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Say that blizzard is a restaurant, Starcraft: Brood War is the food they serve and ICCup is the waiter who brings you the food.
Now the food is hands down awesome, it's the best thing you've ever had, in fact it's so good your mouth orgasms when your tongue touches that culinary delight.
And to your surprise waiter is a just as amazing.
He allows you to talk to everyone at the table, and you can even whisper to some one close to you without anyone hearing it (lots chat channels and /w).
When you see some friends of yours at the next table you don't have to ask the waiter if you can stand up and go talk to them. He even has a sweet thing called jam latency, which tastes amazing and speeds up any conversation (easy and fast xrealm)
You don't ever need to ask for extra salt or pepper on your food, coz it's already amazing. You don't really need a napkin, coz it's okay to be dirty. If you want to go to the bathroom you better hurry, coz the food is fast as hell. (no need for ads).
You've now enjoyed your food for 11 hours straight and feeling yelling a bit, so you get up on the table and start yelling "LOL NEWBS, YOU SUCK YOU SUCK YOU SUCK. I BEAT YOUR ASS ALL DAY" and the waiters don't even complain, infact, they don't even hear it because they're busy organizing sweet events for you.
You now grab an oyster and put it into your girl's mouth, even though you know she hates oysters, but it is great fun and you both have a laugh. (lan/jam)
The plates, knives, forks and the dinner table aren't filled with ads. (lol correction)
At the end of the lunch it turn out that the dinner is almost free... you tell your girl it was super expensive and you look like a hero. (what?)
Now would you WANT to ever leave that restaurant? Even if there's a guy called Kasper, who's quite annoying at times?
Would you really be surprised if some one would say "let's buy this place and make sure it stays this way forever"?
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DISCUSS!