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Sandisk SHOUTcraft Invitational Post-mortem - Page 5

Blogs > TotalBiscuit
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Dodgin
Profile Blog Joined July 2011
Canada39254 Posts
June 11 2014 22:43 GMT
#81
Enjoyed the tournament immensely and I'll be buying a Sandisk SSD when I'm looking to upgrade next, hope to see another one of these types of tournaments in the near future.
Xoronius
Profile Joined July 2011
Germany6362 Posts
June 11 2014 22:51 GMT
#82
First and foremost I want to congratulate you and Sandisk for a great event. The numbers speak for themselves, the western audience alone on day 4 nearly broke your records, which is a great success.

I just want to give one short piece of feedback: In the "kespa-comet"-part of you write-up you talked about considering to include foreigners in future events. While I am generally a very pro-foreigner-biased person, I don't think they would fit the format you are currently using. One of the weaknesses of foreigners (besides being worse at preparation) was always being highly dependent on their daily form. We've seen Scarlett lose to Hitman, when she was near her peak and we have seen Dimaga shredding Flash to pieces, while generally being considered in bad shape. While I can see for example Snute beating any terran on a good day (except maybe Maru), I can also see every foreigner lose really hard on a bad one. The only foreigners, who were really reliable of having good results, were Stephano (who has other priorities now) and Naniwa (based on our conversations elsewhere I don't think, that you are inviting him). Before we have a really solid foreigner again, I'd recommend going korean only, because the possibility of someone with an off-day is a much bigger threat for an 8-man invitational than it is for an MLG/DH.
Crot4le
Profile Joined June 2013
England2927 Posts
June 11 2014 22:54 GMT
#83
Just wondering TB, do you have any figures about how many Europeans tuned in to watch it live?
Massive fan of Axiom eSports | Crotale#992 | Twitter: @Crot4le
Jermstuddog
Profile Blog Joined June 2010
United States2231 Posts
June 11 2014 22:57 GMT
#84
Was a great tournament. Some of the best SC I have watched in months.

Thanks for that TB!
As it turns out, marines don't actually cost any money -Jinro
DinosaurJones
Profile Joined February 2012
United States1000 Posts
Last Edited: 2014-06-11 23:05:36
June 11 2014 23:05 GMT
#85
It was a wonderful tournament, TB. I have to say that I was really tired the night that the finals were on and wanted to sleep so bad, but I ended up watching the whole thing.

You and Artosis worked extremely well as a casting duo, and I hope I don't sound forward and presumptuous when I say you seem like you both knew your places. You did well not to foray too far into analysis, and even deferred to Artosis the times that you did, and he let you do your thing when the action started to heat up. (Though I still have to say I think my favorite pairing with you is with InControl)

I have to agree with your analysis of HerO, it seems the slump is real for now. But I was pleasantly surprised with DRG's performance even though he did not advance. FlaSh played like the God that he is right up until the end of the tournament, which made me happy and then very sad, but herO deserved the win.

I eagerly look forward to the next SCI, and I hope that SanDisk comes back for more!
Heyoka
Profile Blog Joined March 2008
Katowice25012 Posts
June 11 2014 23:06 GMT
#86
I too enjoy these post mortems and I also enjoyed that super weird TvT game. Game quality was good for what I saw though I think I mostly only watched broadcasts that people recommended to me.
@RealHeyoka | ESL / DreamHack StarCraft Lead
hellokitty[hk]
Profile Joined June 2009
United States1309 Posts
June 11 2014 23:09 GMT
#87
Pretty sure Liquid Hero has nicer shoes than you TB.
People are imbeciles, lucky thing god made cats.
marcesr
Profile Joined June 2008
Germany1383 Posts
June 11 2014 23:10 GMT
#88
A great tournament with great games!

I just wonder why anyone still produces huge offline tournaments with dozens of foreigners if you can get almost the same numbers with a (relatively) cheap Korean online invitational?!
murphs
Profile Joined April 2011
Ireland418 Posts
Last Edited: 2014-06-11 23:22:06
June 11 2014 23:13 GMT
#89
It's worth noting that HerO played his match the day after his birthday. His play may have been off for other, somewhat understandable reasons.

Great tournament.
Brutaxilos
Profile Blog Joined July 2010
United States2634 Posts
June 11 2014 23:36 GMT
#90
Thanks for the great writeup TB! I can always trust you to write honestly and I'm glad you shared what was on your mind even if it wasn't something people might like (mostly the Liquid'HerO part).

If you read this, I'd also like to share my personal feedback on the tournament for future ShoutCrafts. First off, this tournament was freaking amazing. And it is because of that that I ask that you don't host another one in the near future. This stacked tournament was a treasure to watch and so I feel like if you were to have another one it may ruin the value I now place on Shoutcraft tournaments. I would say, give it at least a half year. I assure you, I will watch a second tournament like this.

Furthermore, you mention stuff about including China in your streams. I think we all agree that China's scene is rapidly growing. Because of this, I beg you to host a Shoutcraft China. As a Chinese American I dream that one day another country can compete on-par with Korea and I really believe that if given the proper environment China can reach that form. With so much unknown talent in China, I think a Shoutcraft would be a perfect opportunity for players to become known to the fans and develop popularity. This leads on to my last point.

Please please please have player interviews preferably before AND after games. To demonstrate my point, take Bbyong, a player who is well known in the Korean leagues but has never really competed much in foreign tournaments. While the hardcore fans who follow Proleague may know his personality, many people just see him as a faceless Korean. Foreign tournaments help Koreans get popular (like CJ herO) because they give them opportunities for them to laugh, smack-talk, and just be themselves. I would love to see player reactions and pre-game smack talk before the tournaments. This also applies if you were to host a Shoutcraft China. Pretty much all Chinese players aside from Macsed and Jim are all unknown to foreign fans. So interviews would be great for that.

Anyways, sorry for the wall of text. I really really really loved this tournament and hope you will definitely hold more in the future. Good luck with your health too!!
Jangbi favorite player. Forever~ CJ herO the King of IEM. BOMBERRRRRRRR. Sexy Boy Rogue. soO #1! Oliveira China Represent!
TheNewEra
Profile Joined March 2011
Germany3128 Posts
June 12 2014 00:07 GMT
#91
Great write-up TB. I really enjoy this kind of post mortem threads for the insight they provide. So far my favorite sc2 event in 2014. The quality of the games + the casting of Artosis and yourself was just great.
Midas <3 Casy <3 BeSt <3 | Pray to Doh-men, heathens! | Zwischen Harz und Heideland
caznitch
Profile Joined July 2012
Canada645 Posts
Last Edited: 2014-06-12 00:29:23
June 12 2014 00:28 GMT
#92
So when is the next one??? Also what do you think of crowd funding? I feel as though you could have raised 20k in 2 days if you announced that line up and charged $5 to watch.

edit: I am talking out of my ass as I actually have no clue what people would pay apart from myself.
why?
jakethesnake
Profile Blog Joined May 2011
Canada4948 Posts
June 12 2014 00:28 GMT
#93
The only thing that I would consider changing about that tournament would be getting Flash to do less SCV pulls.

Also, with WCS AM, I don't think it is as necessary to do another AM only tournament, especially with how bad the players treated it last time. This formula worked and I really hope we get to watch another one. Congrats on the successful tournament! I watched so many SC2 games last weekend, and yet I still had to go back and watch some of the VODs because it really was that good.
Community Newsjjakji || jjakji || jjakji || jjakji || jjakji || jjakji || jjakji nshoseo.jpg
TotalBiscuit
Profile Blog Joined March 2010
United Kingdom5437 Posts
Last Edited: 2014-06-12 00:33:35
June 12 2014 00:31 GMT
#94
I've had some questions about costs. I don't really want to go into specifics, that would not be kosher with the sponsor, but the cost factors break down as follows.

$10,000 prizepool
Production costs for ad (fairly minimal, since I did the VO work for free)
Production costs for microsite
Artosis casting fee

Everything else was either done by me (so opportunity cost) or provided free and breaks down to.

9 trailer videos
Intro, pre-game, post-game, break video loops (I used stock footage for this that cost me about $40 in total for licenses, then manipulated it and added elements to make the loops)
Art assets including player portraits, promotional poster images, bracket PSDs, logos (all of these were done by my graphic designer/editor who is salaried fulltime to Cynicalbrit.com)
VoD editing (done by my graphic editor as part of his salaried work)
My casting (done without fee in return for footage rights and 100% of ad revenue on stream and VoDs)
Axioms casting (done without fee in return for footage rights and 100% of ad revenue on stream and VoDs)
NeoTVs casting (done without fee in return for footage rights and 100% of ad revenue on stream and VoDs)
Rebroadcast maintainence (basically monitoring the stream and playing the ads at the right time during the rebroadcast. Done by my assistant manager as part of her salaried work)

The event generated enough ad revenue to justify the time spent. If it hadn't it wouldn't have mattered, the event was immensely fun to organize and present, but it just so happens we monetized this one very well, hit key well-monetized demographics (primarily America) and got our VoDs out quickly with a reasonable number of mid-roll ads in place. The event also generated a number of paying subscribers. Overall I'd call it a financial success relative to my other events for me and the cost for Sandisk was kept at a minimum.


So when is the next one??? Also what do you think of crowd funding? I feel as though you could have raised 20k in 2 days if you announced that line up and charged $5 to watch.


I remember the last time someone tried to do payperview, they got hated horribly for it. I doubt I'd take that risk.
CommentatorHost of SHOUTcraft Clan Wars- http://www.mlg.tv/shoutcraft
jax1492
Profile Joined November 2009
United States1632 Posts
June 12 2014 00:34 GMT
#95
When you get the best players, you get incredible games, i really enjoyed every match ... only way i would have enjoyed it more was if flash won

nothing against HSC, but 2nd tier Koreans are not that exciting. Kespa Koreans, amazing.
SCkad
Profile Joined March 2012
Scotland97 Posts
June 12 2014 01:03 GMT
#96
it seems that the important question is whether or not the sponsorship of the tournament did enough to convince Sandisk that Esport's tournaments are a worthwhile form of advertising and whether they will continue to sponsor them.

in terms of the tournament itself the only thing that could have been better would have been the rebroadcasts put later in the day to aid the European viewers, but as people have already said HSC so out of your hands with that one.

but yeah, it'd be great if Sandisk would do what the SCA sponsors (Ting?) did with their post-mortem though i can understand if they choose not to. It does however sound like it was much more successful for Sandisk than Ting which is good.
To hell with it
Kimb3r
Profile Joined April 2010
Germany744 Posts
June 12 2014 01:17 GMT
#97
Thanks man.. I couldn't watch any match because of my bad internet, but like always good work!
Maru | Dark | Zest | Reynor | Scarlett
BathTubNZ
Profile Joined December 2011
New Zealand2556 Posts
June 12 2014 01:32 GMT
#98
I enjoyed it quite a bit. A great event all round. I missed you casting with Apollo a little.

When is the next one!
Kogut
Profile Blog Joined September 2010
United States147 Posts
June 12 2014 01:41 GMT
#99
I heard you did a good job. I wasn't able to watch the actual broadcasts here in New York, and when I tried from your Twitch page, I was prompted to pay you a monthly subscription fee. I closed the window and did something else.
CHILL GET OUT
Zarzob
Profile Joined June 2014
New Zealand1 Post
Last Edited: 2014-06-12 02:19:55
June 12 2014 01:44 GMT
#100
Hi TB,

First of all, it was a great show put on. Kudos to you for organising this. It definitely showcased the best of the best and I look forward to the next tournaments if there are any.

I have a couple of ideas on how to increase the viewership. Your way of thinking about skill is good, and should almost always be the number one priority. However while these players definitely have the skill to produce really great games, I think you should also try to focus on things other than the games themselves for the next tournament. This tournament was kind of like "These guys are playing. Watch the games, and then the tournament is over. Thanks for watching, goodbye!"

If you were a viewer, what would entice you even more to watch a tournament? Well, you already have the best of the best players, so skill has been ticked off. What else is there?

Another way to bring in a whole new set of unique viewers is fun/personality. What about hyping the players up by doing some teasers/highlight videos of the best plays of each player with little hyping up of their achievements? Not only of their personal achievements, but some stats of the players (ie. Flash has never played a bo7 TvP, etc). Nestea still has a big fanbase not only because of his former domination, but because Tastosis has hyped him up so much that people absolutely love him, even though he hasn't been in his dominating form for the longest time now.

A lot of the Kespa koreans (except Flash) don't have a huge following because they only really attend Korean tournaments. We need a way for viewers be more excited about the actual players for the players, as well as their skill level, and also a way for viewers to relate to the fans. A way for them to connect a bit more than just watching the games for them.

What about doing some post and/or pre game interviews with the players? This could possibly help the viewers relate to the players even more, and give an insight into what these godlike players think during these types of matches, and maybe get some more down to earth questions like "what do you eat for breakfast" and stuff for a bit of fun and laughs. Questions could also be taken from the community in the interview. One problem I see with cross-language interviews is it takes a long time for translation, and the excitement gets lost during translation. A way to counter this would be to do the interviews off-air, and edit it to have the answers directly after the question, in Korean but with subtitles. During the off-air interview, you could have a short segment for highlights from the tournament.

What about some prizes for contributing to the tournament? Lets say you subscribe to your channel, where each subscription contributes to the final prize pool, and at the end of the tournament, two subscribers win the chance to play a 2v2 with Flash, DRG or whoever they choose as their teammate. This could be done via supporting the sponsor, ie not by subscriptions, but by buying a Sandisk SSD.

I know these are probably outrageous/impossible requests due to the tight schedule and competitiveness of Kespa and Kespa players, but nevertheless I'm just giving some suggestions that I think would bring a whole lot more unique viewers in to have some other attraction other than the high level of games. Hope to hear your feedback (whether good or bad), as you've proved your insight into viewership and games by this tournament.
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