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n3ac3y
Profile Blog Joined January 2011
United States108 Posts
Last Edited: 2012-05-02 18:08:30
April 16 2012 15:58 GMT
#1
Hey guys, greetings from Afghanistan.

So I'm building a new brand for when I get home and I'm really focused on getting the branding right while I still have time in country. Please help me get some logo feedback, I'm thinking first and foremost a different font. But there could be other things I overlooked, any ideas?

The concept, feel free to critique this as well! (UPDATED 5/2/2012):
About:
BingeGaming.TV - Mark "n3ac3y" Neace and his clique of professional gamers dedicate their lives to gaming and bring their blend of strategy, humor, and culture to fun-loving gamers all over the world.

Description:
The recent expansion of competitive gaming is truly fascinating. Players everywhere are now realizing the fulfillment of taking gaming to the next level! It’s exciting, and thanks to the ability to challenge oneself instantly through the advent of dynamic matchmaking systems, super high speed connectivity and professional level tournaments a new class of gamer has been bred. Gamer 2.0 longs for achievements, resounding victories and advanced meta-gaming tactics now more than ever before.

BingeGaming.TV is a new website created by Mark “N3ac3y” Neace, an energetic gamer with a true love for competition and an exstensive gaming history in both casual and professional arenas. N3ac3y is a veteran across all console games and focuses his time in the FPS and RTS gaming genres. Additionally N3ac3y served in the United States Army for 3 years as an Intelligence Analyst and spent a year in Afghanistan. N3ac3y worked directly with senior enlisted and field grade officers often with 10+ ten years experience in the military and was recommended numerous times for various awards, commendations and was even promoted in the battlefield due to his outstanding briefings and his ability to perform above and beyond the call within a deployment lifestyle. However, even from a small tent in the Kandahar Province N3ac3y was always using what little free time he had to hone his gaming skills, studying gaming replays and setting up lans with other soldiers.

N3ac3y also graduted from Full Sail University in Orlando Florida with a Bachelors of Science in Digital Arts and Design at the ripe age of 20 years old. N3ac3y was the first and only gamer ever to be sponsored by Full Sail University, host of the 2012 Red Bull Lan Event!

N3ac3y’s gameplays has been featured on ESPN2 and MLG. He was also rated as a top ten player in the world for Halo3 between the years of 2007-2008 according to HaloCharts.com. N3ac3y started playing Starcraft 2 early 2011 long after the game’s release and became a Masters Terran in just under a couple months while getting up every morning to do Physical and Intelligence training with the United States Army. Additionally, N3ac3y has competed all over the country in LAN centers and online in both amature and professional level tournaments.

For the first time in his life N3ac3y will be able to focus his life on persuing his love for gaming and interacting with other gamers. N3ac3y also loves designing with Photoshop, running, freestyle rap and cigarette-free smoke breaks!

Join N3ac3y and the rest of the BingeGaming.TV crew as they get to the nitty gritty of what it takes to win games, make the jump into the realms of professional gaming and suppress their urge to rage at noobs!

My BingeGaming.TV logo

Thanks for any and all feedback, I really appreciate it!!!


1st UPDATE: thicker boundaries : http://www.flickr.com/photos/78979105@N03/7084530855/http://www.flickr.com/photos/78979105@N03/7084530855/

2ND UPDATE: UPGRADED LOGO HELVETICA (5/1/2012)
http://www.flickr.com/photos/78979105@N03/6986954022/in/photostream
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
J_Slim
Profile Joined May 2011
United States199 Posts
April 16 2012 16:03 GMT
#2
Seems pretty cool. Very angry looking controllers
Legalize it!
Heimatloser
Profile Joined March 2009
Germany1494 Posts
April 16 2012 16:03 GMT
#3
looks like a mixture between angry sumo ringer and joypad
All what KT currently needs is a Zerg and a second Terran
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
April 16 2012 16:06 GMT
#4
Thanks, but what about feedback? Like, I'm really looking at the font cause I think it needs some "love"
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
April 16 2012 16:07 GMT
#5
Too simple, I think the lines need to be bolder or fatter.
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Bartuc
Profile Joined October 2010
Netherlands629 Posts
April 16 2012 16:10 GMT
#6
You could look at making the logo more scaleable: e.g. where on a smaller sized image of the logo it still maintains its visual disctinctiveness/'identity'. Also, maybe minimize the amount of different line pieces a bit (e.g. combine a few of them into simpler/less angles)

Good luck with the site!
It is a sign of strength to cry out against fate, rather than to bow one's head and succumb.
Morthy
Profile Joined March 2012
Netherlands78 Posts
Last Edited: 2012-04-16 16:12:48
April 16 2012 16:11 GMT
#7
Maby fuse those 3 logo's in one to get an RGB effect(that effect you get with 3D) if you know what I mean.
Can't comment on the design since I don't know what you are aiming for.

Or you could remove those spaces in between and get a sort of distortion effect like with a TV. Since thats what I am seeing when I look at the logo a controller + TV.

Or you could try to get a keyboard, xbox controller and a ps3 controller into that controller. Sort of getting keyboard on left side, ps3 pushbutton in the middel with sellect and start and the dreamcast(xbox) Y,X, A, B on the right.

Don't know what binge stands for but maby these idea's will help you abit.

Ps. Nobody cares about fonts it all in the logo
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
April 16 2012 16:13 GMT
#8
On April 17 2012 01:11 Morthy wrote:
Maby fuse those 3 logo's in one to get an RGB effect(that effect you get with 3D) if you know what I mean.
Can't comment on the design since I don't know what you are aiming for.


Or you could remove those spaces in between and get a sort of distortion effect like with a TV. Since thats what I am seeing when I look at the logo a controller + TV.

Or you could try to get a keyboard, xbox controller and a ps3 controller into that controller. Sort of getting keyboard on left side, ps3 pushbutton in the middel with sellect and start and the dreamcast(xbox) Y,X, A, B on the right.

Don't know what binge stands for but maby these idea's will help you abit.

Ps. Nobody cares about fonts it all in the logo


Good idea! I concur with the bold!

and everyone should care about fonts!
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Brainsurgeon
Profile Blog Joined April 2010
Sweden359 Posts
April 16 2012 16:15 GMT
#9
Looks like one of those pictures you might find in Words.
Say no to drugs. Say yes to hugs!
Kimaker
Profile Blog Joined July 2009
United States2131 Posts
Last Edited: 2012-04-16 16:16:11
April 16 2012 16:16 GMT
#10
On April 17 2012 01:07 Torte de Lini wrote:
Too simple, I think the lines need to be bolder or fatter.

I'm on board with this. Seems too frail.
Entusman #54 (-_-) ||"Gold is for the Mistress-Silver for the Maid-Copper for the craftsman cunning in his trade. "Good!" said the Baron, sitting in his hall, But Iron — Cold Iron — is master of them all|| "Optimism is Cowardice."- Oswald Spengler
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
April 16 2012 16:18 GMT
#11
Thank you thank you, I'll keep this thread updated with the modifications as they happen ! You guys are awesome!
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
Flanlord
Profile Joined August 2010
265 Posts
Last Edited: 2012-04-16 16:23:47
April 16 2012 16:23 GMT
#12
If it isn't too late for a complete re-design (Which isn't necessary, just a thought.) I'd play around more with the concept of binge more with it... you have the gaming controller, which is great for gaming, but not so much if you're focused on PC.

I think it is very simplistic, which can be great depending on where you're going to put it, and it is very square, which I've found can be extremely frustrating now that everything is 16 : 9. (Finding screen space if you're using it in an overlay can be a pain, as can using it as a part of a tag in an image for a forum.)

It being that simplistic can also hurt readability, and you'll have to add a drop shadow, or some kind of other backing if you want to use it as an overlay. If I cover the lettering, or it isn't included, the symbol itself doesn't suggest binge gaming in any way, and the text itself doesn't suggest binging, or gaming other than using the words.

Sorry if... this comes off as super negative. I'm super critical of my own work, and I find that being overly negative usually results in more positive changes than accepting stuff. Honestly, it looks pretty good to me as it is, just a question of what is important to you, where you're using it, etc.
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
April 16 2012 16:25 GMT
#13
No these are all valid. I care very much about my new brand, it will be the first time I will be able to dedicate my time to gaming ( no college debt etc ) ... So Yes I WANT to get it right, so be critical while I have time to mess with it obsessively :p
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
Hairy
Profile Joined February 2011
United Kingdom1169 Posts
April 16 2012 16:36 GMT
#14
Logo looks like a combination of:
* an (angry) controller
* a TV
* a space invader

I like. The writing doesn't feel like a "brand" though, as it's just really plain text....

http://1.bp.blogspot.com/-5h96w-5EFd8/TfmX9Qw_2UI/AAAAAAAABA4/FBIHiXzGazM/s1600/big_brand name logo vinyl decals and stickers01.jpg
Note that virtually every design, even the "plain" text ones, have something more going on (the pic is just from a google image search of 'big brand'). I'm not really sure what to suggest for YOUR design, but I think you want to look at the text somewhat.
Sometimes I sits and thinks, and sometimes I just sits
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
April 16 2012 16:40 GMT
#15
On April 17 2012 01:23 Flanlord wrote:
If it isn't too late for a complete re-design (Which isn't necessary, just a thought.) I'd play around more with the concept of binge more with it... you have the gaming controller, which is great for gaming, but not so much if you're focused on PC.

I think it is very simplistic, which can be great depending on where you're going to put it, and it is very square, which I've found can be extremely frustrating now that everything is 16 : 9. (Finding screen space if you're using it in an overlay can be a pain, as can using it as a part of a tag in an image for a forum.)

It being that simplistic can also hurt readability, and you'll have to add a drop shadow, or some kind of other backing if you want to use it as an overlay. If I cover the lettering, or it isn't included, the symbol itself doesn't suggest binge gaming in any way, and the text itself doesn't suggest binging, or gaming other than using the words.

Sorry if... this comes off as super negative. I'm super critical of my own work, and I find that being overly negative usually results in more positive changes than accepting stuff. Honestly, it looks pretty good to me as it is, just a question of what is important to you, where you're using it, etc.


Well I went with the controller because, well, I want the "gaming" portion to be front and center. I've considered alternatives, joysticks, mice, keyboards, combinations of both and I think the controller sends the message the best since it's universally understood that gaming = controllers.

I'm considering, inverting it, throwing it in a rounded-edge box to maintain readability as it will be used as an overlay, etc. Thoughts?
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
April 16 2012 17:32 GMT
#16
UPDATE: http://www.flickr.com/photos/78979105@N03/7084530855/http://www.flickr.com/photos/78979105@N03/7084530855/
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
Meatt
Profile Joined September 2010
United States98 Posts
April 16 2012 19:27 GMT
#17
Don't be afraid to try larger changes. In every logo you have your graphic, with the text in the same font centered below that graphic. Try moving things around. This will most likely be displayed on a webpage. Probably top left? Try moving the controller graphic to the left to line up with the left edge of the capital B. Try things like enlarging and bolding just "BingeGaming." but leave "TV" small. Try all caps; try all lowercase.

And tbh, I like the "skinnier" controller. Gave it a more dynamic and sleek feel. As if you actually thought about line weight, etc. now everything's just fat and boring, imo.

Keep posting updates! Don't be afraid to Save As and drastically change something, just to see how it feels. If it sucks, then you always have the first file intact and untouched. glhf!
There's no fighting in here! This is the War Room!
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
April 17 2012 03:36 GMT
#18
thanks, yes, I'll definitely keep playing with this. I do happen to have a degree in digital arts and design. I've definitely done this rodeo before . I'll keep you posted!
BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
n3ac3y
Profile Blog Joined January 2011
United States108 Posts
May 01 2012 19:55 GMT
#19
On April 17 2012 01:36 Hairy wrote:
Logo looks like a combination of:
* an (angry) controller
* a TV
* a space invader

I like. The writing doesn't feel like a "brand" though, as it's just really plain text....

http://1.bp.blogspot.com/-5h96w-5EFd8/TfmX9Qw_2UI/AAAAAAAABA4/FBIHiXzGazM/s1600/big_brand name logo vinyl decals and stickers01.jpg
Note that virtually every design, even the "plain" text ones, have something more going on (the pic is just from a google image search of 'big brand'). I'm not really sure what to suggest for YOUR design, but I think you want to look at the text somewhat.


^^^ THIS is the feedback I really took to heart on the next interation:

Two weeks since an update, HERE YOU GO!!! I've added another version of this:

http://www.flickr.com/photos/78979105@N03/6986954022/in/photostream

I found out my original font was "personal use" only. I wanted to change it anyways.

I manually tweaked Helvetica and came up with this, I need y'alls thoughts and feedback,
the controller with the bent antennas has grown on me. I can't seem to find much better than that
at this time. I'm still open to thoughts though. Thank you so much for your feedback and help with this guys!

I love this community! Please understand I'm doing this in the freetime I have during this stupid occupation in Afghanistan.

BINGEGAMING.TV coming soon 2013 - WE DEDICATE OUR LIVES TO GAMING!
Hairy
Profile Joined February 2011
United Kingdom1169 Posts
May 01 2012 22:43 GMT
#20
Cool to hear my feedback was useful :D New text is way better than before, it looks like a professional thing now! I want to say again I think the logo is great.

Out of the new text choices I initially was more drawn to the one with the big .TV text as I thought it looked generally more polished, but I realise that was simply due to the fact that it is centered properly. I believe the text with the small .TV is the better one, but I think the text should be centered as if the .TV isn't there (i.e. move the text over to the right a bit).

I don't have many other tweaks for improvement of THAT design, but don't be afraid to experiment with other stuff. Do you plan to make adaptations / variations of the current logo / text? (eg just the logo)

How does it look if the icon is large, and the "bingegaming.tvt" text goes across the middle of the controller? Could a miniature logo be used as the 'a' in 'bingegaming' ? Could you spice up the text to have scores, or underlines, or shapes etc? What about a crosshair etc? Could you make one that's just: B [LOGO] G ?

Just food for thought.
Sometimes I sits and thinks, and sometimes I just sits
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