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I am blown away from the big advertising campaign Blizzard has started for Sc2:
About 2 days ago i saw a banner on youtube for Sc2 probably the best advertising one can get at the internet.
And just a srcond ago i saw TV advertising (Kabel 1, Big German channel) for Starcraft 2.
Never seen anything like that for a PC game, probably i didn't realized it. Anyways i love it get the Esport spread out to the community =D.
Just wanna let u know...hf gg
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Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.
Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV
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Yeah, it's getting pretty big now. But, I'm surprised that they start doing it on this scale a few weeks ago. Like the guy above said, the Modern Warfare 2 advertising campaign was INSANE.
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They have had tv ad's on ESPN all day (I have seen 4 during the day today).
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Guess in the States it is more common... I have seen ad's for concole games but none for PC game's and these ad's were not in the evening on a big station...
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i saw the sc2 commercial again watching dyrdeks fantasy factory. thats a good age demographic to target so props to them =D
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you never noticed all those wow ads? the ones with ozzy osbourne or mr. t?
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Halo advertising was much wider spread. Hell even Final Fantasy advertises on cable.
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Blizzard has dumped so much money into advertising Starcraft2. It's an amazing game as we all know ;D
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Funny how this thread came up when I was just thinking the exact same thing. I just came back from the mall. I was blown away with the amount of posters and banners of SC2 they had around the mall. Blizzard really put in a lot of effort to advertise SC2.
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This is mass advertising? The only advertising I have seen is the single add on a single basketball game.
Mass advertising is how Apple promotes their products, such as starting a viral add campaign by someone "losing" their iPhone 4.
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The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"
It's not being marketed as an RTS game, but instead like an epic shooter or RPG.
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ye, I hope the scene will be huge. This is good
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On July 22 2010 08:16 Dance.jhu wrote: The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"
It's not being marketed as an RTS game, but instead like an epic shooter or RPG.
thats because most people don't know what an RTS is over a FPS/RPG. Advertising != actual product.
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We'll see.. Might bring in some lamers to TL.net :/
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TV adverts in the UK all the time. Epic.
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On July 22 2010 08:04 holy_war wrote: Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.
Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV
um halo 3 and mw2 are mainly console games... and dragon age is the rare exception, WOW is a horrible example, as we all know its unique and dominates the gaming market.
theres never ever beena RTS game with this advertising or anything even close
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On July 22 2010 08:15 Papulatus wrote: This is mass advertising? The only advertising I have seen is the single add on a single basketball game.
Mass advertising is how Apple promotes their products, such as starting a viral add campaign by someone "losing" their iPhone 4.
Nothing compares to Apple's marketing department. They are immensely aggressive. How else are they able to sell such shoddy products time and again?
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On July 22 2010 08:16 Dance.jhu wrote: The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"
It's not being marketed as an RTS game, but instead like an epic shooter or RPG.
I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays.
I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before.
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United Kingdom16710 Posts
they are certainly stepping it up a notch in terms of marketing and advertising. i guess being part of activision and vivendi has its advantages.
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On July 22 2010 08:22 Meta wrote:Show nested quote +On July 22 2010 08:16 Dance.jhu wrote: The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"
It's not being marketed as an RTS game, but instead like an epic shooter or RPG. I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays. I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before. I highly doubt they are "banking on widespread familiarity with starcraft 1"
but im not complaining about it, i just think its funny.
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i only see them on us t.v twice a hour. My Gf gets pissed every time i say OMG starcraft2!!!!!
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I have not seen any SC2 ads. Although I use my computer for 98% of my entertainment.
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game commercials on TV are very rare here in the EU, the only ones i know are from blizzard -> WoW and SC2 now.
they seem to be the only company to really think global.
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On July 22 2010 08:22 Meta wrote:Show nested quote +On July 22 2010 08:16 Dance.jhu wrote: The thing is...people are going to see the advertisments, then look at the game, and be like "What the hell is this shit?"
It's not being marketed as an RTS game, but instead like an epic shooter or RPG. I think they might be banking on widespread familiarity with starcraft 1, and they want to show off their cinematics team. To somebody who's completely unfamiliar with the game, these trailers make it look like an incredible experience no matter how the game plays. I remember seeing the trailers for WoW before it was released and honestly they are the only reason I bought it, never having played an MMO before. I agree. Blizzard has such quality cinematics that they could attract many people based purely on the trailer.
I remember getting to a cinematic in Starcraft or Warcraft was like the biggest reward to me after doing a few missions too. The screen resolution would start changing and you knew what was coming!
I never really saw any MW2 trailers when that was coming out, must not be watching the right channels. I've seen that obnoxious "everybody is doing it" one lately, though. The halo ones I do remember seeing on a lot. SC2 ones I actually haven't seen before on television still..
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On July 22 2010 08:04 holy_war wrote: Uhh did you see the ad campaigns for Halo 3 and Modern Warfare 2? The Starcraft 2 ads pale in comparison.
Edit: Even for PC, games like WoW and Dragon Age were hyped up a lot on TV
I haven't seen anything from Dragon Age and WoW didn't start doing commercials until like 2007 or 2008.
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I found it funny that they had several large SC2 displays at my local Blockbuster "game rush" store. I was in there looking at blu-rays and when I asked if I could even buy SC2 at that store they said "...No" I inquired further and apparently it's something forced by their partners, so it's true Blizz/Acti is definitely calling in a few favors here getting the word out.
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I would love to see more and more advertising =) I can never get enough SC material so I can point to my friends and yell random things like "OHHHHH PLAAAAAGUUUUUU!!!!!" then chuckle to myself, and just sit in awkward silence after lol.
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i get so excited whenever i see these advertisement. i dont even remember starcraft 1 advertisement lol...
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On July 22 2010 08:19 Qzy wrote: We'll see.. Might bring in some lamers to TL.net :/
=( hopefully not. Maybe they will all be seeking to be better! If this were the case, more competition! This means more fun!
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They also bought ad space on penny-arcade, kotaku, vgcats, and probably a bunch of other high readership game related webcomics
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I don't think people realise how little games are advertised out of the States. I think I've only seen a game advertised once or twice on Australian TV.
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I'm hoping Blizzard buys a twitter "trending" on SC2.
I noticed a big ass banner that said "coming soon, SC2" on a Wal-Mart the other day.
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There are commercials on the biggest german tv station at prime time, which kinda makes me happy.
The only time I had to facepalm when a friend of mine said: "Oh this animated Movie will be really nice, I'm going to watch this when its released"
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I feel like I see 3 ads per hour... it's becoming excessive, but it's epic.
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On July 22 2010 08:48 FroZeNN wrote: I would love to see more and more advertising =) I can never get enough SC material so I can point to my friends and yell random things like "OHHHHH PLAAAAAGUUUUUU!!!!!" then chuckle to myself, and just sit in awkward silence after lol. You must be fun at parties.
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On July 22 2010 08:51 Polar_Nada wrote: i get so excited whenever i see these advertisement. i dont even remember starcraft 1 advertisement lol... I remember seeing the Starcraft 64 advertisement ONCE on TV when I was young.
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On July 22 2010 08:19 Qzy wrote: We'll see.. Might bring in some lamers to TL.net :/
"Something is rotten in the state of Denmark"
And it's you, Qzy.
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Kennigit
Canada19447 Posts
Thanks for letting us know. Next time blog this.
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