On January 26 2013 07:17 Torte de Lini wrote:On January 26 2013 07:10 Otolia wrote:On January 26 2013 04:41 Torte de Lini wrote:On January 26 2013 02:41 Otolia wrote:
Millenium's case is especially interesting. We (french members of both TL and the [M] community) have longed for a more international expansion. But the main motor of Millenium as a team was (and still is) its manager Llewellys. He isn't very fluent in english, nor does he believe that Millenium's market is international. I tend not to agree with him before but he proved with several great events (along with the OGaming organisation) that there is a very very strong and dedicated fanbase in France for both SC2 and LoL.
That being said, they lack - like many other teams - someone capable of truly promoting a brand. Most of their employees are fairly young, with little to no professional experience bar streaming. A new english-translated website should be out in the next months or so - one could have seen one of their translator/editor posting some of her work here. And if [M] qualify for the S3 in LoL, then the influx of traffic on that website could be enough to attack the market on an international level (but they'll need someone qualify to do that)
Edit : The comparison you drew was unfair to both party, on one hand, EG cannot rivalize with the marketshare [M] has in France, their penetration is big and well developped, on the other hand, [M] does produce content for its viewer with the 2 webtvs that are among the most popular webstreaming 24/7 channel on gaming (and possibly in the western world), they also hold tournaments both for the french community and the rest of the world.
I agree that the comparison is not exactly a fair comparison. It is more a showcase of how both parties have their strengths, but only one takes advantage of it to an extent we feel is the standard of "marketing".
I'm not familiar with their WebTVs, I didn't find anything on the subject? Interesting :D
edit: if you mean Mill. TV, I don't know if what you're claiming is that true.
Yes I mean Millenium TV (
1 &
2)
It's quite hard nowadays to evaluate metrics without accessing the API and I won't bother ^^ But I'm fairly confident they are among the most popular that I know in term of raw (non-cheated) numbers as far as webTV that produces content 24/7. I'm not talking about regular broadcast company who also have a streaming service but of pure webTV that streams continuously. The last figures I heard last year was that it amount for 15% to 20% of their global income. Still that wasn't my main point.
You choose Millenium to describe a team that fails to promote its team as a team more than a rag tag of players which impacts their marketing. That is entirely true. And it's also true that EG does a better job than almost anyone else but the exemples you used aren't all well chosen. For example commercials, pro tip & trivia videos are good example of what EG does better than most team. But branding a BarCraft isn't that impressive - Millenium's former community manager co-owns the Meltdown and several of its staff members are organizing local events, nor is OneMoreGame.TV who has less following for EG MCSL than Millenium had for the MSI Pro Cup - possibly due to the format.
Furthermore you overlooked a important factor here : Their main market is France. This sole factor make them look bad on an international scale especially compared to the mastodon that is EG. It puts your article in a rather awkward spot where your ideas and your point are correct but the way you choose to explain falls (in my eyes) to easily to simple counter-arguments - like the one I just mentioned. Perhaps if you didn't draw the comparison and evaluated the two entities separately, it would be much clearer for the less informed reader.
PS : Though it should be pretty obvious to you right now, I really like your post and your articles in general.
Is it fully 24-hours non-stop? If so, that's pretty impressive and I'm sure with the amount of time they're streaming + consistent stream viewer numbers (about 1,000?), it could be amongst the most popular.
I mainly chose Millenium because of their stature nationally as well as their previously held players that weren't utilized to better bolster the name. Even though both teams have barcrafts, one is branding for cheaper and on a larger national scale (North American: Canada & USA and I don't think they're offering financial incentives to ONOG, it's mainly gear and such from their sponsors. This, in turn, is a much larger reach than France, no? What do you think?).
I think I added a disclaimer that Millenium's main interest was perhaps not to be internationally recognized given their stronghold within France is pretty great! If I had chosen a clearly smaller team and compared it to EG, the contrast would have been too obvious and less of a discussable point. But to be fair, you are making sense of a lot of flaws within my piece.
If I had chosen Empire, Complexity or any other team; it wouldn't have been "fair" in the regard that their market, finances and ability to produce are uncomparable to that of EG. I chose Millenium mainly because of their team not shining whatsoever (but as you've stated, they're doing great elsewhere).
Thanks ^^ Reply to this post, let's talk this one out!
EPT
