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Active: 1417 users

Team LYGF interview: "We found an investor that is going t…

Forum Index > SC2 General
149 CommentsPost a Reply
1 2 3 4 5 6 7 8 Next All
Olli
Profile Blog Joined February 2012
Austria24422 Posts
Last Edited: 2014-01-04 00:11:54
January 03 2014 20:26 GMT
#1
[image loading]
Banner picture totally unrelated; Photo by silverfire

With new Korean recruits like Genius and backed by a to-be-announced sponsor, Team Love Your Girlfriend looks to make a late splash in the StarCraft 2 scene.

Just a month ago, LoveYourGirlfriend was not a team most people had heard of. That all changed when they abruptly announced the signings of Korean players like Genius, Tassadar, and Mamuri when every other team seemed to be trimming their rosters.

The same question was on everyone's mind: What the hell was going on? When did a previous unknown team get such a huge roster of players?

To learn more about this mystery team and their intentions, I e-sat down with Pascal Anton, the owner and co-founder of LYGF, and James "FosTA" Foster, LYGF's SC2 Manager.



DarkLordOlli: Talk to me a bit about your team origins and where you came from in SC2.

Pascal Anton (owner and co-founder): I started LYGF with a friend of mine during the HotS beta, as a clan. When Pulse eSports was about to disband, we merged with them. That's where James came in. That merging was a big boost for both parties.

DLO: You've recently turned heads with a few big signings. What made you decide to take that big step forward into the competitive scene? Is it a passion project or are you looking for a return?

Pascal: Let's say it started as a business idea that I was passionate about (laughs). I'm definitely looking to make a return with it eventually but for now, the players have to be happy first. I didn't go into it inexperienced, I do have my own business and invested my money into LYGF.

James "FosTA" Foster (SC2 Manager): I was on LgN before they fused with FXO so this is not the first team I'm working on. It's definitely a passion project for me.

DLO: A big question that pops up whenever a rather unknown team starts signing player is "are they being paid?". And if so, "where's the money coming from?". Can you talk me through that?

Pascal: I was actually a bit surprised that people were saying that we came out of nowhere. We've been around for a good 5-6 months, even paying players for that amount of time. But we found an investor that is going to fund the entire professional team. Which means I won't have to invest any money anymore.

DLO: Now, about the signings themselves. You recently announced the addition of players like Genius, Tassadar, Mamuri and Bubble to your professional roster. How do you decide who to sign?

James: The main goal was always to establish a team that's able to compete in teamleagues such as ATC for example. And we'd been looking to sign a big Korean player for a while to really define ourselves as a professional team. But at the same time we were looking out for "middle tier" Koreans in the Korean GM league who we thought had potential.

Our translator "Kidding" used to live in Korea and he knows a lot of professional Korean players well. He's familiar with a lot of talented players and was able to help us decide who to approach. From there on we looked at our budget and asked ourselves what we could offer to who, and so on. There's always an idea, a dream in mind before we break down the possibilities and so forth. We work out a business plan for each player that contains what we can offer them and what goals we have in mind for that specific player.

Pascal: Oh and Motok. People should be talking about him a lot more because he's really, really good. But people seem to forget him a lot when talking about our signings.

James: Yeah, definitely watch out for Motok.

DLO: How did you eventually make contact with these players?

James: That was different for all of them. For Genius for example it took us about a month to contact him and talk to him about joining our team. He'd been teamless for a while so we'd been interested in signing him. We had to ask our way through a few Koreans to eventually reach him. He was immediately interested but requested that his friend, Sia (previously on NSHS and Zenith) could join as well. We were never going to say no to that opportunity.

Tassadar's story is different, him and Pascal have been friends for a while. They talk a lot and have been keeping in touch. One day Tassadar messaged Pascal, he said he was interested in our team. He was on fOu back then though so we told him that joining would be impossible right now. He knew about that of course so the conversation didn't bear fruit at first. We're not the sort of team that would try to steal players away from someone else. A day later however, fOu disbanded so we immediately got back to Tassadar and talked about it again.

DLO: An important thing for any team out there is definitely creating an image, a profile for yourself. There's teams that define themselves through their results in teamleagues and individual leagues and there's teams that are more focused on being close to the community and focusing on creating content. What type of team is LYGF going to be?

Pascal: We're really trying to do both of them. If you think about it, one really helps the other and both are equally important, at the very least from a business perspective. For example we're going to have a new website going up very soon, we're getting our players to stream a lot more (the Koreans too!) and we're going to have an AMaA on Reddit to clear up almost everything. We're trying to be active on Twitter as well as Facebook to stay in touch with the community.

DLO: An ask me almost everything?

James: Well, we wouldn't like to go into details about contracts for example.

DLO: So what happens if a girl joins the team?

James: Nothing would really change, we just hope that... if she had a significant other that she would love them.

DLO: No LYBF tag?

Pascal: Someone already took that so no (laughs).

DLO: Got it. Now for the fun part. Any shoutouts, where can people follow you? All that fun stuff.

James: You can follow us on Twitter @LYGFsc2 and on Facebook at www.facebook.com/LoveYourGirlfriend. There's also a Youtube channel to check out (youtube.com/lygfsc2). Thanks to sc2replaystats.com and to our new sponsor who's going to be announced very soon. So stay tuned!

Pascal: And definitely tune into some of our players' streams. For example, you can watch Genius at twitch.tv/genius3016 and Tassadar at twitch.tv/tassadarfou.



If everything goes the way LYGF says and hopes, then they have a bright future. However, by now we know it's all too easy for things to go awry in esports. All that remains is to wait and see what happens.
Facebook Twitter Reddit
Administrator"Declaring anything a disaster because aLive popped up out of nowhere is just downright silly."
Zealously
Profile Blog Joined October 2011
East Gorteau22261 Posts
January 03 2014 20:29 GMT
#2
If you don't like the team icon you probably don't love your gf just saying
AdministratorBreak the chains
FosTA
Profile Joined June 2012
Canada154 Posts
January 03 2014 20:30 GMT
#3
<3,
Thank you for the interview!
FosTA | LgN - Pulse - LYGF - MgZ - Exist |StarCraft Manager
TheBloodyDwarf
Profile Blog Joined March 2012
Finland7524 Posts
January 03 2014 20:34 GMT
#4
What if investor would suddenly stop sponsoring?..........
Fusilero: "I still can't believe he did that, like dude what the fuck there's fandom and then there's what he did like holy shit. I still see it when I close my eyes." <- reaction to the original drunk santa post which later caught on
Wingblade
Profile Joined April 2012
United States1806 Posts
January 03 2014 20:36 GMT
#5
The fact that they are open to doing this kind of interview and seem relatively transparent about where they came from and so on already bodes well for them. I don't remember new Quantic or other startup teams doing something similar if they crashed after. Looking for bright things from them!
PartinG fanboy to the max, Rain/Squirtle/Dear/Scarlett/Bbyong are cool too. I don't always watch Dota2 but when I do I have no clue what's going on. GOGO POWER RANGERS
Fearest
Profile Joined September 2011
854 Posts
January 03 2014 20:38 GMT
#6
Another mysterious investor that sponsors a team. I don't see this going well.
TR
Profile Joined February 2011
2320 Posts
January 03 2014 20:39 GMT
#7
On January 04 2014 05:38 Fearest wrote:
Another mysterious investor that sponsors a team. I don't see this going well.

Exactly what I was just thinking..
Olli
Profile Blog Joined February 2012
Austria24422 Posts
January 03 2014 20:41 GMT
#8
I don't think it's going to be mysterious for long.
Administrator"Declaring anything a disaster because aLive popped up out of nowhere is just downright silly."
Zenbrez
Profile Joined June 2012
Canada5973 Posts
January 03 2014 20:45 GMT
#9
On January 04 2014 05:34 TheBloodyDwarf wrote:
What if investor would suddenly stop sponsoring?..........

Then we have Quantic 1.0.

Or the main guy would put his money back into it.
Refer to my post.
Oukka
Profile Blog Joined September 2012
Finland1683 Posts
January 03 2014 20:45 GMT
#10
On January 04 2014 05:39 TR wrote:
Show nested quote +
On January 04 2014 05:38 Fearest wrote:
Another mysterious investor that sponsors a team. I don't see this going well.

Exactly what I was just thinking..


Azuwho? But seriously I hope that this is something that will last, having teams that pay players outside of ATC/Proleague/GSTL caliber is really telling that there is a lot going on in the scene under the most visible surface. And by that I mean more possibilities and support for larger number of players should correlate to larger scene, right?
I play children's card games and watch a lot of dota, CS and HS
Waxangel
Profile Blog Joined September 2002
United States33524 Posts
January 03 2014 20:46 GMT
#11
More than a few teams in SC2 have been run fully or partly out of the owner's pocket, Quantic was just a really terrible demonstration of what can happen in a worst case scenario
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
SHOOG
Profile Blog Joined December 2011
United States1639 Posts
January 03 2014 20:46 GMT
#12
I wasn't even aware of the signing of Genius. I feel like such a bad fan...
Still on the edge about things, especially after all the recent team controversies. I really hope things go well for this team though.
Faust852
Profile Joined February 2012
Luxembourg4004 Posts
January 03 2014 20:48 GMT
#13
Why would a sponsor stays in the shadow, it's the complete opposite of what sponsoring means.
NFerNo
Profile Joined February 2013
Netherlands3 Posts
January 03 2014 20:48 GMT
#14
the name of the team still shockes me, but that is probably only me
Anyways just wondering why would a investor want to be mysterious? what will he gain of funding a sc2 team anonymous?
or am i just reading stuff wrong

anyways GL to LYGF and their new members
Pain is temporary, Quiting lasts forever
probuLing
Profile Blog Joined January 2014
United States75 Posts
January 03 2014 20:49 GMT
#15
I hope this mysterious investor works out for LYGF!
Tracking NA/EU/KR GM bonus pools: http://gm.probuling.com
DPK
Profile Joined May 2011
Canada487 Posts
January 03 2014 20:50 GMT
#16
On January 04 2014 05:39 TR wrote:
Show nested quote +
On January 04 2014 05:38 Fearest wrote:
Another mysterious investor that sponsors a team. I don't see this going well.

Exactly what I was just thinking..


Ditto. I have a bad feeling about this...
Desire.Discipline.Dedication
Zealously
Profile Blog Joined October 2011
East Gorteau22261 Posts
January 03 2014 20:51 GMT
#17
On January 04 2014 05:26 DarkLordOlli wrote:
and to our new sponsor who's going to be announced very soon. So stay tuned!


I don't know guys but to me this sounds like "We'll tell you momentarily"
AdministratorBreak the chains
Pontius Pirate
Profile Blog Joined August 2013
United States1557 Posts
January 03 2014 20:53 GMT
#18
On January 04 2014 05:51 Zealously wrote:
Show nested quote +
On January 04 2014 05:26 DarkLordOlli wrote:
and to our new sponsor who's going to be announced very soon. So stay tuned!


I don't know guys but to me this sounds like "We'll tell you momentarily"

To me it sounds like "we're sponsored by Azubu, but we're still trying to figure out how to phrase it."
"I had to close the door so my parents wouldn't judge me." - ZombieGrub during the ShitfaceTradeTV stream
Lonyo
Profile Blog Joined December 2009
United Kingdom3884 Posts
Last Edited: 2014-01-03 20:58:05
January 03 2014 20:55 GMT
#19
On January 04 2014 05:48 Faust852 wrote:
Why would a sponsor stays in the shadow, it's the complete opposite of what sponsoring means.

An investor isn't a sponsor.

They seem to have a guy who invested into the team.
And then they got a sponsor they are about to announce.

The investor doesn't need to reveal themselves, and they might have reasons for not doing so (e.g. avoiding having others asking for money etc)

Still not really a great piece of news given what just happened with Quantic though, but really we shouldn't assume every investor is going to screw people over just because one guy did very recently.
HOLY CHECK!
Musicus
Profile Joined August 2011
Germany23576 Posts
Last Edited: 2014-01-03 20:59:43
January 03 2014 20:56 GMT
#20
Really interesting, let's see how this will turn out. Best of luck!

Edit: Also thanks for the interview Olli! Everybody should follow him at @OlliHP!
Maru and Serral are probably top 5.
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