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Blizzards mass advertising

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Yasser
Profile Joined March 2010
Germany27 Posts
July 21 2010 23:03 GMT
#1
I am blown away from the big advertising campaign Blizzard has started for Sc2:

About 2 days ago i saw a banner on youtube for Sc2 probably the best advertising one can get at the internet.

And just a srcond ago i saw TV advertising (Kabel 1, Big German channel)
for Starcraft 2.

Never seen anything like that for a PC game, probably i didn't realized it.
Anyways i love it get the Esport spread out to the community =D.

Just wanna let u know...hf gg
holy_war
Profile Blog Joined July 2007
United States3590 Posts
Last Edited: 2010-07-21 23:13:14
July 21 2010 23:04 GMT
#2
Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.

Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV
Brad
Profile Joined April 2010
2754 Posts
Last Edited: 2010-07-21 23:05:43
July 21 2010 23:04 GMT
#3
Yeah, it's getting pretty big now. But, I'm surprised that they start doing it on this scale a few weeks ago. Like the guy above said, the Modern Warfare 2 advertising campaign was INSANE.
Lee Jae Dong proved that a focus on mechanics and execution could solve problems in the StarCraft game strategy.
jamesr12
Profile Blog Joined April 2010
United States1549 Posts
July 21 2010 23:04 GMT
#4
They have had tv ad's on ESPN all day (I have seen 4 during the day today).
http://www.teamliquid.net/forum/viewmessage.php?topic_id=306479
Yasser
Profile Joined March 2010
Germany27 Posts
July 21 2010 23:07 GMT
#5
Guess in the States it is more common...
I have seen ad's for concole games but none for PC game's and these ad's were not in the evening on a big station...
KillerPlague
Profile Joined June 2010
United States1386 Posts
July 21 2010 23:09 GMT
#6
i saw the sc2 commercial again watching dyrdeks fantasy factory. thats a good age demographic to target so props to them =D
Side 1: Why no dominant players with 90% win ratio Side 2: Nerf Side 1
dNo_O
Profile Joined November 2008
United States233 Posts
July 21 2010 23:11 GMT
#7
you never noticed all those wow ads? the ones with ozzy osbourne or mr. t?
It is a profitable thing, if one is wise, to seem foolish.
Spidermonkey
Profile Joined April 2010
United States251 Posts
July 21 2010 23:12 GMT
#8
Halo advertising was much wider spread. Hell even Final Fantasy advertises on cable.
~ Richard Trahan
Two
Profile Joined May 2010
United States95 Posts
July 21 2010 23:14 GMT
#9
Blizzard has dumped so much money into advertising Starcraft2. It's an amazing game as we all know ;D
Raisauce
Profile Blog Joined May 2010
Canada864 Posts
Last Edited: 2010-07-21 23:15:35
July 21 2010 23:15 GMT
#10
Funny how this thread came up when I was just thinking the exact same thing. I just came back from the mall. I was blown away with the amount of posters and banners of SC2 they had around the mall. Blizzard really put in a lot of effort to advertise SC2.
Papulatus
Profile Joined July 2010
United States669 Posts
July 21 2010 23:15 GMT
#11
This is mass advertising? The only advertising I have seen is the single add on a single basketball game.

Mass advertising is how Apple promotes their products, such as starting a viral add campaign by someone "losing" their iPhone 4.
4 Corners in a day.
Dance.jhu
Profile Blog Joined May 2010
United States292 Posts
July 21 2010 23:16 GMT
#12
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.
It is what it is...
FindingPride
Profile Blog Joined July 2010
United States1001 Posts
July 21 2010 23:17 GMT
#13
ye, I hope the scene will be huge.
This is good
Whiplash
Profile Blog Joined October 2008
United States2928 Posts
July 21 2010 23:19 GMT
#14
On July 22 2010 08:16 Dance.jhu wrote:
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.


thats because most people don't know what an RTS is over a FPS/RPG. Advertising != actual product.
Cinematographer / Steadicam Operator. Former Starcraft commentator/player
Qzy
Profile Blog Joined July 2010
Denmark1121 Posts
July 21 2010 23:19 GMT
#15
We'll see.. Might bring in some lamers to TL.net :/
TG Sambo... Intel classic! Life of lively to live to life of full life thx to shield battery
Tone_
Profile Joined May 2009
United Kingdom554 Posts
July 21 2010 23:20 GMT
#16
TV adverts in the UK all the time. Epic.
Hasta La Victoria Siempre | 톤
PhiliBiRD
Profile Joined November 2009
United States2643 Posts
July 21 2010 23:21 GMT
#17
On July 22 2010 08:04 holy_war wrote:
Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.

Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV


um halo 3 and mw2 are mainly console games...
and dragon age is the rare exception, WOW is a horrible example, as we all know its unique and dominates the gaming market.

theres never ever beena RTS game with this advertising or anything even close
Ownos
Profile Joined July 2010
United States2147 Posts
July 21 2010 23:22 GMT
#18
On July 22 2010 08:15 Papulatus wrote:
This is mass advertising? The only advertising I have seen is the single add on a single basketball game.

Mass advertising is how Apple promotes their products, such as starting a viral add campaign by someone "losing" their iPhone 4.


Nothing compares to Apple's marketing department. They are immensely aggressive. How else are they able to sell such shoddy products time and again?
...deeper and deeper into the bowels of El Diablo
Meta
Profile Blog Joined June 2003
United States6225 Posts
July 21 2010 23:22 GMT
#19
On July 22 2010 08:16 Dance.jhu wrote:
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.



I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays.

I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before.
good vibes only
Telcontar
Profile Joined May 2010
United Kingdom16710 Posts
July 21 2010 23:23 GMT
#20
they are certainly stepping it up a notch in terms of marketing and advertising. i guess being part of activision and vivendi has its advantages.
Et Eärello Endorenna utúlien. Sinome maruvan ar Hildinyar tenn' Ambar-metta.
Dance.jhu
Profile Blog Joined May 2010
United States292 Posts
July 21 2010 23:24 GMT
#21
On July 22 2010 08:22 Meta wrote:
Show nested quote +
On July 22 2010 08:16 Dance.jhu wrote:
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.



I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays.

I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before.

I highly doubt they are "banking on widespread familiarity with starcraft 1"

but im not complaining about it, i just think its funny.
It is what it is...
Budzlight
Profile Blog Joined December 2009
United States578 Posts
July 21 2010 23:26 GMT
#22
i only see them on us t.v twice a hour. My Gf gets pissed every time i say OMG starcraft2!!!!!
I was the 5% that voted for thorzain in the TSL for round 1
Skee
Profile Joined March 2010
Canada702 Posts
Last Edited: 2010-07-21 23:29:45
July 21 2010 23:29 GMT
#23
I have not seen any SC2 ads. Although I use my computer for 98% of my entertainment.
Mob
Profile Joined April 2010
Austria152 Posts
July 21 2010 23:36 GMT
#24
game commercials on TV are very rare here in the EU, the only ones i know are from blizzard -> WoW and SC2 now.

they seem to be the only company to really think global.
yadda!
Befree
Profile Joined April 2010
695 Posts
July 21 2010 23:37 GMT
#25
On July 22 2010 08:22 Meta wrote:
Show nested quote +
On July 22 2010 08:16 Dance.jhu wrote:
The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"

It's not being marketed as an RTS game, but instead like an epic shooter or RPG.



I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays.

I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before.

I agree. Blizzard has such quality cinematics that they could attract many people based purely on the trailer.

I remember getting to a cinematic in Starcraft or Warcraft was like the biggest reward to me after doing a few missions too. The screen resolution would start changing and you knew what was coming!

I never really saw any MW2 trailers when that was coming out, must not be watching the right channels. I've seen that obnoxious "everybody is doing it" one lately, though. The halo ones I do remember seeing on a lot. SC2 ones I actually haven't seen before on television still..
Daniri
Profile Joined May 2007
387 Posts
July 21 2010 23:42 GMT
#26
On July 22 2010 08:04 holy_war wrote:
Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.

Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV


I haven't seen anything from Dragon Age and WoW didn't start doing commercials until like 2007 or 2008.
"you guys are silly lol thats why i hate you people" berserkboar
BladeRunner
Profile Blog Joined February 2010
United States407 Posts
July 21 2010 23:44 GMT
#27
I found it funny that they had several large SC2 displays at my local Blockbuster "game rush" store. I was in there looking at blu-rays and when I asked if I could even buy SC2 at that store they said "...No" I inquired further and apparently it's something forced by their partners, so it's true Blizz/Acti is definitely calling in a few favors here getting the word out.

FroZeNN
Profile Blog Joined March 2010
United States165 Posts
July 21 2010 23:48 GMT
#28
I would love to see more and more advertising =) I can never get enough SC material so I can point to my friends and yell random things like "OHHHHH PLAAAAAGUUUUUU!!!!!" then chuckle to myself, and just sit in awkward silence after lol.
"More GG More Skill" - WhiteRa
Polar_Nada
Profile Blog Joined June 2008
United States1548 Posts
July 21 2010 23:51 GMT
#29
i get so excited whenever i see these advertisement. i dont even remember starcraft 1 advertisement lol...
[ReD]NaDa and fnaticMSI.SEn fighting~! ::POlar @ UC Irvine::
Elmers_Cow
Profile Joined July 2010
United States28 Posts
July 22 2010 00:01 GMT
#30
On July 22 2010 08:19 Qzy wrote:
We'll see.. Might bring in some lamers to TL.net :/


=( hopefully not.
Maybe they will all be seeking to be better!
If this were the case, more competition! This means more fun!
LoliKuma
Profile Joined June 2010
United States237 Posts
July 22 2010 00:05 GMT
#31
They also bought ad space on penny-arcade, kotaku, vgcats, and probably a bunch of other high readership game related webcomics
The End DOES Justifiy the Means
youngminii
Profile Blog Joined May 2010
Australia7514 Posts
July 22 2010 00:08 GMT
#32
I don't think people realise how little games are advertised out of the States. I think I've only seen a game advertised once or twice on Australian TV.
lalala
Torture
Profile Joined May 2010
Canada221 Posts
July 22 2010 00:09 GMT
#33
I'm hoping Blizzard buys a twitter "trending" on SC2.

I noticed a big ass banner that said "coming soon, SC2" on a Wal-Mart the other day.
Tyri
Profile Joined May 2010
Germany453 Posts
July 22 2010 00:17 GMT
#34
There are commercials on the biggest german tv station at prime time, which kinda makes me happy.

The only time I had to facepalm when a friend of mine said: "Oh this animated Movie will be really nice, I'm going to watch this when its released"
Amber[LighT]
Profile Blog Joined June 2005
United States5078 Posts
Last Edited: 2010-07-22 00:20:07
July 22 2010 00:19 GMT
#35
I feel like I see 3 ads per hour... it's becoming excessive, but it's epic.
"We have unfinished business, I and he."
Jyvblamo
Profile Blog Joined June 2006
Canada13788 Posts
July 22 2010 00:22 GMT
#36
On July 22 2010 08:48 FroZeNN wrote:
I would love to see more and more advertising =) I can never get enough SC material so I can point to my friends and yell random things like "OHHHHH PLAAAAAGUUUUUU!!!!!" then chuckle to myself, and just sit in awkward silence after lol.

You must be fun at parties.
risk.nuke
Profile Joined May 2010
Sweden2825 Posts
July 22 2010 00:27 GMT
#37
Airplanes? Sc2 prevails
Neo.G Soulkey, Best, firebathero. // http://www.teamliquid.net/forum/index.php?show_part=31
Skee
Profile Joined March 2010
Canada702 Posts
July 22 2010 00:31 GMT
#38
On July 22 2010 08:51 Polar_Nada wrote:
i get so excited whenever i see these advertisement. i dont even remember starcraft 1 advertisement lol...

I remember seeing the Starcraft 64 advertisement ONCE on TV when I was young.
JustAnotherKnave
Profile Joined May 2010
United States67 Posts
July 22 2010 00:38 GMT
#39
On July 22 2010 08:19 Qzy wrote:
We'll see.. Might bring in some lamers to TL.net :/


"Something is rotten in the state of Denmark"

And it's you, Qzy.
i like your mother
Kennigit *
Profile Blog Joined October 2006
Canada19447 Posts
July 22 2010 00:38 GMT
#40
Thanks for letting us know. Next time blog this.
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