Pachter.
July 16, 2010
by Jim Reilly

If the videogame industry is going to rebound from its decline in software sales, publishers will need to look at monetizing online multiplayer, said Wedbush Morgan analyst Michael Pachter in his latest investor report.

Pachter believes one of the main reasons software sales for PS3 and Xbox 360 are down year-over-year is due to gamers continuing to log substantial hours into a handful of online games and not picking up new titles regularly.

"We estimate that a total of 12 million consumers are playing Call of Duty Modern Warfare 2 for an average of 10 hours per week on the two platforms' respective networks, and the continued enjoyment of this game (along with an estimated 6 million Halo online players, 3 million EA Sports players, and 5 million players playing other games, such as Battlefield, Red Dead Redemption, Left 4 Dead and Grand Theft Auto) has sucked the available time away from what otherwise would be spent playing newly purchased games," he said.

Pachter also noted that Activision needs to make the first move with multiplayer charges, and expects we could see something with Call of Duty: Black Ops, set for release this November.

"We think that it is incumbent upon Activision, with the most popular multiplayer game, to take the first step to address monetization of multiplayer," said Pachter. "It is too early to tell whether that will be a monthly subscription, tournament entry fees, microtransaction fees, or a combination of all three, but we expect to see the company take some action by year-end, when Call of Duty Black Ops launches."

Pachter says he expects the publisher will apply a World of Warcraft-like business model to its Call of Duty franchise. Activision will likely continue to offer some form a free multiplayer for awhile, he says, but notes that it's imperative the company capitalizes on the estimated 4 billion hours of time spent online since the launch of Call of Duty: Modern Warfare 2 on Xbox Live and PlayStation Network.

"We are quick to point out that the average single player game has an expected play time of under 30 hours, suggesting that a staggering 133 million units of equivalent game play have been spent (so far) playing Call of Duty online, with Activision only seeing revenues from the original 20 million units sold, plus an estimated 8 million map packs sold," he added.

Activision hasn't been shy in the past about its intentions for some of its key franchises. The publisher has said several times it's looking at new online business models for Call of Duty and Guitar Hero.

In a recent interview, Activision CEO Bobby Kotick also made his displeasure known over closed online networks such as Xbox Live.

"We've heard that 60 per cent of [Microsoft's] subscribers are principally on Live because of Call of Duty," said Kotick. "We don't really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."


this analyst guy is a fucking idiot, hahaha
"millions of people play COD for hours on end each day, so we must charge them for it! that should save the industry for certain!"
if Activision does monetize multiplayer with their new game, I hope it fails miserably
teaaaaaaaa
Normal
Please log in or register to reply.
Live Events Refresh
PSISTORM Gaming Misc
16:55
FSL TeamLeague: ASH vs ST
Freeedom28
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Liquid`TLO 578
elazer 155
mouzHeroMarine 151
JuggernautJason82
Rex 68
BRAT_OK 61
EmSc Tv 22
MindelVK 16
StarCraft: Brood War
Sea 10154
nyoken 47
Rock 34
NaDa 34
Dota 2
Gorgc5548
qojqva1500
monkeys_forever156
BananaSlamJamma84
Counter-Strike
fl0m3255
Super Smash Bros
Mew2King58
Heroes of the Storm
Khaldor564
Liquid`Hasu431
Other Games
gofns32611
tarik_tv10136
summit1g3205
FrodaN2829
Grubby2084
Beastyqt445
Mlord421
QueenE54
Organizations
Dota 2
PGL Dota 2 - Main Stream8968
Other Games
BasetradeTV129
StarCraft 2
EmSc Tv 22
EmSc2Tv 22
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 19 non-featured ]
StarCraft 2
• printf 53
• Adnapsc2 19
• davetesta1
• Migwel
• AfreecaTV YouTube
• sooper7s
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
StarCraft: Brood War
• blackmanpl 34
• FirePhoenix5
• Michael_bg 1
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
League of Legends
• Nemesis5200
• Shiphtur360
Other Games
• imaqtpie755
Upcoming Events
AI Arena Tournament
1h 5m
Patches Events
4h 5m
Replay Cast
5h 5m
Sparkling Tuna Cup
15h 5m
RSL Revival
15h 5m
Classic vs TriGGeR
Cure vs Cham
WardiTV Winter Champion…
17h 5m
OSC
17h 35m
BSL
1d 1h
Replay Cast
1d 5h
Replay Cast
1d 14h
[ Show More ]
Monday Night Weeklies
1d 22h
OSC
2 days
Replay Cast
4 days
The PondCast
4 days
Replay Cast
5 days
Replay Cast
6 days
CranKy Ducklings
6 days
Liquipedia Results

Completed

Proleague 2026-03-05
PiG Sty Festival 7.0
Underdog Cup #3

Ongoing

KCM Race Survival 2026 Season 1
Jeongseon Sooper Cup
Spring Cup 2026
ASL Season 21: Qualifier #1
RSL Revival: Season 4
WardiTV Winter 2026
Nations Cup 2026
ESL Pro League S23 Stage 1&2
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual

Upcoming

ASL Season 21: Qualifier #2
ASL Season 21
Acropolis #4 - TS6
Acropolis #4
IPSL Spring 2026
CSLAN 4
HSC XXIX
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
NationLESS Cup
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.