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Blizzard is Listening

Forum Index > Final Edits
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Manifesto7
Profile Blog Joined November 2002
Osaka27151 Posts
Last Edited: 2007-08-02 14:19:49
August 02 2007 14:18 GMT
#1


Blizzard Community Summit 2007

[image loading]


There is a wind of change blowing through the gaming industry, and it has to do with the way companies interact with their fans. In the past, the traditional approach to video game promotion was though print media. Developers invited the big magazines to come and test games, get screenshots, and ask exclusive Q&A's. With the advent of the internet, this model of marketing is now being phased out. Game magazines are dying as people turn to the net to get their information quickly, and free of charge.

Video game companies have been slow to react to this change, but with the success of Blizzard's community projects in World of Warcraft, they are learning. In recent months Blizzard has created a new department specifically designed for community building. This division is headed up by two people: Karune, who has been responsible for giving us information through the Q&A posts, and Stephanie, who performs her job in Blizzard's European office.

On Thursday, Blizzard gathered 13 people from 12 different StarCraft and WarCraft community sites together for a meeting. Many sites familiar to you were present including myself and Meat from TL, as well as people from GG.net, sclegacy.com, MYM, and broodwar.de. The purpose of this meeting was to bring together the leaders of this community and discuss ways in which we can better interact with each other and Blizzard. This was a valuable opportunity for us as community leaders to meet face to face with one another, and bind us together for a common future.

It is no secret that when StarCraft 2 arrrives, there will be a torrent of new players and activity. It is impossible for us to overstate how large the the effect will be. Blizzard is now taking steps to ensure that when they launch their game, there will be a community ready to welcome these new gamers. The Community Summit put existing sites into a position to make the transition to StarCraft 2. In this transition, Blizzard will be our partner as they help foster a strong community that will support their game for another ten years.

What does this mean for you, our visitor? This means that not only will Blizzard be paying attention to site leaders, but they will be paying attention to site visitors. It means that the opinions you express on this website will be tabulated, summarized, and sent on to Blizzard. Already you have experienced your influence on the development team through the redesign of the seige tank and the removal of protoss units. This influence will only get stronger as TeamLiquid and other sites have a direct pipeline to Blizzard and their developers. With this new Community Division listening to us, you yourself can help craft the very game you are about to play. The leader designer and balancer of StarCraft 2 both read our site. Think about that when you post.

In terms of community leaders, our discussion generated many good ideas on how to better coordinate the goals of Blizzard with the goals of these many community sites. Blizzard has many plans in place on how to better integrate the sites into their overall SC2 plan. One I am at liberty to talk about include a revamp of the Blizzard fansite program. Under the new guidlines, active sites would be granted priviliges and perks normaly only given to pring magazines and the large online news sites. Sites which work hard at community building will be given support on their projects and official exposure by Blizzard. The stronger the site, the stronger the support.

The future of StarCraft is approaching at an amazing pace. With your continued efforts, you can help ensure TeamLiquid will be on top of the scene with the best StarCraft forums on the net.

Blizzard is listening. What do you have to say?

I'd like to take this space to thank Kevin (Karune) and Stephanie for being such gracious hosts today, as well as the entire Blizzard staff for allowing us to tromp through their headquarters. In addition I would like to thank the other members of the community whom Joy and I met; it was a pleasure to foster stronger ties between all of us.
ModeratorGodfather
CustomXSpunjah
Profile Blog Joined June 2007
United States1093 Posts
Last Edited: 2007-08-03 11:14:59
August 02 2007 14:27 GMT
#2
that is awesome, the reason why starcraft is still such a great game in this day and age many years after it was created is the love and attention that blizzard spends on creating these games. they know that its not just about pretty effects and big machines, its about all aspects of the strategy.
beware, the rise of the Protoss is upon us!
Bill307
Profile Blog Joined October 2002
Canada9103 Posts
August 02 2007 14:30 GMT
#3
Looks like things are headed in a good direction . Being in touch with each other can only benefit both Blizzard and us.
Klogon
Profile Blog Joined November 2002
MURICA15980 Posts
August 02 2007 14:31 GMT
#4
Gosh, this looks like so much fun. Wish I could have gone.
The.Crow
Profile Blog Joined November 2006
619 Posts
August 02 2007 14:34 GMT
#5
Was rly a nice day!
MuShu
Profile Joined March 2005
United States3223 Posts
August 02 2007 14:37 GMT
#6
Woohoo, that's great news!

BlizzCon's gonna be a blast too probably.
HaXxorIzed
Profile Blog Joined June 2007
Australia8434 Posts
August 02 2007 14:55 GMT
#7
Blizzard's making one hell of a statement here.
http://steamcommunity.com/id/HaXxorIzed
SoMuchBetter
Profile Blog Joined April 2003
Australia10606 Posts
August 02 2007 14:55 GMT
#8
this is too good
AUSSIESCUM
TeamLiquid eSTROgeneral #1 • RIP
micronesia
Profile Blog Joined July 2006
United States24701 Posts
August 02 2007 15:00 GMT
#9
One thing I like about blizzard is how they don't always focus 100% on money. It's true that they want their game to be successful, but they also actually try to make their fans like them. That's why patches have come out for bw for so many years, and why they are even looking to the community of gamers for ingenuity and advice. I hope they continue to be miles ahead of other video game companies in this regard.
ModeratorThere are animal crackers for people and there are people crackers for animals.
IntoTheWow
Profile Blog Joined May 2004
is awesome32275 Posts
August 02 2007 15:09 GMT
#10
damn, silent jealousy~
Moderator<:3-/-<
vhallee
Profile Blog Joined January 2005
899 Posts
August 02 2007 15:14 GMT
#11
the fact that they responded to fan request (like the tank being redesigned) gave me confidence that blizzard is really listening. that is a pretty rare and great attitude we get to see from other developers. GG Blizzard!
Marijuana causes amnesia and other things I don't remember.
Storchen
Profile Joined September 2006
Sweden4385 Posts
August 02 2007 15:18 GMT
#12
a supermeeting in the world of starcraft then Very good initiative from Blizzard.
terranmetal
Profile Joined May 2007
Canada153 Posts
August 02 2007 15:37 GMT
#13
"you yourself can help craft the very game you are about to play."
ohhhhh EYE get it!
I play on BW west.
evanthebouncy!
Profile Blog Joined June 2006
United States12796 Posts
August 02 2007 15:41 GMT
#14
WE ARE FAMOUS!
Way to go blizzard! Our SC2 forum is not a complete waste of time then eh? Good news good news...
Life is run, it is dance, it is fast, passionate and BAM!, you dance and sing and booze while you can for now is the time and time is mine. Smile and laugh when still can for now is the time and soon you die!
a-game
Profile Blog Joined December 2004
Canada5085 Posts
Last Edited: 2007-08-02 15:46:46
August 02 2007 15:42 GMT
#15
hmm i would say tl.net is the most "refined" source for fan feedback on things starcraft related, and even here there are 20 horrible ideas for every 1 good idea.

hopefully there is a plan to "listen" to the community without getting sidetracked by the noise, a process for weeding out the good suggestions from the bad.

however it's done, if knowledgeable, balanced people like FA are getting a chance to authoritatively whisper in blizzards ear, that would be a very crucial success.

edit/typo
you wouldnt feel that way if it was your magical sword of mantouchery that got stolen - racebannon • I am merely guest #13,678!
StripedBlueCrow
Profile Blog Joined May 2007
United States506 Posts
August 02 2007 15:48 GMT
#16
TEAMLIQUID FIGHTING~~
Ransom notes keep falling out your mouth.
StripedBlueCrow
Profile Blog Joined May 2007
United States506 Posts
August 02 2007 15:50 GMT
#17
TEAMLIQUID FIGHTING~~
Ransom notes keep falling out your mouth.
NeoIllusions
Profile Blog Joined December 2002
United States37500 Posts
August 02 2007 15:53 GMT
#18
Mani, you are fucking awesome, sir.

Please kill HB, he's building another proxy fact, lawlz
ModeratorFor the Glory that is TeamLiquid (-9 | 155) | Discord: NeoIllusions#1984
Metaspace
Profile Joined November 2006
Austria670 Posts
August 02 2007 16:20 GMT
#19
Although Blizzard games are in general among the most thought-through, stable, and best maintained, I cheerish this development, where direct feedback from gamers is bound to improve games even further.

Great development. Of course also in terms of marketing, risk managment, and generally making even more money a smart move :-)

For a full complement of buzz word's I'd even go so far to call it a win-win-situation :-))
Wir haben zuwenig Vespingas!
Ilvy
Profile Joined September 2002
Germany2445 Posts
August 02 2007 16:34 GMT
#20
Thx for report Mani, wished i could have been there too
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