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Blizzards mass advertising

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1 2 Next All
Yasser
Profile Joined March 2010
Germany27 Posts
July 21 2010 23:03 GMT
#1
I am blown away from the big advertising campaign Blizzard has started for Sc2:

About 2 days ago i saw a banner on youtube for Sc2 probably the best advertising one can get at the internet.

And just a srcond ago i saw TV advertising (Kabel 1, Big German channel)
for Starcraft 2.

Never seen anything like that for a PC game, probably i didn't realized it.
Anyways i love it get the Esport spread out to the community =D.

Just wanna let u know...hf gg
holy_war
Profile Blog Joined July 2007
United States3590 Posts
Last Edited: 2010-07-21 23:13:14
July 21 2010 23:04 GMT
#2
Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.

Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV
Brad
Profile Joined April 2010
2754 Posts
Last Edited: 2010-07-21 23:05:43
July 21 2010 23:04 GMT
#3
Yeah, it's getting pretty big now. But, I'm surprised that they start doing it on this scale a few weeks ago. Like the guy above said, the Modern Warfare 2 advertising campaign was INSANE.
Lee Jae Dong proved that a focus on mechanics and execution could solve problems in the StarCraft game strategy.
jamesr12
Profile Blog Joined April 2010
United States1549 Posts
July 21 2010 23:04 GMT
#4
They have had tv ad's on ESPN all day (I have seen 4 during the day today).
http://www.teamliquid.net/forum/viewmessage.php?topic_id=306479
Yasser
Profile Joined March 2010
Germany27 Posts
July 21 2010 23:07 GMT
#5
Guess in the States it is more common...
I have seen ad's for concole games but none for PC game's and these ad's were not in the evening on a big station...
KillerPlague
Profile Joined June 2010
United States1386 Posts
July 21 2010 23:09 GMT
#6
i saw the sc2 commercial again watching dyrdeks fantasy factory. thats a good age demographic to target so props to them =D
Side 1: Why no dominant players with 90% win ratio Side 2: Nerf Side 1
dNo_O
Profile Joined November 2008
United States233 Posts
July 21 2010 23:11 GMT
#7
you never noticed all those wow ads? the ones with ozzy osbourne or mr. t?
It is a profitable thing, if one is wise, to seem foolish.
Spidermonkey
Profile Joined April 2010
United States251 Posts
July 21 2010 23:12 GMT
#8
Halo advertising was much wider spread. Hell even Final Fantasy advertises on cable.
~ Richard Trahan
Two
Profile Joined May 2010
United States95 Posts
July 21 2010 23:14 GMT
#9
Blizzard has dumped so much money into advertising Starcraft2. It's an amazing game as we all know ;D
Raisauce
Profile Blog Joined May 2010
Canada864 Posts
Last Edited: 2010-07-21 23:15:35
July 21 2010 23:15 GMT
#10
Funny how this thread came up when I was just thinking the exact same thing. I just came back from the mall. I was blown away with the amount of posters and banners of SC2 they had around the mall. Blizzard really put in a lot of effort to advertise SC2.
Papulatus
Profile Joined July 2010
United States669 Posts
July 21 2010 23:15 GMT
#11
This is mass advertising? The only advertising I have seen is the single add on a single basketball game.

Mass advertising is how Apple promotes their products, such as starting a viral add campaign by someone "losing" their iPhone 4.
4 Corners in a day.
Dance.jhu
Profile Blog Joined May 2010
United States292 Posts
July 21 2010 23:16 GMT
#12
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.
It is what it is...
FindingPride
Profile Blog Joined July 2010
United States1001 Posts
July 21 2010 23:17 GMT
#13
ye, I hope the scene will be huge.
This is good
Whiplash
Profile Blog Joined October 2008
United States2928 Posts
July 21 2010 23:19 GMT
#14
On July 22 2010 08:16 Dance.jhu wrote:
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.


thats because most people don't know what an RTS is over a FPS/RPG. Advertising != actual product.
Cinematographer / Steadicam Operator. Former Starcraft commentator/player
Qzy
Profile Blog Joined July 2010
Denmark1121 Posts
July 21 2010 23:19 GMT
#15
We'll see.. Might bring in some lamers to TL.net :/
TG Sambo... Intel classic! Life of lively to live to life of full life thx to shield battery
Tone_
Profile Joined May 2009
United Kingdom554 Posts
July 21 2010 23:20 GMT
#16
TV adverts in the UK all the time. Epic.
Hasta La Victoria Siempre | 톤
PhiliBiRD
Profile Joined November 2009
United States2643 Posts
July 21 2010 23:21 GMT
#17
On July 22 2010 08:04 holy_war wrote:
Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.

Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV


um halo 3 and mw2 are mainly console games...
and dragon age is the rare exception, WOW is a horrible example, as we all know its unique and dominates the gaming market.

theres never ever beena RTS game with this advertising or anything even close
Ownos
Profile Joined July 2010
United States2147 Posts
July 21 2010 23:22 GMT
#18
On July 22 2010 08:15 Papulatus wrote:
This is mass advertising? The only advertising I have seen is the single add on a single basketball game.

Mass advertising is how Apple promotes their products, such as starting a viral add campaign by someone "losing" their iPhone 4.


Nothing compares to Apple's marketing department. They are immensely aggressive. How else are they able to sell such shoddy products time and again?
...deeper and deeper into the bowels of El Diablo
Meta
Profile Blog Joined June 2003
United States6225 Posts
July 21 2010 23:22 GMT
#19
On July 22 2010 08:16 Dance.jhu wrote:
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.



I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays.

I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before.
good vibes only
Telcontar
Profile Joined May 2010
United Kingdom16710 Posts
July 21 2010 23:23 GMT
#20
they are certainly stepping it up a notch in terms of marketing and advertising. i guess being part of activision and vivendi has its advantages.
Et Eärello Endorenna utúlien. Sinome maruvan ar Hildinyar tenn' Ambar-metta.
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