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egernya
Canada352 Posts
![[image loading]](https://fbcdn-sphotos-a-a.akamaihd.net/hphotos-ak-prn2/t1/p350x350/1656215_440402596092885_1418559929_n.png) Prime and Home & Shopping agreed to make a sponsorship contract. Home & Shopping is a TV home shopping channel which opened broadcast in 2012. Prime coach Gerard said, "Thanks to Home & Shopping and Kespa, and we will do our best for mutual benefit for us." As prime earned a new sponsorship first time in 2 years, this will make them play better in Proleague round 2 and LOL Champs Spring. (+ Maybe a new Prime uniform will be revealed next week too?) | ||
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bo1b
Australia12814 Posts
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nath
United States1788 Posts
but i will hope. | ||
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Zenbrez
Canada5973 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. Well you are the marketing expert after all. | ||
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Mintie
Australia563 Posts
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Grovbolle
Denmark3805 Posts
On February 19 2014 15:53 Zenbrez wrote: Well you are the marketing expert after all. Everyone's an expert on the internet | ||
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Lorning
Belgica34432 Posts
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Micro_Jackson
Germany2002 Posts
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Baadbeat
France203 Posts
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Fyodor
Canada971 Posts
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zenkicker
257 Posts
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Weavel
Finland9221 Posts
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ssxsilver
United States4409 Posts
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Muffloe
Sweden6061 Posts
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ETisME
12399 Posts
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LongShot27
United States2084 Posts
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Holdenintherye
Canada1441 Posts
Does this mean we can get cool new Prime Zzang shwag? | ||
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ErrantKnight
Switzerland186 Posts
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-NegativeZero-
United States2141 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. Better than no new sponsorship... | ||
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Baarn
United States2702 Posts
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Nuithari
Belgium737 Posts
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TheBloodyDwarf
Finland7524 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. Depends how much money they used to this. | ||
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Daeracon
Sweden199 Posts
Revival? Alive? Oz? Are they not still unsigned? | ||
opterown
Australia54784 Posts
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adiga
495 Posts
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Salazarz
Korea (South)2591 Posts
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wishr
Russian Federation262 Posts
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UmberBane
Germany5450 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. Honestly, who gives a shit as long as they are giving money to Prime? If the shopping channel thinks it's a good idea to sponsor them it's their own responsibility. | ||
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Daswollvieh
5553 Posts
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Torte de Lini
Germany38463 Posts
easy commercials and slogan making! | ||
Shellshock
United States97276 Posts
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Lorch
Germany3683 Posts
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Jacmert
Canada1709 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. But maybe they ship things like ramen and basic life essentials so that gamers and nerds can stay alive at home? | ||
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mrjpark
United States276 Posts
Not necessarily, this needs to succeed. If it fails to provide H&S with the returns they were promised and are expecting, it's just going to scare future sponsors away from the scene. No matter how desperate teams are, they can't be taking on any sponsorship just because it's available. The good thing for Prime here is that they have a history of trying to sell their uniforms and their own brand of clothing, and this seems to be a good avenue for them. If this does become successful, they will have found a sustainable source of revenue even if it's completely unrelated to eSports. Edit: Obviously, a lot of assumptions are and will be made here re: what the sponsorship actually entails. I'm guessing H&S is expecting new customers. In my side of marketing/advertising, we call this NUA (New User Acquisition). By adding a new brand from an industry that's seemingly almost unrelated to their current target audience, H&S probably sees this as a cheap endeavor that could open up a lot more wallets and put many more eyes on their website. The more I think about this, the better I think Prime's chances are, especially with them now being in ProLeague and GSTL gone (meaning there's only one team league in Korea that matters). | ||
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styleworks79
United States127 Posts
On February 19 2014 19:15 mrjpark wrote: Not necessarily, this needs to succeed. If it fails to provide H&S with the returns they were promised and are expecting, it's just going to scare future sponsors away from the scene. No matter how desperate teams are, they can't be taking on any sponsorship just because it's available. The good thing for Prime here is that they have a history of trying to sell their uniforms and their own brand of clothing, and this seems to be a good avenue for them. If this does become successful, they will have found a sustainable source of revenue even if it's completely unrelated to eSports. Edit: Obviously, a lot of assumptions are and will be made here re: what the sponsorship actually entails. I'm guessing H&S is expecting new customers. In my side of marketing/advertising, we call this NUA (New User Acquisition). By adding a new brand from an industry that's seemingly almost unrelated to their current target audience, H&S probably sees this as a cheap endeavor that could open up a lot more wallets and put many more eyes on their website. The more I think about this, the better I think Prime's chances are, especially with them now being in ProLeague and GSTL gone (meaning there's only one team league in Korea that matters). Well said and explained. | ||
Nekovivie
United Kingdom2599 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. e-sports team gets a big sponsor, one of the first posts is negative. Yep, that's the SC2 scene for you. | ||
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Holytornados
United States1022 Posts
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ZenithM
France15952 Posts
And with good reason. I read plenty of Wikipedia pages and blog posts. | ||
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MrMotionPicture
United States4327 Posts
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TeeTS
Germany2762 Posts
At least Creator showed some promise with his little tournament win. | ||
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shid0x
Korea (South)5014 Posts
http://www.hnsmall.com/display/goods.do?goods_code=10677396 A pair of classic Nike Blazer cost 73 euros in korea whereas its always 100 euros or a bit more in EU. | ||
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teddyoojo
Germany22369 Posts
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jakethesnake
Canada4948 Posts
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TAMinator
Australia2706 Posts
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teddyoojo
Germany22369 Posts
On February 19 2014 23:22 TAMinator wrote: MKP being a sexy beast as per usual this picture is like over 2 years old i think^^ | ||
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teamamerica
United States958 Posts
On February 19 2014 23:27 teddyoojo wrote: this picture is like over 2 years old i think^^ I was about to say...those glasses are hella old LOL. http://www.teamliquid.net/blogs/viewblog.php?topic_id=244674 | ||
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inermis
353 Posts
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shid0x
Korea (South)5014 Posts
On February 19 2014 23:27 teddyoojo wrote: this picture is like over 2 years old i think^^ He hasn't changed much. This pic is one day old : https://scontent-b-cdg.xx.fbcdn.net/hphotos-prn1/t1/1016434_467438996718726_52375090_n.jpg edit : he did get better actually, his acne is gone. | ||
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Xarles
459 Posts
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liberate71
Australia10252 Posts
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ACrow
Germany6583 Posts
I hope the Korean scene can stabilize now around the remaining teams, and I must say with all the recent good news it's starting to look realistically  Except for Startale maybe, they are not in a good position - I'd love for a permanent merger into Team STIM. Imagine if they (re)acquired Redbull as title sponsor - Redbull.STIM lol | ||
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opterown
Australia54784 Posts
On February 19 2014 23:35 shid0x wrote: He hasn't changed much. This pic is one day old : https://scontent-b-cdg.xx.fbcdn.net/hphotos-prn1/t1/1016434_467438996718726_52375090_n.jpg edit : he did get better actually, his acne is gone. the acne is a bit hard to tell, the photo looks filtered a lot it's with ryu ji hye, well known korean race car model lol | ||
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teddyoojo
Germany22369 Posts
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HeeroFX
United States2704 Posts
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opterown
Australia54784 Posts
![[image loading]](https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-frc3/t1/1797328_523124647805273_761097428_n.jpg) new prime uniform (can't see much though) | ||
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scares
Germany239 Posts
On February 19 2014 18:28 Daswollvieh wrote: So, can we see MKP on TV selling sneakers? Because I would totally watch that. That would be sooooooooooooo epic !!!!!!!!!!!! | ||
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opterown
Australia54784 Posts
![[image loading]](https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-prn2/t31/1891380_523210207796717_1345569668_o.jpg) more | ||
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Nuithari
Belgium737 Posts
I hope we see MKP play on Proleague next week! | ||
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opterown
Australia54784 Posts
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Nuithari
Belgium737 Posts
I hope they sell their uniforms again. The black version looks neat. | ||
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ACrow
Germany6583 Posts
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LongShot27
United States2084 Posts
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hipo
France482 Posts
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yoshi245
United States2969 Posts
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MichaelDonovan
United States1453 Posts
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bduddy
United States1326 Posts
![[image loading]](http://i.imgur.com/SnGeW.jpg) ![[image loading]](http://readyupgaming.com/wp-content/uploads/2013/12/MVP-DRG-cr-gosugamers-via-fomosKR.jpg) ![[image loading]](http://media.pcgamer.com/files/2011/06/mk1-627x353.jpg) (Note: That was the best Prime uniform I could find. Man, they have a weird fashion sense over there...) | ||
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