EPT[Q] Razer benefits with his sponsor ! - Page 2
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meegrean
Thailand7699 Posts
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iLjh
United States160 Posts
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Showtime!
Canada2938 Posts
I think it would be safe to say whatever money they put in they got right back from sales and publicity alone. People have been talking about their stuff non-stop and it appears many people purchased equipment because of the TSL alone. | ||
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Carefree
United States1571 Posts
On June 02 2008 07:57 mdb wrote: My next mouse will be razer. Thats for sure. | ||
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bustaBust
Canada469 Posts
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Polemarch
Canada1564 Posts
$10,000 sponsorship. $10 profit / mouse Need extra 1000 mice sold to break even Exposure to ~10,000 TSL viewers - an estimate for total online/offline viewers Each viewer would need to be about 10% more likely to buy from Razer for them to break even. Given how little attention has been given to mousing in the RTS community so far, I'd say that's quite possible, especially gauging from the reaction here. And that's ignoring repeat customers and the snowball effect through word-of-mouth (if I buy a Razer, then friends that I tell about it will also be more likely to). I have no idea how to estimate how big those are, but all-in-all I'm sure they'll turn a profit on this overall. | ||
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HamerD
United Kingdom1922 Posts
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Klogon
MURICA15980 Posts
On June 09 2008 11:01 meegrean wrote: I want to buy a Razer mouse too, but I can't afford it. Need to save for about one year lol. A year? For 50 bucks? | ||
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Vasoline73
United States7801 Posts
It's tough in da ghet-to | ||
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niteReloaded
Croatia5281 Posts
On June 02 2008 07:58 DTF-ZeRo wrote: Yeah i think it can pay out very well for razer. They are supporting esport everywhere and if they continue doing that, there is a high possibilty that gaming mice are direclty associated with razer, and thats what every company wants. Like if you think of a soft drink you will probably think of coca cola, that kind of association is big. this. | ||
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geno
United States1404 Posts
And just for good measure... On June 02 2008 07:57 mdb wrote: My next mouse will be razer. Thats for sure. | ||
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Schnake
Germany2819 Posts
Sponsoring should raise brand awareness. Ideally, you want to be "top of mind", i.e. the brand that is mentioned first, when thinking about a category or product. I hope it is fairly obvious as to why this is good.  Additionally, factors such as brand likability, image, purchase intent, value perception etc. can be positively affected by sponsoring (as you can experience first hand here in the forums!). Thanks to the promotional offer with the mouse pad, Razer can even directly find out if there has been a boost in sales resulting from their involvement, which is pretty neat. =) | ||
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MadNeSs
Denmark1507 Posts
On June 02 2008 08:46 NeoStorm wrote: Isnt this a no brainer? Why does any company ever sponsor anything? | ||
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isbunk
Sweden1017 Posts
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thedeadhaji
39489 Posts
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HaXxorIzed
Australia8434 Posts
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Ancestral
United States3230 Posts
On June 02 2008 07:57 mdb wrote: My next mouse will be razer. Thats for sure. Yeah. Before I would say my next mouse would be another Logitech Mini Optical, but with the pending release of the Salmosa which should be similar in size and feel and Razer's commitment to eSports I think they're more deserving of my gaming purchases. | ||
Hot_Bid
Braavos36374 Posts
If you think about it from a corporate perspective, $13k is really nothing at all when the average company is playing entry level employees $30-50k per year, and advertising on TV, radio, etc is exponentially more expensive. Imo $13k is a bargain for what they got. I'm more impressed and happy that Razer trusts a group of volunteers enough to represent their brand name. $13k is not a big amount to them, but it could be very negative publicity wise if TSL failed horribly or if we did something dumb like swear a lot or steal the money, so the actual decision to let us sponsor was a lot bigger than the dollar amount. | ||
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thunk
United States6233 Posts
On June 10 2008 11:24 Hot_Bid wrote: To be honest, $13k is nothing to even a small company, it's 1/5th the pay of one employee for one year. Again, it's nothing for the amount of advertising they'd get, which is essentially less than 50c per unique IP advertised? of course that's worth it, they probably made a profit on sheer mouse sales, and that's not even what a company is aiming for, but rather repeat customers and name association. If you think about it from a corporate perspective, $13k is really nothing at all when the average company is playing entry level employees $30-50k per year, and advertising on TV, radio, etc is exponentially more expensive. Imo $13k is a bargain for what they got. I'm more impressed and happy that Razer trusts a group of volunteers enough to represent their brand name. $13k is not a big amount to them, but it could be very negative publicity wise if TSL failed horribly or if we did something dumb like swear a lot or steal the money, so the actual decision to let us sponsor was a lot bigger than the dollar amount. Where'd the last $3k go? Operating/Server costs? And I just realized that Razer has been trying to go international (Razer Europe online in less than a week. (supposedly) and cn.razer.com is already online) and Starcraft's a really good way to do it. Starcraft has one of the biggest international reaches of any game out there. | ||
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GeneralStan
United States4789 Posts
On June 02 2008 07:58 DTF-ZeRo wrote: Yeah i think it can pay out very well for razer. They are supporting esport everywhere and if they continue doing that, there is a high possibilty that gaming mice are direclty associated with razer, and thats what every company wants. Like if you think of a soft drink you will probably think of coca cola, that kind of association is big. A lot more like Nike. Players want the same gear that their favorite pros use, so Razer gets the chance to associate themselves with the pros. | ||
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