• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 10:40
CET 16:40
KST 00:40
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Finals Preview: Sweet Victory!12[ASL22] Ro4 Preview: Mirror Mirror6[ASL22] Ro8 Preview: Within Reach5[ASL22] Ro8 Preview: In A Tizzy11[ASL22] Ro16 Preview: Holy Diver5
Community News
Dark completes military service, returns to SC211[BSL23] RO16 Group Stage19Weekly Cups (Nov 2-8): herO back on top?2Weekly Cups (Oct 26 - Nov 1): MaxPax, herO, Solar win0Weekly Cups (October 19-25): Clem triples first in 5.0.175
StarCraft 2
General
Dark completes military service, returns to SC2 Greetings.. No more SC2 streamers on team liquid? Serral's getting trashed by New Catsle's Mind Weekly Cups (Nov 2-8): herO back on top?
Tourneys
Sparkling Tuna Cup - Weekly Open Tournament Sea Duckling Open (Global, Bronze-Diamond) Dark returns! GSL CK #7 4v4 Team Battle (Nov 19) soO & FanTaSy return! SC2 Kevin Scrim 4v4 (Nov 16) RSL goes to London! 2026 Offline Finals Nov 21-22
Strategy
[H] ZvP Mid-Late Game: Stalkers Collossi HT
Custom Maps
[G] How to playtest arcade maps Starcraft 2 Advance [D] the control group Simple Questions/Answers
External Content
The PondCast: SC2 News & Results Mutation # 551 Robotic Revival Mutation # 550 Graveyard Shift Mutation # 549 Endless Sparkles
Brood War
General
List of top players active on ShieldBattery BW General Discussion Korean players' earnings Hit New All-Time High! SOOP Hosts SC1 & SC2 Event Tournament: Kevin Scrim BGH Auto Balance -> http://bghmmr.eu/
Tourneys
[$1250] International ShieldBattery League [Megathread] Daily Proleagues [BSL23] Ro16 Group A - Saturday 21:00 CET Bisu's Team vs Shuttle's Team 2026-11-14
Strategy
Pluto's TvP 5Marine 2Medic Push Simple Questions, Simple Answers Infested Terran strategies in 2026 Nuke strategy worked in K-League 2026-11-09
Other Games
General Games
Nintendo Switch Thread Stormgate/Frost Giant Megathread Free Space RTS Game, optimised f. Phone/Tablet etc List of Game Threads The PlayStation 5
Dota 2
League of Legends
[TL LoL EUW IHs] Teemo shall perish
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Community Thread
Community
General
Artificial Intelligence Thread US Politics Mega-thread Things Aren’t Peaceful in Palestine Trading/Investing Thread European Politico-economics QA Mega-thread
Fan Clubs
Fan Club Resource Thread Reynor Fan Club The Flash Fan Club
Media & Entertainment
Movie Discussion! Anime Discussion Thread [Manga] One Piece
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
The time I organised my…
AssyrianKing
Why I built Repalyzer (1.1.…
BlueStar
Innovate or Game Over?
TrAiDoS
ShieldBattery on Mac
Kraekkling
Can Bots Beat Pros?? Starcr…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 11428 users

A Capitalist Defends EG

Blogs > Arcane86
Post a Reply
Arcane86
Profile Blog Joined November 2011
United States68 Posts
January 17 2013 15:34 GMT
#1
Gvien the recent dialog about journalism, I want to defend EGs perspective in a way that doesn’t seem to be happening right now. More importantly, I want to synthesize a lot of what has been discussed to take a more comprehensive, and capitalist, view of what is unfolding.

Let me begin with the “capitalist perspective.” This merely states that each character should act in his own (long-term) financial best interest. This means starting with how these characters make their money.

Mr. Baer noted that good journalism is about access to information. Thus, a journalist’s financial interest is in releasing information.

It is then important to ask, how does a journalist gain access to information? LiquidNazgul answered this for us: relationships with the source of information. Relationships are critical to a journalist’s income.

If relationships with teams matter, then the journalist must always consider the financial interests of the source. In our case, we’re looking at Slasher and EG. So what is EG’s financial interest?

EG is primarily a marketing organization (See ItG ep58 and others). Thus, EG’s financial interest is in controlling the flow of information. We immediately see the tension.

Since releasing information is always in the direct financial interest of the journalist, let’s look at how information release via Slasher impacts EG, and therefore, his relationship with EG.

A: Mutually beneficial
- e.g. An exclusive interview or a joint press release.
- This generates positive press for EG. Because EG is a marketing-driven organization, these have serious impacts on EG’s bottom line, and have a more outsized-positive impact on the relationship between EG and Slasher.

B: Neutral
- e.g. Idra goes 0-4 in MLG groups
- Ultimately neutral or even very slightly negative press isn’t a bad thing, because it keeps EG in the conversation. Again, as a marketing-driven organization, traffic is usually good. So this will, at worst, have no impact on the relationship.

C. Bad for EG
- e.g. Journalist tweeting “Jaedong to EG”
- Alex Garfield pointed out, because EG is a marketing-driven organization, these pre-emptive announcements have a big negative impact on EG’s bottom line, moreso than for a traditional sports team. The bigger the negative impact on EG’s bottom line, the more it hurts his relationship with EG, thus reducing the future ease with which Slasher will gain information to publish.

In light of this, should EG embargo Slasher? All that matters is what is in EG’s best interest. Gamestop may dislike such an embargo and retaliate somehow, and the chain of consequences continues. From a capitalist perspective, the correct decision maximizes their long-term financial interests. Neither altruism nor spite are appropriate justifications for a choice.

Most importantly, noone should spite EG for looking out for its own financial interests. It’s a business. The survival and proliferation of strictly for-profit businesses is the only real sign that eSports is a legitimate “industry” and not a glorified hobby.

Conclusion: Just as EG shouldn’t expect Slasher to respect their wishes, access to EG is something that Slasher shouldn’t take for granted, and that’s the way the system is supposed to work.


Afterthoughts:
Many (including all journalists) will say that, in an “ideal” world, all information should be always public. But we must remember that for all information to be always publishable is always in the best financial interests of the journalist.

In a “free” economy with “freedom of the press” the point is simply to ensure that each organization is free of influence from the government, and has nothing to do with influence on each other. Monopoly-busting regulation is one of the only things that is supposed to govern how business interact with each other (including press organizations).

In a PR battle between “Organization v. The Press,” also remember that “The Press” has much more experience and leverage when it comes to getting a message out, because getting messages out is simply what they do, and what is always in their financial interests. Thus, be mindful of the fact that, in such a situation, you will always see overwhelmingly more contribution from journalists protecting journalists than “business-people” protecting “business-people”. In this case, journalists defending themselves is simply “doing their jobs.” It is quite convenient.

Journalists provide a necessary and valuable service to the world. If that weren’t true, noone would get paid to do it. But journalism is not above reproach. I don’t blame any journalists for defending other journalists. But we must be mindful of the inherent incentives and biases within a system. I hope EG and Slasher can resolve this in a mutually beneficial way - I love me my eSports news.

**
There is no Cow Level
divito
Profile Blog Joined January 2011
Canada1213 Posts
January 17 2013 17:17 GMT
#2
I planned on writing something up regarding the relationships involved in journalism vs. PR, but as an addendum to any such article I might write, I would say that organizations need not look very far if they want to make the most of their own announcements.

The more people that are privy to information, the more likely it is to leak. A basic tenant in most organizations is the aspect of keeping things on a need-to-know basis, especially if it involves somewhat sensible material/information. If that means not letting players, or certain staff aware of the moves happening behind the scenes, that's one route to take.

If you're going to argue that you want to keep an open and fluid organization, you might have to get NDAs signed with partners (and even your own staff/players), and outside sources in whatever deals, promotions or moves you're making, if you're truly committed to being the ones orchestrating and announcing the information.

For someone as business-savvy as Alex, I'm surprised a lot of this has taken place. I'm sure we can definitely expect some changes in the future.
Skype: divito7
rotegirte
Profile Joined April 2011
Germany2859 Posts
Last Edited: 2013-01-17 23:19:42
January 17 2013 17:36 GMT
#3
The problem is that we have no insight into what kind of deal would be worth cooperating for both sides, since no one knows EG's nor Slasher/Gamespots numbers. Plus, it's not exactly easy to predict certain what-if scenarios even for those having access to the metrics.

It's an open secret that it's about leverage and as a consequence about money. Two basic approaches would assume either:

  1. There is a set amount of money
    It's about distribution. So neither EG nor Slasher are inherently wrong in trying to get the biggest share out of it. They are in fact, doing their jobs to the best of their ability (within legal and certain moral constraints) . Of course, it's the most simplistic way to look at it. But it is sufficient to cover the first of the teams' arguments: That Slasher is effectively "stealing" money from them. The point of contention would be whether it was theirs to begin with, since the traffic never existed before the information became public. In my opinion, there is too little debate about such a fundamental aspect.

  2. There is growth and decay
    It includes the first approach, but with the notion that certain behaviors can either promote, stunt, invert growth, or be neutral. So instead of the question, which contribution yields what share, there is additionally the consideration of what contribution has what kind and how much impact. It is one thing to discuss which behaviors would be desirable, another to actuate a specific actor to do so. In absence of a binding governing body, it is accomplished through multilateral agreements, a system of incentives and repercussions and public judgment. Of course, everybody will plead in favor of themselves. The discussion to be had is to what extent we collectively deem those pledges reasonable. A simple "anything that hurts X in any way is always bad" is in my opinion insufficient.



In comes the problem I introduced at the start. Eventually, it is up to the individual actor to run his numbers. When frictions arise, it can be a sign of misjudgment. It also can be due to incompatibility of objectives and expectations. To put it simple, negotiations were not successful. Having the numbers of each side would help public judgment. Alas, there are sensible reasons not to publish them.

It leaves us unable to accurately state how much a certain actor would gain from a specific deal. We can only gather from a failed deal that obviously one or all parties deemed the deal not worth it.
Dracolich70
Profile Joined May 2011
Denmark3820 Posts
January 17 2013 23:07 GMT
#4
Capitalism is always about hiding behind "the world is not ideal".
LiangHao
dongmydrum
Profile Blog Joined December 2011
United States139 Posts
January 18 2013 10:51 GMT
#5
On January 18 2013 08:07 Dracolich70 wrote:
Capitalism is always about hiding behind "the world is not ideal".

boo hoo comrade, capitalism doesn't hide. its invisible

On a more serious note, obviously there is no right or wrong answer here. This isn't watergate and no crime has been committed. Some sports teams let reporters have scoops but controls pertinent information (such as who's injured and who won't be playing etc etc.). The relationship between EG and Slasher is strictly between them and its up to how they deal with each other. Obviously we don't want EG to have so much power that they control every bit of information about them, but also think how "the decision" would have sucked if someone leaked to which team Lebron was going. We should only care if the balance of power shifts too much to one side.
Milkis
Profile Blog Joined January 2010
5003 Posts
January 18 2013 13:29 GMT
#6
On January 18 2013 08:07 Dracolich70 wrote:
Capitalism is always about hiding behind "the world is not ideal".


amusing part is capitalism is only justified when the world *is* ideal.
sam!zdat
Profile Blog Joined October 2010
United States5559 Posts
Last Edited: 2013-01-18 19:35:49
January 18 2013 19:34 GMT
#7
On January 18 2013 00:34 Arcane86 wrote:
The survival and proliferation of strictly for-profit businesses is the only real sign that eSports is a legitimate “industry” and not a glorified hobby.


Who cares about that?

What's wrong with glorified hobbies?

that's what it IS
shikata ga nai
Please log in or register to reply.
Live Events Refresh
WardiTV Invitational
20:00
WardiTV Not-Summer Championshi
ByuN vs SHINLIVE!
herO vs TBD
Clem vs TBD
WardiTV1372
ComeBackTV 1202
IntoTheiNu 813
TaKeTV 423
IndyStarCraft 208
Rex151
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
ByuN 527
IndyStarCraft 208
Rex 151
ProTech70
BRAT_OK 39
StarCraft: Brood War
Calm 6559
Shuttle 1783
Rain 1544
Mini 908
Light 628
BeSt 597
Soulkey 417
hero 223
firebathero 190
ZerO 189
[ Show more ]
Zeus 184
ggaemo 173
actioN 95
sorry 95
Mind 80
Barracks 77
Sea.KH 48
Killer 46
PianO 38
Yoon 24
Free 20
JYJ 18
zelot 17
Rock 16
Hm[arnc] 16
soO 16
Sacsri 15
scan(afreeca) 15
Aegong 14
yabsab 9
Dota 2
qojqva2738
monkeys_forever339
Counter-Strike
jkaem177
Heroes of the Storm
Khaldor351
Other Games
FrodaN5628
singsing2375
Liquid`RaSZi1127
B2W.Neo719
Beastyqt510
syndereN246
Fuzer 185
KnowMe185
ZerO(Twitch)23
CosmosSc2 18
Railgan9
fpsfer 2
Organizations
Other Games
EGCTV809
StarCraft: Brood War
UltimateBattle 28
[ Show 10 non-featured ]
StarCraft 2
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• HerbMon 51
• Michael_bg 5
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Upcoming Events
IPSL
1h 21m
Art_Of_Turtle vs KameZerg
Radley vs George
BSL
4h 21m
Artosis vs Dewalt
Ret vs Tech
SOOP
18h 21m
soO vs FanTaSy
WardiTV Weekly
20h 21m
Monday Night Weeklies
2 days
PiGosaur Cup
2 days
The PondCast
2 days
GSL
3 days
Replay Cast
4 days
KCM Race Survival
4 days
[ Show More ]
RSL Revival
5 days
BSL
6 days
eOnzErG vs StRyKeR
Cross vs JDConan
RSL Revival
6 days
Liquipedia Results

Completed

Proleague 2026-11-14
Blizzard Classic Cup 2026
HCC Season 3

Ongoing

Acropolis #5
KCM Race Survival 2026 Season 4
International ShieldBattery League
BSL Season 23
IPSL Winter 2026-27
Calamity Cup Div. A Season 8
Underdog Cup 2026 Div 2-3
BLAST Rivals Fall 2026
IEM Beijing 2026
PGL Masters Bucharest 2026
Stake Ranked Episode 5
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
Logitech G Play Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #3
BLAST Open Fall 2026

Upcoming

YSL S4
Sector 591
SC4ALL II: Brood War
BSL 23: Non-Korean Championship
HSC XXX
Stellar Fest 2: Lunar Cup
StarCraft2 Weekly Open Tournament 2026 Grand Finals
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
IEM Kraków 2027
PGL Bucharest 2027
BLAST Bounty Winter 2027
PGL Major Singapore 2026
Stake Ranked Episode 6
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.