• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 13:25
CEST 19:25
KST 02:25
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL20] Ro8 Preview Pt2: Holding On6Maestros of the Game: Live Finals Preview (RO4)5TL.net Map Contest #21 - Finalists4Team TLMC #5: Vote to Decide Ladder Maps!0[ASL20] Ro8 Preview Pt1: Mile High15
Community News
5.0.15 Balance Patch Notes (Live version)56$2,500 WardiTV TL Map Contest Tournament 150Stellar Fest: StarCraft II returns to Canada10Weekly Cups (Sept 22-28): MaxPax double, Zerg wins, PTR12BSL Season 217
StarCraft 2
General
5.0.15 Balance Patch Notes (Live version) Stellar Fest: StarCraft II returns to Canada SC2 5.0.15 PTR Patch Notes + Sept 22nd update Had to smile :) Weekly Cups (Sept 22-28): MaxPax double, Zerg wins, PTR
Tourneys
Stellar Fest Sparkling Tuna Cup - Weekly Open Tournament $2,500 WardiTV TL Map Contest Tournament 15 LANified! 37: Groundswell, BYOC LAN, Nov 28-30 2025 Maestros of The Game—$20k event w/ live finals in Paris
Strategy
Custom Maps
External Content
Mutation # 493 Quick Killers Mutation # 492 Get Out More Mutation # 491 Night Drive Mutation # 490 Masters of Midnight
Brood War
General
Flash On JaeDongs ASL Struggles & Perseverance ASL20 General Discussion Thoughts on rarely used units BGH Auto Balance -> http://bghmmr.eu/ Any rep analyzer that shows resources situation?
Tourneys
Small VOD Thread 2.0 [ASL20] Ro8 Day 4 [ASL20] Ro8 Day 3 3D!Community Brood War Super Cup №3
Strategy
Current Meta I am doing this better than progamers do. Simple Questions, Simple Answers Cliff Jump Revisited (1 in a 1000 strategy)
Other Games
General Games
Dawn of War IV Nintendo Switch Thread Stormgate/Frost Giant Megathread Path of Exile Liquipedia App: Now Covering SC2 and Brood War!
Dota 2
Official 'what is Dota anymore' discussion LiquidDota to reintegrate into TL.net
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread The Games Industry And ATVI Things Aren’t Peaceful in Palestine Canadian Politics Mega-thread
Fan Clubs
The herO Fan Club! The Happy Fan Club!
Media & Entertainment
Anime Discussion Thread Movie Discussion! [Manga] One Piece
Sports
2024 - 2026 Football Thread Formula 1 Discussion TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
SC2 Client Relocalization [Change SC2 Language] Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List BarCraft in Tokyo Japan for ASL Season5 Final
Blogs
Mental Health In Esports: Wo…
TrAiDoS
[AI] Sorry, Chill, My Bad :…
Peanutsc
Try to reverse getting fired …
Garnet
[ASL20] Players bad at pi…
pullarius1
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2083 users

NetEase reveals the 5-million-dollar esports plan

Forum Index > SC2 General
Post a Reply
1 2 3 4 5 Next All
larse
Profile Blog Joined March 2012
1611 Posts
Last Edited: 2013-09-04 13:50:32
September 04 2013 03:41 GMT
#1
[image loading]


Esports are seeing a surge in last few years. With millions dollars of prize money, the esports tournaments are surpassing the influence of the traditional sports. But behind this shining appearance, a lot of esports practitioners are having difficulty to sustain basic living. Many second-tier esports players around the world are having low incomes and lives in small apartments. Semi-pros or other players are having even more difficulties. Many people can’t sustain over a year.

The top-skewed big prize money and the poor livings of many players show a abnormal development of the esports scene. Esports is becoming a festival of the few, but moving away from the great masses of normal players.

‘Operatin Bread’ to support grassroot. We give gamers ‘the bread’ they need.

----NetEase


You may remember that a while ago there was a fundraising event from the Chinese SC2 operator, NetEase. The fundraising event was to raise a multi-million dollar prize pool for a series of tournaments of SC2, Heroes of Kingdoms, Warcraft3, and Dota1. NetEase is a huge internet company and SC2's operator in China. Heroes of Kingdoms is a MOBA game made by NetEase.

Today they revealed it. It is a 5-million-dollar esports plan.

As I have speculated a while ago, the whole thing is indeed mostly about Heroes of Kingdoms.

But the good thing is that there will be a "top SC2 tournament" in the end of the year. Another good news is that 5 million dollars are not the cap. They said they are going to add more in the future.

Their principle is a bottom-up approach that supports the grassroot pros, organizations, and fans. So they call it the The Operation 'Bread'.

Although most of the plans are about Heroes of Kingdoms, they have some good ideas about how to support esports players (with NetEase's richness, yes).

So the plan includes:

1, SC2, Heroes of Kingdoms, War3, and Dota1's top tournaments in the end of the year.

2, Give monthly salary to players based on their ranking in the ladder. (Including SC2, Heroes of Kingdoms, and other NetEase's esports products [unconfirmed]). They use the word "salary" to mean that the money is giving out routinely, like a monthly salary.

3, Self-registered tournament system. Everyone can start a tournament. You only need to have detailed plan, players, and organizers. And then NetEase will give you money to do it. Of course, your plan needs to be approved. The annual amount for this is $1,600,000 dollars. For example, if you have a Ro32 amateur league, NetEase will give you $245 dollars. The amount of money is based on your number of players, level of competition, the smoothness of your tournament organization ability. To do this, you need to use NetEase's decided registration system. They say the system is very easy to use and automatic for creating your own tournament. This will be online in November. (Don't know if it is only Heroes of Kingdoms).

4, More college and PC bang events.

5, Inside Heroes of Kingdoms, higher level players can monetize themselves (within the game). So if you want to play with them, or get coaching from them, you can pay them to do so inside the game.


Self-registered tournament system.
[image loading]

[image loading]

Source:
http://game.163.com/13/0903/21/97SL0VOQ00314QKL.html
http://game.163.com/13/0825/12/974HKJ5O00314QKL.html#p=974H4SKN5AP50031
StarStruck
Profile Blog Joined April 2010
25339 Posts
September 04 2013 03:42 GMT
#2
Hello China. Good luck with it.
BathTubNZ
Profile Joined December 2011
New Zealand2556 Posts
September 04 2013 03:47 GMT
#3
Someone went a little overboard with the Grubby airbrushing. He didn't need it!
dyDrawer
Profile Joined September 2012
Canada438 Posts
September 04 2013 03:48 GMT
#4
NetEase runs StarCraft II in China, no?
Dear, Rain, PartinG, Trap - "Glory to the Firstborn"
larse
Profile Blog Joined March 2012
1611 Posts
September 04 2013 03:49 GMT
#5
On September 04 2013 12:48 dyDrawer wrote:
NetEase runs StarCraft II in China, no?


Yes, they run it.
purakushi
Profile Joined August 2012
United States3300 Posts
September 04 2013 03:49 GMT
#6
Grubby XD
T P Z sagi
Steel
Profile Blog Joined April 2010
Japan2283 Posts
September 04 2013 03:50 GMT
#7
Well this is good news!
Try another route paperboy.
Integra
Profile Blog Joined January 2008
Sweden5626 Posts
September 04 2013 03:51 GMT
#8
China promotes a Esport event which includes Warcraft3 and SC2, was anyone actually surprised to see grubby be a part of that promotion?
"Dark Pleasure" | | I survived the Locust war of May 3, 2014
felisconcolori
Profile Blog Joined October 2011
United States6168 Posts
September 04 2013 03:52 GMT
#9
On September 04 2013 12:47 BathTubNZ wrote:
Someone went a little overboard with the Grubby airbrushing. He didn't need it!


That's not airbrushing! That's just Grubby's super awesome blazing through his skin!
Yes, I email sponsors... to thank them. Don't post drunk, kids. My king, what has become of you?
LiLSighKoh
Profile Blog Joined October 2010
United States588 Posts
September 04 2013 03:53 GMT
#10
Grubby. Yummy..
"Want some? Go get some!"
Noocta
Profile Joined June 2010
France12578 Posts
Last Edited: 2013-09-04 03:54:56
September 04 2013 03:54 GMT
#11
The more time goes by, the more sc2 is actually becoming the successor of warcraft 3 instead of broodwar's.
" I'm not gonna fight you. I'm gonna kick your ass ! "
Kinky
Profile Blog Joined September 2008
United States4126 Posts
September 04 2013 03:59 GMT
#12
Hmm.. I wonder if they had any negotiations with Blizzard about this.
[CCSRAM] BaoQuan
Profile Joined August 2013
United States96 Posts
September 04 2013 04:01 GMT
#13
Would they be sponsoring amateur tournaments in the USA, too?
Dodgin
Profile Blog Joined July 2011
Canada39254 Posts
September 04 2013 04:01 GMT
#14
I don't see any plans about the sc2 event in here, hmm that's too bad.
Larkin
Profile Blog Joined January 2012
United Kingdom7161 Posts
September 04 2013 04:03 GMT
#15
The hell is Heroes of Kingdoms?

But cool. When WC3 and Dota eventually stop running altogether I expect it'll just be Dota 2 and SC2 in China. Which is only gonna be good. Apart from the scheduling making it impossible for most westerners to watch.
https://www.twitch.tv/ttalarkin - streams random stuff, high level teamleague, maybe even heroleague
DBS
Profile Joined July 2012
515 Posts
September 04 2013 04:11 GMT
#16
I am curious what type of game Heroes of Kingdoms is, but the only thing i can find is a MMORTS, which i cannot understand how it would function as an Esport. If it is another game, does anyone have gameplay footage? If, it is that game, how do the tournies work?
"a pitchfork is for hay. a trident is for killing bitches." -djwheat
Pontius Pirate
Profile Blog Joined August 2013
United States1557 Posts
September 04 2013 04:14 GMT
#17
Does anyone else think that picture of Grubby looks slightly derpy?

This is what I got out of it, first glance: + Show Spoiler +
[image loading]
"I had to close the door so my parents wouldn't judge me." - ZombieGrub during the ShitfaceTradeTV stream
BigFan
Profile Blog Joined December 2010
TLADT24920 Posts
September 04 2013 04:15 GMT
#18
Good news for SCII I think. Wait and see how it goes.
Former BW EiC"Watch Bakemonogatari or I will kill you." -Toad, April 18th, 2017
lichter
Profile Blog Joined September 2010
1001 YEARS KESPAJAIL22272 Posts
September 04 2013 04:16 GMT
#19
Heroes of Kingdoms is a MOBA based on Romance of the Three Kingdoms, an important historical fiction novel by Luo Guanzhong
AdministratorYOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS
mikumegurine
Profile Joined May 2013
Canada3145 Posts
September 04 2013 04:17 GMT
#20
Grubby, Olay Men yooooohooooooooooo
1 2 3 4 5 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 5h 35m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
mouzHeroMarine 514
UpATreeSC 145
Livibee 70
JuggernautJason8
StarCraft: Brood War
Sea 3150
Horang2 1303
EffOrt 911
Larva 786
Soma 551
Stork 371
Light 327
Snow 310
ZerO 308
firebathero 196
[ Show more ]
Hyun 116
Leta 108
Mind 106
sSak 88
sorry 75
BRAT_OK 52
Mong 40
JYJ36
Aegong 32
zelot 18
Movie 17
Terrorterran 16
Sacsri 15
Dota 2
Gorgc6669
qojqva3772
Dendi1058
Fuzer 187
LuMiX1
Counter-Strike
fl0m1912
flusha70
markeloff62
kRYSTAL_8
Other Games
FrodaN4581
ceh9815
Beastyqt560
B2W.Neo254
KnowMe200
ArmadaUGS142
Mew2King58
NeuroSwarm58
QueenE46
ZerO(Twitch)19
Organizations
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 18 non-featured ]
StarCraft 2
• OhrlRock 1
• Kozan
• IndyKCrew
• sooper7s
• AfreecaTV YouTube
• Migwel
• intothetv
• LaughNgamezSOOP
StarCraft: Brood War
• HerbMon 10
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• C_a_k_e 4092
• WagamamaTV552
• Ler89
League of Legends
• Nemesis4272
Other Games
• imaqtpie566
• Shiphtur158
Upcoming Events
Online Event
5h 35m
Wardi Open
17h 35m
Online Event
23h 35m
Online Event
1d 17h
[BSL 2025] Weekly
2 days
Safe House 2
2 days
Sparkling Tuna Cup
2 days
BSL Team Wars
3 days
Team Bonyth vs Team Dewalt
Dewalt vs kogeT
JDConan vs Tarson
RaNgeD vs DragOn
StRyKeR vs Bonyth
Aeternum vs Hejek
Replay Cast
3 days
The PondCast
6 days
Liquipedia Results

Completed

Proleague 2025-09-25
Maestros of the Game
HCC Europe

Ongoing

BSL 20 Team Wars
KCM Race Survival 2025 Season 3
BSL 21 Points
ASL Season 20
CSL 2025 AUTUMN (S18)
Acropolis #4 - TS2
EC S1
ESL Pro League S22
Frag Blocktober 2025
Urban Riga Open #1
FERJEE Rush 2025
Birch Cup 2025
DraculaN #2
LanDaLan #3
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
IEM Cologne 2025
FISSURE Playground #1

Upcoming

IPSL Winter 2025-26
SC4ALL: Brood War
BSL Season 21
BSL 21 Team A
RSL Revival: Season 3
Stellar Fest
SC4ALL: StarCraft II
WardiTV TLMC #15
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.