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A short history of Activision Blizzard or how... - Page 3

Forum Index > SC2 General
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Madkipz
Profile Blog Joined February 2010
Norway1643 Posts
May 29 2010 21:35 GMT
#41
I guess Anon will start to shitstorm on blizzard regulary huh ? ;D

well made, love the article.
"Mudkip"
One.two
Profile Joined April 2010
Canada116 Posts
Last Edited: 2010-05-29 22:54:37
May 29 2010 21:35 GMT
#42
haha this is good.

Edit: Just read the full thing... whether or not this is biased... I don't like what I heard about this guy. I guess the old Blizz guys don't really have to care though. They must have made millions from their games and especially with WoW now.

Also, I've enjoyed every one of their games including SC2; I think everyone is just cheesed off because of bnet atm, and a post like this came at the "right" time..
SC2 Editor tutorials: http://www.youtube.com/onetwosc
tellthenightcomes
Profile Joined April 2008
Canada66 Posts
May 29 2010 21:35 GMT
#43
On May 30 2010 06:20 jstar wrote:
"Over 500 employees fired due to 'modest' Starcraft 2 sales"

"Blizzard files lawsuit against own parent company"

"ATVI drops 70% to an all time low"

"Kotick found dead in his own home"

ahh.. the perfect world.

Grass seems greener in that world.
gillon
Profile Blog Joined April 2010
Sweden1578 Posts
May 29 2010 21:36 GMT
#44
Bobby Kotick and Activision is the cancer ruining the gaming industry. God damn Call of Casual shovelware shit.
www.teamproperty.net | "You should hate losing, but you should never fear defeat." - 이윤열
SichuanPanda
Profile Blog Joined March 2010
Canada1542 Posts
Last Edited: 2010-05-29 21:38:10
May 29 2010 21:36 GMT
#45
Hey well look at MW2 now, about 15% of the people who bought the game bought the DLC, let Activision keep doing this, and they will see how their balance sheets and profit margins look when no one buys their games anymore because they are tired of the over-priced, under-developed mediocre shit they usually churn out. We can only hope the merger allowed Blizzard enough say on what it will and will not do that Kotick and the Activision side can't outright force Blizzard to follow the exact same business model. (Blizzard clearly wants to make more money from their games prior to this merger even occurred). I agree with Kotick being a major douche but at the same time you can't exactly blame him, he's a CEO and was brought on at Activision (and now Activision Blizzard), and his job is to make the companies money. Following his example, however incorrect and poorly thought out it may be, they will make money, for a while.

That's the key there, for a while. Once people realize the Activision (intentional typo) is simply pumping out the same re-hashed games year after year for increasingly higher prices, they will simply stop playing them.
i-bonjwa
Opinion
Profile Joined May 2010
United States236 Posts
May 29 2010 21:40 GMT
#46
On May 30 2010 06:36 SichuanPanda wrote:
Hey well look at MW2 now, about 15% of the people who bought the game bought the DLC, let Activision keep doing this, and they will see how their balance sheets and profit margins look when no one buys their games anymore because they are tired of the over-priced, under-developed mediocre shit they usually churn out. We can only hope the merger allowed Blizzard enough say on what it will and will not do that Kotick and the Activision side can't outright force Blizzard to follow the exact same business model. (Blizzard clearly wants to make more money from their games prior to this merger even occurred). I agree with Kotick being a major douche but at the same time you can't exactly blame him, he's a CEO and was brought on at Activision (and now Activision Blizzard), and his job is to make the companies money. Following his example, however incorrect and poorly thought out it may be, they will make money, for a while.

That's the key there, for a while. Once people realize the Activision (intentional typo) is simply pumping out the same re-hashed games year after year for increasingly higher prices, they will simply stop playing them.


YEAH

Just like the movie industry and how people stopped going to see movies that are just remakes of old movies!

Consumers are too smart to be sold the same crap in a different box... right?

/cry
dcttr66
Profile Joined October 2003
United States555 Posts
May 29 2010 21:40 GMT
#47
wow. yeah. i hope blizzard knows what they're getting themselves into...it's kinda like serving mengsk, eh?
Lightswarm
Profile Blog Joined November 2008
Canada967 Posts
May 29 2010 21:41 GMT
#48
just another reason to pirate sc2 and play on 3rd party servers
Team[AoV]
HyperLimen
Profile Joined May 2010
United States278 Posts
May 29 2010 21:41 GMT
#49
All of this makes a lot of sense, and honestly was not shocking to me at all.

There was a decisive swing in atmosphere regarding the blue interaction with each games respective community around the time all of this happened.

It is quite interesting how they are trying to force facebook onto people while simultaneously eliminating all other means of interaction within b.net 2.0; I honestly don't expect identifiers to come back. Since the facebook terms of service say in clear terms that they sell your personal information to third parties, I could easily foresee this happening with b.net 2.0 as well.

Essentially we have 1 extremely shady CEO getting in bed with an equally shady/despicable CEO. They're like the dynamic duo of gaming fascism.
TO THE BANK! - stephano
Grumbels
Profile Blog Joined May 2009
Netherlands7031 Posts
May 29 2010 21:42 GMT
#50
Threads like this are so dangerous. You list a number of ominous sounding facts playing up to the playerbase's need for a target for their anger. Of course, now I imagine it'll be a trend on this forum to name-drop Activision and consider that an argument in itself. I don´t get that it is intrinsically evil to try to sell your customer-base products and try to get a business model that makes you the most money. The actual problem is that battle.net 2.0 is bad. I agree with that, but why not passionately argue for the list of features most people agree on that they want, instead of peddling your conspiracy theories designed to invoke hatred and mistrust of Blizzard.
Well, now I tell you, I never seen good come o' goodness yet. Him as strikes first is my fancy; dead men don't bite; them's my views--amen, so be it.
D3xter
Profile Joined May 2010
Germany17 Posts
Last Edited: 2010-05-29 21:45:52
May 29 2010 21:43 GMT
#51
On May 30 2010 06:14 Kraz.Del wrote:
Blizzard has stated multiple times on the WoW forums that activision has absolutely no say in WoW or SC2 devlopement. Blizzard owns 51% of activision anyways.


That's not exactly true xD

As far as I understand it, "Activision Blizzard" is a Holding company, created to merge the two "independent" companies called "Activision" and "Blizzard Entertainment".

"Blizzard Entertainment" was owned by Vivendi since 1998 (when Blizzard was still owned by SIERRA, and SIERRA was part of a French publisher called Havas, and Vivendi being a French conglomerate themselves bought that one.)

Vivendi currently owns 54% of its subsidiary "Activision Blizzard", the difference between "Vivendi" and "Activision" being, that Vivendi owns other things like Canal+, the Maroc Telecom, Universal Music, parts of NBC Universal, Universal Studios and a bunch of other stuff detailed here: http://en.wikipedia.org/wiki/List_of_assets_owned_by_Vivendi
Vivendi let Blizzard do their thing, because they did not exactly have much "knowledge" in the video game business and didn't care that much, Activision being a lot different as their main and only business IS games.

As Kotick stated himself several times, he paid almost 7 billion $ for the deal to happen: http://gameinformer.com/b/news/archive/2010/01/18/news-Kotick_3A00_-Activision-Could-Have-Bought-Blizzard-For-_2400_7-Million.aspx

"I was talking to [Blizzard founder] Mike Morhaime the other day and I said, 'You know, I could have bought you for seven million and instead it was seven billion.' [Laughs]
He said, 'Yeah, could you imagine if I had just held out for the seven billion instead of the seven million?'”

It’s difficult to imagine what the gaming landscape would be like if Kotick had been the one acquiring Blizzard way back then, rather than Vivendi doing the buying.


The thing is, while it might be true that most (some?) of the development teams might not have been directly influenced or changed by the merger early on, things like company policy, marketing and economic factors did change on a higher level and directly transferred down to the other stuff...
I think noone can argue that "StarCraft 2" itself is a bad game, but all the shit surrounding it, especially B.Net 2.0 and the monetization and marketing is.

On May 30 2010 06:20 jstar wrote:
"Over 500 employees fired due to 'modest' Starcraft 2 sales"

"Blizzard files lawsuit against own parent company"

"ATVI drops 70% to an all time low"

"Kotick found dead in his own home"

ahh.. the perfect world.

Yeah sure, as if that'll happen
Maybe by the time StarCraft 6 and Diablo 7 comes out and people have a different view on matters like with all those "Hero"-games and "Tony Hawk".
green.at
Profile Blog Joined January 2010
Austria1459 Posts
May 29 2010 21:44 GMT
#52
On May 30 2010 06:34 FrozenArbiter wrote:
Show nested quote +
On May 30 2010 06:14 notrangerjoe wrote:
The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

I want to kill this man. Jesus, it's like he takes pleasure in sounding evil.

Seriously, this guy is a terrible human being.

He's almost so evil it makes me feel like it has to be a cover for something =[



Lets hope he is from the future and knows that sc2 will destroy the planet, and he came back in time to be the biggest asshole on earth to stop any development of sc2 or esports......


Inputting special characters into chat should no longer cause the game to crash.
Art.FeeL
Profile Blog Joined September 2007
1163 Posts
May 29 2010 21:44 GMT
#53
Such a good read. Now I see, they don't care at all about community. $$$
I am a great believer in luck. The harder I work the luckier I am.
Ai52487963
Profile Joined March 2010
United Kingdom136 Posts
May 29 2010 21:46 GMT
#54
On May 30 2010 06:34 KinosJourney2 wrote:
Great article, i never liked the fact that Blizzard merged with other companies.

Blizzard is Blizzard and doesn't need any help from other developers that will just fuck up their games


Wrong. Blizzard is Activision now.
Level10Peon
Profile Joined April 2010
United States59 Posts
May 29 2010 21:46 GMT
#55
Guys, Blizzard still owned by Vivendi. Activision has almost zero control over Blizzard. This whole "Activision Blizzard" name was brought about because it sounded good. This whole write-up, while thorough, spins the events and takes things out of context. Think of how many things Blizzard did do because of fan feedback.

The battlecruiser shot, graphics revamp, nerfing of the mothership, etc. You guys are blowing things way out of proportion. Yes, Battlenet 2.0 may be less than ideal, but the core game is still fantastic, and they still are very engaged with the community for a modern game developer.

You all also do realize that everything Blizzard did was for a reason, not because their evil money gabbers. You may disagree with their reasons, but they are not just trying to be some evil corporate entity, and Activision is not trying to make them one. For example, the game was split into three parts because the campaign was so big and intricate. The expansions will be no more than $40, and we'll be gifted with double the new units we would normally get.

TLDR: The write-up is fundamentally flawed. It takes things out of context and ignores many facts without directly linking all the events it described to BNet 2.0's currents state. Activision has zero control over Blizzard, and neither entity is trying to make SCII some cheap money grab.
The6357
Profile Blog Joined August 2005
United States1268 Posts
May 29 2010 21:46 GMT
#56
sounds like Blizzard is a bad place to work...and no wonder Blizzard puts "Blizzard is Hiring" ad on b.net...they can't keep their employees!!!!
2010 worldcup!! corea fighting!!!
Count_Waltz
Profile Joined April 2010
United States48 Posts
May 29 2010 21:47 GMT
#57
very good post. Man, before that interview with that other guy whose name escapes me now I was definitely gonna buy sc2. But after reading that I was thinking of maybe buying it for single player mode. Now after reading about how these companies operate, I am probably just gonna play single player at the internet cafe get the story and be done with it... Or I heard some guy was gonna stream campaign mode when he gets the game...

Ah well, I'll just practice the piano in the mean time. :p
Count Waltz
sono me ni kizame ko na
Jibba
Profile Blog Joined October 2007
United States22883 Posts
Last Edited: 2010-05-29 21:51:47
May 29 2010 21:47 GMT
#58
I think the Facebook part at the end is totally irrelevant, but I'm withholding on SC2 for now. It's not at a level yet where I'd want to put up with more bullshit, and I don't really feel like fueling the new Activision-Blizzard. Plus I have plenty of other games to play.

I had defended Blizzard before, especially with the Kespa deal, but not anymore.
ModeratorNow I'm distant, dark in this anthrobeat
TzTz
Profile Blog Joined April 2010
Germany511 Posts
May 29 2010 21:48 GMT
#59
Really considering to NOT buy the game now ...
AmstAff
Profile Blog Joined January 2008
Germany949 Posts
May 29 2010 21:49 GMT
#60
rofl im so dumb. i always hated EA cause they are money whores, but activison blizzard is even a bigger money whore.
FUCK YOU EA
FUCK YOU BLIZZARD
i will go back to the roots and play on my old nintendo and atari.
after 2 years i reached it = marine icon
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