Mostly inspired by Poker:
Bluff - to under-make army and invest elsewhere
Call - to attack or harass to make the Bluff bad
Trap - a play that looks like the Bluff but beats the Call
Fold - to refuse to Call into the apparent Bluff/Trap
Mix - an intelligent randomization among BCTF
Cheese - a big Call that claims the oppponent's "stable" play was really a Bluff
Break the Illusion - finding out if it's a Bluff without walking into the Trap
(different from a read in Poker where you get a feeling what's happening, this is like getting to see their cards)
Example:
Bluff - I only make 1 Goon 1 Zealot and rush into Reaver Drop
Call - Terran moves out and crushes me
Trap - I delay Goon Range, only show 1 Goon 1 Zealot and when Terran moves out to crush me instead my Goons wreck him
Fold - Terran sits in his base, maybe hedges his bets a bit preparing for all the possibilities, and the game goes on
Break the Illusion - Terran scouts my hidden Goons (or lack thereof)
In the long run (eg after reviewing replays) your opponent will know where your Bluffs are. So you'd better have some Traps in the mix or eventually those Bluffs will be Called.