• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 15:58
CEST 21:58
KST 04:58
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Power Rank - Esports World Cup 202560RSL Season 1 - Final Week9[ASL19] Finals Recap: Standing Tall15HomeStory Cup 27 - Info & Preview18Classic wins Code S Season 2 (2025)16
Community News
BSL Team Wars - Bonyth, Dewalt, Hawk & Sziky teams10Weekly Cups (July 14-20): Final Check-up0Esports World Cup 2025 - Brackets Revealed19Weekly Cups (July 7-13): Classic continues to roll8Team TLMC #5 - Submission re-extension4
StarCraft 2
General
What tournaments are world championships? #1: Maru - Greatest Players of All Time The StarCraft 2 GOAT - An in-depth analysis The GOAT ranking of GOAT rankings Power Rank - Esports World Cup 2025
Tourneys
Esports World Cup 2025 Sparkling Tuna Cup - Weekly Open Tournament FEL Cracov 2025 (July 27) - $8000 live event Master Swan Open (Global Bronze-Master 2) Sea Duckling Open (Global, Bronze-Diamond)
Strategy
How did i lose this ZvP, whats the proper response
Custom Maps
External Content
Mutation #239 Bad Weather Mutation # 483 Kill Bot Wars Mutation # 482 Wheel of Misfortune Mutation # 481 Fear and Lava
Brood War
General
Ginuda's JaeDong Interview Series [Update] ShieldBattery: 2025 Redesign BGH Auto Balance -> http://bghmmr.eu/ BW General Discussion Dewalt's Show Matches in China
Tourneys
[Megathread] Daily Proleagues CSL Xiamen International Invitational [CSLPRO] It's CSLAN Season! - Last Chance [BSL 2v2] ProLeague Season 3 - Friday 21:00 CET
Strategy
Does 1 second matter in StarCraft? [G] Mineral Boosting Simple Questions, Simple Answers
Other Games
General Games
Stormgate/Frost Giant Megathread Nintendo Switch Thread [MMORPG] Tree of Savior (Successor of Ragnarok) Path of Exile CCLP - Command & Conquer League Project
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread Vanilla Mini Mafia
Community
General
Things Aren’t Peaceful in Palestine Stop Killing Games - European Citizens Initiative Russo-Ukrainian War Thread US Politics Mega-thread Post Pic of your Favorite Food!
Fan Clubs
SKT1 Classic Fan Club!
Media & Entertainment
[\m/] Heavy Metal Thread Anime Discussion Thread Movie Discussion! [Manga] One Piece Korean Music Discussion
Sports
Formula 1 Discussion 2024 - 2025 Football Thread TeamLiquid Health and Fitness Initiative For 2023 NBA General Discussion
World Cup 2022
Tech Support
Installation of Windows 10 suck at "just a moment" Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List
Blogs
Ping To Win? Pings And Their…
TrAiDoS
momentary artworks from des…
tankgirl
from making sc maps to makin…
Husyelt
StarCraft improvement
iopq
Socialism Anyone?
GreenHorizons
Eight Anniversary as a TL…
Mizenhauer
Customize Sidebar...

Website Feedback

Closed Threads



Active: 802 users

Money in Starcraft 2. Where does it come from? - Page 2

Forum Index > SC2 General
Post a Reply
Prev 1 2 3 4 Next All
iiNsAnE
Profile Joined April 2011
Germany140 Posts
May 29 2011 16:15 GMT
#21
Like some already said the money is coming from the ads and the sponsors.

And for me it makes a huge difference in my way of seeing a company. If I have the choice between a product of Razer/Steelseries (or any other company that supports eSport) I would rather buy those than the products from any other company.
What I want to say is: "If you don't give a shit which mouse you have, make it a Razer" (or any other "eSport company"), because if you support them they will realise that it pays off to support eSport and that is what I want to achieve by supporting those companies.
@insane_csgo
Rushingwolf
Profile Joined October 2010
78 Posts
May 29 2011 16:15 GMT
#22
thanks for all the info guys cleard up a lot for me, I find the financial side of sc2 quite interesting.


On May 30 2011 01:03 Acritter wrote:
Money comes from two sources: pay-to-watch, as we see in the NASL and GSL, and advertising. Companies believe that it is worth their money to advertise to us, so they will continue to advertise. I for one can't think of any time that I've bought something I've seen advertised because of the advertisement, but I guess it's a good business strategy. I'm not complaining if it sponsors a sport I enjoy watching.


I've never seen an ad on Nasl before..who's sponsoring them?

On May 30 2011 00:57 Zeroes wrote:
I have bought monster energy drinks they are pretty good

There are also people like FXO boss who are just rich and wants to own a team.



who's the FXO boss?


Zechs
Profile Blog Joined August 2010
United Kingdom321 Posts
May 29 2011 16:17 GMT
#23
The vast, vast majority (probably around 90%) is from sponsors. It's changing a little bit with pay-per-view streaming, which is a good thing IMO, even though i'm broke-ass. Streaming is less vulnerable and more reliable. Good sponsors are a fine thing, but hard to come by.
Esports and stuff: zechleton.tumblr.com
coplice_
Profile Joined July 2010
Canada128 Posts
May 29 2011 16:19 GMT
#24
who's the FXO boss?


http://www.fxopen.com/
"the CIA should start using TvT as a torture technique" - telcontar
Marou
Profile Blog Joined April 2010
Germany1371 Posts
May 29 2011 16:24 GMT
#25
On May 30 2011 00:51 Rushingwolf wrote:
Starcraft 2 is not a bad game by all means, for me it lacks quite a large part of the fun factor of playing video games which was sacrificed for the game to be balanced and a competitive, but still i think the money thrown at it, is totally out of proportion.


Starcraft2 is a fun game, it could have been more fun without the colossus but anyways we have expansions coming so hopefully we'll have something as fun as BW.

Also there is never enougth money in esports. As long as SC2 Players are winning less than soccer player, we can throw more cash in.
twitter@RickyMarou
Primadog
Profile Blog Joined April 2010
United States4411 Posts
Last Edited: 2011-05-29 16:37:38
May 29 2011 16:29 GMT
#26
Show nested quote +
On May 30 2011 01:03 Acritter wrote:
Money comes from two sources: pay-to-watch, as we see in the NASL and GSL, and advertising. Companies believe that it is worth their money to advertise to us, so they will continue to advertise. I for one can't think of any time that I've bought something I've seen advertised because of the advertisement, but I guess it's a good business strategy. I'm not complaining if it sponsors a sport I enjoy watching.


I've never seen an ad on Nasl before..who's sponsoring them?


http://www.teamliquid.net/blogs/viewblog.php?topic_id=224152#15
http://www.teamliquid.net/blogs/viewblog.php?topic_id=224152&currentpage=2#29
Thank God and gunrun.
PhiliBiRD
Profile Joined November 2009
United States2643 Posts
May 29 2011 16:36 GMT
#27
when you build it, they will come.


anything that has viewers, fans... can flourish like SC2 has. that's all that is needed. big companies will sponsor nearly anything as long as its legal, all just if you have the viewers.

for sponsors, its purely advertising.
fams
Profile Blog Joined June 2009
Canada731 Posts
May 29 2011 16:39 GMT
#28
"Coaching:
People pay "pros" money for advice and coaching in starcraft 2 ranged from 10$/€ up to 300$ an hour."


What player is getting $300 an hour for coaching?
http://www.twitter.com/famsytron/
coplice_
Profile Joined July 2010
Canada128 Posts
May 29 2011 16:40 GMT
#29
On May 30 2011 01:39 fams wrote:
"Coaching:
People pay "pros" money for advice and coaching in starcraft 2 ranged from 10$/€ up to 300$ an hour."


What player is getting $300 an hour for coaching?


IdrA, but its because he doesn't want to coach. I think someone paid that much, or maybe it was down to $150/hr for his brother's birthday.
"the CIA should start using TvT as a torture technique" - telcontar
Rushingwolf
Profile Joined October 2010
78 Posts
May 29 2011 16:41 GMT
#30
idra, normally 150$ when he's got little time he doubles it^^
Bombmk
Profile Joined May 2011
Denmark95 Posts
May 29 2011 16:44 GMT
#31
On May 30 2011 01:05 Arcanewinds wrote:
To be honest, you can say that about almost anything that is played competitively.

As long as there are viewers, there is going to be a lot of money around it.

Just look as football for a prime example ;D, do some players really deserve to be paid 1mil+ for every game?

Maybe not, but do the advertisement companies and football teams feel that they are worth spending this much on? Looks like they do .


A large part of the also money comes from TV rights. Paid for by the viewers - (and again advertisement companies). My point being that that not all of it is generated by sponsorships/advertisement, but semi-directly from people wanting watch the events.

Just to add that in there. Your point still holds.
?
manloveman
Profile Joined April 2011
424 Posts
May 29 2011 16:45 GMT
#32
The big companies have been struggleling to hit a certain demography, in which Im a very typical example (from some business guy, who was on a podcast on honcast.com a while back)

White male age ~18 - ~35
Has (or is studying) a form of higher education, generally college or university.
Middleclass.
Doesnt own a tv or radio.
Finds entertainment almost exclusively online (games, forums, e-sports, etc).

This is not in anyway exclusiv, but a typical example. Apparently this is a big enough group, to actually get attention in the marketing departments from large companies.


Gaga
Profile Joined September 2010
Germany433 Posts
May 29 2011 16:51 GMT
#33
[B]
This is not in anyway exclusiv, but a typical example. Apparently this is a big enough group, to actually get attention in the marketing departments from large companies.


dooesnt need to be big ... just need to have much money in the future.

Obviously thats people in universities or on another form of higher education.
theburricane
Profile Joined April 2010
United States65 Posts
May 29 2011 17:00 GMT
#34
As you said, you're a university student pinching pennies. There are many other people in a different financial place in their lives, and they are more than willing to spend what they're making on SC2 and its related goodies.

Before I bought my Razer Spectre I had never owned a piece of 'specialized' gaming equipment before. When I decided to get a new mouse I had so many options in front of me, and one] of the deciding factors ended up being the (then) recent sponsorship of TL by Razer. It's not like the only affect ads have on us is a subliminal, Orwellian presence conforming our desires to what the corporations want. It also factors in awareness and trust.

As far as "people with normal jobs go", I think it's more helpful to know how many fans have "normal jobs" versus "abnormal jobs." If people with "normal jobs" earn < 10€/hour but make up a small portion of SC2 fans, it makes more sense to think of people with "abnormal jobs" earning twice that or more.

Why do you feel the money thrown at SC2 is out of proportion? It has a huge fanbase who regularly spend money on expensive items such as computer hardware and accessories. It has passionate fans and players. It has a worldwide presence and the attention of many international sponsors. It is a game designed to be competitively balanced and engaging to spectators. Maybe it's 'out of proportion' in that not enough money is thrown at it.
There's a pie cooling on the windowsill. Make nice with him and the PIE IS MINE.
manloveman
Profile Joined April 2011
424 Posts
May 29 2011 17:00 GMT
#35
On May 30 2011 01:51 Gaga wrote:
Show nested quote +
[B]
This is not in anyway exclusiv, but a typical example. Apparently this is a big enough group, to actually get attention in the marketing departments from large companies.


dooesnt need to be big ... just need to have much money in the future.

Obviously thats people in universities or on another form of higher education.


Point is not so much about money, but the fact that its hard to reach students / other in mentioned group with commercials consistantly, but can be done relatively cheap through esports
Xova
Profile Joined November 2010
United States342 Posts
May 29 2011 17:02 GMT
#36
Another one?
If you're a Starcraft fan, you're an Lim Yo Hwan fan.
I_Love_Bacon
Profile Blog Joined August 2009
United States5765 Posts
May 29 2011 17:06 GMT
#37
Money goes in; content comes out

You can't explain that.

I'm surprised anytime I see people bring up how people find sponsors and things like that. Companies pay thousands upon thousands of dollars for a tiny decal to be put on a racecar that probably wont be mentioned or hardly seen, where esports offers many companies direct access to the customers they're looking for in an environment they'll accept it.
" i havent been playin sc2 but i woke up w/ a boner and i really had to pee... and my crisis management and micro was really something to behold. it inspired me to play some games today" -Liquid'Tyler
VTPerfect
Profile Blog Joined March 2011
United States487 Posts
May 29 2011 17:09 GMT
#38
as glamorous as it sounds you can't just cast 2 days and do nothing. to get that kind of revenue you have to be very popular, and popularity can drop quickly if your not constantly practicing and doing well in events.
Laerties
Profile Blog Joined March 2010
United States361 Posts
May 29 2011 17:14 GMT
#39
Most people, myself included appreciate when companies feed the community money for advertisements. That isn't typical of most advertising. Usually people are annoyed when they are advertised to, but most of the SC community is just glad to receive support. I think that is a really attractive scenario for companies who are trying to hype their products.
Happiness is when what you think, what you say, and what you do are in harmony.
KiF1rE
Profile Blog Joined November 2009
United States964 Posts
May 29 2011 17:38 GMT
#40
some of the money just comes from the players, Correct me if im wrong but technically the starcraft 2 competitors at MLG are essentially paying 5 grand. 70*272 is 19040 and there is only 14000 in prize money. which is roughly 18 dollars per person to compete that doesnt go back to the prize pool, kind of like a poker tournament except we dont list our entry fee as 52+18. Now i honestly dont know how sponsors factor into a tournament like this or how the code A spots and stuff are financed as well nor the spectator fees. But there is operating costs. It would be cool if someone had any further information on that.

But my point is that its community demand for an event like that, is essentially where the core of the money is coming from for an event like that.
Prev 1 2 3 4 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 14h 2m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
JuggernautJason149
Nathanias 102
BRAT_OK 48
MindelVK 46
StarCraft: Brood War
Bisu 1458
Larva 742
TY 183
sas.Sziky 36
Aegong 27
JulyZerg 7
Dota 2
capcasts90
Counter-Strike
fl0m2800
Stewie2K418
Heroes of the Storm
Liquid`Hasu507
Other Games
tarik_tv5180
Grubby2464
FrodaN2308
Hui .303
oskar173
crisheroes138
Sick58
Trikslyr55
PPMD27
Organizations
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 23 non-featured ]
StarCraft 2
• poizon28 27
• StrangeGG 21
• tFFMrPink 10
• LUISG 9
• Adnapsc2 6
• Migwel
• AfreecaTV YouTube
• sooper7s
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
StarCraft: Brood War
• 80smullet 22
• FirePhoenix5
• HerbMon 1
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• masondota22252
• WagamamaTV951
League of Legends
• Nemesis4612
• Doublelift3190
Other Games
• imaqtpie1115
Upcoming Events
CranKy Ducklings
14h 2m
BSL20 Non-Korean Champi…
18h 2m
CSO Cup
20h 2m
BSL20 Non-Korean Champi…
22h 2m
Bonyth vs Sziky
Dewalt vs Hawk
Hawk vs QiaoGege
Sziky vs Dewalt
Mihu vs Bonyth
Zhanhun vs QiaoGege
QiaoGege vs Fengzi
FEL
1d 13h
BSL20 Non-Korean Champi…
1d 18h
BSL20 Non-Korean Champi…
1d 22h
Bonyth vs Zhanhun
Dewalt vs Mihu
Hawk vs Sziky
Sziky vs QiaoGege
Mihu vs Hawk
Zhanhun vs Dewalt
Fengzi vs Bonyth
Sparkling Tuna Cup
3 days
Online Event
3 days
uThermal 2v2 Circuit
4 days
[ Show More ]
The PondCast
5 days
Replay Cast
6 days
Liquipedia Results

Completed

CSL Xiamen Invitational
Championship of Russia 2025
Murky Cup #2

Ongoing

Copa Latinoamericana 4
Jiahua Invitational
BSL20 Non-Korean Championship
CC Div. A S7
Underdog Cup #2
IEM Cologne 2025
FISSURE Playground #1
BLAST.tv Austin Major 2025
ESL Impact League Season 7
IEM Dallas 2025
PGL Astana 2025
Asian Champions League '25

Upcoming

CSLPRO Last Chance 2025
ASL Season 20: Qualifier #1
ASL Season 20: Qualifier #2
ASL Season 20
CSLPRO Chat StarLAN 3
BSL Season 21
RSL Revival: Season 2
Maestros of the Game
SEL Season 2 Championship
uThermal 2v2 Main Event
FEL Cracov 2025
HCC Europe
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.