On July 06 2026 09:11 Manit0u wrote:
I think this will always be a problem for them. It boils down to GW opting for rather bland and generic base design for SM and then you get to making the models where you reuse the base for everything so it all blends together.
It wasn't a problem with fantasy Warhammer, where each and every unit was quite distinct. In 40K you often run into the problem that the only thing differentiating the unit is the weapon it carries, so not the most prominent part. Eldar have the most distinct units out of all 40k factions I believe, since they not only have different armour and weapons but also coloration, making them stand out more from each other.
It was maybe less of a problem in the olden days, where for SM you had scouts (light armour and cloaks), regular marines, devastators (smaller squad with big guns), terminators (bulky armor), assault marines (jetpacks). But now with the advent of primaris marines you have like primaris intercessors, primaris something, primaris other and they all look the same just have different loadouts. All because GW got greedy and discovered they can't copyright "space marine" so they started inventing names and in the process blandified everything even more.
I think this will always be a problem for them. It boils down to GW opting for rather bland and generic base design for SM and then you get to making the models where you reuse the base for everything so it all blends together.
It wasn't a problem with fantasy Warhammer, where each and every unit was quite distinct. In 40K you often run into the problem that the only thing differentiating the unit is the weapon it carries, so not the most prominent part. Eldar have the most distinct units out of all 40k factions I believe, since they not only have different armour and weapons but also coloration, making them stand out more from each other.
It was maybe less of a problem in the olden days, where for SM you had scouts (light armour and cloaks), regular marines, devastators (smaller squad with big guns), terminators (bulky armor), assault marines (jetpacks). But now with the advent of primaris marines you have like primaris intercessors, primaris something, primaris other and they all look the same just have different loadouts. All because GW got greedy and discovered they can't copyright "space marine" so they started inventing names and in the process blandified everything even more.
That may well be, but I remember the unit roster in DoW1 being more diverse.