EPTPrime sponsored by Home & Shopping - Page 2
| Forum Index > SC2 General |
|
Nuithari
Belgium737 Posts
| ||
|
TheBloodyDwarf
Finland7524 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. Depends how much money they used to this. | ||
|
Daeracon
Sweden203 Posts
Revival? Alive? Oz? Are they not still unsigned? | ||
opterown
Australia54785 Posts
| ||
|
adiga
495 Posts
| ||
|
Salazarz
Korea (South)2591 Posts
| ||
|
wishr
Russian Federation262 Posts
| ||
|
UmberBane
Germany5450 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. Honestly, who gives a shit as long as they are giving money to Prime? If the shopping channel thinks it's a good idea to sponsor them it's their own responsibility. | ||
|
Daswollvieh
5553 Posts
| ||
|
Torte de Lini
Germany38463 Posts
easy commercials and slogan making! | ||
Shellshock
United States97277 Posts
| ||
|
Lorch
Germany3711 Posts
| ||
|
Jacmert
Canada1709 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. But maybe they ship things like ramen and basic life essentials so that gamers and nerds can stay alive at home? | ||
|
mrjpark
United States276 Posts
Not necessarily, this needs to succeed. If it fails to provide H&S with the returns they were promised and are expecting, it's just going to scare future sponsors away from the scene. No matter how desperate teams are, they can't be taking on any sponsorship just because it's available. The good thing for Prime here is that they have a history of trying to sell their uniforms and their own brand of clothing, and this seems to be a good avenue for them. If this does become successful, they will have found a sustainable source of revenue even if it's completely unrelated to eSports. Edit: Obviously, a lot of assumptions are and will be made here re: what the sponsorship actually entails. I'm guessing H&S is expecting new customers. In my side of marketing/advertising, we call this NUA (New User Acquisition). By adding a new brand from an industry that's seemingly almost unrelated to their current target audience, H&S probably sees this as a cheap endeavor that could open up a lot more wallets and put many more eyes on their website. The more I think about this, the better I think Prime's chances are, especially with them now being in ProLeague and GSTL gone (meaning there's only one team league in Korea that matters). | ||
|
styleworks79
United States127 Posts
On February 19 2014 19:15 mrjpark wrote: Not necessarily, this needs to succeed. If it fails to provide H&S with the returns they were promised and are expecting, it's just going to scare future sponsors away from the scene. No matter how desperate teams are, they can't be taking on any sponsorship just because it's available. The good thing for Prime here is that they have a history of trying to sell their uniforms and their own brand of clothing, and this seems to be a good avenue for them. If this does become successful, they will have found a sustainable source of revenue even if it's completely unrelated to eSports. Edit: Obviously, a lot of assumptions are and will be made here re: what the sponsorship actually entails. I'm guessing H&S is expecting new customers. In my side of marketing/advertising, we call this NUA (New User Acquisition). By adding a new brand from an industry that's seemingly almost unrelated to their current target audience, H&S probably sees this as a cheap endeavor that could open up a lot more wallets and put many more eyes on their website. The more I think about this, the better I think Prime's chances are, especially with them now being in ProLeague and GSTL gone (meaning there's only one team league in Korea that matters). Well said and explained. | ||
|
Nekovivie
United Kingdom2599 Posts
On February 19 2014 15:50 nath wrote: i dont see this as a great sponsor for a sc2 team...i dont think there are nearly as many fangirls as bw so the demographics aren't great for exposure. i dont see this bringing them good ROI. but i will hope. e-sports team gets a big sponsor, one of the first posts is negative. Yep, that's the SC2 scene for you. | ||
|
Holytornados
United States1022 Posts
| ||
|
ZenithM
France15952 Posts
And with good reason. I read plenty of Wikipedia pages and blog posts. | ||
|
MrMotionPicture
United States4327 Posts
| ||
|
TeeTS
Germany2762 Posts
At least Creator showed some promise with his little tournament win. | ||
| ||
