We raised our first $200k back in December 2020, eventually raising a grand total of $600k.
Win or lose in the end, I’m quite proud that I’ve managed to keep our team working for 2 years on a $600k investment.
In 2 years we’ve built lots of cool shit. Just look at this:
We made a fully functioning, 1v1, multiplayer, tablet based fighting game that cats could play.
It’s insanely cool. This footage was from a shoot we did in November of 2021. We were preparing to launch the tablet game. But if you look closely at the footage, it’s pretty easy to see there were some problems. We were struggling to get cats to play in a way that felt meaningful. This was such a struggle that we literally had to pay Hollywood trainers to work with professional cats (yes, that’s a thing) to engineer this footage. It wasn’t authentic.
Fast forward to today:
Obviously, we’ve made some big changes. The cats are stoked because we’re leaning into their natural play behavior by introducing a physical toy – the world’s first “Kitty Controller,” a cat toy that connects to our game via bluetooth, translating kitty swats and swipes into game inputs.
In the next like THREE months, I have to get people excited enough about this thing to keep us in business. I have to create enough of a conversation around Kitty Arcade that the public's support of the project will allow us to continue.
To do this I’m going to talk about Kitty Arcade everywhere I can, every single day, for the next 3 months. To my followers that will undoubtedly find this insufferable - I apologize. But please stick around and support me on this journey to grow Kitty Arcade’s following to 10,000 + so that we feel we can find success when we launch our Kickstarter later this year.
Kitty Arcade was started on this silly idea that we could make games for cats and the content it would enable would be hilarious and awesome. It was started on the dream of “Kitty Esports” and the amazing show we could make to crown the first Kitty Champion. And it was started in this shared love of our pets and the idea that we already play together and that maybe we could make that play experience more special and more fun by combining it with something else we love - videogames.
My team has worked passionately on this project and has taken the idea of “video games for cats” unbelievably far. No one has spent more time playing with cats, or working to better understand cat play behavior than this combined group of experts. We’re talking about thousands of hours spent playing with hundreds of cats over the last two years.
What we have come up with is, in our opinion, undoubtedly the way that Kitty is most excited to play. And we really believe that we’ve done an adequate job of turning Kitty Arcade into a play experience that people can get excited about too.
My ambition is to create a platform where pet lovers can gather, compete, play with, share and celebrate our pets. Yes, our games are silly, and absolutely, we will encourage people to purchase some of our crazy products, but ultimately we think it will be fun and good.
And we will pledge to be fun and good also. We will do our best to make fun and good content that serves our community. And we will give back everywhere we can – to our players by funding special events and prizes, to our community by working with shelters to help pets get the care they need and to get adopted, and to ultimately tell a good and pure story about how important it is that we all spend a little time every day playing with our pets.
Over the next 60 days we will be posting content, every day, showing off what we’ve been working on for these past 2 years. And in March, with the end of our runway upon us, we will Kickstart, and hopefully, successfully launch the greatest video game for cats ever made.