EPTActivision-Blizzard acquires MLG - Page 7
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JimmyJRaynor
Canada16707 Posts
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iloveav
Poland1478 Posts
On January 01 2016 11:08 T.O.P. wrote: That's not bad. I can't believe MLG is worth 46 million. I always thought those investors were going to lose everything. Its a brand purchase, same as apple buying beats. MLG did some good stuff in the past. | ||
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JimmyJRaynor
Canada16707 Posts
Crane, Whitehead, and Kaplan had god-like reputations for what they could make the Atari 2600 do. Kotick wanted that "rub". If its one thing Kotick knows how to do... its acquire existing brands. i'm sure he knows what he is doing with this move to acquire the MLG brand. the impression you get from the Kotick critics in this thread is that Activision was some kind of high-flying super machine in 1991 pumping out the greatest games ever made. Nothing could be further from the truth. Kotick resurrected Activision from the ashes of the 1990 Recession. Bob Kotick: Game Publisher Hero | ||
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lestye
United States4163 Posts
On January 06 2016 05:40 JimmyJRaynor wrote: i'd like to see MLG.tv become a legit competitor to Twitch.tv. this isn't an ATVI v. EA comment; its ATVI versus the world..it is not ATVI versus the EA straw-man. its ATVI's investment in RTS versus every other publisher on the face of god's green earth. idk, ideally I would like a competitor to Twitch, but I wonder if it's even possible. I think they're kinda like Youtube at the point. No studio on Earth would be stupid to have a trailer/movie content exclusively on another website like dailymotion (for the sake of argument) liveleak, it just destroys the exposure you'd get. And I think that's the case with esports as well. And so far ATVI has put way more effort into RTS than any other publisher on Earth, which was my point. | ||
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JimmyJRaynor
Canada16707 Posts
so the claim in this article is that investors are happy with the MLG acquisition and as a result ATVI stock price rose. On January 06 2016 06:28 pure.Wasted wrote: But in reality I think SC2 is too small to be on Bobby Kotick's radar. Despite my jabs at the guy, I don't think this will affect us in any way. your speculation is off the mark here unless you are going to claim "Kotick's radar" is a meaningless phrase. all these new pricing schemes and pre-order bonuses have ATVI fingerprints all over them. in fact, every revenue model is all ATVI, all the way. ATVI considers SC to be one of its 8 most important IPs on their Investor Relations page. Kotick is well aware of every single word in the Investor Relations page. The guy is acutely image conscious. so ya SC is on his radar and ATVIs radar. | ||
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lestye
United States4163 Posts
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Advantageous
China1350 Posts
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JimmyJRaynor
Canada16707 Posts
On January 07 2016 04:16 lestye wrote: You seem to be a huge fanboy, Jimmy. What did you think of his acting career? thanks for conceding.  i'm happy the SC2 competitive ladder continues to get supported and the credit for that goes right to the top. ATVI stock has gone down since this announcement, but somehow ATVI got the message out that the stock went up due to this move. LOL. | ||
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drifterr
23 Posts
On January 07 2016 08:50 Advantageous wrote: Blizzard shouldve honestly just let MLG rot... MLG abandoned their biggest viewership when they decided to drop all PC games to focus on console... well overwatch will be launched for consoles too, so this move make sens for blizzard. they have a strong marketing channel which consists of a huge viewership who is the perfect audience for overwatch. also blizzard has the money to bring at least their pc titles back to mlg. | ||
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Doodsmack
United States7224 Posts
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y0su
Finland7871 Posts
I'm mostly curious how they'll use some of the property... | ||
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