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On January 01 2016 11:50 Clonester wrote:
Its a good buy for Activision Blizzard. They had to use the ESL for every of their major esport title and that couldnt be what they wanted. With the MLG, they get the know how to run all their leagues (at least in US) by their own
Should i remind you of 2013 WCS qualifiers and actual event run by MLG?
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On January 02 2016 02:26 Frankon wrote:Show nested quote +On January 01 2016 11:50 Clonester wrote:
Its a good buy for Activision Blizzard. They had to use the ESL for every of their major esport title and that couldnt be what they wanted. With the MLG, they get the know how to run all their leagues (at least in US) by their own
Should i remind you of 2013 WCS qualifiers and actual event run by MLG?
Yeah but what do you want to say? Blizzard took over major parts "assets" of MLG and thus will controll it. It is much better for Activision Blizzard to run their Esport tournaments for their games by their own instead of paying a partner in doing it. They had to use the ESL for every game they had atm (CoD, Heroes, Cardstone, Overwatch and SC II) and now they do not have to use the ESL anymore. They got more control and dont have to pay a 3rd party. It is a good buy, even when MLG had issues in the past, they got their own Esport Brands soon under their full control, at least in the US.
When they baught also the MLG player, they got a streaming plattform they could directly merge into Blizzard launcher and all games and call it Blizzard Player. They could even try to avoid twitch in that case and force even more control over their brands.
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it'll be interesting to see if the MLG brand survives this move by ATVI.
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4137 Posts
On January 02 2016 02:26 Frankon wrote:Show nested quote +On January 01 2016 11:50 Clonester wrote:
Its a good buy for Activision Blizzard. They had to use the ESL for every of their major esport title and that couldnt be what they wanted. With the MLG, they get the know how to run all their leagues (at least in US) by their own
Should i remind you of 2013 WCS qualifiers and actual event run by MLG?
rather blizz forced mlg to do wcs. mlg didnt want to because "the wcs 2013 plan" came too late if i remember correctly.
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I wonder if they are going to use twitch or their streaming platform. I hope for twitch to get some good competition.
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I have litteraly no idea what to do with that information. Does it means we'll have 2010/11 style MLGs, with sc2 and a bunch of other games ? Or does it means nothing for sc2 ?
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should also be overwatch stuff later on, as some new activision esport division was supposed to do the esport part of it. Doubt it has to much to do with Sc2 atleast in the beginning.
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Russian Federation262 Posts
I think this is huge and will result in a great esports content to come in future years!
Big up!
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Sundance is finally gone. I remember how he tried to convince everyone that "extended series" made sense, when it clearly did not.
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I am so confused right now lol
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I'm fairly certain this is more focused around the Activision part, more specifically the Call of Duty scene since COD has moved away from being MLG exclusive and is now on twitch, but I guess Activision still wants to use MLG assets to set up tournaments like they were doing for the past years. I doubt this has much of anything to do with SC2
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On January 02 2016 08:22 usopsama wrote:
Sundance is finally gone. I remember how he tried to convince everyone that "extended series" made sense, when it clearly did not.
While that was certainly a bad idea, I like him overall :/ Sad day.
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China6330 Posts
Once again for people that don't understand this move:
ATVI purchased assets from MLG, which means they got MLG's equipment, studio and some if not the majority of their production personnel's contract, they did not purchase the company or the brand, they bought the things that MLG used to do MLG stuff to do ATVI's own stuff, that may or may not be Starcraft related.
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On January 02 2016 15:01 digmouse wrote:they did not purchase the company or the brand,
the agreement requires MLG to change their corporate name to 'MLG Legacy Holdings, Inc'.
when Kotick acquires stuff he often likes to acquire the brand as well. it remains to be seen if ATVI can now use the MLG brand. if any one knows for sure feel free to jump in with some info please.
On January 02 2016 15:01 digmouse wrote:
Once again for people that don't understand this move:
although many people in this thread are making basic errors regarding this deal it is a complex one and requires a lengthy and thorough examination to fully grasp it. the "carve out plan" is not finalized or even set up.
also, because this is a single source story... it is being treated as a rumour by some.
http://www.forbes.com/sites/insertcoin/2016/01/01/what-it-means-if-activision-blizzard-is-really-buying-mlg-for-46m/
we'll probably have to wait until tuesday for the full results of this deal to come to light. normally, in a purchase like this ATVI and Kotick scream it from the rooftops in a press release. did it get leaked because ATVI has been negotiating with dozens of stakeholders? maybe.
here is some independent confirmation
also, according to Adam Apicella the CS:Go event in march is still going on as planned... i wonder if it'll be under the MLG brand?
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I suppose it was just an expensive hobby after all.
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On January 02 2016 15:01 digmouse wrote:
Once again for people that don't understand this move:
ATVI purchased assets from MLG, which means they got MLG's equipment, studio and some if not the majority of their production personnel's contract, they did not purchase the company or the brand, they bought the things that MLG used to do MLG stuff to do ATVI's own stuff, that may or may not be Starcraft related.
Brand name is an intangible asset like goodwill for example. You can buy it.
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When Kotick's original gang acquired Activision that is essentially all they bought.
late 70s and early 80s good will. there was nothing else left.
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On January 02 2016 21:23 RvB wrote:Show nested quote +On January 02 2016 15:01 digmouse wrote:
Once again for people that don't understand this move:
ATVI purchased assets from MLG, which means they got MLG's equipment, studio and some if not the majority of their production personnel's contract, they did not purchase the company or the brand, they bought the things that MLG used to do MLG stuff to do ATVI's own stuff, that may or may not be Starcraft related. Brand name is an intangible asset like goodwill for example. You can buy it.
Indeed. It would probably be that some of the things they didn't buy were things like MLG TV, Gamebattles, the user database, the forums, the store and any inventory etc. Things that wouldn't really fit with them since they are duplicates or focus on unrelated games. Or if they did buy MLG.tv it might signal a move from Twitch to get more control.
It would be interesting to see if they did get and do stick with the MLG name or not. In would make some sense in a way, but in others it moves away from the Activision/Blizzard brands so in that sense it doesn't make much sense.
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On January 03 2016 08:17 Lonyo wrote:Show nested quote +On January 02 2016 21:23 RvB wrote:On January 02 2016 15:01 digmouse wrote:
Once again for people that don't understand this move:
ATVI purchased assets from MLG, which means they got MLG's equipment, studio and some if not the majority of their production personnel's contract, they did not purchase the company or the brand, they bought the things that MLG used to do MLG stuff to do ATVI's own stuff, that may or may not be Starcraft related. Brand name is an intangible asset like goodwill for example. You can buy it. Indeed. It would probably be that some of the things they didn't buy were things like MLG TV, Gamebattles, the user database, the forums, the store and any inventory etc. Things that wouldn't really fit with them since they are duplicates or focus on unrelated games. Or if they did buy MLG.tv it might signal a move from Twitch to get more control. It would be interesting to see if they did get and do stick with the MLG name or not. In would make some sense in a way, but in others it moves away from the Activision/Blizzard brands so in that sense it doesn't make much sense.
Bornstein, Kotick and Sepso have indicated this 3rd ATVI subsidiary is on par with the other 2 subsidiaries. So this 3rd subsidiary having its own distinct brand and name like "Activision" or "Blizzard" is not out of the realm of possibility. In fact, if the 3rd subsidiary is not named MLG then ATVI will probably give it its own name and brand and logo.
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EPT
