I’d be interested to see what they’re actually building, and what its intended use cases are.
It could be a system that’s useless, thru actively nefarious, or something of potential utility.
Humans are already quite capable of going through stats and seeing demographic patterns. Or circumstantial ones too. Rather regrettably it’s basically a sure fire thing that domestic violence incidents/calls occur in the aftermath of England losing a big match in an international football tournament. Although interestingly, apparently slightly less pronounced in the one World Cup that took place in our winter. Less sunny, less people out boozing mayhaps.
We could already do this no bother, so why build such a tool in the first place?
Perhaps they’re looking for patterns amongst seemingly disparate noise, and reams of seemingly unrelated data, something some of this modern tech is very good at, especially with some direction.