[FXO] Design Competition - Page 31

On July 25 2011 16:09 0neder wrote:
Really sloppy photoshop job, but you get a good feel for what the FXO brand could be. Here's my approach:

- Mid-tone grays (blacks and whites are too common, this is a nice unique neutral)
- Slighty more reddish orange, but still unique to other teams' reds.
- Neutral with smaller splashes of orange - it is a very strong color and the current uniforms just have way too much of it. Very sporty like a futbol jersey, less like something samwise or the comic-book guy from Simpsons would wear (no-offense).
- Smaller logos for a more professional feel.
- FXO logo integrated with zipper band on jacket.
- Player name visible on front as well as back of jersey (how often do you see the back of the jersey during the game?)
- Bull/Bear logo not shown in this concept. I'd like to refresh the logo, but ran out of time. If it had to be on the unis, I'd put it on shoulder patches (side of shoulder, not front). I think it looks quite nice without it, though.

When is the deadline? now? 12 hrs? 24? I'd like to work on a similar direction with a color to replace orange, since so many teams have colors close to that already (IM is yellow/red, Prime is Red, Startale is Red and Yellow, and TSL is Red and White). I think a more unique color can really make the FXO brand stand out in the SC2 scene. Stay tuned.

FWIW, I'm a professional product designer for Altec Lansing that dabbles in branding and logos. There are some pretty fun ideas here, but I wanted to go for something that looked professional, sporty, and as good as the best BW unis, and I think this fits the bill.



P.S. You could make the jersey's orange if you want, that's a lot of orange though. Stay tuned for colorway 2.