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The Games Industry And ATVI - Page 7

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JimmyJRaynor
Profile Blog Joined April 2010
Canada16699 Posts
Last Edited: 2019-02-13 17:44:31
February 13 2019 17:36 GMT
#121
On February 14 2019 02:20 Plansix wrote:
Bobby Kotick is from the box retail industry and that is how he functions.

You could argue all i know is cars because my first part time job was sweeping the floors of an autobody shop.
Kotick has been in the video game biz for 32+ years and he is 55. Kotick is a video game guy.

What great titles did Activision produce in 1988, 1989, and 1990 leading up to Kotick's purchase? What amazing studios were pumping out great games? None.

Kotick rebuilt Activision from the ground up in 1991... there was nothing left of it by 1991.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
Plansix
Profile Blog Joined April 2011
United States60190 Posts
Last Edited: 2019-02-13 17:44:01
February 13 2019 17:43 GMT
#122
On February 14 2019 02:36 JimmyJRaynor wrote:
Show nested quote +
On February 14 2019 02:20 Plansix wrote:
Bobby Kotick is from the box retail industry and that is how he functions.

You could argue all i know is cars because my first part time job was sweeping the floors of an autobody shop.
Kotick has been in the video game biz for 32+ years and he is 55. Kotick is a video game guy.

My guy, I've followed the video game industry for my entire adult live. I know exactly who Bobby Kotick is and how he sees the video game industry. He has been more than clear about it over the years. My assessment is unchanged.
I have the Honor to be your Obedient Servant, P.6
TL+ Member
JimmyJRaynor
Profile Blog Joined April 2010
Canada16699 Posts
Last Edited: 2019-02-13 18:04:22
February 13 2019 17:44 GMT
#123
What great titles did Activision produce in 1988, 1989, and 1990 leading up to Kotick's purchase? What amazing studios were pumping out great games? None.
https://en.wikipedia.org/wiki/1988_in_video_gaming
https://en.wikipedia.org/wiki/1989_in_video_gaming
https://en.wikipedia.org/wiki/1990_in_video_gaming

Kotick rebuilt Activision from the ground up in 1991... there was nothing left of it by 1991. That is what makes Kotick a video game guy.

What Kotick purchased was the fond memories from 1980 to 1983 of Activision's hey-day. The teenagers that obsessed over those great Atari 2600 games were now in their prime earning years. From 1980 to 1983 i'm referring to legendary titles like Pitfall , River Raid, Chopper Command, Robot Tank.

Kotick showed great vision in getting Activision off the scrap heap in 1990.

On February 14 2019 02:43 Plansix wrote:
My guy, I've followed the video game industry for my entire adult live.

check my signature. that is why Activision was born in 1979. i'm a bit of a video game history buff myself.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
Plansix
Profile Blog Joined April 2011
United States60190 Posts
February 13 2019 18:04 GMT
#124
Who cares? Bobby Kotick is the following person:

https://www.gamespot.com/articles/activision-games-to-bypass-consoles/1100-6226758/

When he wasn’t promoting the company’s games or technology, Kotick was celebrating its laserlike focus on the bottom line. He pointed to changes he implemented in the past as being particularly beneficial, such as designing the employee incentive program so it "really rewards profit and nothing else."
"You have studio heads who five years ago didn’t know the difference between a balance sheet and a bed sheet who are now arguing allocations in our CFO’s office pretty regularly," Kotick said.

He later added, "We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."

If that sounds like it would create a corporate culture that isn’t all sunshine and hugs, then it’s mission accomplished for Kotick. The executive said that he has tried to instill into the company culture "skepticism, pessimism, and fear" of the global economic downturn, adding, "We are very good at keeping people focused on the deep depression."


This is the guy. He wants to buy up creative studios with ideas that sell. Take their tech and systems to pump out a game every holiday until people stop buying it and then fire everyone involved in making it. That is the model. It is juicing the creativity out of people until the game fails or the people leave. And now he has finally gotten to do it to Blizzard after all this time.

So if there is a video game series or creative team that makes video games you like, better hope Activision doesn't buy them. Because come hell or high water, Bobby Kotick and his team of executives are going to crush the creativity and craft right out of that thing you like.

But yes, he does make money for shareholders and that makes him meritorious in the eyes of people who buy into that shit. I don't because he isn't cutting me a check and I like good games made by creative people.
I have the Honor to be your Obedient Servant, P.6
TL+ Member
JimmyJRaynor
Profile Blog Joined April 2010
Canada16699 Posts
Last Edited: 2019-02-13 18:10:25
February 13 2019 18:08 GMT
#125
On February 14 2019 03:04 Plansix wrote:
Who cares? Bobby Kotick is the following person:

Kotick is a video game guy... he has been in the industry for the vast majority of his adult life.
On February 14 2019 03:04 Plansix wrote:
But yes, he does make money for shareholders and that makes him meritorious in the eyes of people who buy into that shit. I don't because he isn't cutting me a check and I like good games made by creative people.

There were no shareholders and no creative people in 1990, and he built Activision from nothing.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
Plansix
Profile Blog Joined April 2011
United States60190 Posts
February 13 2019 18:20 GMT
#126
Somewhere there is a CEO of a payday lending service that build this company from nothing and is very successful. That dude is still a piece of shit because payday lending is a garbage industry for predators.

Bobby Kotick build a big company that I want to stay far far away from my favorite games and studios because he sucks super bad and kills good game studios.
I have the Honor to be your Obedient Servant, P.6
TL+ Member
JimmyJRaynor
Profile Blog Joined April 2010
Canada16699 Posts
Last Edited: 2019-02-13 18:45:03
February 13 2019 18:38 GMT
#127
On February 14 2019 03:20 Plansix wrote:
Somewhere there is a CEO of a payday lending service that build this company from nothing and is very successful. That dude is still a piece of shit because payday lending is a garbage industry for predators.
Bobby Kotick build a big company that I want to stay far far away from my favorite games and studios because he sucks super bad and kills good game studios.

i think you are over simplifying.

i've been having fun playing SC2 for 8+ years. I've had fun playing Destiny2 for a year.
ATVI did a great job funding some games I've greatly enjoyed for many years. And Kotick is the CEO of ATVI.

I've been playing EA NHL '94 since i was 8. Published by that "evil" EA company.
EA has done a nice job funding hockey video games the past 26 years... and i like hockey games.

If some publisher comes along and is more willing to put more resources into hockey games than EA i'll check them out. For now, EA is my best choice.

If some publisher starts putting more money and resources into RTS games than ATVI i'll check them out. For many years now , ATVI has been my best choice.

It will always be easy for consumers to paint financial guys like Kotick as the "bad cop" because they set boundaries. They set deadlines. They are the final say in money being spent on any project.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
hunts
Profile Joined September 2010
United States2113 Posts
February 13 2019 18:48 GMT
#128
I've been following ATVI stock for a couple years now, was in it for a while and made some profit, thankfully got out before they shit the bed. Looking at the past year and 5 year charts I'm really starting to think they aren't going to go back up to the $70+ range, at least not for a long time. I really loved blizzards games, at least their older ones, and it makes me very sad to think that neither their product nor their stock will likely bounce back, but that seems to be the way they are headed. With them not even mentioning SC2 or anything starcraft related in any of their game mentions, having canceled D3 expansion and canceled announcement of D4 at the last blizzcon, their diablo announcement driving many people to PoE and ggg games, MTGA being a much better game than HS and also free, I really don't have much hope for blizzard returning to being the best or one of the best game developers.
twitch.tv/huntstv 7x legend streamer
{CC}StealthBlue
Profile Blog Joined January 2003
United States41117 Posts
February 13 2019 20:07 GMT
#129
Yesterday, at the exact moment Activision Blizzard chief executive officer Bobby Kotick hopped on a quarterly earnings call to inform shareholders that his company had just gone through a “record year,” employees across the publisher of Call of Duty, World of Warcraft and more were being brought into conference rooms and informed that they were losing their jobs.

“It’s a bloodbath here,” one Blizzard employee told me last night. “A lot more cuts than we were expecting.”

As Kotick and other executives were telling investors that the next Call of Duty was shaping up to be the best one yet, employees across Activision Blizzard’s various divisions nervously sat at their desks, waiting to see who would be next to get the severance envelope. In Blizzard’s publishing department, management had booked a series of meetings from 1pm to 3pm Pacific. On the calendar, they were all blank. Everyone knew what that meant.

“The look on people’s faces as they’re pulling in through the [campus] gates is just awful,” said another Blizzard employee. “This is the fucking worst.”

Later on the call, Kotick delivered the grim news: Activision Blizzard, which employed around 9,600 employees last year, would reduce its workforce by 8%. That equated to around 800 people. Some were junior employees, having started at the company just recently; others had been with Activision Blizzard for 15 years or longer. Some were informed yesterday; others, particularly in Europe and other non-U.S. divisions, didn’t find out their fates until this morning.

It was carnage. People were laid off at Activision’s main office in Santa Monica, California, where an entire team of Destiny publishing staff had been coming to work with nothing to do. (Some of them were laid off; some were moved to Call of Duty or other teams. Some in other departments were also laid off.) People lost their jobs at King, the developer of Candy Crush, and at Activision’s various development studios including Vicarious Visions (Albany, NY) and High Moon Studios (San Diego, CA), both of which had handled support on Destiny 2. Activision Blizzard staff in Europe, Latin America, and other regions across the world also lost their jobs. Some who were laid off wrote messages on social media to say goodbye, while developers all across the video game industry tried to help by posting job listings on Twitter and Facebook. Although the bulk of laid-off employees were support staff, some were in departments like art and design as well.


Blizzard’s publishing department, which is comprised of PR, marketing, community, and other game support divisions, was also hit hard. Around late 2015 or early 2016, Blizzard had split North American and global publishing into two departments, according to long-time employees. It was seen as a bad move by those who worked there, one that caused resentment, redundancy, and unnecessary bureaucracy. As part of this week’s layoffs, Blizzard reconsolidated those divisions, laying off dozens in the process. Executives like chief operating officer Armin Zerza and marketing boss Todd Harvey, both of whom are heavily connected to Activision, are running the show.

So what does this all mean for the future of Blizzard? Since the beginning of 2018, Activision has been exerting more influence on Blizzard, pushing the company to release more games and find more ways to make money. General consensus, even among rank-and-file employees, is that Blizzard’s lack of new game output over the past few years hasn’t been healthy or sustainable. But Activision’s influence has raised questions among Blizzard staff about whether the studio can retain its culture. Said one former Blizzard employee to me last December: “There’s a real struggle now between developers and the business people… Strategic decisions are being driven by the finance group.”


Source
"Smokey, this is not 'Nam, this is bowling. There are rules."
Plansix
Profile Blog Joined April 2011
United States60190 Posts
February 13 2019 20:32 GMT
#130
As I said, a power play by Activision to gut a lot of Blizzard’s higher management and install there people in at the top to push out games faster and more often. Not because the company isn’t profitable or sustainable. But because there isn’t enough cream left over for the people at the top and share holders. They need to squeeze that studio harder to get more games out of it.

Seriously, it will be amazing if we get anything that resembles the quality of previous Blizzard products going forward. There is no way the culture and care that company put in survives this. And there is no way they hang on to any of the creative talent in that studio.

Also, I am reminded of when Activision booted the heads of Infinity Ward and they took half the talent with them. And then started churning out Call of Duty every year with some pretty middling results for the next couple.
I have the Honor to be your Obedient Servant, P.6
TL+ Member
pendeho
Profile Joined February 2019
10 Posts
Last Edited: 2019-02-13 20:46:05
February 13 2019 20:42 GMT
#131
On February 14 2019 03:48 hunts wrote:
I've been following ATVI stock for a couple years now, was in it for a while and made some profit, thankfully got out before they shit the bed. Looking at the past year and 5 year charts I'm really starting to think they aren't going to go back up to the $70+ range, at least not for a long time. I really loved blizzards games, at least their older ones, and it makes me very sad to think that neither their product nor their stock will likely bounce back, but that seems to be the way they are headed. With them not even mentioning SC2 or anything starcraft related in any of their game mentions, having canceled D3 expansion and canceled announcement of D4 at the last blizzcon, their diablo announcement driving many people to PoE and ggg games, MTGA being a much better game than HS and also free, I really don't have much hope for blizzard returning to being the best or one of the best game developers.

How many are gone? What happens when i dont like Path of Exile and MTGA? Are people playing those game superior? Is Diablo 4 not going to happen at all?
Zambrah
Profile Blog Joined June 2011
United States7295 Posts
February 13 2019 21:00 GMT
#132
On February 14 2019 05:32 Plansix wrote:
As I said, a power play by Activision to gut a lot of Blizzard’s higher management and install there people in at the top to push out games faster and more often. Not because the company isn’t profitable or sustainable. But because there isn’t enough cream left over for the people at the top and share holders. They need to squeeze that studio harder to get more games out of it.

Seriously, it will be amazing if we get anything that resembles the quality of previous Blizzard products going forward. There is no way the culture and care that company put in survives this. And there is no way they hang on to any of the creative talent in that studio.

Also, I am reminded of when Activision booted the heads of Infinity Ward and they took half the talent with them. And then started churning out Call of Duty every year with some pretty middling results for the next couple.


I wouldnt be surprised if Blizzard got more talent leeched off by Epic and Riot. A lot of people that start out at Blizzard go over to Riot anyways, if they treat their development teams poorly they'll likely hop ship unless they're the team leads.
Incremental change is the Democrat version of Trickle Down economics.
pendeho
Profile Joined February 2019
10 Posts
Last Edited: 2019-02-13 21:20:00
February 13 2019 21:13 GMT
#133
On February 14 2019 06:00 Zambrah wrote:
Show nested quote +
On February 14 2019 05:32 Plansix wrote:
As I said, a power play by Activision to gut a lot of Blizzard’s higher management and install there people in at the top to push out games faster and more often. Not because the company isn’t profitable or sustainable. But because there isn’t enough cream left over for the people at the top and share holders. They need to squeeze that studio harder to get more games out of it.

Seriously, it will be amazing if we get anything that resembles the quality of previous Blizzard products going forward. There is no way the culture and care that company put in survives this. And there is no way they hang on to any of the creative talent in that studio.

Also, I am reminded of when Activision booted the heads of Infinity Ward and they took half the talent with them. And then started churning out Call of Duty every year with some pretty middling results for the next couple.


I wouldnt be surprised if Blizzard got more talent leeched off by Epic and Riot. A lot of people that start out at Blizzard go over to Riot anyways, if they treat their development teams poorly they'll likely hop ship unless they're the team leads.

Yeah, they must have been incredible talents: "Battle Royale/Moba is popular....Lets do Battle Royale/Moba!". They just waited in the shadows. If Blizzard would just be more like Valve: We would play 1 game for the next 50 years
Zambrah
Profile Blog Joined June 2011
United States7295 Posts
February 13 2019 21:19 GMT
#134
On February 14 2019 06:13 pendeho wrote:
Show nested quote +
On February 14 2019 06:00 Zambrah wrote:
On February 14 2019 05:32 Plansix wrote:
As I said, a power play by Activision to gut a lot of Blizzard’s higher management and install there people in at the top to push out games faster and more often. Not because the company isn’t profitable or sustainable. But because there isn’t enough cream left over for the people at the top and share holders. They need to squeeze that studio harder to get more games out of it.

Seriously, it will be amazing if we get anything that resembles the quality of previous Blizzard products going forward. There is no way the culture and care that company put in survives this. And there is no way they hang on to any of the creative talent in that studio.

Also, I am reminded of when Activision booted the heads of Infinity Ward and they took half the talent with them. And then started churning out Call of Duty every year with some pretty middling results for the next couple.


I wouldnt be surprised if Blizzard got more talent leeched off by Epic and Riot. A lot of people that start out at Blizzard go over to Riot anyways, if they treat their development teams poorly they'll likely hop ship unless they're the team leads.

Yeah, they must have been incredible talents: "Battle Royale/Moba is popular....Lets do Battle Royale/Moba!". They can simply. If Blizzard would just be more like Valve: We would play 1 game for the next 50 years


I'd wager every single artist at Blizzard is an incredible talent, but the ones that I know shift over to Epic/Riot have been high tier Overwatch and WoW folks.
Incremental change is the Democrat version of Trickle Down economics.
pendeho
Profile Joined February 2019
10 Posts
Last Edited: 2019-02-13 21:25:49
February 13 2019 21:21 GMT
#135
On February 14 2019 06:19 Zambrah wrote:
Show nested quote +
On February 14 2019 06:13 pendeho wrote:
On February 14 2019 06:00 Zambrah wrote:
On February 14 2019 05:32 Plansix wrote:
As I said, a power play by Activision to gut a lot of Blizzard’s higher management and install there people in at the top to push out games faster and more often. Not because the company isn’t profitable or sustainable. But because there isn’t enough cream left over for the people at the top and share holders. They need to squeeze that studio harder to get more games out of it.

Seriously, it will be amazing if we get anything that resembles the quality of previous Blizzard products going forward. There is no way the culture and care that company put in survives this. And there is no way they hang on to any of the creative talent in that studio.

Also, I am reminded of when Activision booted the heads of Infinity Ward and they took half the talent with them. And then started churning out Call of Duty every year with some pretty middling results for the next couple.


I wouldnt be surprised if Blizzard got more talent leeched off by Epic and Riot. A lot of people that start out at Blizzard go over to Riot anyways, if they treat their development teams poorly they'll likely hop ship unless they're the team leads.

Yeah, they must have been incredible talents: "Battle Royale/Moba is popular....Lets do Battle Royale/Moba!". They can simply. If Blizzard would just be more like Valve: We would play 1 game for the next 50 years


I'd wager every single artist at Blizzard is an incredible talent, but the ones that I know shift over to Epic/Riot have been high tier Overwatch and WoW folks.

But Overwatch and WoW are terrible games according to people. Just trash casual versions of Everquest and Team Fortress. And Riot and Epic produce superior games? Is that what League of Legends and Fortnite are?
Zambrah
Profile Blog Joined June 2011
United States7295 Posts
February 13 2019 21:23 GMT
#136
Im not sure where this is going anymore. :D I assume youre being sarcastic, but I don't like to assume that on the internet any more.

I hope Blizzard doesnt bleed a ton of talent though, thats how we wound up with Warlords of Draenor and to be frank another WoD would probably irreparably fuck WoW.
Incremental change is the Democrat version of Trickle Down economics.
pendeho
Profile Joined February 2019
10 Posts
Last Edited: 2019-02-13 21:33:54
February 13 2019 21:27 GMT
#137
On February 14 2019 06:23 Zambrah wrote:
Im not sure where this is going anymore. :D I assume youre being sarcastic, but I don't like to assume that on the internet any more.

I hope Blizzard doesnt bleed a ton of talent though, thats how we wound up with Warlords of Draenor and to be frank another WoD would probably irreparably fuck WoW.

Why do you assume that the talents are at Epic and Riot. How many successful franchises are they doing (And keeping them up to date over 10 years)?
Zambrah
Profile Blog Joined June 2011
United States7295 Posts
February 13 2019 21:56 GMT
#138
On February 14 2019 06:27 pendeho wrote:
Show nested quote +
On February 14 2019 06:23 Zambrah wrote:
Im not sure where this is going anymore. :D I assume youre being sarcastic, but I don't like to assume that on the internet any more.

I hope Blizzard doesnt bleed a ton of talent though, thats how we wound up with Warlords of Draenor and to be frank another WoD would probably irreparably fuck WoW.

Why do you assume that the talents are at Epic and Riot. How many successful franchises are they doing (And keeping them up to date over 10 years)?


I know they often go to Epic and Riot because I keep track of the art community. A significant number of Epic artists that work on Fortnite were from the OG Titan/Overwatch team and they left because Titan was a clusterfuck.
Incremental change is the Democrat version of Trickle Down economics.
pendeho
Profile Joined February 2019
10 Posts
Last Edited: 2019-02-13 22:16:55
February 13 2019 22:10 GMT
#139
On February 14 2019 06:56 Zambrah wrote:
Show nested quote +
On February 14 2019 06:27 pendeho wrote:
On February 14 2019 06:23 Zambrah wrote:
Im not sure where this is going anymore. :D I assume youre being sarcastic, but I don't like to assume that on the internet any more.

I hope Blizzard doesnt bleed a ton of talent though, thats how we wound up with Warlords of Draenor and to be frank another WoD would probably irreparably fuck WoW.

Why do you assume that the talents are at Epic and Riot. How many successful franchises are they doing (And keeping them up to date over 10 years)?


I know they often go to Epic and Riot because I keep track of the art community. A significant number of Epic artists that work on Fortnite were from the OG Titan/Overwatch team and they left because Titan was a clusterfuck.

Yeah, Epic has done amazing work lately. What have they done lately?

Battle Breakers
Fortnite
Infinity Blade
Robo Recall
Shadow Complex
Spyjinx
Unreal Tournament
What a lineup
And they completetly crashed Paragon. Unreal Tournament is in Pre-Alpha for ~5 years now.



Zambrah
Profile Blog Joined June 2011
United States7295 Posts
February 13 2019 22:13 GMT
#140
On February 14 2019 07:10 pendeho wrote:
Show nested quote +
On February 14 2019 06:56 Zambrah wrote:
On February 14 2019 06:27 pendeho wrote:
On February 14 2019 06:23 Zambrah wrote:
Im not sure where this is going anymore. :D I assume youre being sarcastic, but I don't like to assume that on the internet any more.

I hope Blizzard doesnt bleed a ton of talent though, thats how we wound up with Warlords of Draenor and to be frank another WoD would probably irreparably fuck WoW.

Why do you assume that the talents are at Epic and Riot. How many successful franchises are they doing (And keeping them up to date over 10 years)?


I know they often go to Epic and Riot because I keep track of the art community. A significant number of Epic artists that work on Fortnite were from the OG Titan/Overwatch team and they left because Titan was a clusterfuck.

Yeah, Epic has done amazing work with games lately. What have they done lately?


I officially have absolutely no idea what you're on about, so I think I'm going to peace out
Incremental change is the Democrat version of Trickle Down economics.
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