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SetGuitarsToKill
Canada28396 Posts
![[image loading]](http://esportsobserver.com/wp-content/uploads/2016/01/Major_League_Gaming_logo.svg_.png){kind=logo} MLG has reportedly sold “substantially all” of it's assets to Activision-Blizzard for the price of $46 million. Longtime CEO Sundance DiGiovanni has also reportedly been removed from his position at the company. It's not clear how this move will affect StarCraft 2, but with Blizzard's recent shift in focus towards the foreign scene it's hard to imagine this move will not play a role in their future plans. Source 
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Noocta
France12578 Posts
Last time Blizzard bought a broadcasting company, things didn't do so well. ( IPL ) If they want to create a legitimate US Circuit to boost the marketing value of their new WCS rules, they're basically starting this from scratch, because the scene of pro players for this kind of thing is not exactly great right now. I'm thinking this move was probably pushed forward to help the Activision side of the company. MLG has been the prime platform for Call of Duty for a long time. | ||
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ZigguratOfUr
Iraq16955 Posts
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HalfPastLife
7 Posts
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Footler
United States560 Posts
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Circumstance
United States11403 Posts
 ). Though, of course, this is a bigger pickup for the Activision side, considering which game was making up most of the MLG TV viewer base. | ||
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vult
United States9400 Posts
Not sure how this will affect Activizzard, but hopefully they can use "substantially all" of those assets to help sc2. | ||
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Lonyo
United Kingdom3884 Posts
Wouldn't surprise me if it was them who were pushing for an out. $10m in 2006 http://www.sec.gov/Archives/edgar/vprr/06/9999999997-06-033352 $28m in 2006 http://www.sec.gov/Archives/edgar/vprr/06/9999999997-06-048185 $1.4m in 2007 http://www.sec.gov/Archives/edgar/vprr/07/9999999997-07-029834 $7.5m in 2009 http://www.sec.gov/Archives/edgar/vprr/09/9999999997-09-000536 $3.5m in 2009 http://www.sec.gov/Archives/edgar/data/1371551/000137155109000004/xslFormDX01/primary_doc.xml $3.3m in 2010 http://www.sec.gov/Archives/edgar/data/1371551/000137155110000002/xslFormDX01/primary_doc.xml $3.1m in 2011 http://www.sec.gov/Archives/edgar/data/1371551/000137155111000001/xslFormDX01/primary_doc.xml $2.5m in 2011 http://www.sec.gov/Archives/edgar/data/1371551/000137155111000003/xslFormDX01/primary_doc.xml $11.3m in 2012 http://www.sec.gov/Archives/edgar/data/1371551/000137155112000001/xslFormDX01/primary_doc.xml $0 in 2013 http://www.sec.gov/Archives/edgar/data/1371551/000137155113000002/xslFormDX01/primary_doc.xml * $0 in 2015 http://www.sec.gov/Archives/edgar/data/1371551/000137155115000001/xslFormDX01/primary_doc.xml * $1m debt in 2015 http://www.sec.gov/Archives/edgar/data/1371551/000137155115000002/xslFormDX01/primary_doc.xml *Both of these specify: "Warrants to be issued in exchange for services. The offering amount assumes that all the warrants that can potentially be earned and issued are, in fact, earned and issued." $70m in cash and possibly issued some debt and warrants. The investors are getting $46m out of it. | ||
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RenSC2
United States1098 Posts
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Solar424
United States4001 Posts
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FueledUpAndReadyToGo
Netherlands30548 Posts
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T.O.P.
Hong Kong4685 Posts
On January 01 2016 10:47 Lonyo wrote: Investors lost out big time there. Wouldn't surprise me if it was them who were pushing for an out. $10m in 2006 http://www.sec.gov/Archives/edgar/vprr/06/9999999997-06-033352 $28m in 2006 http://www.sec.gov/Archives/edgar/vprr/06/9999999997-06-048185 $1.4m in 2007 http://www.sec.gov/Archives/edgar/vprr/07/9999999997-07-029834 $7.5m in 2009 http://www.sec.gov/Archives/edgar/vprr/09/9999999997-09-000536 $3.5m in 2009 http://www.sec.gov/Archives/edgar/data/1371551/000137155109000004/xslFormDX01/primary_doc.xml $3.3m in 2010 http://www.sec.gov/Archives/edgar/data/1371551/000137155110000002/xslFormDX01/primary_doc.xml $3.1m in 2011 http://www.sec.gov/Archives/edgar/data/1371551/000137155111000001/xslFormDX01/primary_doc.xml $2.5m in 2011 http://www.sec.gov/Archives/edgar/data/1371551/000137155111000003/xslFormDX01/primary_doc.xml $11.3m in 2012 http://www.sec.gov/Archives/edgar/data/1371551/000137155112000001/xslFormDX01/primary_doc.xml $0 in 2013 http://www.sec.gov/Archives/edgar/data/1371551/000137155113000002/xslFormDX01/primary_doc.xml * $0 in 2015 http://www.sec.gov/Archives/edgar/data/1371551/000137155115000001/xslFormDX01/primary_doc.xml * $1m debt in 2015 http://www.sec.gov/Archives/edgar/data/1371551/000137155115000002/xslFormDX01/primary_doc.xml *Both of these specify: "Warrants to be issued in exchange for services. The offering amount assumes that all the warrants that can potentially be earned and issued are, in fact, earned and issued." $70m in cash and possibly issued some debt and warrants. The investors are getting $46m out of it. That's not bad. I can't believe MLG is worth 46 million. I always thought those investors were going to lose everything. | ||
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deth2munkies
United States4051 Posts
That said, I always took them existing for granted and they were a recognizable brand. It's sad to see them go. | ||
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JimmyJRaynor
Canada17873 Posts
This is ATVI's first big move after announcing their eSports subsidiary and hiring Sepso and that NFL Network prez guy whatever his name is. These 2 guys are supposed to run the eSports subsidiary. Kotick talked some pretty big talk about the eSports subsidiary and generally.... when Kotick opens his big mouth and talks big... shit happens. | ||
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odaxium
United States356 Posts
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Deleted User 173346
16169 Posts
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Clonester
Germany2808 Posts
On January 01 2016 11:22 deth2munkies wrote: Let's be real, MLG went all in on CoD and failed. ESL got CoD World Championships and that was the nail in the coffin. Honestly, I skipped an MLG that was within 4 hours of me for the first time this year because I just didn't care enough to go. I didn't care about SF5, didn't care about CoD, didn't care about Halo, and only somewhat cared about Smash Bros. Riot pulling LoL, Halo losing its audience, SC2 losing most of its audience, and losing CoD to ESL, it's hard to think why MLG was even still in it. The CSGO shift was too little, too late That said, I always took them existing for granted and they were a recognizable brand. It's sad to see them go. MLG just took the CS:GO Spring Major and "stole" it from IEM Kato. They had their own player and thus had more control and more from each viewer. I dont think they were in such a bad state, more likely just not as big as some people thought. And now ESL will lose CoD again. Its a good buy for Activision Blizzard. They had to use the ESL for every of their major esport title and that couldnt be what they wanted. With the MLG, they get the know how to run all their leagues (at least in US) by their own. And that are at least Heroes, Cardstone, SC II, Overwatch and CoD. They also got control over a Streaming Side (MLG Tv) that is in the US on 2nd place after twitch. On the bad thing. Blizzard is really known for run down tournaments and organisation. IPL... And also how they handle WCS, schedule later then late, handbooks MIA, missing information never gets spoken out, their esport coordinater like Kim often just dodge away for weeks. When Activision Blizzard runs MLG like their handled esports in their past, I dont see them doing well. And yeah, ESL just lost a major customer, on the long hand, ESL will lose all CoD, heroes, cardstone, SC II and Overwatch content in the USA. Even when some of these games have been money dump for Blizzard, Blizzard payed ESL for their service all the time. If Blizzard is even willing to invest into MLG, MLG could expand into Europe and thus hurting the ESL even more. Interesting times. I'm actually really sad, I went to MLG New Orleans a few months back to watch Dota 2 and not having them around anymore is gonna suck. Maybe Dreamhack will do well with their event in Austin and take over the NA eSports scene Even tho I think MLG will from now on focus only on Activision games, its likely that they keep CS:GO and Dota2 to expand the brand. Also CS:GO and Dota 2 are good tournaments for multi game weekenders to pull viewers to the venue. If they drop both games really fast, they show that they did not learn anything in the past years. | ||
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odaxium
United States356 Posts
All it seemed to be was a portal to player's individual streams, gamebattles and nothing much else | ||
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JimmyJRaynor
Canada17873 Posts
However, i highly suspect the new ATVI eSports subsidiary isn't too much concerned with SC2. They have much bigger games they want to feature and promote. On January 01 2016 11:50 Clonester wrote: Even tho I think MLG will from now on focus only on Activision games, its likely that they keep CS:GO and Dota2 to expand the brand. i'd be shocked if anything ATVI owns will promote anything not made by ATVI studios. Dota2 and CS:GO are as good as gone. it'll be interesting to see if this impacts the ATVI stock price in any way. i doubt it will. | ||
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geokilla
Canada8255 Posts
On January 01 2016 10:55 Solar424 wrote: Another eSports company bites the dust...soon ESL and Dreamhack will be all that's left in the West aside from developers with their first party events (LCS, WCS, CS:GO/Dota Majors) Except ESL and Dreamhack aren't doing too well either. Wouldn't be surprised if they go belly up in the next year or two. | ||
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