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Gretech's Final Offer to the Broadcasting Stations

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274 CommentsPost a Reply
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Milkis
Profile Blog Joined January 2010
5003 Posts
November 13 2010 15:49 GMT
#1
Apparently Gretech's Final Offer to the Broadcasting Stations were made public a few days ago
[image loading]
[image loading]

- Gretech will not allow joint contracts of the Starleagues with Proleague, because they're very different in terms of personality/business/scope/service platform.
- Gretech argues that there is no evidence in terms of business that allows KeSPA to negotiate in the stead of the broadcasting stations.
- The final offer is as follows
  • Contest License Fees: 1 won per year
  • Broadcasting License Fees: 100,000,000 won per season (up to 3 seasons a year)
  • Length: One Year
  • Ownership Rights: The ownership of the broadcasting material created under this contract will be split 50:50 between the Broadcasting station and Gretech/Blizzard.
  • Logo and Branding: The Starcraft: Broodwar logo and Blizzard's logo must be clearly visible in the stage, the set, and in broadcasted material
  • IP rights: Every license needs a clause acknowledging Blizzard for creating the game and for the ownership of the IP.
  • Sub-license: Gretech will have the rights to approve all sub-license contracts.
  • The revenue from the sub-licenses will be fairly split between Gretech and the Broadcasting Station
  • Sponsor: All revenue from Sponsorships will be the property of the broadcasting station
  • Approval: Whenever you use the Intellectual Property rights, you need approval from Blizzard and Gretech

- The last line is interesting: It cuts off and I don't have the second page but it's an announcement that says that if the broadcasting station announces or force starts the next season of the Starleagues before the contract, then Gretech will interpret the statement as a willful and purposeful act that disregards IP rights.

EDIT: From what I can tell this was the offer they made *before* the lawsuits. So please don't confuse them :O
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BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES51044 Posts
Last Edited: 2010-11-13 15:57:04
November 13 2010 15:54 GMT
#2
At least now there will be a stabilized stance of on the negotiations for one party instead of some random PR shit.

1500th post well used.

Edit:Before lawsuits or not if its final then its final.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
motbob
Profile Blog Joined July 2008
United States12546 Posts
November 13 2010 15:59 GMT
#3
Well, this is in line with what people have been saying the demands were. No real big shockers here...

...except for one thing. I think that the clause about Blizzard's logo being displayed prominently is the first time we've seen direct evidence of a strong influence from Blizzard towards Gretech's negotiation attempts.
ModeratorGood content always wins.
kamikami
Profile Joined November 2010
France1057 Posts
November 13 2010 16:02 GMT
#4


Ownership Rights: The ownership of the broadcasting material created under this contract will be split 50:50 between the Broadcasting station and Gretech/Blizzard.



It should be 33 : 33 : 33 between the Broadcasting station , the Player/Team and Gretech/Blizzard.
The players contribute the most, second is the Broadcasting station, and next is Gretech/Blizzard. They don't have right to disregard the players/teams in this issue.

The terms are basically saying that Gretech/Blizzard can stop/change the entire esport industry whenever they want, which is not acceptable from the government's point of view. I think the gov won't let that happen, that's why the Broadcasting stations have the guts to go to court on this one.




Khassar de Templari
McDonalds
Profile Joined March 2010
Liechtenstein2244 Posts
November 13 2010 16:02 GMT
#5
Well, I've said it before and I'll say it again. In my opinion, the only reason Gretech was given the IP rights by Blizzard is because Blizzard wanted a court battle. They assumed that they would lose in a Korean court if the case ended up being foreigner company versus Korean company, so they turned it into Korean company versus Korean company and are hoping this will help them get the result that they want.
High five :---)
StarStruck
Profile Blog Joined April 2010
25339 Posts
November 13 2010 16:04 GMT
#6
Yeah, that's not happening. See you in court.
ShadeR
Profile Blog Joined December 2009
Australia7535 Posts
Last Edited: 2010-11-13 16:06:33
November 13 2010 16:05 GMT
#7
I don't quite understand this point.

"Sponsor: All revenue from Sponsorships will be the property of the broadcasting station"
Is this like forcing them to not be not for profit? As in since it is not KeSPA who manage the funds but rather OGN or MBC, the operation of leagues will therefore be for profit?
BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES51044 Posts
November 13 2010 16:06 GMT
#8
Does "revenue split fairly" mean 50:50?

because broadcasting companies just barely make any profit in the first place.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
2Pacalypse-
Profile Joined October 2006
Croatia9538 Posts
November 13 2010 16:07 GMT
#9
Just so we're clear, this was posted by Gretech? Meaning, there's no possibility of it being forged or whatever.

I don't see why would anyone do that in the first place, as I'm not even sure who this contracts paints as a bad guys. Gretech for this conditions or broadcasting stations for not accepting it. Can someone with the little more expertize go over this conditions and elaborate?
Moderator"We're a community of geniuses because we've found how to extract 95% of the feeling of doing something amazing without actually doing anything." - Chill
BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES51044 Posts
November 13 2010 16:10 GMT
#10
On November 14 2010 01:07 2Pacalypse- wrote:
Just so we're clear, this was posted by Gretech? Meaning, there's no possibility of it being forged or whatever.

I don't see why would anyone do that in the first place, as I'm not even sure who this contracts paints as a bad guys. Gretech for this conditions or broadcasting stations for not accepting it. Can someone with the little more expertize go over this conditions and elaborate?


why are you even looking for good guys and bad guys in the first place,it doesn't paint anyone as good or bad it just gives a clear stance of one party.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
motbob
Profile Blog Joined July 2008
United States12546 Posts
November 13 2010 16:14 GMT
#11
On November 14 2010 01:06 BLinD-RawR wrote:
Does "revenue split fairly" mean 50:50?

because broadcasting companies just barely make any profit in the first place.

No, you're misunderstanding that part of the offer. The revenue that they're talking about is the selling of sublicenses. So if MBC wants to sell the right to broadcast games to other entities, they need to give Gretech a piece of the revenue of that sale.
ModeratorGood content always wins.
Borknagarush
Profile Joined February 2009
176 Posts
November 13 2010 16:14 GMT
#12
What does sub-licenses mean in this matter? Selling osl rights to Chinese broadcaster?
tirentu
Profile Blog Joined March 2009
Canada1257 Posts
November 13 2010 16:15 GMT
#13
I don't get what's so unreasonably about this. Why not agree to this rather than get sued?
KTF_CloaK
Profile Blog Joined July 2010
Netherlands1338 Posts
November 13 2010 16:18 GMT
#14
seriously blizzard and gretech, go to hell

obvioulsy gretech is being influenced by blizzard
KT Rolster for the win!! Lee-Young-Ho hwaiting!!
Borknagarush
Profile Joined February 2009
176 Posts
November 13 2010 16:18 GMT
#15
On November 14 2010 01:15 tirentu wrote:
I don't get what's so unreasonably about this. Why not agree to this rather than get sued?



Why not to stop showing Brood War instead?
disciple
Profile Blog Joined January 2008
9071 Posts
Last Edited: 2010-11-13 16:24:31
November 13 2010 16:22 GMT
#16
first 2 points are all cool and fair, after that it goes horribly wrong. just for 1 year, wtf seriously. for 2011 they might want OGN's bosses daughter with 3 ferraris or smth like that. So yeah, no chance mbc/ogn are taking the offer
Administrator"I'm a big deal." - ixmike88
tree.hugger
Profile Blog Joined May 2009
Philadelphia, PA10406 Posts
November 13 2010 16:23 GMT
#17
I really fail to see why Gretech and Blizzard couldn't just sell the rights off for a dollar, make their point, and work on Sc2. Surely this is not a major revenue stream for them.
ModeratorEffOrt, Snow, GuMiho, and Team Liquid
BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES51044 Posts
Last Edited: 2010-11-13 16:40:10
November 13 2010 16:37 GMT
#18
On November 14 2010 01:18 Borknagarush wrote:
Show nested quote +
On November 14 2010 01:15 tirentu wrote:
I don't get what's so unreasonably about this. Why not agree to this rather than get sued?



Why not to stop showing Brood War instead?


that makes no sense,please elaborate.He asked why was it unreasonable.I think its because they barely make any money on running these starleagues in the first place

On November 14 2010 01:23 tree.hugger wrote:
I really fail to see why Gretech and Blizzard couldn't just sell the rights off for a dollar, make their point, and work on Sc2. Surely this is not a major revenue stream for them.


I agree,but I think its because of competition and the fact that they want these stations to cast SC2 as soon as possible.

Also why does the length say 1 year if they are taking 100,000,000 won per season.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
Chef
Profile Blog Joined August 2005
10810 Posts
Last Edited: 2010-11-13 16:46:24
November 13 2010 16:39 GMT
#19
The hope is to kill BroodWar, obviously. Blizzard/Gretech think they are losing money to BroodWar when they want to push SC2, so I suppose this is what they think compensation is. Otherwise it would be like the last million years of BroodWar, where they were left alone because all it did was advertise Blizz.

I doubt broadcasters could afford to pay this and even remotely produce the same quality of product that we are accustomed to. Look at GSL: It's a pile of shit. It's like it's 2001 again over there, except somehow worse.


Also why does the length say 1 year if they are taking 100,000,000 won per season.

IE: You can't pay for more than 3 seasons in advance (since they limit 3 seasons per year), meaning that at the end of the year you have to renegotiate the contract... Which means if eSports is suddenly doing amazing, they will ask for more money, or if it's in their interests to just say 'no more BroodWar' they can do that.' If you could pay for a contract over several years, they could not. So basically this controversy will happen every year and no one will ever get any sleep or feel like they have real job security. This creates so many more problems than I think people realise.
LEGEND!! LEGEND!!
konadora *
Profile Blog Joined February 2009
Singapore66363 Posts
November 13 2010 16:42 GMT
#20
what disciple said. pretty retarded terms imo, blizzard and gretech are really pushing themselves.
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